My Post-Black Friday Facebook Ads Strategy for Christmas!

[@KonstantinosDoulgeridis]

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[@nick-j3g3x]

When optimizing, do you always optimizing using the last seven days or do you always use maximum to turn off ads and optimize ? How do you balance these timeframes in your decision-making process?

[@KonstantinosDoulgeridis]

At the initial optimize process I will look only the last 7 days. After I optimize it and I do watch the ad account average I do see all timeframes

[@nick-j3g3x]

@@KonstantinosDoulgeridis so after your done the optimization then you look at the other timeframes?

[@KonstantinosDoulgeridis]

Yes and I also do work with the account average results.

[@nick-j3g3x]

@@KonstantinosDoulgeridis why would you look at only 7 days for optimizing a campaign? why would 7 days matter if every 7 days is different and why cant you optimize using maxmium? is it because the last 7 days you can see if its getting better and improving?

[@KonstantinosDoulgeridis]

I use 7 days click 1 day view attribution setting on the adset level for my adsets. This is the data that meta will use to optimize. This is why I look 7 days. If I had attribution setting on 1 day click then I would just look yesterday and so far today.

[@paulius_ze]

Hi Konstantinos, do Facebook instant form campaigns optimize, or only the ones that have a website & a pixel?

[@KonstantinosDoulgeridis]

Of course they do optimize

[@kevintrol591]

We followed your strategy, and after almost one week of running first time ads for our new brand , we achieved a 25% net profit margin from a single. Encouraged by this, we decided to scale by increasing our budget by 20%. However, the last two days have been unprofitable, since we bunped , with results always close to breakeven. We were surprised by this outcome because the bump in spend was relatively small, from $150 to $180 daily. Should we: 1. Focus on creating new iterations of the winning ads to improve performance, or 2. Wait a few more days for Facebook’s algorithm to optimize and stabilize / as this can happen . Appreciate your answer

[@KonstantinosDoulgeridis]

I have a video coming soon explaining why you shouldnt increase by 20%. You certainly didnt see me talking about 20%. 20% is so that you wont go back to learning phase. With your budget you never even passed the learning phase. You should have increase with whatever your cpp is. Now you just made your cpp more expensive with this extra budget. Either do new creatives and a new campaigns or scale with something that makes sense as a daily budget.

[@kevintrol591]

@ got you but what you mean by “ you should have increase whatever you CPP is “” ??

[@KonstantinosDoulgeridis]

if you have a cpp of 100 for instance and you do 20% you will do 120. Guess what cpp wont go to 60 with 2 sales but to 120. So 20% is useless to small budgets. If you increase with 100 more to 200 then you have chances of keeping the 100 cpp with 2 sales per day and so on. Just a simple example. Of course there are more metrics and numbers involved but you do get my point.

[@kevintrol591]

In our case, we’re spending $150/day with 7-8 sales and a CPA of $20. Based on this strategy, if we want to double our sales to around 15/day, we would need to increase the budget to $300/day (or possibly $250/day incrementally) to maintain the same CPA. Since this bump is more aggressive than a standard 20% increase, isn’t there still a risk of re-entering the learning phase or breaking campaign stability? What’s the best approach to ensure we scale effectively without increasing the CPA or disrupting performance?

[@KonstantinosDoulgeridis]

No I didnt say that. Please filter what I say. What I said was for 1 sale per day example. In your case 20 per day increase makes sense. Dont spend double. About learning phase dont bother much about it. About scaling. First of all the fact that you wanna scale doesent mean that you can or it will happen. But you can try. Do another campaigns with other creatives and leave this campaign alone.

[@hakansaru]

Thanks for the video, it's a useful video. I want to ask you another question, I sell digital products and I've seen a lot of my competitors doing worldwide targeting, what's your opinion on that? Do you think worldwide targeting works? It probably works for my competitors because they have active ads that have been running worldwide for 1 year.

[@KonstantinosDoulgeridis]

I also do it on some of my clients with digital products.

[@hakansaru]

​@@KonstantinosDoulgeridis I mean, do you have India, Pakistan and Africa from your customers' ads, if we add these countries, they will spend on these countries because they are the cheapest facebook. Exactly how do you do it. What exactly is the path you are following? Are you excluding these countries.

[@KonstantinosDoulgeridis]

@@hakansaru No man I never use these countries. I do a selection of good countries and 1 campaigns for USA alone.

[@hakansaru]

@@KonstantinosDoulgeridis Oh, I see. I thought you were targeting all countries. I guess I won't because I'll get too many bad clicks, right?

[@KonstantinosDoulgeridis]

No of course not. We avoid some bad ones unless there is a specific reason

[@panciolle83]

hi kostantinos, when in february the chinese factories close and therefore we can't ship, do we have to stop all the campaigns?

[@KonstantinosDoulgeridis]

Are you doing dropshipping? Wednesday, 29th February 2025 is the Chinese new year for 2025. From the 20th you will start seeing the first problem to fulfiments. Even when they will open the pille up of the orders will take at least 15 days to normalize.

[@panciolle83]

@ yes I do dropshipping. so I have to stop the campaigns for 15 days and then restart them or recreate them from 0 because the old ones will not work anymore? thanks

[@KonstantinosDoulgeridis]

You can always try to just turn on. Sometimes they do work. You can try it.

[@iwunnanwancho1065]

Hi, konstantios nice video and Merry Christmas in advance, I am currently working with a client that requires his ads to be switched off during weekdays, but sometimes after putting it on by 12am it doesn't perform as usual can you please give your thoughts on this

[@KonstantinosDoulgeridis]

Yea. It is not a good practice to do that. You have to convince him not to turn on and off ads like a faucet. Ads need to stay. What is his reasoning for closing the ads on weekend? If a clients says that to me I say no.

[@iwunnanwancho1065]

@KonstantinosDoulgeridis hi thanks for your reply, his reason is because that is the lowest period they get sales and trying to save some money 😔.

[@KonstantinosDoulgeridis]

He wont save money like this. He will make things worse. If it was a call center or something I get it but to these people I say no and I explain to them that this is not how FB ads work.

[@shivyram]

Could try budget scheduling and have it rate decrease on weekends without closing. And setup dynamic weekends pop-up/banner to provide people over the weekend details and get them sign ups to retake those customers on weekday. Client could also just be starting and learning very tight on budgets

[@KonstantinosDoulgeridis]

The point here is to explain to the client that what he proposes is wrong. In the first bad results he will blame the freelancer not his suggestion :) Tried budget scheduling it worked but still you need to spend something on weekend. Cant be 0 spend