My Song Got 40,000 Streams on Spotify. Here's How I Did It.

[@AndrewSouthworth]

Congrats dude! You're killing it.

[@tomdupreeiii]

Thanks buddy! Just trying to catch up to you!

[@xenofreerunning3154]

Tom DuPree III legends supporting legends hahah

[@DanPatra]

I have only two question.... How much money did you spent on your campaigns until today?....and how much did you earned until today from streaming?

[@kingtamarah]

Wow I'm a fan of the two of you 🌋🤯🤯🤯

[@AndrevanDrunenMusic]

The video I was waiting for!! Congratulations, Tom!!

[@tomdupreeiii]

Yes! Glad I could deliver!

[@mafrendi]

I just listened to Lions and I can see why it got so big. One must have a great song in order to have a great campaign. Congrats, Tom!

[@tomdupreeiii]

Thank you for the kind words!

[@Tryt0nMusic]

Very useful ! I've tried this with my latest single too and it have done amazing compared to my other tracks, thanks for sharing !

[@tomdupreeiii]

That’s awesome to hear! Thanks for watching!

[@fredpacimusic]

Wow. That’s incredible insight to what I should be doing for my releases. Thanks for sharing your knowledge. I haven’t delved into ads yet.

[@tomdupreeiii]

You're so welcome!

[@gtkayofficial]

This is some juicy info. Thanks for sharing. You have earned yourself a sub!!

[@tomdupreeiii]

Thanks for the sub! I appreciate you!

[@AndyRrayMusic]

Well done Tom! Thank you for sharing and for the patient and clear explanation of your process.

[@tomdupreeiii]

You’re welcome dude. Glad it helped!

[@DDPresents]

Hey Tom, I don't know if you already have a video discussing it but you should talk about your ad you made for the ongoing growth!!

[@tomdupreeiii]

I do have a video on that! You can check it out here: kzbin.info/www/bejne/jHqzmmmMeK2sh5Y.

[@DDPresents]

@@tomdupreeiii thank you so much!

[@Url_jay]

vERY PRO bRO... I LIKE HOW DETAILED YOU ARE AND HOW YOU LAUGHING OVER ALLYOUR DOWNLPAYS..COOL STUFF MAN... LOVE THE PAGE ITS IS VERYV COOL

[@goddamnit7257]

40k in 4 weeks, safe to say it'll keep going up again. Congrats Tom !

[@tomdupreeiii]

Let’s hope so! Thank you! 🙌🏻

[@vibegoinup8882]

Thanks for the info and congrats on your profitable start to 2021! Vibe Goin' Up and so it is!

[@tomdupreeiii]

That's right! Thank you for the love!

[@wormsali]

Great work man ! I know you put all the profit back into the business

[@tomdupreeiii]

You already know!

[@BryantCarter]

Good stuff bro thanks. I'm going to try this out.

[@CRXYTV]

Congrats! Very informative think ill try this on my next release if i dont use toneden

[@tomdupreeiii]

Love it. Hope it goes great!

[@soulfulfox2082]

Well I have NO IDEA how it happened but I've got one of my tunes on Discover Weekly this Monday just gone! I just looked at my Spotify for Artists page now! Yay! But I've done no FB advertising, my popularity score has been dropping overall as an artist to 8(eek!), and it's a tune I've had out for over a year - what the actual heck?! So I wonder how this happened - chuffed but baffled! Your videos are AWESOME and inspiring btw. I think you might be able to tell I am seriously brewing up for some FB Ad fun but thought I'd share my news with you but I'm slightly incredulous and wondered what you thought caused that?!!!!

[@ricocashworld]

love it bro! ive been binge watching you and andrew y'all are killing it!

[@tomdupreeiii]

Awesome! Thanks dude!

[@jon.melville]

Congrats Tom that's amazing man! Thanks again for the vid!! :)

[@tomdupreeiii]

You bet! Thanks for watching!

[@RickMolloy]

Congratulations - this is wonderful news

[@tomdupreeiii]

Thank you!

[@daniellundback5975]

Great videos both from you and Andrew Southworth. The second time I tried this it worked for me too, not this good but still much better than anything else I tried, so thank you! I wonder though what is the popularity score? Never heard of it before

[@tomdupreeiii]

That's awesome to hear this process worked for you as well! Thank you for sharing that with me. If you want to learn more about popularity score, you can check this video out:kzbin.info/www/bejne/jIS4aKGcnr9jpsU.

[@daniellundback5975]

@@tomdupreeiii Thanks man!

[@nobodys.shapeshifter]

Congrats Tom! Great song and great ad strategy.

[@tomdupreeiii]

Hey thank you!

[@Just-artist]

Brilliant Tom! How do you set your single release time in DistroKid? There are two options: 00:00 in every users time zone or at 00:00 New York time? Can’t get my head around the moment I have to start my ad campaign to make the most out of the first 24 hours

[@tomdupreeiii]

I set it to release at the exact same time everywhere. That way I can schedule my ads to start at that same time as well!

[@ty-lar]

What countries were performing best the 9 cent conversion?

[@alphablender]

Hey mate congrats! I've just been playlisted by Spotify on my side :p great video full of data! Got to make all this me too :( just begun with some Open Office sheets etc

[@tomdupreeiii]

Dude, that's awesome! Congratulations! I'm going to add this spreadsheet template to the description of this video so you can use that as a jumping off point. I've had a few others ask about that as well.

[@alphablender]

@@tomdupreeiii "Excellent!" :p (Copyright Bill and Tedd x)

[@Nathankaye]

Great video , maybe I missed it, but the ad you used was it just a still picture or a video or what kind of a ad?

[@tomdupreeiii]

It's a video with a static image of the cover art and a moving background and text and the song playing underneath. Thanks for watching!

[@yourboylb]

Hey Tom, 2 quick questions for you: first, do you think you'd get the same results promoting a song released a year ago, or is it worth doing a push with a new song for better results? Second, on average is I spend $1000 on promo, judging by your results, what do you think I can estimate for a return in streams? Thanks man

[@tomdupreeiii]

Hey thanks for the questions! If you have a brand new song, you’ll have the option to get it on release radar within the first four weeks of release. If that’s an option, then a new song is better. If you have an old song with some traction that only needs a slight lift, then that’s the better option. And it’s tough to estimate the number of streams to expect. Who you’re targeting, where they live, and the quality of your music (and ads) are all significant factors that vary.

[@gigimonrose3992]

Hey Tom! Wow this is amazing! I myself am experimenting with FB ads and Spotify so this was great to watch! Wish you all the best!!! X

[@tomdupreeiii]

Thanks for watching! So glad you enjoyed it!

[@Gama7a]

WELL DONE my friend!!!

[@tomdupreeiii]

Thanks dude!

[@Gama7a]

@@tomdupreeiii this came to my mind...the ongoing campaign is targeted to your profile, rather than a song, isn't it? And another question ... why don't you include in the lookalike the previous views content conversions, but only 95% video views? You should have enough data to make a custom audience with people actually converting rather than just watching the video, don't you?

[@tomdupreeiii]

@Gama7a yeah that’s right. The ongoing goes to my profile instead of the song. I use the video view audience simply because it has always converted better for me. Though I’ve recently started testing the conversion audience again as well.

[@Gama7a]

@@tomdupreeiii great Tom, we are aligned ;)

[@oliversnow9573]

Cool man, congratz

[@tomdupreeiii]

Thank you!

[@wordplaytjay]

This is dope!!

[@tomdupreeiii]

Thanks for watching!

[@shelby_ns3611]

Congrats on your success! Will you be making a video in the feature on making a excel sheet to keep track of all your data the same way you did? It honestly helps to see everything so clearly

[@tomdupreeiii]

I actually have a template that I’ll share the link to in the video description!

[@nageoficial230]

@@tomdupreeiii pleeease

[@adriendelasalle8981]

Man I love the idea of having two campaigns : one ongoing campaign and one for hitting hard on the very first days!

[@tomdupreeiii]

Glad you're feeling that strategy. It was definitely a chance to take, but it paid off!

[@onyxxproductions8187]

We tried this strategy with our last release and copied the ad set from the ongoing campaign to use in the new campaign, and BOTH ad sets went up on release day! So, I think you have to make sure your ad sets are not connected in any way, like don't duplicate the ad set or use the exact same audience. The one campaign seemed to be influencing the learning of the other one even though I didn't touch it.

[@BrendenOfficial]

Awesome feeling when you start to see some real progress. Congrats brother. You have also taught me how to do ads. Started a campaign a couple days ago. Owe it to you man. Gotta give you your flowers.

[@tomdupreeiii]

Haha! Man thank you for saying that. So glad I could help. It is a great feeling when things start to click.

[@JaedynDLux]

can you teach us how to make a spreadsheet like that or maybe release a template

[@tomdupreeiii]

Check the video description 😎

[@NandanMusic]

Hey Tom once again great video! Would it be possible if you could make a video on how much money you made from your streams? This can give us insight on what to expect for the work we put in!

[@tomdupreeiii]

It’s tough to say exactly because stores payout on a three month delay, so I can only make an educated guess at this point. The rough math I laid out at the end of the video is as much information I have as of now. But revenue is something I will continue to cover on the channel on an ongoing basis.

[@1EKG]

Are the final campaigns conversion campaigns?

[@tomdupreeiii]

Yep, that’s right!

[@crashbirmingham7063]

Hello! Maybe I missed it, but how did you download your song data?

[@tomdupreeiii]

I use a combination of Spotify for artists and Spotify’s developer panel to access it. And I record it all manually.

[@bekimmusic]

Hey Tom, great video! I have a question: Did you use a lookalike or a custom audience for Lions? Thanks in advance, Bekim

[@tomdupreeiii]

Hey thank you! I used a combination of audiences. One ad set targeted similar artists, another targeted a lookalike, and then another retargeted a custom audience. The lookalike got the most traffic.

[@bekimmusic]

@@tomdupreeiii Thank you so much!

[@BlairKeen]

Great work man. I'm surprised your song wasn't added to an Editorial Playlist. Any ideas why not? What sort of streams / save-rate / popularity score do you think would be needed for that??

[@tomdupreeiii]

Thanks dude! I’m still trying to figure that one out. My best guess at this point is a high stream rate, save rate, stream count, and popularity score fir an extended period of time. But I’m not sure beyond that.

[@BlairKeen]

@@tomdupreeiii Yep, it's the next mystery to unpick! Like you, I track the data. I think the day we crack an editorial playlist, the math will tell us the answer. I came across another artist recently who had just released a track. It was good, so I checked it out through the console. At the time, the popularity was 38 and the streams were a little below 50k. 2 weeks later, she posted on instagram thanking Spotify for being placed on Fresh Finds - Pop (which I believe is a part-algorithmic playlist based on Discover Weekly performance). What was interesting though was that she was in position #1. I wondered if that was only the case for me, as I was following her and the list is algorithmic. 1 week after that though, she posted again with a flurry of 4 editorial playlists - and her streams had hit 200k! So I think when it flies, it flies high. Her popularity at this point was 46 - and that was about 8 weeks after release.

[@badgemack]

Amazing work dude. How did you work out your popularity score?

[@tomdupreeiii]

It's a metric that Spotify automatically creates for you. You can learn more about it here: kzbin.info/www/bejne/jIS4aKGcnr9jpsU.

[@jmthemelomane1470]

You rock dude!

[@tomdupreeiii]

Dude, thank you! 🙌🏻

[@micahcarter5944]

U da man, man!

[@tomdupreeiii]

Haha! I try!

[@brancesuniverse]

Hey , thanks for all the clarity . About what audience sizes are good to work with on the lookalike and the retargeting audiences ? Like is there a number you like to get to on the 95% video views and then add it to be retargeted or lookalike?

[@tomdupreeiii]

For my custom audience of 95% video views I like to have at least 1,000 people. Ideally somewhere between 2,500 and 10,000 is great.

[@SlayCauter]

Love your videos Tom! Thanks for sharing. Question, what is your cost per conversion for your Lions Ad(s) after the iOS14 updates?

[@tomdupreeiii]

My costs definitely went up for the first few days after I changed everything over. The highest I ever saw it was $0.19, but that was only about 1/4 through that day. They been coming in between $0.10 and $0.15 for the most part ever since.

[@SlayCauter]

@@tomdupreeiii Great to hear, that's awesome! Btw congrats on Lions, keep killing the music and KZbin game! Thanks a ton.

[@threethievesmusic]

Great work Tom, some very useful data, will you do the same for the next release?

[@tomdupreeiii]

Yeah that’s the plan! I’m going to repeat the exact same method and see how it compares.

[@threethievesmusic]

@@tomdupreeiii Very interesting, just released a single, I need to try out some of these methods, however having issues with FB Ads, contacting FB support seems to be a nightmare.

[@tomdupreeiii]

Hope you can get it worked out!

[@Mullaha]

which countries did you include/ exclude for your lookalike 95% ad vids audience?

[@tomdupreeiii]

I included all Spotify territories with the exception of India and Philippines.

[@Mullaha]

@@tomdupreeiii You're a legend. Keep going sir 🙏🏻

[@Ryahu]

Do you have to view Spotify for artists on a computer to see a lot of this information? I have the mobile app and compared to what you seem to be getting i have extremely limited statistics

[@tomdupreeiii]

Yeah, you do get more information on desktop.

[@masonmilano]

Thank you for this amazing video! When I set my budget from 50 Dollars to 10 Dollars after three days, did my adset have to enter the learning phase again?

[@tomdupreeiii]

You're so welcome! Yes, any budget adjustment greater than 50% will make your ad set re-enter the learning phase.

[@masonmilano]

Thanks for the answer✌🏼 So it is ok to re-enter? Because in the video you dropped the money from 50 to 7,50 Dollars.

[@tomdupreeiii]

Yeah it’s not the end of the world to re-enter the learning phase. It’s something I try to avoid whenever possible, but in this case it made sense.

[@masonmilano]

@@tomdupreeiii Thank you so much Tom! ✌🏼

[@TaldeRafa]

Where were you sending people to? Your artist page or directly to the song? Thanks for sharing that! I'm getting ready to release another single soon and I'll definitely try this out! :)

[@AaronMcFadden]

Did you use story ads ? Or Facebook and Instagram feed placements?

[@tomdupreeiii]

Yep, just story ads. I used Instagram, Facebook, and Messenger.

[@AaronMcFadden]

@@tomdupreeiii in your experience does that work better than Facebook and Instagram feeds?

[@thesuncollective1475]

Congrats on the streams Tom. The main thing that helped was the song..it was a great song right! Great vid useful metrics I was surprised at the save rate I thought under 20% and you are done but you say 10-17% is ok ? That pop score is stubborn tho for me..what is it based on number of streams?

[@tomdupreeiii]

Hey thanks dude! Yeah I think the pop score is mostly based off of streams + timespan. I’m still working out the particulars on that one. I think it’s a combination of factors that all add to the algorithm in different ways. So they can counterbalance one another. I think that’s why I got on DW with under a 20% save rate.

[@RoyZakai]

Hi Tom, Thanks for sharing and fun to see your success. About the videos from which you created the lookalike audience: Were they feed videos or stories? And what is the average length? Thanks for sharing.

[@tomdupreeiii]

Hey you bet! I use stories placements only. Each video is 15 seconds long.

[@RoyZakai]

@@tomdupreeiii thank you 👍🏻

[@rodrigoruiz1988]

"The lion's share" made me crack up hahaha I could tell it came spontaneously, too. This was a great video, thanks for sharing. I have a question, Tom. I do keep a spreadsheet with some information from both the FB Ads side and the Spotify side of things, but it's not as highly developed or detailed as yours. Is there a chance you could share a blank template of the spreadsheet you use, so a guy like me can bump up his game? Thanks!

[@tomdupreeiii]

Hey dude of course! I included the link to download my template in a video a few months back but I will add it to the video description to make things easy!

[@rodrigoruiz1988]

@@tomdupreeiii Amazing! That's very generous of you. Thanks so much :-)

[@AndrevanDrunenMusic]

One question: are you using only stories placements or are you using also facebook and instagram feeds and explore? I used to have only stories and recently started using feeds/explore but I get mixed feelings: sometimes the conversions are cheaper but I am not sure if they translate well in the spotify streams... Also I get a lot more clicks but the percentage of people that actually convert is less. I was never able to get 0.09 conversions, my last song is doing pretty bad, some days it's like 0.25 or even more.

[@tomdupreeiii]

I’m only using stories placements. I’ve found those to consistently work great for me.

[@sherada73]

Wow good one

[@tomdupreeiii]

Glad you enjoyed it!

[@sherada73]

@@tomdupreeiii for me to reach 1000 stream I will be thankful though

[@sherada73]

your so lucky

[@ListenToGlobal]

Man I love your intro! Especially the "zoom in" when you say "life". I'm definitely NOT saying it with you every time 😁😁

[@tomdupreeiii]

Haha! Man I love that! This comment makes my day! 🙌🏻

[@NandanMusic]

Would it be possible to have multiple songs on release radar and discover weekly?

[@tomdupreeiii]

Yeah definitely possible. I think you only get one release pushed at a time though, so you can stagger them but can't have them hit all at once.

[@thevirtuousaint]

I lov3 how you & @andrewsouthworth show your journey ... It's beautiful to see ... Everyone's journey is different bx we are all unique as a human raxe ... We are not in xompetition ... Keep evolving everyone

[@tomdupreeiii]

This is a positive sum game for sure. When one of us wins, we all win. It only makes sense to share!

[@thevirtuousaint]

@@tomdupreeiii exaxtlyyyy 💜💯

[@TARiiiQmusic]

That was all from us and Canada only?

[@tomdupreeiii]

No, this was worldwide. I only had one ad set targeting the US and Canada.

[@TARiiiQmusic]

@@tomdupreeiii did you have a budget for that specific ad set or just had it in there

[@tomdupreeiii]

I just had it in there.

[@TARiiiQmusic]

@@tomdupreeiii one more question if you don't mind... when you make your ad sets to you just pick one artist or do u pick several artists of a similar style. My results are comparable to yours but you've got a few cents on me for sure haha.

[@tomdupreeiii]

I pick several artists that are in the same style.

[@andrewnorman3409]

Tom, thanks for these super helpful videos. Question: You've spoken about building a Spotify Growth campaign initially based on a "culled" audience, which you later replace with Custom and LAL audiences. Can you please explain what you mean by the "culled" audience?

[@vxd]

Tom is this the first time one of your songs got a release radar boost or did it happen with your other songs too (but not as much)

[@tomdupreeiii]

I've had it happen before but nothing like this. It's also been a minute since I managed to pull it off, so I'm doubly excited about it.

[@vxd]

@@tomdupreeiii im really happy for you, did you do it with the new domain or the old way through toneden?

[@tomdupreeiii]

@@vxd I did it all the old way, pre-domain switch.

[@BrayanRodriguez21]

Hey bro! Could you please share like a template of your tracker? it would be REALLY helpful to use for the campaigns! thank you so much in advance!!

[@tomdupreeiii]

Link in the description!

[@BrayanRodriguez21]

@@tomdupreeiii You are the man!!! Thank you so much!!

[@JamesonNathanJones]

Thanks for this Tom, and congrats! Just curious, what countries did you include in that last lookalike audience?

[@tomdupreeiii]

Thank you! I included all Spotify territories except India and the Philippines.

[@Traceurmintrix]

Niceee. Just curious Tom, does just turning off a particular creative like a section of a song cause it to go back into the learning phase? Or for instance would turning off a particular ad set or creative during the learning phase be a big issue? I figured it’d be best to just leave things but just curious in case there’s a glaring thing that I’d like to turn off.

[@tomdupreeiii]

Turning off an ad won’t cause the ad set the re-enter the learning phase. Only adding an ad will do that. That’s why I like to start with options and cull them out over time. Having said that, I would definitely wait until your ad set is out of the learning phase (and then some of you can be patient) before making any adjustments at all.

[@Traceurmintrix]

@@tomdupreeiii Ahh okay that brilliant yeah that’s I was thinking cause turning off things seems to be a great way to stream line your budget towards what’s specifically working. Thanks again dude and congrats on the success.

[@Elarian]

Hey Tom, Love your videos! QUESTION: Is this a conversion campaign using a Facebook Pixel? If so, I'm curious if you are you using Hypeddit, Toneden or something else. Thanks!

[@tomdupreeiii]

Hey thanks! Yes, a conversion campaign uses a Facebook pixel. I use ToneDen for all of my landing pages. I highly recommend it!

[@Elarian]

@@tomdupreeiii Thanks, Tom! Lots of love, bro.

[@gigimonrose157]

Hey Tom! Binging your videos today! Thankyou for such good content- hope you go from strength to strength! 💪. One q though! : You said that you copied one of the ad sets from the $60 a day ad set which lasted 3 days into your regular ongoing Spotify growth ad. You mention it at 12 mins and it’s called “Lions (ads vids) (18-34) (M-F)”. Was this the ad set which had all your video views from past till present?? I want to understand how it got out of the learning phase in “a day” like you said with no problems. If you could explain this that’d be great! Thanks Tom!!! 👏

[@tomdupreeiii]

Yes! So I didn't technically "duplicate" it. I simply made the exact same ad set in my ongoing campaign with all the same settings that were in the three-day release campaign. It got out of the learning phase so quickly simply because both the ad and my targeting performed very well together.

[@sogabsogood]

How much important is to run your ads the day of the release? What if you start running an ad with the same strategy but 1 or 2 months after the release date of your song?

[@tomdupreeiii]

You definitely want to hit it the first day if you can, but if you can’t I’d still definitely recommend running ads to promote your music. Even if it’s been out for a minute.

[@sogabsogood]

@@tomdupreeiii yea I’m pretty sure that Spotify algorithm wants us to hit hard during the first days. Just wondering how much worse the results can be if you run an Ads after a while. I’ll make some tests ✌️ BTW your videos are gold, here in Italy nobody talks about these stuffs for musicians

[@nikitanchawhan7670]

hey tom. thanks for sharing 👍

[@tomdupreeiii]

My pleasure!!

[@adamdanmusic]

Man! Was hoping you’d show the targeting details

[@AlmostHomeSounds]

Great work Tom! I'm curious, are you mixing and mastering your tunes yourself?

[@tomdupreeiii]

Hey thanks dude! Yeah I do everything myself from start to finish.

[@AlexanderVelinov]

Hey Tom, thanks for the video. What do you consider a conversion on Facebook?

[@tomdupreeiii]

When Facebook reports a "View Content" event, that's a conversion according to my ad setup.

[@JusLavo]

Why did you have one campaign for the first 3 days of release then turned that one off to start the $10 ongoing campaign?

[@tomdupreeiii]

Mostly budgetary reasons. I wanted to hit it hard the first three days. My $10 campaign stays on no matter what.

[@AstonRecords]

Amazing man

[@tomdupreeiii]

Thanks 🔥

[@Samsaraindo]

Hey Tom, great work and happy for your results. One question though is, what's the goal for future profitability? 40k streams is probably around $140 in revenue, but you did spend around $150 ads. How do you plan to make money consistently off the music?

[@tomdupreeiii]

The streams will continue to go up over time, so once I've recouped my ad spend, everything beyond that is profit. And the more music I release, the more this margin increases. It's a long-term strategy.

[@Samsaraindo]

@@tomdupreeiii Thanks Tom. I am going to try this out soon. Do you do consulting sessions?

[@tomdupreeiii]

@Samsaraindo no I’m afraid I don’t do one on one consulting. I’m happy to answer any questions you have via DM or you can hop into the livestream I host on Fridays and ask me directly!

[@dopelo-fi4422]

So all that work and tracking and spreadsheets after of course the time in making the music and you walked away with less than a $20 profit that is of course unless you have kept paying for people to listen then you probably lost money

[@rene_equestrian_mindset]

Where did you run the ads? Facebook Only? Is it possible to run ads on spotify directly? And what about spotify Marquee?

[@tomdupreeiii]

I ran these ads on Facebook stories, Instagram stories, and Messenger stories. You can advertise directly on Spotify but it's not very effective yet. I'm hopeful that Marquee might change that as they roll it out to everyone this year.

[@rene_equestrian_mindset]

@@tomdupreeiii Thank you for the reply. I will have an eye on Marquee. I'm curious to see how this will develop in Germany.

[@AlbertoSanchez-gt1kn]

Thanks dude you're the best!. Could you explain what is popularity score? Is there any video where you explain It?

[@tomdupreeiii]

Yeah dude absolutely! Watch this one: kzbin.info/www/bejne/jIS4aKGcnr9jpsU

[@AlbertoSanchez-gt1kn]

@@tomdupreeiii thanks men!! Needless to say you have a new subscriber 👌

[@tomdupreeiii]

Thank you! 🙏🏻

[@JazzSamurai]

Really interesting. I tried facebook ads pointing to Spotify for the first time, and, I am confused by the results. I got 1700 link clicks (the link, I assume they mean, is the 'Listen Now' button that goes to my Spotify page), but, I got literally 0 streams on Spotify. I stopped the ads because of this. I must be doing something wrong (or the song is horrible, but, there is a snippet of the song in the ad).

[@tomdupreeiii]

Man, that's a bummer. I'm sorry to hear that. It sounds like you either have a setup issue or you've run into some bot clicks. I would double check your setting and review your results by country.

[@JazzSamurai]

@@tomdupreeiii thanks. Sorry to be a bother, but, I don't see a way to get a report by country. Also, looking at this further, I am wondering if 'Link Clicks' may in some cases be people clicking the play icon on the ad. I notice that some ads autoplay and some do not.

[@JazzSamurai]

@@tomdupreeiii Ok, I found the countries. Interesting! I have changed my targeting and reactivated. Thanks!

[@killerch33z]

@@JazzSamurai did it work

[@alexruizllorens4464]

Thats gold!

[@tomdupreeiii]

Thanks! Glad it helped!

[@Cloudgirl778]

Did you do playlist pitching?

[@tomdupreeiii]

No, none. Only Facebook ads.

[@Cloudgirl778]

@@tomdupreeiii Crazy :) thank you!

[@bencohen6918]

Hi Tom ! One thing I don’t understand, My music distributor is distrokid how do you get a your spotify link before the release. For example : if you wanna release a new song on Friday at 00:00 and want your ad to start at the same time you need to prepare your ad before and schedule it at 00:00 but how do you get the spotify link of that song to put on your smart link or whatever before that same song is released. Thanks, Ben.

[@tomdupreeiii]

There's a little workaround where you can grab that link on Spotify for Artists the Thursday before release. If the release goes live by timezone, it will appear in the profile tab in SFA. You can click the three dots and select "View on Spotify". The song will be greyed out when you get there, so you can't listen to it, but you can grab the link and switch it out in your campaign before it goes live.

[@AstonKalmari]

Hey Tom! Just wondering, that is it making any harm if I have a 95% video view retarget audience AND also lookalike audience based on that same retarget audience in a same ad set? Or is it better to keep these two audiences separated?

[@tomdupreeiii]

No not at all. That exactly what I do. It works great!

[@AstonKalmari]

​@@tomdupreeiii Sounds sweet man! One more question: When you added this Lions ad set to your on-going campaign, is the audience still the exact same 95% previous video viewers/lookalike, or is the audience based on those viewers who watched your three day release campaign videos? My head is buzzing cause I can`t stop thinking about audience overlapping stuff when building these ad sets... 😅

[@tomdupreeiii]

@Aston Kalmari it’s the same 95% video audience. I don’t worry too much about audience overlap. The pools are so big that any repeat ad exposure will negligible.

[@_J.Saenz.]

Thanks for the info my man! Did you only target US and Canada for this campaign? Or did you target other countries as well as worldwide? if not, why not? (besides wanting to stay within your location) Thanks!

[@tomdupreeiii]

I targeted all Spotify territories with the exception of India and Philippines. I just had one ad set specifically targeting the US and Canada, as I would like to grow there in particular.

[@peterk3556]

Since i edited my release with distrokid my Things are weird my Song does not appear on new song it appears on releases and the streams do not get added on KZbin to the youtube greated page. It was a collaboration but i changed it to a Feature

[@tomdupreeiii]

That may be why it's not syncing up correctly.

[@bmar_music]

Hey Tom, I had a question about ads. Have your ads ever said “active” but they’re not spending or doing anything? Have 2 ads that are labeled active but haven’t seen any action yet. Please let me know what could be the problem then, thanks man!

[@aarongrubbmusic]

That looks a lot better than my spreadsheet. Haha

[@tomdupreeiii]

Haha! Link in the description if you want to steal it!

[@aarongrubbmusic]

@@tomdupreeiii thanks!

[@equalisationmusic]

really awesome video. fantastic deeper insight and thanks so much for sharing and being entertaining with it. f@&k you are spreadsheet king! one question for you. are you able to calculate the knock on effect as in people going on from Lions to listen to other tracks?

[@tomdupreeiii]

Hey thank you! That’s not something I have actively paid attention to or tries to track. I’m sure there’s a way to do it, but I haven’t paid it much mind yet. Thank you for mentioning it though. I may have to start seeing if I can track that!

[@equalisationmusic]

@@tomdupreeiii it might be interesting because obviously those additional streams can be counted as part of the revenue from each campaign

[@ScottLandes]

Hi Tom, this is freaking awesome. Thank you! I've been working a Facebook / Spotify campaign for the last 3-4 days with great success. I have similar numbers so far, but definitely hoping for a RR or DW placement to help things take off more. Anyhow, I have a question about your spreadsheet. There is a Global metrics section that has inputs for the Last 24 Hours. For global metrics, I only see the last 28 days (or last 7 days) on my Spotify analytics. Where/how can I access that data? I have it for the individual song but would be cool to be able to fill in all the data. Thank you again, this is amazing!

[@tomdupreeiii]

Hey thanks for watching. So glad this one was helpful! You should be able to find 24 hour data in the song list. I don’t think it’s available in the audience tab.

[@studio54artist72]

this is awesome , your right playlist is a waste of time , but ive already launched my song , its awesome so how do I build it up and gain traction though its already been released

[@BrayanRodriguez21]

Thanks for the video! Are you directing people to your artist home page? or to the song directly?

[@tomdupreeiii]

Initially I’m sending them to the song to drive streams. After a few weeks I switch it to my profile to grow followers.

[@BrayanRodriguez21]

@@tomdupreeiii And are you using a landing page with all the platforms? Or the direct link to the song in Spotify?

[@tomdupreeiii]

I always use a ToneDen smart link landing page with every ad.

[@BrayanRodriguez21]

@@tomdupreeiii Awesome, have you ever tried directing people to Spotify instead? How are your streams in the other platforms?

[@BrayanRodriguez21]

@@tomdupreeiii And thanks for answering bro! 🔥🔥

[@DexrayRobinson]

This is crazy! I just released a song myself but I think I botched the campaign 😅 Sall good though it’s just another learning experience. I really appreciate this video because it helps highlight some areas where my campaign may have went wrong 🤘🏿 Could you make a video explaining how to use the spreadsheet template you used in this video?

[@tomdupreeiii]

Sorry to hear your campaign didn't go well! I have a video walkthrough of my spreadsheet that you can check out here: kzbin.info/www/bejne/Y2OWZJx8fsd7qNU. I hope it helps!

[@DexrayRobinson]

@@tomdupreeiii amazing. Keep up the good work man you’re helping people more than you’ll ever know!

[@dingo7230]

Hi Tom ! that laugh cracked me up xD but im very confused, isnt release radar only made for your followers ?

[@tomdupreeiii]

Glad you liked it! It is for the first week. After that you can get pushed out to new listeners.

[@TaiWyban]

Doing a great job man! Thanks for sharing. Can I ask how you are calculating your "popularity score"?

[@tomdupreeiii]

Thanks for watching! The popularity score is something Spotify calculates for us. You can learn more here: kzbin.info/www/bejne/jIS4aKGcnr9jpsU.

[@septemberspassion]

How do you get all of that Spotify "Release Statistics" Information??

[@brianroyt]

How did you come up with the popularity score? Is this a widely used metric or something you created? I don’t see it in my Spotify for artists. Would love some more insight thanks for all this so far!

[@tomdupreeiii]

It’s a metric calculated by Spotify. You can find it in the Spotify developer panel. More info here: kzbin.info/www/bejne/jIS4aKGcnr9jpsU

[@kingtamarah]

@ 2:42 almost made me emotional 😪,

[@tomdupreeiii]

Man, in that moment, me too!

[@dakokevin5188]

Hi Tom thanks for your video! Just wanted to ask what exactly do you promote on FB ads? I’m talking about the content, is it like a trailer with lyrics and a link to your Spotify or the actual song with a cover?

[@radumarcu3457]

What is the Spotify popularity rate and how do you check it? Thanks great video!

[@tomdupreeiii]

It’s based on your streams over a certain period of time. You can find it in Spotify’s developer panel for both your song and your artist profile.

[@soulfulfox2082]

Hi again - so when you talk about video views and targetting people who watched 95% of them, I assume you mean the advert videos that you used in your various ad campaigns? Is that right? You used your album cover, Spotify logo and I think you said some sort of slight movement! How did you animate this in order to make this a video rather than a photo? Or does it count as a "video" if the audio runs for say 15 seconds but there is no movement but people are staring at the artwork and listening for a period of time? Hope that makes sense!

[@jpwilsonmusic]

Did you just have Spotify on your landing page, or other sites as well?

[@tomdupreeiii]

Just Spotify. One choice.

[@bravo5756]

Is it necessary to boost our single release?

[@tomdupreeiii]

It's not necessary, but it is helpful if you're still a growing artist like me. I highly recommend a growth campaign at the very least.

[@MrDrumGuru]

Hey Tom, thanks for the great content. What exactly is the popularity score? Is that something you've calculated yourself based on various data sets? Thanks!

[@tomdupreeiii]

It’s a number that Spotify calculates based on a variety of data. I don’t know the exact formula. But you can find it in Spotify’s developer panel.

[@vxd]

Popularity score for a song is based on stream numbers over time. Popularity score for an artists is based on the same but across the performance of all their tracks.

[@MrDrumGuru]

@@tomdupreeiii Ahh brilliant thanks! I never knew it was a thing!

[@MrDrumGuru]

@@vxd Nice one, thank you :)