1969 Chrysler Imperial Sales Features - Dealer Promo Film

1969 Chrysler Imperial Sales Features Video from the Chrysler Master Technician Service Conference Training Series. Used as a training tool for dealer salesmen and a sales tool for potential customers.
Mopar is a registered trademark of Chrysler Group LLC. Master Tech series training materials are the property of Chrysler Group LLC and are used with permission.

[@CHahn-nb3fe]

I owned a 1969 Chrysler Imperial , in 1969-1976. Buy far one of the best Chrysler"s ever made. It was a big car and the ride was outstanding. Folk's they don't make like this anymore and never will again. -Mr. Hahn, Ohio

[@bobjohnson205]

And that's a good thing!

[@hankaustin7091]

what??? how is that a GOOD thing?? no, that's a BAD thing.. the cars made today are JUNK! throwaway, look-a-like JUINK!

[@williamg2552]

en.wikipedia.org/wiki/Imperial_(automobile)#First_generation_(1955%E2%80%931956):_A_separate_make

[@mikeymopar440]

Bob Johnson If you keep feeding people DOG FOOD long enough, they will never know what STEAK is. Too bad you never owned one to experience the drive. Tsk tsk.

[@mikeymopar440]

Hank Austin I own one now, in the slow process of restoration. Dimbulb above has no clue about the ride and handling, not to mention the room..( living room ).

[@shaggydogg3786]

I’m old enough to have wrenched on a few of these automobiles.. they truly were the queen of the highways.

[@robertpasquini4097]

My college roommate had one. He loved showing off the sequential turn signals. Only year to have that luxury feature.

[@jamie1707]

My Grandfather always bought Imperials. Exceedingly nice cars. I just realized that we were watching a film strip with a phonograph record for audio. The beeps were a signal to advance to next frame. I suddenly feel like I'm in 4th grade again.

[@dougn2350]

I was 11 years old in 1969. Our neighbors bought a black Imperial and my dad, who was a Buick Electra man, was in love with that Chrysler ... But he'd never admit it. In 1972 he bought a Dodge Monaco Brougham. Also a classy car but it was no Imperial.

[@brads69dodgegtsconvertible16]

My parents bought a 72 Polara..... with 360 AUTO . 4 Door green. It chewed up and spit out starters as if it was supposed to. Lol

[@craigpennington1251]

These are real cars and you don't need a chiropractor standing by because they ride smooth. They have plenty of power without revving their ass off. I had a 71 2door with a 440-375h.p.Commando engine-Super Nice. Would love to have another-fully restored correctly. You just can't beat them for long high speed cruising.

[@josephjames259]

I have a C body. Lovely cars but parts are tough to come by.

[@adamtrombino106]

The 69-71s are my favorite Imperials. Poor marketing made it just a step up or top of the line Chrysler, but it was so much more than that. My great uncle had a 70 4dr hdtp . It was the envy of the family. The way that car rode was unreal. It was near silent, with just a hum from the engine. On the road, I remember my great uncle said that it felt better, handled better, braked better, and was more responsive than the Caddy he traded for it. All in black, we called it the Mafia car LOL

[@seed_drill7135]

My brother's buddy had a '69 (this was in the 90's) with a "Mafia Hit Car" license plate up front.

[@thoughtfinder]

They used this design from 1969 to 1973. However in 1972 they changed the taillight design and the front had a very small makeover

[@jamesh7571]

Wish the video was longer, I really enjoy checking out these older classics! Well Done 😎

[@andrewarmstrong7310]

I think the Lebaron 2-door was the least selling of the Imperials. I always thought they should have dropped the 2-door Imperials when they dropped the convertible production. I have always thought that Imperial should have gone to a bespoke program similar to Rolls-Royce and were built on an as ordered schedule. Being young at the time this car was new, my family brought nothing but Imperials. I still remember the expression on my dad's face when the salesman told him the 75's were it for the Imperial model. My dad drove that 75 Imperial until the late 80's and replaced it with a Mercedes. I can see in this video it was becoming obvious that Chrysler was not sure how to market the Imperial.

[@jeepguy220]

I had a 1971 imperial, now I miss it. I'm a pre 1984 Cadillac person. but the 1969-1975 imperial is a fantastic car. the imperial blows away the 1969-70 Cadillacs ,1971, 72, 73 was neck and neck. 1974 and 75 imperial is the winner.

[@MauKapranos]

I love that front end!!!

[@oliasofsunhillow7116]

Imperial division of the Chrysler Corporation! Plymouth, Dodge, Chrysler and Imperial!

[@joelonzello4189]

What a cruiser ! We had a copper color one with white vinyl top. White leather interior. 440 !

[@1956MercM260]

I loves me some fuselage-era Imperial!

[@johntechwriter]

Drew Beck The big Jaguar sedans of that era also had fuselage styling. They looked fabulous and when you closed the door the car wrapped right around you.

[@hankaustin7091]

same here Drew!

[@RivetGardener]

sheet-metal for days, buddy!

[@JazzzRockFuzion]

Fuselage Imperials (‘69 - ‘73)…my favorite American luxury cars ever!!

[@RADIUMGLASS]

This is a car that appeals to a 35 year old as well as someone mature. Chrysler 1973 and prior were great looking cars. 1974 and after they were marketed for older customers.

[@1983jblack]

I guess I'm the older clientele...I'm 37 and prefer the '74-75 Imperials. To each and their own

[@instantcharma6912]

I forgot about the headlights in the fender when you clicked the turn signals to see where you were going. Neat.

[@paulcheek5711]

way ahead of its time

[@elizandrolopez6295]

Yes!! Chrysler was always the pioneer in aerodinamics, luxury, tech and muscle power at the time.

[@toserveman1496]

I had one, and it was a fantastic car

[@orange70383]

I like the pillar-less design.

[@nifticus392]

I am fortunate to own one of these...a LeBaron, silver with black vinyl roof and white leather interior. 52,000 original miles. No squeaks or rattles, GREAT brakes. The torsion bar suspension gives it a surprisingly non-wallowy ride around corners.I love that car!

[@senorkaboom]

Definitely one of Chrysler's best cars Ever made. It was so far ahead of the competition and stayed that way in technology, ride and performance. Then, the '70 model came out. Now, your '69 model is just another car on the road, sir. You need this NEW car.

[@dashriprock3468]

Beautiful car...but the sad truth is that Chrysler's build quality was horrible back then...and continued that way through the 1980s. The "quality" questions really hurt the brand.

[@fairfaxcat1312]

senorkaboom Actually you didn’t need the ‘70. It was almost identical in every way. ‘69 was the big change.

[@Brooklyn_Powers]

@@fairfaxcat1312 Just like the ‘69-‘70 Cadillac. The ‘69-‘70 Lincoln Continental, on the other hand, completely restyled.

[@lasuvidaboy]

Great film. Chrysler/Imperial retained wind vents on some models while GM and Ford dropped the popular feature due to cost. The all-white interior (with white headliner and dark carpeting) must have been one of the few all-white interiors ever offered.

[@Gregoryfrederick1019]

It was available on several makes and models thru the 1970's. Red, blue, green, or black carpet with all white. Seventies class and style

[@creativeloafer9792]

Man, what a dreamy car! The all new Lincoln Mark was a stunner for 69. The new Cadillac’s were handsome but it’s either the LeBaron Coups or the Mark if I had the scratch.....and was alive and well off in 69 hahaha

[@thomasshort1784]

@creativeloafer9792 As far as the Big Three luxury cars (for 1969) go, for me, it's, in no particular order, necessarily, Cadillac's Fleetwood Brougham, the Lincoln Continental sedan with the Town Car Interior option and, last but CERTAINLY NOT least, the Imperial LeBaron 4-door hardtop. While I think all 3 of the aforementioned are classy in their own ways (and each were as top-of-the-line as you could get for a traditional luxury sedan for 1969), one thing I'll admit is, Imperial's LeBaron 4-door hardtop offered you A LOT of car for the money (by that, I mean functional luxuries as opposed to looks, which seemed to be BOTH Cadillac's and Lincoln's focus, especially Cadillac's), even in ways the Fleetwood Brougham (my favorite Cadillac model) fell a few cents short on.

[@andreat4898]

Why such amazing cars are no longer producted ? Old design+New tecnique would make the wonder coming alive again.

[@jankypop-a-matic58]

I agree! New cars are boring and ugly!

[@deepthinker999]

Poor Gas Mileage & No Airbags. Chryslers of the day were notorious rust buckets. Why Chrysler could not figure that out is beyond me.

[@helios1912]

Love this--great background music and graphics on the slides

[@fairfaxcat1312]

helios1912 The music is the theme from television’s blockbuster “Startrek” series with William Shatner and Leonard Nimoy as the lead characters.

[@lawnking168]

please keep these coming!!! I love all your posts!!!

[@rickypresley1593]

5:57 -- Enough headroom for the tallest of bouffants!

[@KCCardCo]

Slide films were still being used in some schools into the 1990s. In 1997 they showed us a film that was made in 1979 on a slide projector.

[@califdad4]

My friends Dad , was a real Estate Broker and sold his 66 Imperial to a neighbor and bought one of these, with leather interior, it was a high end car, even had a built in pillow for your head on the side roof panel for the back seat. I still remember it was a copper color with black interior and roof. His Dad was a big man and liked the 50/50 split front seat, instead of GM's 60/40 split seat. He bought one more in 74, and that was his last one,. He finished up with a Cadillac

[@Johnnycdrums]

What a beautiful world.

[@johneddy908]

The '69 Imperial marked the first time that the top-of-the-line LeBaron was available in two-door AND four-door models.

[@Edmund_Squid]

I had a 72' Imperial 4 door that I just loved. It was black with the black leather interior. I put a performance intake and carb, a set of hooker headers and a dual flowmaster exhaust on it. Scrapped all of the emissions stuff along with the a/c. That thing sounded sooooooo good. I would leave it running when I went into the gas station on the way to work and it wold rattle the windows on the station. That car weighed 5700 pounds and turned a 14.9 in the quarter mile. Good times.......................

[@HITEKSTRANGER]

ULTIMATE FULL SIZE SEDAN ! 👍♥️😊

[@ZEZERBING]

remember in school watching a film, a beep was a signal to move to the next frame.

[@bannedheretic2971]

Is there a museum devoted exclusively to the Imperial? If not, there should be.

[@lebaron67]

after this film strip, Chrysler decided to add 2 and 4 door hardtops to imperial's crown series. by the way, I think the girl high-note singer in the background music might be the same one from the star trek tv theme.

[@hankaustin7091]

sure does sound like the same woman's singing voice to me - never paid attention to that til just now when I read your comment.

[@fairfaxcat1312]

Jack Crosley Sounds like Star Trek.

[@WAQWBrentwood]

Interesting that they were aiming at "yuppies" 15 years before that was a word! This brings up another thing: All those "old folks" who drive slow,docile Buicks.... Were the "kids" who made Mustang,GTO and Barracuda household words 50 years ago....And the beat goes on!

[@pedrocandel6027]

WAQWBrentwood

[@fairfaxcat1312]

This presentation is a dealer information presentation. The idea is to help the dealer sell the automobile. The automobile the dealer will be selling is the Imperial automobile. The more Imperial automobiles the dealer sells the more money he will make and the more money everyone will make from the janitor who cleans the toilet back where the grimy mechanics work on the car to the office clerks, the sales manager, the service manager, the assembler on the line at the factory, the engineer, the designer, the plant manager, the executive, and the investor. Everyone, particularly your wife and children, are counting on you to sell the Imperial automobile. Selling the Imperial automobile is why the motor company has spent money commissioning the dealer information presentation in the first place. By the way, selling the automobile is the best way to avoid getting chewed out in the back room or perhaps getting yourself fired. It’s a dog-eat-dog world so you have to win against the competing models and, most importantly, against the customer. No one on these slick dealer information presentations will come right out and tell you to cheat however. You have to use your common sense however and spend many long hours and wade through much paperwork to get a single sale.

[@Tfontaine209]

My Dad's Imperial made the rest of our family think we were rich..lol it was a gorgeous car tho..miss it

[@fubarmodelyard1392]

The car I most regret letting go

[@san379]

i love a big car.. i love the c and d body

[@HITEKSTRANGER]

Beautiful

[@stuartmcintosh5526]

"Thank you Mr. McGargle"

[@tamiwu0346]

I wonder what Mr. McGargle did in his spare time...

[@metalox88]

Stuart McIntosh the guy was brilliant

[@metalox88]

he was brilliant

[@williamnash6573]

He eve had Brilliantine hair.

[@incompetentdiplomat3716]

If I had to choose a big car in 69, I would have had an imperial, in 1970? Well they got rid of the turn signals that looked cool, but it would be a tough choice between Cadillac and Imperial, but if it was 1971 I would have sprung for a Lincoln. For those years luxury competition was so fierce it’s impossible to glue yourself down to just one.

[@brianlinke1856]

US car customers were requesting models with Japanese transmissions over the US-made transmissions, and they were willing to wait for the Japanese model. As both transmissions were made to the same specifications, US engineers could not understand the customer preference for the model with Japanese transmissions. Finally, US engineers decided to take apart the two different transmissions. The American-made car parts were all within specified tolerance levels. However, the Japanese car parts were virtually identical to each other, and much closer to the nominal values for the parts-e.g., if a part was supposed to be one foot long, plus or minus 1/8 of an inch (300 mm ± 3 mm)-then the Japanese parts were all within 1/16 of an inch (1.5 mm), less variation. This made the Japanese cars run more smoothly and customers experienced fewer problems

[@paulcheek5711]

what a real 6 passenger full size car looks like

[@jessemf9130]

good cars in the old time

[@vr4787]

“Success comes quicker to thousands of young people.” How times have changed.

[@nigelgoodwin6954]

A particularly fine automobile!

[@ronaldrime5286]

Would've been nice to have owned one of these new. Beautiful cars!

[@pmd467]

By far the "Pentacle" of the "Pentastar". I've never been in a car so quiet. You could cruise Route 66 through Texas and it felt like you were in a private Jet. It's a shame of Chrysler's current demise, being owned by F.I.A.T, or, Fix It Again Tony..

[@OhioBoy1440]

Oh please, Chrysler quality has always been shit.

[@kyboy5]

Shut up twat fart you

[@davidhunt6463]

I was thinking Star Trek too. This advert sold me. Very nice car.

[@metalox88]

David Hunt sounds like Star trek theme.... classic luxury, classic lines..

[@thomasowens6041]

Bob is an awesome ventriloquist! Damned if I could see his lips move!

[@alanstrong3295]

Once again, Lincoln and Cadillac had competition. W P would have delightfully taken a ride in this car.

[@JO753]

I had wun uv thoze! Great car.

[@TairnKA]

My Mom drove a 1966 Chrysler Imperial Crown and my Dad had a 1968(?) Chrysler 300 (no letter).

[@wiibaron]

My Mom drove a 65 General Motors Chevrolet Impala 2 door hardtop. Dad had a Chrysler Plymouth Fury Custom Suburban wagon.

[@Brooklyn_Powers]

There’s a guy in the town I live in, he has a 1966. It’s really nice.

[@san379]

so beautifullllllllllll

[@elizandrolopez6295]

I love your Fifth Avenue avatar i Have one of those is my daily driver 318 4bbl and i love him everyday even more🥰

[@somersetdc]

Does anyone else feel that the background string music with the female "siren song" is kinda weird, creepy and also a bit spooky like something from a 1950s bad scfi movie? Where did they get this soundtrack? Did they find it or commission it for this film strip? Maybe Mr. McGargle could tell us if he's still around? Hmmm. Doughtful.

[@jonstout7635]

My dad bought a 69 LeBaron in green with the vinyl top.

[@DM-hk8gz]

Never could/would hold a candle to Caddy.

[@camman6912]

I’ll take the 69 Camaro that I had over any other 69 car that year Best car I’ve ever owned

[@dynodon8592]

I appears Chrysler was saving bucks back in 69 when they went to side reflectors in 69 from side marker lights in 68.

[@fubarmodelyard1392]

DYNO DON they found a loophole in the fed law and nixed the lights in 69

[@jonathanmorrisey5771]

It wasn't a loophole. The motor vehicle standards were evolving. 1968 required lights. 1969 was written to require either lights or reflectors, but not both. 1970-on required both.

[@Sowhat300]

I miss the sound of a Chrysler starter!😢

[@petermainwald6413]

I always love how they make the biggest deal out of the smallest insignificance...

[@hankaustin7091]

There was nothing "insignificant" about the Imperial.. it was the top car of all time.. none finer.. every detail of that car was the top of the line...

[@metalox88]

Metallic supersonic radio antenna

[@metalox88]

High strength lithium chrome alloy glove box latch rated to 3g's of pressure ....

[@prestoncheapbtheadphoneste3010]

Wow! 😯

[@cblizz730]

Trippy background music...

[@thoughtfinder]

I'm not a particular fan of these fuselage design Imperials. All Imperials made 1968 and earlier were awesome separate and unique. Imperial didn't share any body design with any other Chrysler. However Imperial was Chrysler's attempt to steal the Cadillac market and Chrysler didn't get the sales numbers they wanted. Because of that Chrysler started cost cutting the Imperial and when they used the fuselage design Imperials look like nothing more then a glorified New Yorker and New Port. The only difference between the New Yorker and Imperial of 1969 was the front face. New Yorker had bare open headlights and Imperials was hideaway. Big deal. Apparently luxury car buyers of the time must have thought the same thing because Imperial sales fell rapidly. My favorite Imperial Lebaron is the 1962 and 1963.

[@kdkatz-ef2us]

Gangster car! Very sinister looking

[@mikeyerke3920]

Did the Imperial also come with an optional tank turret too? Just kidding. Man that is one big car! 🇺🇸

[@dougfinlay7528]

Despite a rather cheap looking dash, the 69 Imperial was a definite improvement over the 68. The basic (fuselage) body style lasted until 1973. After 73 the reduced wheelbase Imperial became nothing more than a glorified Chrysler New Yorker, an image Imperial was always challenged with, even when it was a bit off base. The were almost always called Chrysler Imperals. Lincoln and Cadillac had not such image tagging issue. However, the newly designed 1970 Lincoln Continental as well as the Marks sealed Imperials fate. Only Lincoln could challenge Cadillac's sales dominance.

[@seed_drill7135]

It did't help that Imperial always shared the same engine as top of the line Chrysler's (and even the big Dodges and Plymouth's). The last Imperials did have four wheel disc brakes, which I don't think you got in a New Yorker.

[@1983jblack]

@@seed_drill7135 Nope that was an Imperial exclusive along with the formal roof with small rear window. I thought the '74-75s were the best because it was still ahead in innovation

[@alanstrong3295]

Must have been a dream to own one of these. Makes a 64 Dodge 330 look like inferior merchandise.

[@classic-kool]

@ 0:43 - Expecting a flood?? 😋😄😀

[@davidmeyers3549]

It must have been the rainy season

[@UberLummox]

2dr. LeBaron Coupes are very rare. My black 2dr. is one of only1,440. Other '69-'72 coupes were even rarer. That white '68 4dr. hdtp is identical to one I had. Also had a 'black '64 4dr. hdtp. I think over-all, the '68 was the best. More serviceable than the '64 cuz more interchangeability w/other ChryCos. The '68s overall quality is a little better than my '71. But I'm a total SUCKER for a black coupe! Sgt. Few-So-Large.

[@metalox88]

The rear is nice and smooth so when your woman is pushing you into the gas station her beads won't get caught on anything.

[@maxredman1015]

Any woman strong enough to push this beast...wow.

[@paulcheek5711]

when america made real cars, beautiful

[@tenfourproductionsllc]

Hard to sell though, it looked too much like a Fury, so a salesman would have a tough time convincing a customer to spend twice as much. EDIT: It's the same year Lincoln came out with the Mark III, which destroyed the market in sales.

[@jvarela965]

They sold these Imperials in Iran like crazy in the Shah's time. After the 1979 revolution Khomeini took a liking to a blue 73 Imperial. The Shah's official title was " His Imperial Majesty ". Everything in Iran was Imperial this or Imperial that. Court, Air Force ,etc.

[@moej.priest6861]

Absolutely true, few years ago one showed up for sale, INSANE PRICE!! also Cadi Sevilles was assembled with a special "Cadillac Iran" plack (in Farsi) on the rear end for the military top brass which apparently had even smoother ride and suspension compared to U.S. models (according to some Iranian car mags) ""The Seville was manufactured in Iran under the brand name of "Cadillac Iran" from 1978 to 1987 by Pars Khodro, which was known as "Iran General Motors" before the Islamic Revolution. A total of 2,653 Cadillacs were made in Iran during this period. This made Iran the only country assembling Cadillacs outside the U.S. until 1997 when Cadillac Catera was based on Opel Omega and built in Germany for U.S. market. Cadillac BLS, built in Sweden for European market, but never available in U.S. market, was introduced in 2006. Even though the Cadillac Allante had an Italian-sourced body and interior, its final assembly was done in the U.S."" from wikipedia aaah good ol' days. thanks for the comment. best wishes wherever you are.

[@TheHelado36]

Soooo huge

[@hankaustin7091]

That's the GLORY of an Imperial! the great size of the car! It means you've made it in the world and now it's time to show off how well off you are, by driving a nice big luxurious car!

[@roya.cathcartjr.5042]

TheHelado36, a lot of cars in the 1960's and the 1970's were huge. I had a 1977 Oldsmobile Cutlass Supreme 2 door coupe which was bigger than most of the 4 door mid sized sedans of today like the Buick LeSabre. And you definitely needed those big engines with high horse power to move that heavy iron and steel on the highway.

[@LearnAboutFlow]

Still never understood why they made this super luxurious car and then use fake wood. I get the Europeans weren't a real threat, but still Imperial could have gone all the way.

[@lori228]

I want the song

[@dhranch4627]

*BONG*. (Don’t forget to adjust focus)

[@TheItsmegp46]

Nice car, but somehow, it looks like a Plymouth.

[@TheItsmegp46]

IMO from certain angles, it does.

[@fubarmodelyard1392]

Not at all.

[@elizandrolopez6295]

It is in certain way, all Chrysler, Dodge, Plymouth shared the same platform and body with minor changes.

[@papocam3853]

My uncle Bruce had the leBaron,that 440cid 4bbl, was NO JOKE. It kicked many of assets! Too bad it was a peg leg. Awesome car & engine. My uncle would say that the 440cid, was practically the same engine Chrysler would use on their muscle cars. I'd believed it,I drove it, & it wasn't a pig. My dad had a '70BUICK Riviera G.S. 455CID. I,drove both. They were both FAST, the IMPERIAL was a whisper til floored, the Rivy-GS was louder even cruising. THOSE WERE REAL CARS. CADILLAC, LINCOLN TOO.

[@jankypop-a-matic58]

I have a '68 Cad Convertible and it is also quiet until you mash the pedal and hear the moan of the 472! 😁

[@joeslais5597]

But could it smoke a tire?

[@ManiaMusicChannel]

Moving turn signal lights yrs before Mustang

[@locojohn6637]

Oh my, how times have changed. I guess the ONLY car that has any pedigree to the incredible 1969 Imperial is the current Chrysler 300. Remote, but has some lineage.

[@LynxStarAuto]

@4:02 this looks like a potential crime scene of a mafioso hit minus the blood and brains.

[@TiberianFiend]

It's still not a Cadillac.

[@jankypop-a-matic58]

I have a massive 1968 Cadillac and that Imperial dwarfs it! Lolz!

[@JazzzRockFuzion]

And that’s a bad thing?

[@orbiterL]

anyone else annoyed by the beep´s?

[@WAQWBrentwood]

The beeps tell the operator to advance the frame (these were filmstrips, not movies or video originally.)

[@fernarias]

They are slide shows. Like this kzbin.info/www/bejne/jYKth39mZ7GhnpI the beep tells you to go to the next slide. A dealer would have one that would project to a small screen and it could be used by an individual user. We had some of these machines in school for math courses in 75. There was even a toy version for storybooks.

[@Mynamesalexa]

@@WAQWBrentwood Reminds me of high school when we watched movies or slides. BEEP.

[@orange70383]

How else would I know when to turn the page, personally though I thought tinker-bell did a better job.

[@jaydeebradley1490]

That looks like a toy car

[@williamg2552]

THIS CAR IS NOT A CHRYSLER . IMPERIAL was A MAKE UNTO ITSELF

[@gregger59]

That was true prior to '62, but...as Imperial sales ebbed away, Chrysler took away the line's own assembly plant and merged production with Chrysler.

[@williamg2552]

It was true AFTER '62 as well . Being built in the same plant, as I've said to another poster, doesn't mean much. Why? Because car companies have been building cars of different makes/divisions in the same plants for almost as long as cars have existed.As long as the parent company is the plant's owner. Case in point: 1) The Jefferson Ave Plant has , at one time or another, built ALL FIVE Chrysler Corporation makes. Plymouths ,Dodges and De Sotos were built there as well. But those cars didn't all bear the "Chrysler" name...(unless they were Chryslers) . They bore their individual division names.2) The Camaro is a Chevy, and the Firebird is a Pontiac...yet BOTH cars were always built in the EXACT SAME PLANT ...as long as the two cars have existed. That doesn't make the Camaro a Pontiac, or The Firebird a Chevy . GM is the PARENT COMPANY of BOTH cars ...and they make the rules as to where both are built . Why do they build them in the same plant ? Simple. Because it saves MONEY . 3) The Ford Motor Company's Wixom Plant was the factory where both the Ford Thunderbird AND The Lincoln Continental were built. But it would be an insult to a Lincoln and it's owners to call that car a "Ford" Lincoln. 4) The Ford Crown Victoria, Mercury Grand Marqius , AND the Lincoln Town Car were, before their discontinuation, all built in the same plant. That didn't make the Ford a Mercury, or the Mercury a Lincoln. My point ? simply this : The IMPERIAL, despite being moved to the Jefferson Plant , did not become a Chrysler , simply by virtue of being built there . If that was the case, then you might as well have called The Plymouth a "Chrysler" Plymouth, and the DeSoto a "Chrysler" De Soto. and that never happened . A car company can build their cars wherever they want . The important thing is the VIN numbers. All five Chrysler Corporation makes had their own individual VIN 'make" code: Plymouth's was "P. Dodge's was "D", De Soto's was "S", Chrysler's was "C"...and IMPERIAL'S was "Y". If the Imperial was a "Chrysler" , wouldn't it also have had a "C" make code ? It did not, thus it was NOT a Chrysler, but a separate make.

[@orange70383]

@@williamg2552 Imperial, a division of the Chrysler Corporation.

[@williamg2552]

@@orange70383 Yes, but not the Chrysler Division. Imperial was it's OWN division. From Wikipedia: "For the 1955 model year, the Imperial was launched and registered as a separate marque (make), APART from the Chrysler brand. It was a product of the new IMPERIAL DIVISION of Chrysler Corporation, meaning that the Imperial would be a make and division unto itself, and NOT bear the Chrysler name. Chrysler Corporation sent notices to all state licensing agencies in the then-48 states, informing them, that the Imperial, beginning in 1955, would no longer be registered as a Chrysler, but as a SEPARATE MAKE ."

[@cargo4441]

A modern 2 liter turbo engine make more power than a1972 Imperial 440. All im saying gas engines are going the way of the Plymouth nameplate.

[@kyboy5]

Shat upp ted you suck

[@mathiastwp]

rrruuf

[@loveisall5520]

Sadly, only a New Yorker with a hood stretch, and it didn't fool many otherwise.

[@prestoncheapbtheadphoneste3010]

Crap. 😑

[@peterdaniel66]

In my opinion, the fatal mistake was that to me, it looked like every other Chrysler.. Truly non distinctive and quite bland.. but when you pay a premium and the new yorker looks just like it, you are not gonna get a lot of sales that way.