Name It, Frame It, Claim It With Paul Omodt

Paul Omodt, Founder and Principal of Omodt & Associates Critical Communications, is back on the Communicate Like You Give A Damn podcast to talk about all things crisis communications. Together, host, Kim Clark and Paul Omodt discuss everything from crafting an effective apology to organizations taking ownership and accountability. Paul not only highlights the key considerations organizations need to have for an effective apology but also his own process for crisis management that is timely, consistent and effective. Paul even discusses other aspects he deems as critical for a well-crafted apology such as choosing the right communication channels, seeking expert counsel, and monitoring public responses. Ultimately, a sincere apology, combined with concrete actions for positive change, contributes to rebuilding trust and credibility, impacting the overall reputation and positioning of the organization in the social landscape, as outlined in the depth model.
About The Guest:
Paul Omodt is the Founder and Principal of Omodt & Associates Critical Communications, a full-service communication firm based in Minneapolis known for effective communication when communication is critical to your success. In his thirty-year career, Paul has worked on some of the Midwest's biggest crisis situations as well as built the reputations of some of the region's biggest brands. Paul is an active member of the communication community and regularly speaks on communication topics at conferences throughout the country.
Find Paul Here:
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About Kim:
Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.
Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces. Kim began integrating DEI into communications beginning in 2004 and it wasn't until the summer of 2020 when her peers starting listening and seeing they have a role and responsibility in DEI and in social justice on behalf of their organizations. As a student of life, she has completed several certifications including DEI Certifications from Yale School of Management & UC Berkeley. Kim is also an NSA Speaker.
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