Social Media Strategy Template: A COMPLETE Guide (2024)

[@khaledshaban8891]

Thank you, your channel provides real value. I am an Egyptian living in Saudi Arabia and you cannot imagine how much help your channel provides. I think you should know that your work is great and influential on others.

[@mga99]

I have watched a few of your videos Ms. Natalia and your unselfish nature is UNHEARD of in this day and age!! It is much appreciated and inspiring at the same time. THANK YOU!!!

[@NataliaKalinska]

You’ve just made my day with this comment 🥹❤️ That’s so kind of you to say and thank you for your kindness. It only inspires me to share more. Thank you so much!!! ✨

[@aiviewsandnews]

When you said grab a cup of coffee a notepad and a pen that's exactly what I was doing when I turned on your video thanks for the great info-

[@saniyaaphale1675]

I've been searching for social media strategy tips the whole day and this is the first video that ACTUALLY teaches it well! Thank you Natalia!

[@NataliaKalinska]

It means the world to me that you’re saying this, Saniya! ✨🙏🏻 I really wanted to create a well-rounded guide so I’m happy to hear it worked for you 🙌

[@ROIgrow]

Thanks!

[@NataliaKalinska]

You’re so welcome Matt!

[@madiacol2397]

You are seriously a lifesaver!! I'm so confused on what to do to come up with a social media strategy and your explanations are clear and on point. TYSM!

[@NataliaKalinska]

You’re so welcome, Madi! ✨ I’m so happy you’ve found answers here - good luck with developing a brilliant strategy!

[@gazzergazzer]

I just got hired to be the social content curator at our yoga studio. Of all of the things I’ve seen this is by far the most practical and accessible! Well done you’re on fire 🔥

[@NataliaKalinska]

First of all, congratulations Garry! 🎉 All the best to you on your content journey. And I’m so happy to hear the video has been helpful to you! ✨

[@NataliaKalinska]

💥 GET YOUR FREE CONTENT MARKETING STRATEGY WORKBOOK 👉 natalia.link/ContentStrategyWorkbook ⬅️

[@dyrtiredd4906]

My colleague put me into this video. We are in process of handling a project to boost our social media networks, but I am excited to utilize this channel to assist me with building my personal business as well! Thank you for your efforts for this outcome!! I subbed. ✊🏾😁

[@DavidBlary]

Thank you for the very informative video. I have signed up for the workbook and look forward to reviewing it and other videos of yours as well.

[@michaelcbond]

Best video on Social Media Strategy and CONTENT. So many people talk about content or strategy, but you do both. Such a great video!

[@x0chantellee]

I cannot believe this does not have more views! Thank you for taking the time to do this and inform us all. Happy 2021!

[@NataliaKalinska]

Thank you sooo much Chantelle, it means a lot! 💗 Happy 2021!

[@lincyshiko8363]

thank you so much for this......i am in the insurance industry in Kenya and this has been very useful.

[@ProsperGardenDesign]

I have been looking for ideas to improve my IG account. I found you today and I have been watching your videos all this afternoon. I love all of them! Thank you so much!

[@NataliaKalinska]

Love to hear that, Claudia 💓 Thanks so much for being here!

[@nevarethwanderer]

This was very helpful. Thanks! Those who disliked are the people who paid huge money to learn these thing.

[@NataliaKalinska]

Hahaha, thank you, I'm so glad it resonated with you! 💗

[@gracekiso1148]

Thank you!! 🥰 This was so so helpful!! I’ve decided to educate myself on what I need to do as a newbie SMM. I couldn’t find a video that was straight forward on content strategy’s. This was amazing!!! I understood everything, wrote down notes and now don’t feel so overwhelmed on where to start. I know exactly what to do!! Thank you so so much 🥰

[@NataliaKalinska]

That's sooo great to hear, Grace! 🥰 All the best on your content journey - you got this! 🙌✨

[@lawrencejenkins22]

I truly appreciate this video. I have started working as the scholarship officer for a university ROTC and have been needing ways to develop plans to tackle our social medias. Spreading information about scholarships, cadet activities and trying to get potential college students in the door. I am excited to see these strategies in action. It is hard for me to comprehend that there are over 28k students on this campus and only 80 in our program...especially since we can help pay for school. Thank you again!

[@CrisZiee]

it's kinda overwhelming but this is what I definitely needed 😊 I get the questions that I need to ask and I realize that's there's a lot of things that I need to work on for my content.

[@NataliaKalinska]

It will be, especially when you’re just starting out. Try to answer as many questions as possible but if you don’t have enough information, there’s no need to worry. You always learn more as you go so you can fill the gaps with time. Besides, the earlier stages are always about testing and experimenting so the most important part is to start being more intentional. You got this, Izen! ✨❤️

[@RianneBrissette]

Thank you SO MUCH for all your hard work on this video! I am new to this process and I really appreciate your help!

[@NataliaKalinska]

You’re very welcome Rianne! I’m so glad it was helpful to you and take your time in figuring it all out. It’s a process and you’ll keep discovering things along the way. You got this! 🙌✨

[@bryteofficial]

Holy moly, an ultimate guide. This has fast forwarded our game as musicians. Thankyou so much for your work!!! ❤

[@ManlyHK1]

Got an interesting question for you: you talked about the importance of reaching "target audience", but HOW do you do that? My business sells formal men's wear so my ideal audience are those who need to wear suit and tie at work: ie lawyers, finance, sales, senior management etc. Very clear by job nature. But on YT, IG, FB, you CAN'T choose who to watch your content - the only exception is when you advertise, then you have those options. I'd be interested to see your take on that, thank you!

[@Rubeninsular]

Ready. Just revisiting and rechecking this. Let's do this.

[@NataliaKalinska]

Yay, good to see you back here Ruben! Love the energy - you got this! 👏

[@LOVEfromXXXX]

I do not normally comment on videos but this video is the best social media strategy video I have ever watched. Everything is so clear now. Thank you!

[@NataliaKalinska]

I appreciate your kindness, Bade! 🙏🏻 So happy the video resonated with you ✨

[@yappobd5480]

এটা আশ্চর্যজনক. ধন্যবাদ এত সুন্দরভাবে উপস্থাপন করার জন্য। আশা করি, ভবিষ্যতে আরো সুন্দর ভিডিও আমাদের উপহার দেবেন.

[@Faithandtrust-62]

All I can say is 'Thank you very much'. The marketing strategy workbook is exactly what I need now to meet with my first social media client. I even bookmarked the video so I can find it quickly each time I want a reminder. Well done!

[@NataliaKalinska]

I love this so much! The whole goal of this video was to help people create better strategies for themselves or their clients and to know that it made you feel more confident when meeting your first client makes me so happy! All the best on your social media journey, Jacqueline ✨

[@promiseudia1337]

You are totally awesome. This does not only break it all down into bits but is detailed enough to follow through. Thank you, Natalia

[@DJJimmieM]

Thus is the most thorough marketing strategy video on KZbin!

[@NataliaKalinska]

Love to hear this! ✨ Thank you for your kindness, Jimmie!

[@NoraxHealthTV]

Ready. Excellent video

[@mpuugarockykatana5336]

Your Videos are changing my Career in Digital Marketing. Thanks so much. God Bless You.

[@Gridwork]

I'm going to share this! Needs more views. This is exactly what i needed. Thank you! Great advice

[@NataliaKalinska]

Thank you so much, it means a lot! 💗

[@marketerhayden]

Thank you so much. There is so much value in this video.

[@NataliaKalinska]

So happy to hear that, Hayden! ✨

[@jaysonmarley8672]

Exactly This is exactly the most amazing hints on growing my pages that I have unearthed!

[@purposefulwellnesswithlauren]

READY! This was a great one, Natalia! Thank you

[@MarketingHarry]

An amazing guide to start with! I like the breakdown. As you wrote, without a good, strategic approach, you're not going to grow on IG, and having a social media marketing strategy for your business is key to your success. Absolutely agree with you, Natalia! 👍

[@NataliaKalinska]

Thanks Harry! That's arguably the most important part 💪

[@robertasmart4396]

I'm exhausted just watching all this! Mind blown! Amazing video. Will take me weeks to process! I'm clearly not an expert in this area. I need a nap

[@NataliaKalinska]

Thank you so much, Roberta! 🙏🏻 Developing a strategy is definitely hard work and not something that gets done overnight so I definitely get the overwhelm! 😉 My advice would be to get through it one section at a time and really think about each of the aspects and do research. Take your time - it’s best to not rush with these things. You can do it!

[@kanikarastogi3605]

This is gold..!! The best strategy video ever..❣️

[@NataliaKalinska]

Love to hear this, Kanika! I appreciate you ❤️

[@fajirdates2222]

thank you for the great information i need more in planning content and social media slection targeting if it's going to be next vedio will nice .

[@ГалинаПопова-й5г]

What do you think about seo blogging tools?

[@NurseJanice]

Ready and thank you so much!!

[@NataliaKalinska]

Yay, here for this energy Janice! 👏✨

[@PatrickHuff-d9p]

I would love a video on the actual content planning and distribution process.

[@lerinmann8163]

Ready!! This video was great!!

[@pkeskad]

Thank you so much, this is a very good video. Usually I went straight to content calendar and skipping the previous steps, and many times I have fallen off the track of producing content.

[@pkeskad]

And the free workbook 😱 THANK YOU!

[@NataliaKalinska]

That's exactly my point! I feel like as a creative, it's easy to jump straight to churning out content and making ideas come to life, but without a solid strategy, there is no sense of direction and it's easy to lose our way in the process. I'm glad you're fining it insightful! 💓 How did you get on with the workbook?

[@jesusvilla1109]

Just got hired to social media marketing and this video helped out so much THANK YOU!

[@NataliaKalinska]

Congratulations Jesus! 💪 That's so awesome and I'm glad I could help 💗 Good luck!

[@globeemma]

I want more followers, how?

[@Milchkanne]

Thank you so much for this guide, Natalia! I came for a Canva tutorial, found your channel (a gold mine - that's for sure!) some weeks ago and got lost (in a good way) in your helpful video content. Thanks a bunch for sharing your knowledge in such a generous way!

[@NataliaKalinska]

So glad it resonated with you! ❤️ I appreciate your kindness, Fabienne!

[@Sacred.Wisdom]

Thank you for such a comprehensive and complete video. There is so much valuable information to absorbed, that I will need to listen to this daily over the next few months. Your efforts are very much appreciated.

[@GratefulGRANS]

Thank you 👍 for the bonus it is terrific 🤠

[@mohamedmyers-elatawy9152]

thank you for the great information!

[@markmills5769]

Good stuff. Many thanks!

[@NataliaKalinska]

Glad to hear it Mark! 🙌

[@robinsonarsenl1142]

This was actually helpful for me I just started social media marketing and video helped me very well Thanks for this useful information

[@luale_monze]

READY! I'm working a content strategy now and this helped a ton

[@NataliaKalinska]

Yaaasss, you got this, Luale! Please let me know how you get on 💓

[@katssandiego7633]

Ready!!

[@NataliaKalinska]

Yes Kats! Let’s do this 🙌

[@amaliavanable]

Ready!

[@NataliaKalinska]

Yesss, love to hear it! 🙌🥳

[@drshivnirmalite]

its so much of quality information. I am amazed why it didnt get more than a thousand comments! This is so much of insight . So much of knowledge. Absolutely true and helpful. Thankyou!

[@NataliaKalinska]

I appreciate your kindness, Shiv! 🙏🏻 Thank you so much and I’m glad it was helpful.

[@adeleclinton4692]

Hugely valuable Natalia. Your whole channel is absolute Gold and I'm delighted to have discovered it. As a small business owner this is what I needed to learn. You have a fantastic educational channel and are excellent at delivering the content. Continued success to you!

[@ahmedalhawy6047]

you're absolutely perfect ,, thank you love , from Egypt

[@NataliaKalinska]

You're so kind, thank you, Ahmed! All the best from Scotland 🙌

[@amithanda211]

This was totally awesome made lot sense very nicely done very informative I will look into the other video about "endless ideas for content "I am sure it will add a lot of value.........

[@NataliaKalinska]

I'm so glad it resonated with you, Amit! Let me know how you like the Ideas video!

[@Just1Tori]

Ready!!! Thank yoouuuuuu soooo much for this it is a lot and I'm great full that you took the time to create and share it & the free document to help .. wow thank you so much

[@fahadahmed642]

This video guide is awesome, each point is so well explained. I believe a person who followed this guide will have no issue with creating an effective content marketing strategy, thumbs up from my side!!!

[@NataliaKalinska]

That’s so wonderful to hear Fahad! 🙏🏻 Are you building a strategy yourself?

[@fahadahmed642]

@@NataliaKalinska Not currently, occupied for now, but I intend to create one in the future.

[@mirteborkes]

Thanks Natalia!! Loved the free workbook :)

[@ajizah7643]

your content are truly fulfilled of what i really need to improve my content

[@NataliaKalinska]

Happy to help Jizah! 🙌 What are you focusing on improving first?

[@ajizah7643]

I want to improving what kind of content i should make in certain bussiness

[@NataliaKalinska]

Love that! All the best, Jizah! ✨

[@bigtimesites]

Hi Natasha, I have a question which no one seems to every discuss in any of the digital marketing strategies as if its some kind of a secret. I as someone who is starting a digital marketing agency want to know how to schedule content based on a clients budget. If for example a client has $1000 budget, how am supposed to know how many Instagram\facebook\twitter posts i should provide for that budget and how often to release them per month. Or how many paid ads should be included in that budget or how many SEO articles should be written and how often to release the. I know not every business suits every platform but thats not a issue, the issue is figuring out how much to provide per X budget and still take my profit into account. So one customer might have $1000 per month budget while another might have $5000. How do I figure out how much i can provide for them and how to figure out how often to release. I wish you made a video on that and a template how to schedule it. Thank you so much for your time. And This was a great video.

[@daniellebright6136]

Very helpful. 💖 READY. 👍

[@cammidavis8340]

Great information, thanks for sharing!

[@majdabojt334]

One of the best tutorials so far. Congrats!

[@NataliaKalinska]

Wow, thank you so much, Majda!

[@tonywamwangi-s3p]

your content is amazing.keep it up.

[@NataliaKalinska]

Thanks a lot, I can promise there’s more to come! 🙌

[@sheetalprabhu13]

Brilliant video. thanks for sharing

[@NataliaKalinska]

I’m so happy you think so Sheetal! ✨

[@UncleLouietheMillwright]

Well done Natalia. Very informative and precise! Happy New Year! I will watch some more of your videos now.

[@seapeoples9461]

Ready

[@NataliaKalinska]

Amazing, you got this! 👏

[@beetstreat4068]

Great stuff!

[@NataliaKalinska]

So happy you think so, Andy!

[@ZicaraControls]

Thanks Natalia Kalinska, very nice guide to plan, organise and execute our thoughts and "What's on Mind?" . That will help us do great with content.creating and achieving our goals to make money. Thanks and best regards, Shirish Balekundri, WaferFAB Process Specialist.

[@naimrasheed4810]

I would like to know how to perfect my own content creation workflow. do you have a video for that?

[@Cherish_strings]

Ready ❤🎉

[@tanyatchirkova_therapy]

Wow, this is truly a complete guide, you are way better than my marketing coach! After this video, I am ready to breathe some life into marketing my biz. Thank you! Defo recommend and subscribe.

[@anglerfish61]

as a marketer I never heard of the AARRR but Im defo gonna use it for overseas talks. It sticks

[@anglerfish61]

also this is pretty solid advice. gg

[@NataliaKalinska]

@@anglerfish61 Haha, it does have a nice ring to it 😅 thank you so much, glad you found it useful!

[@cristalsanders138]

Informative thank you ❤

[@NataliaKalinska]

Love to hear that, Cristal! 💓

[@AnastasiaGreen-r3j]

This was great! Thank you!

[@ibidunniosho]

READY!!!!

[@NataliaKalinska]

Yessss, you got this Ibidunni! ✨👏 Good luck on your content journey!

[@pratimakhatri4184]

This video is wholesome!

[@NataliaKalinska]

Love to hear his, Pratima! ❤️

[@tommyberlinger]

I love it, thanks Natalia

[@irisgolles6142]

Wow so much info in 20 minutes. Thank you 👌

[@NataliaKalinska]

So glad you enjoyed it, Iris! 😊

[@imadmouaddine7711]

Awesome. Thank you! this video definitely deserves more views.

[@NataliaKalinska]

Thank you so much, Imad! 😊

[@u4cshop]

Thank you so much, there is a lot of gems here. God bless you! 😊

[@วัวลาย]

Thank you for the " MARKETING STRATEGY WORKBOOK "

[@NataliaKalinska]

You're so welcome! 💗 How did you get on with it?

[@celineeditsthings1271]

READY

[@NataliaKalinska]

Yasss, you go girl! ✨

[@jaymeengo1579]

Thank you so much for all the wonderful ideas. :)

[@NataliaKalinska]

You are so welcome, Jaymee! ✨

[@russellmarvin2850]

I'd like to know how to Market myself with no money and no website. Do I need a website to get things started?

[@SymlexVPN]

Excellent explanation! Awesome flow on building a strategy for marketing....

[@AceOfSpade888]

I more or less stumbled on to this video and I must say it's nothing short of genius! I really love the structure you go through and it's pure and generic. Finally I can now better explain to co-workers what "magic" marketing is, what it entail and why we do need to do our "homework" so well BEFORE we start "marketing". THANK YOU! Now you have a new subscriber! 😉👍🏾

[@themedit]

Thank you so much for sharing learned so much from this video ♥️

[@NataliaKalinska]

Love to hear this! ❤️ Thank YOU for watching!

[@sibylhicks9399]

tell us please how do you measure SMM strategy success?

[@NataliaKalinska]

Great question, Sibyl! 😊 I'll add it to my ideas board to create a video on this subject! But as a TL;DR, you measure it based on the goals you set for the strategy and the KPIs which you selected. Depending on the goals, it can be anything from a conversion rate if your objective was to sell X amount of products or an engagement rate if you were looking to build an engaged community on Instagram. As an example, if your goal is to increase your mailing list subscribers to 10k in 6 months, you can keep checking your list growth rate and subscriber number, your conversion rate from Instagram (provided that you have a well optimized bio and are actually posting with calls to action to try and convert your followers). At the end of the 6 month period, you see if you hit the goal, if the growth rate was good enough and check if you can improve something. You can download my workbook to set your goals and choose relevant KPIs.

[@sibylhicks9399]

@@NataliaKalinska thank you so much!)

[@Gridwork]

I don't see the free template linked in the down bar btw! Ty :)

[@NataliaKalinska]

Sorry, I've just updated it. Here you go: 👉 marketing.nataliakalinska.com/content-strategy

[@michellecabello9586]

This helped so much, thank you queen 💓

[@NataliaKalinska]

Soo happy to hear that, Michelle! 💗 Thank you 🙏

[@celineeditsthings1271]

this was so well delivered thank you so much! honestly one of the best guides so far

[@NataliaKalinska]

I'm so happy you enjoyed it, Celine! Have you been able to create your own strategy? 😊

[@ReneeStarms]

This was a terrific training. Very thorough advice.Thank you!

[@christianmathison1182]

Great video. Thank you for the information

[@NataliaKalinska]

You're very welcome, Kristopher!

[@BakeUnique-pf7oz]

I'm bilingual and a former cake designer transitioned into owning a digital marketing business. Can I post in both English and Farsi languages or it would confuse the IG algorithm?

[@chelciethomas3575]

You’re sharing all the gems, with this one thank you so much

[@NataliaKalinska]

Yay, that’s always my top goal ✨ Thank you Chelcie! 🙏🏻

[@hamedbigham586]

why you are this much great ?!!!

[@NataliaKalinska]

You’re so kind, thank you Hamed! 😊

[@amithanda211]

Awesome Job

[@NataliaKalinska]

Thank you so much Amit!

[@NataliaKalinska]

Thanks!

[@mademoisellediana5165]

Hi there! I just watched this video. This is such a great help.

[@NataliaKalinska]

Glad it was helpful, Diana! 😊

[@mademoisellediana5165]

@@NataliaKalinska Yes Nathalia. You explained it well! I am a social media marketing.