Navigating Agency and Client Relationships with James Hayhurst

In this episode, we sit down with James Hayhurst, the visionary founder of The Magic Sauce Programme.
He shares how his experience working in both agency and client-side led him to create The Magic Sauce to help agencies and clients foster stronger relationships.
He reveals the powerful role that anger played in leading him to establish The Parents Promise, a mission close to his heart.
Join us as we delve into James Hayhurst’s courageous career moves, his commitment to making a difference, and the wisdom he’s gained along the way.
If you are a parent who has been through a separation or an educational professional, please click here to participate in the 2025 Education Project.
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Video Chapters:
06:17 The difference between how Agencies and Clients judge success
09:52 Clients and the Agency side need psychological safety
12:11 The difference of working client-side
16:00 Setting up the Parents Promise and why
18:39 Parents need to talk about what we do if we separate
20:53 How anger can drive action and change
24:45 Launching The Magic Sauce
29:30 How healthy relationships allow constructive challenges and accountability
32:41 Imposter Syndrome or Perfectionist Syndrome.