The Evolution of Leadership and Purpose | Full Speech

The strength of a company's future grows with its leadership, purpose, and culture.
Video from International Leadership Conference in Athens, Greece, 2022
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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.
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Website: simonsinek.com/
Live Online Classes: simonsinek.com/classes/
Podcast: apple.co/simonsinek
Instagram: / simonsinek
Linkedin: / simonsinek
Twitter: / simonsinek
Facebook: / simonsinek
Simon’s books:
The Infinite Game: simonsinek.com/books/the-infi...
Start With Why: simonsinek.com/books/start-wi...
Find Your Why: simonsinek.com/books/find-you...
Leaders Eat Last: simonsinek.com/books/leaders-...
Together is Better: simonsinek.com/books/together...
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#SimonSinek

[@Seekerontheshow]

To fill the glass of him first and then filling the glass of himself, the gesture that validates, Simon walks the talk.

[@danielfaiadprimo]

Notice that Simon pours water for the host first, then to himself. This man lives what he says. Thank you, Simon, you are an inspiration for us all.

[@sunrise7937]

great observation!

[@lonniejones2525]

Its cause the other guy is drunk af

[@tck243]

WOW

[@tck243]

..wait he poured a drink for the host first?! Profound……….

[@slj7519]

I noticed that he does the same thing in many other videos as well.

[@Focus_zone]

Notice how he filled the cup of water of the man first before his cup. That's Simon Sinek.

[@zainahadnan484]

Yes exactly.... it's because he's our dear Simon Sinek 👍👍❤️❤️💪💪

[@mariobautista3467]

Pure demo of “leaders drink last” way to go Simon. So eastern culture bringing to west! Our commonality “leaders eat/drink last” … Advocating Blue Ocean Strategy … cooperation Vice competition. I’m a big fan Simon from cowtown Lemoore, Ca. Luv your masterpieces and thank you for sharing your God given gift to this one world one earth we need more Simon. Keep charging n continue your great work! MB out ❤️🙏 Hyphenated American Filipino-American Navy vet - Hooyah

[@adamcanterbury7157]

​@@zainahadnan484 XS XzxzzZzX zzz zzz zzz zy zzz Zzz zzz zzz Xczz

[@kevinallen2443]

​@@zainahadnan484 😮is a by 😅😊😅😅😮😢and 😅😊😅 47:27 48:32 48:33 😮678.463.0728😢😮😢😮😢

[@kevinallen2443]

😢 49:14 49:28 😅

[@jasons408]

Simon you are one of the people I love listening to that just gets my mood up. I say one of since I don't know any other people who does it however it may seem too arrogant to say only you.

[@sarabennette2289]

Four Seasons thank you for sharing this. Simon thank you for your wisdom and incredible insight. You are so inspiring, you make me want to be a better human.

[@dilshodoktamov1703]

I all the time watch Mr Simon Sinek he is great leader I learned so many things from his video thanks for everything Mr Simon

[@geoffreychizaza7401]

Thank you for such great lessons. Seems we learn more on youtube than in University.

[@clivec10]

Great minds come together, great viewing . Simple !

[@Bklydia]

18:00 Great point

[@rickwalkertx]

Love watching Simon speaking so casually on leadership and purpose.

[@Motive_Leap]

Powerful!

[@isaactaban678]

This incredible,thanks and watching in Uganda .

[@Bill0102]

I'm in complete admiration of this. I recently found something with a similar message, and it was absolutely mesmerizing. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[@susanelizabethmaguire5696]

Thank you so much, Four Seasons, for sharing this inspiriting video on leadership! We had always enjoyed staying at the hotel because the service was always fantastic! Keep up the great work 🎉

[@tzm5374]

im amazed he poured the cup for someone else 1st. WOW. and I really like that gesture

[@Philjoe]

Excellent conversation ❤

[@andrieslucian]

Totally agree! They are not afraid to quit. If they don't like something, quit. Unbelievable.

[@user-yq5zy8bi9g]

Simon je ne suis pas ton problème ! Tu tournes autour de ma tête ! Je n’ai jamais été ton problème ! J’ai déjà réservé ma chambre d’hôtel en France

[@arvinpack749]

Dear Simon, I have always appreciated your point of view to th world, to the business to the human being. I don’t just watch your videos, I study them, I translate and subtitle them for my people who doesn’t know English and put them to action to improve company to improve my self and to joy more and have more fun with people around me and around the earth. Tnx for sharing the highest levels of applicable business knowledge. Tnx for running and improving industry of helping each other. 🙏🙏🙏🙏🙏

[@harmonylifewithjess1593]

I love all the underlying messages in-between the lines of discussion. They're golden

[@heartonic5309]

I like how you are always trying to help others .🙌 Encouraging!

[@jaymonz8274]

Minute 11 sounds like Florentino Perez👍 when time are good we do what’s necessary to make it in years to come

[@alinajo533]

Thank you Simon!

[@julianafroes4728]

Amazing! So many examples that companies and employees can follow. Thanks for sharing! As a single professional mom this is enlightening!

[@user-nw1lh4ku6g]

I like how you are always trying to help others . Encouraging!. This is inspiring to watch. Keep up the good work..

[@dopeorion4186]

i want to see Simon and Robin Sharma together in a talk show one day I just love Simon and his wisdom

[@gboon9935]

I think what Simon is saying to help young gen to ask for things, will lead to dealing with training the young gen in the area of their character, and having great EQ etc. Not just skills or work experience.

[@petrikov3607]

Simon pouring the water, nice

[@pandastory-abookseriesabou8568]

​👌🏻​ Like the idea ​💥

[@starblazers01]

Nice intro speech

[@nerd26373]

This is inspiring to watch. Keep up the good work.

[@rm26367]

More people need to be like Simon. He is right, we need to join in to undo what it been done in the work force.

[@kathleenthompson9566]

Simon, I never liked Jack Welch or his "leadership" approach. I agree that he, and others like him, did so much damage. I single handedly tried to take that mindset on at my company. (You can imagine how that went.). My team was a microcosm of trust and excellence, while all else swirled around. In the end, I burned out. Thank you for taking this on.

[@athanasiosfourtounas3133]

Inspiring as always!

[@ShaneBiscayaBaller]

Thank you for sharing 🎉❤

[@olgasuner999]

This is what I see in him as a leader the one who truly gives his all without sparing and I do feel it’s genuinely done such people exist but on a personal level do you do anything for yourself to feel your needs? A lot of times with givers they neglect themselves because they are always in the role of a service to others which is great but you can’t pour from an empty cup. Either you drink too much coffee ☕️ that’s where you get your energy from 😊 or you need to share with us what keeps you going or secret having the ability to share.

[@william7yifans]

dropping a like before watching

[@mimozaagagjyshi7709]

Love it 😍 thank you

[@DmitriyChuchmay]

Dear Simon, Thank you for reminding about war in Ukraine, it is very much important to us here. (Even a small, episodical phrase).

[@davidkuo3098]

Loving this speech!!! One of key takeway that I learn from this particular speech is: instead of using the term soft skill and hard skill, Simon suggests that it is more like the skill you need to learn to perform your work (hard skill) and replacing the soft skill with humain skill in how to interact positivey in situation of confrontation, asking for help. Simon points out that one of the skill that is under trained is actually people learning how to ask for help. Now, people comes up with their ask with more a yes / no approach or end up quitting when needs/wishes not met. (this is right one!! will share this learning with my kids and learn how to approach things different with positivity and most importantly a conversation instead of confrontation

[@wanismail09]

❤

[@agape13]

❤

[@fsmeza]

This was great. I’m in health care and our workforce is struggling. I was listening with an ear for that… thank you, Simon what else should I listen to of yours or others?

[@catatonicbug7522]

I don't know about other locations, but here in Utah, bowling leagues are so prevalent that a friend of mine and I were forced to postpone a bowling activity 3 times, then we just gave up. There were no lanes available for non-leagues.

[@winnyli5347]

❤❤❤❤❤ Thank you Sir 😚 Love you 😘 😘😘

[@kartikchaturvedi7868]

Superrrb Awesome Fantastic video

[@douglasbailly8519]

I probably don't agree with many, if any of his policies, but I really do love Dr. West.

[@sheilacook1395]

🙏🏼

[@rayfletcher1167]

In summary.. the things our parents should have taught us are now in the hands of our companies

[@StormbornJKUR]

Too many leaders have already forgotten the humanity of their employees who made miracles happen during COVID.

[@AntonioCPLiderProtagonista]

Incrível.. Guilherme Boulos

[@bettyqueiro]

How can we be good leaders when we are in a fearful, stressful moment? It's when I find it more difficult to care about people and not performance. I kind of have to force my better self.

[@bettyqueiro]

How can leaders train younger generations with human skills when we too are still learning to be better humans? It's one the most difficult thing because it's a learning process which seems to be a journey. 🤔

[@helderlage]

It's impossible not to feel like an idiot when I finish watching any of your videos.

[@rosslalond9539]

how about a more positive feeling? like me, enlightened and motivated? :P

[@helderlage]

@@rosslalond9539 true! why not? :)

[@anthonygordon5758]

Love Smon and have for years but Gary V said a lot of this stuff in 2018

[@aarendal]

👍😎

[@arianam.winder4866]

I Googled "International Leadership Conference in Athens, Greece, 2022" and could not find this conference. Does anyone have the link? I would like to evaluate for 2024. Thanks in advance!

[@slab3662]

Would you be willing to give a lesson on what goes into a leadership philosopy?

[@sallyballybee9683]

At around 27 min mark, Simon talks about millenials lacking skills about negotiating, having tough conversations etc. but most of the problem is the absence of these skills in management. The youngsters are just the latest entrants into the game. It's on organisations to own leading by example and they can't do that with the current paucity in human skills among leaders and managers. Can you imagine the frail egos in those senior roles, being eclipsed by their underlings in interaction, negotiation and confrontation? Too many current hierarchies foster that regimented view of rank over all else, especially in public service organisations. How do you reach those groups and get them to accept the changes that are needed both personally and professionally? Do you set a test that assesses fitness to lead? Use those results on CVs? Weed out all the BS artists from the old boys networks? That's where the changes need to happen. That's a very long game/fight.

[@joyful]

lots of people with student loan debt have been working multiple jobs for a long time now. the only difference now is the flexibility with which they can do it as since they aren't working in offices. simon mentions the employer or workplace has to be everything for employees - and i just don't agree. staff don't want their employers to be everything. people want meaningful work, in a non-toxic environment/culture, and wages/salaries that maintain a typical standard of living. what we're experiencing is a younger generation of citizens and workers who aren't afraid to make demands. and i'm proud of them. i think i can learn a thing or two from younger generations.

[@golove3204]

Simon comes on at 3:30

[@iFlu]

So, how did Noah progress at the Four Seasons since Simon started quoting him?

[@rajbhatti8248]

Simon says that young people put unattainable expectations on companies with things like therapy. Is this really true? I see companies setting up programs to provide therapy and basically training young employees to look to the company for the support. If the support program wasn't there, the employees would look elsewhere. It's a retaining tool more than anything now.

[@holdupwaitaminute.]

37:26

[@shellysmom7002]

Soooo, what should “ this generation” do when you have that discussion about a raise and ask for steps to take to earn said raise and it’s ignored and yet they keep promising you it’s just around the corner.

[@liplai5566]

The problem discussed about young ppl but not specifically, isn't they don't know how to do requests smoothly. It's about the contradiction of effort & rewards nowadays. Ppl in the old days believe in luck / destiny cuz it's hard to judge when information flows is more restricted. Examples / evidence spread so easily & quickly thanks to the Internet today. Ppl realize so many "lucks" aren't actually luck but some monkey businesses. Personal abilities, ethics and responsibility mean nothing in front of money. Modern marketing is so abused covered under the freedom & rights. It's no turning back cuz there are 2+ generations who are currently the major workforces suffering from it. Ppl need hope to survive in an infinite game but the hopelessness they are feeling now they know isn't natural by chance. Unless something even worse wipes-off everything and restart the system. Even God has revamped the world.

[@Anna-rg6ej]

Who is this other leader with Simon?

[@anuardelcastillo2627]

Crazy to start the video with Simon dark side! Paranoia and his love for the mask! I know nobody is perfect!! Please Simon study a bit on the inmense power of your inmune system! And break free from western schizophrenia!! Cheers

[@hbchung1463]

There appears to be entanglement of management and other philosophies, not necessary leadership. He says so many things that are not true or true in a microcosm. The young people have come up in different times, but they have the same needs as their parents; they a re human. People are burned out because empathy has been talked about without understanding the latent variables, talked about as the latest skill.

[@simonau7800]

Beginner’s mindset 🤔

[@ninaalexieva6443]

So he speaks because he loves you. Question: he does not speak publicly because he does not love anybody else..... Not correct

[@kristopher8504]

Simon is a superb speaker and I truly love most of his messages. So much so I try to employ them through my day. However I struggle to not put weight on his mask perspective. How can someone be motivated and intelligent enough to deliver superb advice also be so gullible? Anyone with a few minutes can understand masks have zero value for airborne viruses and it is known works wide. Has been since forever. Yet when the message is changed to fit narratives the smartest of society either ignore it or allow it to mold them. Or is Simon catering to the audience which makes his intentions flawed

[@ind1kmk]

This is terrible

[@user-yq5zy8bi9g]

Simon , je vais m’installer en France définitivement dans le mois de décembre. Je veux l’amour

[@waynestackheim600]

Very enlightening video, There’s this woman I got in touch with during the 2020 lockdown which cost me my job. Ms. Norman Davis helped me manage my assets by introducing my to the best trading platform and strategies, I earned a lot of $$$ working with Norman at the comfort of my home. I still keep in touch with the amazing lady

[@ashliesatwick5977]

Hi there, I’m commenting from Switzerland . Interesting to know she connects with people from different parts of the world. Such an ambitious woman. I got in touch with Ms. Davis early this year. As a newbie in the market, I had little knowledge on predicting the stock market, but with Ms. Norman weekly analysis and advise profits are guaranteed! I received three times my initial deposit in a week!!

[@penelopeelsie1771]

Not a lot of people are aware of this new market, only a handful know how it works, I was fortunate to reach out to Ms. Davis the beginning of last year, she put me through the basics as a mentor would do, I learnt and earned massively from trading at the comfort of my home.

[@joneshannover167]

I want to be financially free , I currently work 2 9-5 jobs and I’m struggling to pay bills along with my moms medical bills. I heard about forex a little while ago and was really interested and wanted to get into for the longest but I never had someone who could help. Can I get her contact? I need her assistance

[@waynestackheim600]

You can communicate her on here telegram platform.

[@waynestackheim600]

norman davis (don't space) ,

[@user-yq5zy8bi9g]

J’ai réservé ma chambre d’hôtel à Paris