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When the NBA debut its 3-point line in 1979, it was seen as a gimmick - something implemented to get fans more excited about a game that was far less popular than it is today.
And while it was slow to gain traction, the NBA’s marketing tactic was ultimately transformative, profoundly reshaping the way basketball is played and paving the way for a modern game that revolves around the trey ball.
Written & Narrated by: Esfandiar Baraheni (@JustEsBaraheni | Twitter)
Produced & Edited by: Stephen Addante (@stephenaddante | Instagram)
Thumbnail Design by: Justin Shipley (@shipleysportstudio | Instagram)
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