Negotiation 101: What is your B.A.T.N.A.!?

Today we're going to discuss the acronym B.A.T.N.A. (Best/Better Alternative to a Negotiated Agreement) and how it applies to business situations. The term first comes to us from authors Roger Fisher and William Ury in their 1981 best-seller "Getting to Yes". I'm going to briefly cover it for you guys and give some practical examples about what the significance of having an "alternative to making a deal" means and why it implies leverage.
Let me know if you thought this was helpful!
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[@victornguyen8678]

Loving the sound effects!

[@Jonno985]

Business guy glad to see you're back. I'm checking your channel every so often hoping for new content and wasn't disappointed. I agree that you look more comfortable in the office than at home but honestly just want to listen to what you have to say- learn something new every video you release or at the very least build on existing thoughts. Thanks for taking the time to make these videos that promote serious thought! Would love to hear more about your personal experiences in the business world (both bad and good) and how you apply these topics in the real world. Cheers

[@businessguy5985]

Thanks a lot Jonathan! Uploading a new one right now. I am beginning to hit my stride with the new style and tone and workflow and everything. Please let me know if there are any topics in particular that you would like to hear about!

[@4jaks]

Very informative and concise explanation. You are a great tutor.

[@Sushant_Golu]

as a purchase executive these knowledge will help me more while going to meet suppliers ,thanks for sharing your knowledge and experience sir.......

[@ir0n2541]

Thanks for this, negotiation has always been a weakness of mine, recently I negotiated terms and pay for a sabbatical and I thought I could have done much better, always something new to learn i suppose!

[@businessguy5985]

Care to elaborate?

[@ir0n2541]

+Business Guy so I decided to go back to uni full time doing a postgrad degree, I had been saving up for this for 2 years so that I can sustain myself for the duration of the course without working. called the CEO for a meeting and told him my plans and that is like to resign, he was surprised and told me to give him a day to think about it, next day he proposes I take a paid sabbatical while I study with the condition that I work 2 days I month. I thought why not, 2 days and I get to stay in the company and get paid, they must have liked me, I began negotiating terms and they low balled me with 12% my annual salary for the 2 days and pro rata rate at my current rate, I proposed 20% with my real expectations at 15%, he declined and offered 13%, this went back and forth like ping pong till I gave in and settled at 15%. After watching your video I think I had leverage to push further to 20% because they seemed so eager to keep me and I did not mind at all leaving the company.

[@businessguy5985]

Thanks for sharing. I think you're right. If leaving didn't matter to you you could've tried playing that card to see if it would get a reaction. I wish I had made this point a little more clear, that once you exercise your BATNA, the other party will more often than not improve their conditions for the deal, because THEIR BATNA, which would be going the the hassle of replacing you, is not worth it to them. Maybe I will make an addendum video and go into that part a little more. Either way, thanks for staying with the channel. I always look forward to your comments!

[@shahel-kapone2448]

I like the way you explain things! Thanks my man.

[@bizzychoco855]

Found this video to help practice for my negotiations competition and 5 seconds in I just realised I recognise you from Core-A gaming. Very helpful video!

[@alexandrevaliquette1941]

1:15 I prefer the "Never Split the difference" from Chris Voss. He explain how "getting yes" usually is a trap and people get into a defensive position. He suggest to ask question that trigger a "no" instead, so people feel protected and in a more positive mood. Anyway, great video on BATNA, well explained. Thumbs UP for me

[@safaahmed2257]

Very helpful with examples , thank you so much

[@CoreAGaming]

Business Guy is back!

[@guycitron5479]

Hahahahahahahahahhaa yesss

[@andypotanin]

You, sir, have got yourself a new subscriber.

[@majutojoseph484]

I have understood very much, i tried many times to learn about this concept from other sources unfortunately i couldn't be able to catch up. But atleast i have got something

[@CursorNZ]

Great vid, good analogies.

[@havenlearningcentre1894]

So helpful. Thank you!

[@Irfanshekh47]

your explanation is very good I understand well. but please tell which music do you use in your video.

[@MohamedMedhat-qf6cc]

Great explanation man, thanks!

[@kristinningason135]

really helpful, thanks!

[@renijr]

great. thanks

[@muktarin]

Thanks !

[@lrh7296]

Why BETTER instead of BEST Alternative.....?

[@ahmedrashed78]

Thanks

[@jesuschristneverlived6938]

Cheers!

[@businessguy5985]

Wooohoooo!!!

[@OrbitalSP2]

You deserve many more subscribers. But maybe you should post more content :) . But the content you have so far is very good. Also, that guy on the back wall looks like Blanka from Street Fighter :D

[@businessguy5985]

It is Blanka! Thanks for watching and I hope to have videos up more regularly. Any topics particularly interesting to you?

[@loudsainte973]

5:25

[@user-id5em4yh5i]

wow, 선풍기 들고있으면 될 것 같은데? hahaha. B.A.T.N.A is interesting subject for me.