NEW 2024 VIRAL DRUGSTORE MAKEUP: what to buy & what to SKIP

[@butterneko]

essence has a new mascara primer that’s specifically made for a lasting curl! it’s called a “curl fixing lash base” that’s formulated for asian lashes, becoming popular in asian mascaras. i want to try that out 😮

[@anncollard1742]

Yes Emily Noel loves it

[@anncollard1742]

It has a peach colored lid

[@angelagarutti6118]

Awesome im not Asian but I do have lashes I hate so if it can give me curl and to look better im all for it and affordable that's a win win

[@samantha312314]

I love that you break prices down to size comparisons. Your videos are next level in the beauty space and I really appreciate your content.

[@gretchenhanna1323]

💯 agree

[@leaj3799]

Seconding this- I bought the makeup revolution a while back and good to know a value comparison. I’m still working my way through a large Milky makeup bronzer I found at TJ Maxx and with cream products having a shorter shelf life than powders the cost per ounce really is important to know.

[@oliviagulino8309]

I appreciate you talking about the cost per ounce relative to value because lately I find myself buying more prestige/higher-end products (especially for things I run through fairly quickly or use every day) because doing the math on the drugstore options means I'm actually paying more in aggregate.

[@celinabond]

Same!🫶🏽🙏🏼

[@gasparinha]

Love that you compare unit prices! But cream products are almost always going to go bad before you finish them (especially from "clean" brands - looking at you, Saie), so the unit price ought to be based on how much you'll actually use before the formula changes.

[@sarahdunlap6880]

You are in my top 3 beauty KZbinrs as far as trust goes. You are so thorough and honest which is so appreciated. I feel like including closer up views of products on your skin could aid in transparency specifically with you reviews!

[@laurieann2714]

Some Elf products have definitely gone up in price so it's nice to see they still have $2 options

[@beckyshaknovich7554]

The thing a lip liner does, which this stain can’t do, is stop lip products from bleeding outside the lines. This is an especially important function for some older people, who have vertical lines around the lip

[@Neurospicybunny]

If you haven't already, could you review the new NYX fat oil slick click and maybe compare it to the similar products from Flower beauty, Hourglass, and Tarte? Thanks for the quality content as always!❤

[@loverofchrist4662]

I purchased the Milani cream bronzer on Amazon for 9.89, did not want to spend 13 dollars. The prices for drugstore makeup are pushing it!!

[@kateyvogel2473]

Kelly not drugstore but I just got the tarte cloud cc cream and I love it and I have combo skin! Thank you for all of the great recommendations!!!!

[@KellyGooch]

Yay! I'm so happy that you love it!

[@kateyvogel2473]

It’s amazing!!!! I don’t always vibe with your base recommendations bc I have combo skin and sometimes my oilier parts of my face breakdown but this cc cream is what elf tried to be!!!! It’s my new favorite foundation!!!!!’ Thank you Kelly!!!!

[@sierrarobles295]

I love the lipliner stains, mostly because throughout the day my lips get all the pigment sucked out of them no matter how much water I drink lol and it stays on fairly well! I can’t wait to try the elf mascara! Always love your recommendations!

[@kassandralillian6064]

I'm so happy Essence LP made a brown mascara. My mom always struggles finding a good brown mascara.

[@celinabond]

Actually love that essence brown liquid lip on you! Perfect for your autumn coloring 🥰

[@viobliterator]

I remember back in grade 10 (I'm 30 now), my cosmetology teacher always sang her praises about brown mascara. So funny how trends be

[@mrtingle13]

I'm so conflicted on the elf mascara. I live in a humid climate and always wear waterproof mascara to hold my curl, and this formula is SO beautiful but it makes my lashes fall. It separates beautifully, is easy to remove, and doesn't smudge at all, but it just doesn't hold. 😭

[@Mindyourbusinessyh]

Hey! I recently bought ELF’s lash n roll (pink top), and I was super skeptical but this lasts all day and does not smudge under yiurneyes or wear off, I felt ill and had a random 4 hour nap and this still stayed on great with no panda eyes. Big recommendation x

[@caseyc2497]

I've heard so many raves on the new ELF mascara and I cannot wait to see it in UK stores! I'm tired of tubing mascaras that come off the way you were saying -stringy weird clumps and not coming off fully, even in a shower! I loved how Thrive came off but did not love the price! so if this ELF mascara works for me I will be delighted. hate that wand type but I will power through if its good

[@KellyGooch]

I hope you enjoy it!

[@marlapew82]

The elf mascara is the best! It is the first tubing mascara I have ever tried, and I am obsessed! I have worn it every day since I bought it. I bought two colors, the less black and the brown love them both and can't stop wearing them.

[@pb_and_nutella]

The nails are nailing it

[@lolwhat2628]

Okay but your holographic nails 🤩

[@captainbao]

Would love for you to do a comparison video reviewing all of the mascaras that are labeled “tubing mascara”. I’m interested in trying one but based on your recommendation, not all tubing mascaras out there are truly tubing mascaras

[@nottoooldtwo]

I LOVE my Lash XTNDR!! I ordered it from the elf website, used it for a couple of weeks, and i ordered another 1 so I don't run out! Love it!

[@baowood8075]

I got the elf berry well color blush and it’s really pigmented. I put a dot on the back of my hands and then use my ring finger to put dots on my cheeks. Then I use an powder blush over it and spray the Milani setting spray on top and it stays in all day.

[@sarahrendon2480]

Would love to see you try the stila lip liner stains… I feel like they work great I just can’t find the right color

[@Sarah.0304]

I hate eyelash primers in general. I have very long but normal thickness in the lash size. They don’t hold curl without a waterproof mascara so primers make them droop immediately. I’m wanting to try the new elf mascara, but I’m waiting to see if they’ll put out a waterproof version.

[@kristenreehil3196]

New 2024 Drugstore Makeup that are in my yes category are: - Elf Camo Liquid Blush in Coming In Hot, Lash Xtndr Tubing Mascara in Deep Brown, Jelly Dew Pop Primer, Putty Color Correcting Eye Brightener in Light/Medium - Essence 8H Matte Liquid Lipstick in Pink Blush, Lash Princess Mascara Primer, Lash Princess False Lash Effect Mascara Black Brown - LA Girl Soft Matte Cream Blush in Rosebud, Let's Chill Hydrating Primer Stick, Pro Perfect Oil Control Setting Spray, Here To Glow Desert Glow Envy 16 Eyeshadow Palette - Flower Beauty Gloss Crush Lip Serum in Pink Crush, Cream & Chrome Eyeliner Duo in Rich Brown/Rose Gold - MORPHE 2 Ready In 5 New York Eyeshadow Palette, Sun & Done Smooth Gliding Bronzing Stick in Amber Shore - Pacifica Sunny Glow Bronzing Drops Complexion Enhancer - Makeup Revolution Pout Tint in Sweet Pink, Lip Allure Soft Satin Lipstick in Queen Pink, Skin Silk Serum Foundation in F4 - Physicians Formula Butter Glow Bronzer & Blush, Butter Glow Bronzing Serum in Sun-kissed Glow - Colourpop BFF Volumizing Mascara in Purple Prose/Pink Ink, Chrome Liquid Eyeshadow in Glaze, Super Shock Shadows in Obvi, Rose Garden - NYX Retractable Vivid Rich Mechanical Eyeliner Pencil in Quartz Queen, Marshmallow Matte Setting Spray, Duck Plump Gloss in Banging Bare - Milani Color Fetish Balm Lipstick in Crave, Highly Rated Anti- Gravity Waterproof Mascara, Cheek Kiss Cream Bronzer in Spilling Tea

[@jennifergough295]

The hair is adorable today!

[@jdollies1971]

I love your hairstyle today!!

[@kerriwright4593]

I don't understand lash primer. First my lashes look so beautiful when the primer first goes like they never do with black lol then i put mascara over and it's done nothing. If i let it dry, it is crusty and hard to cover, if i leave it wet it turns the mascara gray.. usually they're a bit clumpier if anything. I don't understand.

[@biogirl1381]

i’m loving the new elf products. i love the milani cream bronzer, but the revolution cream bronzer is still my favorite. did you see the new flower beauty products at ulta, and will you be trying them??? as soon as i saw them, i instantly thought of you. the new essence mascara lash curling primer looks reallllly good, and i definitely want to give it a go. i also saw that essence just released a black/brown lash princess mascara. i’ve NEVER been a fan of the essence liquid lipsticks, but i must say that they do have beautiful shades. 💗💗💗

[@karenweinberg5585]

The Revolution bronzer is great and lasting a long time. I have the thrive mascara in both black and brown. Black is just about done. Brown is new. So will replace the black with the new Elf.

[@marionallen2222]

I know it’s not new but I just discovered it in the Sephora Perfect Pout lip set the Clarins lip oil is fantastic my lips are so soft and conditioned no peeling flaking cracking outside cold winter lips …. I woke up and my husband said why are u wearing lipstick to bed 😳🤣🤣🤣 I looked and my lips were hot pink … lol!!!! Don’t care for the color but the CT pillow talk goes perfect on top … I ordered the Honey one so I hope it works better … it tastes incredible it’s my favorite lip oil I wish it was clear 🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍

[@fionaobrien785]

That being said.... definitely most used phrase 😂.... definitely want to try that elf mascara

[@kerriwright4593]

Everything I've seen about the milani bronzer is really good. I would like to pick it up. Maybe one day out here in Wisconsin we'll get new drugstore products. We just finally got the elf halo wand things. No lip oil yet. Hop😂we'll get some of this new stuff soon. Idk why but I'm always less likely to order drugstore items. I'd rather pick them up in store.

[@bethmcnair5040]

I’m loving the nails 💅🏼

[@LarinaValarin]

Maybe it's the shade I have (Pinky Promise) but I'm underwhelmed by the ELF liquid blush. It comes out a little patchy and I build it and is both very pigmented but doesn't have staying power I expect. I think I like Juvia's one better. I do agree with you on mixing in a liquid highlight though, that I think is a good use.

[@stephanie8097]

I love that elf mascara, it has easily became a favorite. I definitely hope next drugstore video you try the new elf lip 3 in 1 balm (apparently a dupe to the popular Tarte one)!

[@xoxostaci]

What are your thoughts on the 'hydrating' elf camo cc cream? I am curious. I tried it because the original didn't work for me - it was too drying. But I really am just on the fence about the 'hydrating' one.

[@wendywilliams4042]

You always know your stuff and always look pretty!❤

[@kathyabeauty]

The peach perfect shade of that elf blush is the nicest one, but the deeper, brighter shades are horrible to blend or control due to the powerful pigment spread. Thanks for your reviews. ❤

[@dollymamabeauty6114]

Kelly I too am obsessed with the Lip Liners!!!! Obsessed!!!! I have to get used the idea of a tubing mascara, but so far I like it. I myself Love the blushes and I have 4 shades. I thought the lasting power was great but I am very heavy handed with my blush. I still like the monochromatic blush sticks even better. I think I told you about those when we were in Vegas

[@destinylamont]

I struggle with rare beauty because of the pigment. Even the tiny dot is too much. So I don't really think ill like the elf ones. But I was planning on restocking up on some skin care. So I may pick up some makeup

[@anncollard1742]

I KNOW- RIGHT. I got the shade "happy" but DANG. A dot is too much. I'm sure there's a video somewhere addressing this and what to do. I wish I had taken mine back

[@fishnsyd]

I agree about the primer - I think your lashes looked better without the primer sadly!

[@Bedlambeauty]

back in the early 2010s, ELF duped a bunch of Tarte blushes. The longevity was an issue back then, too; except it was $3 then.

[@beepbeep-m6m]

This hair is so cuteee aaaa

[@robinbrockrocks]

Great video Kelly! Thank you. It's strange to me how Essence has released another primer when their current one, (although not the lash princess hype sorry, not a fan of LP) the Volume Booster, is top notch. It's been my go to for years - it replaced my dior and l'oreal lash primers long ago. I sure hope they aren't going to discontinue it in favor of the Lash Princess... looking forward to trying the new Elf fibre mascara though. I happened to be in the US in Nov. and picked up the No7 Lash Extender Fiber mascara and after letting it dry for a month or so, it's pretty good. It's not my Thrive, but it's pretty good for a more natural look.

[@catherineyow6325]

I love the nails!!! 💅✨💖 also fantastic video as always

[@anelaostojic2530]

hi kelly! would you do a qna soon? would like to check in with you

[@annestevens190]

I love the revolution bronzer❤

[@ambermullins6158]

LOVE the braids! So cute! 🩷 I'm looking for a brown mascara... what's the best one in your opinion?? 🤔

[@mandijones4995]

Your hair is so cute ❤

[@danabrajevic4913]

What revolution bronzer and what color please

[@leonorleitmann]

Have you tried the too faced chocolate mascara? Just curious of your thoughts on the colour. Btw looove the nails!

[@KellyGooch]

I haven't yet! I'll have to check it out!

[@jackieturner4144]

I live in wales uk the area I live in we had one shop that sold essance I'm not ordering off their site as I have to pay delivery plus tax on delivery not worth it tbh I liked when I could see the products xx

[@michelleduxbury7303]

I can't get the ELF mascara to work for me. Easy to apply, easy to remove, but it does not hold the curl for me. I look like I never curled my lashes.

[@UnpurrfectRobyn]

I think I'm more interested in the new Essence Curl Fixing Lash Base than the Essence Lash Princess Primer.

[@carlafarias2133]

Your tripping girl the elf blush sure does have its pay off ! It last all day 😅rare beauty dries to fast and patchy

[@simplyellenxo95]

Thanks for helping me save some money in my bank before I do big damage to my account. Lol😅 Also, I just like how natural your makeup looks in this video…

[@Sabrina-Mepham23]

"The butt of the sponge" 🤣🤣🤣

[@pinkstartwilight]

Loll I think I got my cat the same bird for Christmas!😂

[@tamarasparks8065]

Its called "curl fixing lash base" and has a teal lid

[@anncollard1742]

Tarte tubing is HORRIBLE. Everything is compared to Thrive...the goat. I can't wait to get E.L.F

[@stacyzaimi8535]

Did the essence lash princess in brown transfer or flake? If so have you tried layering it with the elf tubing?

[@ilovemakeupforeveful]

what was the favorite drugstore cream bronzer?? i couldn’t see the brand 😢

[@foxxyloxxyxo]

I was hoping the Essence lash princess in brown would be a true brown: unfortunately it’s a dark brown-more like a dark brown; I am still on the hunt for a true brown in a drugstore mascara (and in a non tubing formula).. so I am somewhat disappointed.. I have tried several brown mascaras but the color is more like a black brown..

[@Tgod4reals]

Just tried the elf blush and did find it didn’t last, but instead of disappearing it started to separate

[@xorayne_]

the elf blush lasts nearly all day with me tbh 🤷🏾‍♀️

[@KellyGooch]

That’s good to know! Maybe it’s the shade I have

[@kittykatkountry1317]

I feel like the saie bronzer is worth the value if it didnt expire before u could finish it

[@angelagarutti6118]

I saw a dupe for rare beauty blush that from Amazon anyone tried that one?? Im sry i cant remember the name but its on tik tok

[@juri991]

nope i don't agree with the mascara! it clumps, doesn't extend and smudges on my eyeshadow. i saw you post about this so I bought 2 and I messaged elf and they don't accept returns for non-complexion products. now i am throwing these 2

[@user-rd6kx6vq2n]

How do U feel about the revolution cream bronzer

[@paigenolan259]

I came here to say my thoughts on that bronzer.. I really like the color and I really think it lasts for a long time but does anyone else think it’s sticky? Has anyone found a cream bronzer that isn’t so dang sticky??

[@celinabond]

@@paigenolan259I don’t find the elf putty bronzer to be sticky at all!

[@stephanietruax948]

Thank you for the update on the elf blush. I was excited for a Rare Beauty dupe but if the lasting power isn’t there then it’s not for me. I may bite the bullet for the Rare Beauty one this year

[@LaciElements08]

e.l.f. Xtndr Mascara - I really disliked it. It made my eyelashes look like clumped spider legs. When you remove it it comes off in tiny crumbles not tubes. I bought it from the e.l.f. website in the color black.

[@aprilrich807]

😊

[@jantownsend4017]

Which bronzer is $8?

[@KellyGooch]

Makeup revolution

[@jantownsend4017]

@@KellyGooch Thanks Kelly

[@angelagarutti6118]

Ok is it just me or is 20 MIN to kp that lip liner stain on is effin Ridiculous i Dont got time for that sh** !!!! I want less than 20 min for full face i aint no teen that can sit in my room sitting on Social media 24 /7 i gotta work to pay the bills cook for my family b4 going to work yet i nd 20 effen min to do lip liner!! Tell me u to young to tell me about real life without tell me ...use lip liner stain that take a mother effen 20 min to stain ...oh hell nooo i dont got time for that sh**!!!!!😮

[@Sara.m.t]

Thank you for the new video Kelly! I was looking forward to it and it hit just the right spot, as always 🫶🏻🎀✨

[@bridgetjones6973]

I think I’m the only one that doesn’t love that new elf mascara, I find it so sticky and can’t layer more than once maybe twice or all my lashes stick together and get clumpy 🤷🏻‍♀️