Hello… drugstore? Are you there?😭☎️

Testing NEW VIRAL drugstore makeup!
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PRODUCTS MENTIONED:
Catrice Soft Glam Filter Fluid (020) $10
go.magik.ly/ml/20rae/
CoverGirl Simply Ageless Skin Perfector Essence (Light) $21.49
howl.me/clLxSQQqhvV
LA Girl Velvet Contour Bronzer Stick (Goddess) $5.99
howl.me/clLxUuo87Ey
r.e.m. Hypernova Satin Matte Blush Pinking of U) $20
howl.me/clLxVeYp2tf
e.l.f. Halo low Setting Powder (Light Pink) $8
howl.me/clLxYbuI4S8
Milani Color Fetish Hydrating Lip Stain (Mahogany Mami) $13.99
howl.me/clLxVNStXAm
NYX Fat Oil Slick Click Balm $11
howl.me/clLxWU37bTB
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WHAT I’M WEARING:
Earrings: Kendra Scott
Nails: Paint Lab press-on nails in “Fruity”
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TIMESTAMPS:
0:00 intro
0:52 catrice soft glam filter fluid
3:27 covergirl skin perfector essence
9:51 rem hypernova blush
14:50 NYX fat oil slick click pen
18:24 Milani color fetish lip stain
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AFFILIATE LINKS/CODES:
Ulta Beauty: howl.me/chJCSsxGKic
Sephora: howl.me/chJCSseu2pD
Natasha Denona: natashadenona.com/
Code “KELLYGOOCH” for 15% off
Sigma Beauty: www.sigmabeauty.com/KELLYG
Code “KELLYG” for 10%
Kokie Cosmetics: www.kokiecosmetics.com/
Code “KELLY25” for 25% off
REFERRAL LINKS (not affiliated)
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FAQ:
What is your skin type? Dry, sensitive, acne-prone
What camera do you use? shop-links.co/chBs2JHHBZE
What editing software do you use? Wondershare Filmora
How old are you? 30
For business inquiries: [e-mail]
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FTC: Affiliate links are used (may start with magic.ly, rstyle.me, shop-links, or howl.me). If you purchase through these links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be!

[@xorayne_]

i think we’re at the point where we call everything that’s cheaper a “dupe” like someone puts out a lip oil and y’all say it’s a dupe of dior when it’s just a popular formula at the moment. we need to go back and reflect on what a dupe really is vs a popular formula

[@SpencerD-ly2qw]

Yes! I’ve seen so many reels/tiktoks where people admit they’ve never tried the original but it’s still a dupe😭 meanwhile the products are not similar at all.

[@wismeiry31]

It honestly becomes annoying that every brand wants to make the popular products making it the Inly thing you see in stores until something new comes out and the cycle repeats. I’d rather see different brands have different products than 100+ lip oils

[@BethaneyLilly]

I still think true dupes are rare, there’s usually a difference which most just fail to mention. I think people are a more forgiving with a dupe.

[@justinebailey5333]

Right

[@AmyLovesMakeup]

I was shocked the other day I grabbed like 6-7 drugstore products from Target and the total was over $100 😩

[@KellyGooch]

WHAT!? That’s nuts!!!

[@knowjusticeknowpeace15]

JFC!!! I fully believe it!!! Prices for everything are literally mind boggling for me. No matter how many time I go to buy something I can’t get over the prices. It’s COMPLETELY unliveable

[@jessicalynn8746]

4 lippies cost me 45, bout fell over

[@libbymorehouse4466]

I think you spelled Sephora wrong 😅

[@susier6743]

Yikes!!!😬

[@fussbrain9161]

Elf used to pride themselves on keeping their products low cost by avoiding traditional marketing methods etc. now we have 15 minute elf documentary style advertising and their products are $14. Everytime I see an elf ad on KZbin or tik tok I just think, “where THATS where the money went”

[@n.m8287]

Tbf only one product is 14$ which is glow filter one. The rest still cheap

[@bethannybiscuits]

Still cheap? They used to be a $1 for everything. Aside from like their basic eye shadow brush, everything is more than a dollar, now. I guess we define cheap differently. A $9 bullet lipstick, in my opinion, is not "cheap" when you compare it to $1 price from 6 years ago.

[@n.m8287]

@@bethannybiscuits their quality had upgraded, a 1$ product they have then is not as good as 3$ now. And what I mean by cheap is compared to every brand, elf is the cheapest.

[@NotesfromAnne]

I remember being in the US before and I literally bought all the $1 makeup in ELF and now there are none.

[@TheBeautySpectator]

Yea I'm not paying 21$ for a drugstore foundation.

[@Seashelldub]

I’m not paying $22 for a foundation I can’t test before buying. No way.

[@pickardchloe6950]

Australian dollar is so low, some drugstore foundations are $45 😅

[@Fish_FL.]

I purchased 2 foundations from about-face. Minutes after I placed the order, I tried to cancel it & was told that wasn’t possible. The shade I bought looked too dark when I went to look back at it. I was told to keep it & pass it on to someone who could use it AND, they gave me the price of that one item back! I was amazed.

[@happydays5279]

righttt its annoying i wish you could get free samples in the store for a foundation you want to try so you can try it at home.

[@triciag7040]

I agree with the pricing. Ridiculous. However, I was able to purchase the CG essence at CVS with a big coupon & they accept returns of used products.

[@kathleenp3135]

Perfectly said. Can’t test before buying for $22 is a NO.

[@nickimontie]

I went to CVS yesterday and was shocked that Revlon has no makeup under $10. Most items were above $13! I was afraid to look at L'Oreal.

[@stealthis]

CVS is a terrible place to use for prices, they always charge MSRP and expect you to use coupons if you want a deal

[@monetmd8024]

I found that Walmart is the cheapest. They're about $2-3 cheaper than ulta. A lot of Ulta's sale prices throughout the year are the same as Walmarts regular price. I haven't been to Walmart much within the last year, so I don't know if it's changed in the time. Target is the next best place. All the drugstores are crazy unless you have coupons/rewards.

[@marcienuber]

During the past few years, the price of everything has increased, not just makeup.

[@cassandraanderson3314]

We know 😅 my grocery bill with just basic meats, fruits, veggies, and milk and eggs is already $70. $70 used to be my entire grocery budget five or six years ago. At this point, it’s not even like I’m buying make up every week but I seem to run out of certain make up items at the same time and replacing a handful of items from the drugstore is at least $50. And I want to try something new I have to seriously debate spending $10 on a blush.

[@genevieveve]

Agreed, everything is more expensive now! And especially for non essential items like cosmetics... If people are willing to pay $22 for a foundation, why wouldn't CoverGirl charge $22 for it? If the name of the game is profit, a business would be foolish to charge less than the top of what people are willing to pay.

[@ashleyann1527]

Companies are really doubling down on the face of the economic crisis Americans are faced with

[@jolienvandamme2909]

@@ashleyann1527not only Americans it’s globally

[@beckybertish7841]

​@@cassandraanderson3314yeah it's pretty bad. You are paying way more for what you are getting now compared to years ago. If only our pay would go up to balance it out.

[@FranFellow731]

Honestly, this is something I love about Rare, REM, and About-Face. They seem to be riding the line between drugstore and prestige, almost always in price point and only occasionally in quality, as most of it is actually pretty nice. It feels like the right middle ground while drugstore is inconsistent in quality and has such a wide variance in price between brands, and the prestige brands are also trying to get away with charging even more.

[@maddiemcnugget1076]

True! I'd add Juvia's Place, LYS, and Tower 28 (I think their foundation is around the same prices as Ariana's. But then I know Rihanna has products around this area too, but her stuff is more expensive).

[@AlysonRose1997]

This! I would much rather buy my rare foundation and lip products that are only a little bit more expensive than drug store ones a lot of the time.

[@macandfire5477]

Agreed. I would rather spend a few $ more knowing that the quality is there.

[@tessarudolph2536]

Yes!! And glossier is also really affordable in my head 😊

[@macandfire5477]

Omg I love Glossier so much! The products are some of my favorites and the packaging even looks quality!

[@kathrynrady8028]

Honestly, I shop high end and drugstore but I think we, as consumers, should boycott any makeup product >$20 from the “drugstore”. Hate that we are going to price people out of the damn drugstore!

[@linila1]

I actually think KZbinrs had a role to play here. If KZbinrs were constantly hyping up drugstore products, saying that they are fantastic quality and near dupes of high end products, then drugstore companies would have been like “ok we have an excellent product here, let’s raise those prices”. Not saying KZbinrs did anything wrong, just that it’s a natural outcome of the situation

[@mouse2390]

They also make such a big deal out of high-end and perpetuate the idea that it's all that people really want and that 'drugstore' is some consolation product for 'the poors'.There are a lot of people that don't give a shit about 'prestige' and wouldn't think of anything being a 'dupe' because makeup isn't an obsession or hobby to them beyond simple enjoyment or necessity. What I'd like to see is an end to comparisons altogether and just reviews on a product's merits.

[@MrsDaedalus_]

As a European, I find it crazy that drugstore makeup is so overpriced in the US, because the really affordable makeup you can find with really good quality is not more than 7 Euros. And that is Catrice, their most expensive products are around 7 - 8 Euros, and we all know that their quality is really good. Or Essence, their products are not more than 5 Euros. I know that everything is expensive nowadays, but the increase in price with makeup in the US is next level. Also I find it interesting that the Soft Glam Filter from Catrice is 10 USD, whereas in Europe its 8 Euros.

[@NotesfromAnne]

Can you recommend me some good EU brands and where can I find them? I kept seeing US brands and of course, Sephora, in the major cities and it's a little more expensive.

[@LunarEleven]

Catrice took a perfect approach, too. They duped the popular dupe, reduced price, AND fixed the major issue with e.l.f., how orangey and dark it is on a lot of people. It's weird to me that e.l.f.'s Halo Glow has been around so long and they never bothered to fix a major issue that kept a lot of people from repurchasing or buying to begin with.

[@PerfectPinkiePants]

For Catrice, I think the low prices in Europe are mainly possible due to it being a German brand. It originated there so of course it's much cheaper distributing products across Europe than to ship them overseas.

[@lenabeets4633]

@@NotesfromAnneCatrice, W7 essence, make-up revolution

[@michelleliucee]

Since I live in Chicago, it’s even worse. Retailers can legally markup the prices depending on location and foot traffic. I live downtown and my nearest Walgreens sells the L’Oréal True Match Serum for $22, so I got it online for $15 instead. 😤

[@maren807]

So frustrating and unfair!!

[@stealthis]

Make sense considering the city of Chicago sold their sold to Morgan Stanley for 75 years.

[@missmodern]

😮

[@AlysonRose1997]

I feel like some drugstore brands like Milani, Pixi, Neutrogena, etc are no longer really even drug store level. A lot of Milani's products will appear to be cheaper (cream bronzer, setting sprays) but will actually be a super similar price to high end brands when you compare the price per ounce. They just appear cheaper because a lot of their products you're just getting LESS of. Drug store brands like essence, elf, and wet and wild still have that affordable price range I imagine when I think drugstore. Elf of course has products that are more expensive, but they've also continued to make their 1,2, and $3 items that are quality.

[@TheYouthquaker]

I was shocked when I saw that the plain Neutrogena liquid soap was $19 at my local drugstores. The Neutrogena soap bar is $10. Astounding.

[@midblu.3gp5542]

I was always baffled by Americans calling Milani cheap and even Neutrogena. I remember back in 2018/2019 finally finding a Milani gloss that duped the one from Fenty Beauty in my country and I was so disappointed lol. Fenty gloss costed the equivalent of around 19$ then and the Milani gloss costed almost **drum roll** 17$ (it was 8$ in America tho). Same with many American brands except Maybelline - Nyx and Revlon are pretty boujee or there are many American brands that don't exist where I live (Elf was discontinued in 2021 here iirc) but then again, we have Euro brands like Rimmel London, essence and Catrice that are pretty good and affordable too.

[@mystic_mimi21]

Ingesting pixi is sold in a posh shop called M&S here in the UK, so for me i don’t count it as drugstore

[@cristinag3507]

In Canada the Covergirl foundation is $27.99!!!!!! The newer L'Oreal Color Riche Matte lipsticks are $19.49!!!!!!! Nothing makes sense anymore.

[@justinebailey5333]

Wtf😮😮😮😮😮😮

[@BuyLessJess]

Makeup price increases are especially audacious because many of us don’t need the makeup that we buy. I would guess that most of us watching this have plenty of makeup.

[@LunarEleven]

YES... So true. I'll buy things that are redundant for a few bucks but not for drugstore prices anymore. I've gotten some stuff from Miss A that I already had, paid less than $2, and then kicked myself because it was better than drugstore. 😢

[@femininityfaith7920]

💯💯💯💯 agree!! I don't have the biggest collection but I have options forsure!! I'm actually greatful I'm "broke" enough to not have the ability to buy one of every new drop!! I can see how easily ridiculous it could really get! So I definitely wait n watch and then when I'm able make educated decisions down the line once the hype has chilled out ❤

[@kikacana]

Highly recommend trying out Korean lip stains/tints! They’ve been extremely popular over there for decades, so they really know what they’re doing with the formulas. Most are under $10 USD, don’t cling to dry patches, and have a huge range of shades and formulas

[@DylanMercedes99]

Agree with this! Ever since discovering them they’re the only lip products I buy now.

[@sabersky1134]

Hell yes! A lot of my makeup and skincare products are from K-beauty and J-beauty brands.

[@nothanksmegan]

I feel like drugstore price point is under $12 for foundation and $10 for everything else. Sadly, that is increasingly hard to find.

[@HeatherFonseca]

I never buy drugstore makeup without a cupon, or two, or unless it's on some sort of BOGO special plus coupon. I got the cover girl serum foundation with a coupon that got it down to about $14. I think the drugstore brands know their customers like to use coupons and price accordingly. Meanwhile, the brand sold at Sephora rarely go on sale.

[@leaj3799]

Spot on. I will just add in Ulta if you are in the US. I shop their sales and use their coupons strategically especially for the “drugstore” half of the store to get reward points so I can make informed purchases from the “prestige” side. Companies know this as they mine data from the rewards of card programs they have (think CVS or Walgreens and their recent makeovers of the beauty sections). They have to compete harder with discounts for our business.

[@tabithak5943]

In the US, Sephora has deals a lot on their products. Sometimes it’s more points per dollar to earn for rewards but I get quite a bit of emails/notifications that the Sephora brand is on sale - especially during their VIB sales. Like 30% off or something

[@user-ht7zi4ed6n]

Same here. And most of the drugstore makeup I buy with coupons are always basically either free or 40%/50% off since I stack coupons. I bought 2 of the CG tinted serum & other items and only paid $8 thanks to cvs coupons.

[@ampersignia]

I don’t shop with coupons unless it’s coincidence that I have one at that moment because this sense of savings can lead me to buy more/the same $ as before. It’s cool that the drugstore has coupons for those who want them but I don’t have time to investigate how to save $5 before the coupon expires, I would rather just avoid shopping altogether or only shop when it’s the right moment for me.

[@sost7804]

I would never pay $22 for cover girl! I don’t think their quality is that good and yes the so watery consistency is not my thing. It does look gross and it seems that it is all over the place. There are better options for less and they perform much better e.g Milani. I will try the Catrice filter though as it might be a great alternative to elf. Thanks for the great review!

[@themathemagician450]

Speciality “dollar store” style makeup might be the new drugstore. Shopmissa, dollar tree makeup, believe beauty…

[@KellyGooch]

Oooh great point!

[@tamarasparks8065]

Yeah, do I want to pay 1.00 for a nice liquid liner AOA fine brush tip, or 1.88 for their new glam liner or 25.00 for the it cosmetics? I don't see a big enough difference in such a basic product for the upcharge. I still use my elf $3 brow pencil because it is the perfect shade. I'll be hunting for an abh brow powder replacement because I'd rather spend on eyeshadow!

[@anaiyahretrokid4640]

@@tamarasparks8065Shop Miss A has a wonderful duo brow powder that comes with a brush! I love the brow powder, I have oily skin and a lot of other brow products just slide right off but that one stays!

[@kamiiu]

I just spent $20 in shopmissa loll

[@kayleyakakaylchips8009]

I think a really interesting video idea is one about beauty subscription boxes (birchbox, ipsy, etc.). I haven't heard of any recently but I think it'd be interesting to know more about the business model, how/why they were successful at one point, and if they ever may make a comeback (esp with inflation and how good of a value some were). Also I'd really love to hear your thoughts on asian/k-beauty brands. I believe it's a little harder to find cruelty-free asian beauty brands but I'm so intrigued by them. Sorry this is so long LOL but I'd also love to hear your opinion on the tarte brand trips and all the controversy on it. I think a video on makeup marketing in general would be fun, as you've mentioned the difference in "how" we shop and elf's superbowl commercial, but I know there's been huge shifts in how brands advertise (ex: magazines to influencers), how we learn to apply makeup (learning from older family and makeup counters to learning from youtube) etc.

[@knowjusticeknowpeace15]

Ipsy bought BoxyCharm and I still receive it once a month and the deals are still crazy and even harder now to understand how they turn a profit at all. But they of course most definitely do.

[@ducky19991]

I think a lot of the products they give are basically dead stock/products no one wants to buy. I see the crap people I know get in boxycharm, they’re always trying to give it away. Ipsy on the other hand, when I tried it, it was all tiny sample products. Terrible

[@missmodern]

Yes! Plus, I would like to see a video on Dollar Tree makeup and skin care.

[@pinksmokeysmash1482]

We need to start boycotting these expensive products and brands. We have to tell these brands that we are not going to put up with these rising costs 👏🏾 if I don't like the price or agree with it I'm not buying it. PeriodT.

[@Lunabell80]

Agreed!

[@mountaincraig9460]

I can’t do an ‘eye look’ as I have really hooded eyes! For me, a full face of makeup is base makeup, brow gel, mascara and something on the lips!

[@GLAMGENX]

Same!! + cheeks ;) eye look tough for hooded kids, I just prune and put a creamy bronzer to even tone ;)

[@laurahamilton8868]

The drugstore foundation I used to use in high school was about $8. That exact same foundation is twice that now.

[@BelleStreetBoyz]

I wouldn't mind the price increases so much if the packaging of my products didn't keep breaking.😩 I'm not even hard on my makeup - it just seems like everything is being made with such cheaper quality materials, while they continue to raise prices. 👎🏻

[@Dazychain]

On the pink blush, I really do think it's the brown top that's throwing it off. Because if I just focus on your face and cover up the rest of the screen with my hand, the blush color looks lovely.

[@AuroraCarlisle]

I buy less makeup in general now because of the prices. I used to buy something new that excited me almost weekly and now I don’t think I’ve bought anything in 6+ months. Drugstore prices are outrageous now and even Sephora prices are absurd. I’m tired. 😂

[@georgia9736]

Interesting that this is considered an unusually high price for the product. I'm from New Zealand, US $21.49 is equivalent to NZ $35.32, which is pretty standard here for products from your covergirl/maybelline/rimmel/loreal type brands.

[@kellygreengables3936]

Even though drug store is more expensive , I do still appreciate that it's providing affordable and accessible options for people. That said, is everything a dupe or just popular?? Like there's a difference between a trend and brands copying each other. There's gonna be overlap with brands regardless of price point but is it always a dupe?

[@mouse2390]

I agree...why so much barking about who did what first and who's copying who? I see that a lot lately with hairstyles and clothes too---honestly what does it matter?? If I braid my hair am I supposed to wear a sign saying who 'invented' braids?

[@meganweber3125]

Have you seen the new NYX bronzers? Talk about the perfect bronzer blush hybrid! :)

[@midlifemom5829]

Oooh been searching for that type combo! Hope theres a shade for warm tan skin

[@KellyGooch]

Yes! I’m curious to try them!

[@kelbel1179]

What’s the name of the new NYX bronzers?!?

[@midlifemom5829]

@@kelbel1179 NYX Buttermelt Powder Bronzer. I just bought 2 shades for my warm tan skin.

[@lad9732]

Are they like the BM blonzer?

[@nicoolfielder]

Drugstore prices have gotten crazy, in part, because their product quality is indeed going up -- there used to be a lot more misses -- so they are more genuinely competing with the higher end AND people will pay those prices (a la virality and dupes). Drugstore makeup, like drugstore haircare, hasn't always had the best reputation, but they have earned the trust of their customers that their products are at least comparable and merit a higher price tag. Would be interested to see if this trend allows space for another wave of $1 makeup brands in response to the rising prices.

[@laur83]

it’s but just drugstore makeup that’s ballooning in price, drugstore skincare as well 😭 edit: i think the formerly solid line between drugstore, mid-range and high-end makeup is becoming increasingly blurred. in terms of rising prices, similar offerings and the improvement in quality from less expensive brands.

[@fussbrain9161]

The covergirl +olay pot foundation is heavenly. Perfect mix of skin care and foundation

[@melissamoeller9608]

I totally agree with you, Kelly! The prices at the drugstore have gone up way too much. While it’s nice to have some more affordable dupes, it seems to have taken the place of actual new product innovation and development. (Which to me comes across as an almost “lazy” way for elf and others to bring in revenue.) I think the market is primed for a small, almost “indie” type brand to come in at a lower price point and some original products.

[@christinaorciari343]

I enjoy the covergirl foundation. I’m 50, dry skin, fair. This foundation has light coverage but is very youthful looking. I enjoy it!

[@kristenclark82]

I love the covergirl essence. I wish I didn’t. I really want to stick it to all the cosmetic companies for getting ridiculous with the pricing!!!!

[@kelbel1179]

Same!!! DANG IT!!!

[@IceyCat134]

just use that five finger discount 😭💀 jk

[@deanna2181]

I am in love with the Covergirl and the new About Face!

[@oliviabeltran2099]

When I saw the CoverGirl, I was excited to try that type of product that wasn’t super expensive. When I did notice the price, I remember thinking unironically that I would just wait for ELF to dupe it. 😂 We’ll see what happens, but this is interesting.

[@maheephoenix4398]

I also wanted to try it but the price….

[@megansmakeupmusings]

Yeah I think what brands we consider drug store need to be re-evaluated. So many traditional “drugstore” brands now have similar pricing to midrange. There are truly very few drugstore brands left & it really sucks. It’s harder to get affordable makeup

[@gabrielleporter553]

I got the milani lip stain from target for like 9.99!!! i really love it, and use it every other day- i had to go back to get another one in another shade

[@jenna0158]

I have the nyx lip clicks and I like them bc if you add a few coats it becomes more opaque. It doesn’t have the longest wear time, you might need to reapply, but if you’re looking for something buildable, comfortable, and a slippy I think they’re great!

[@angiebarth1292]

I understand that drug store products have gone up in quality so I assume they are using better ingredients that cost more but if the price is not better than the luxury then people will just buy the original.

[@catherinelynnfraser2001]

There were always elevated drugstore brands. There will be new contenders for the best value brands slipping into the market.

[@MsCarterElise]

Thankfully the Covergirl foundation is $15 on Amazon!

[@LAP02]

Please do a ranking of all these lip products- I'm completely overwhelmed . Plumpers, oils, stains, balms oh my

[@jenna0158]

Your videos always helpin me get through the work day 💪💪

[@katrina-leigh]

Totally right about not having to do a full eye look when you do your makeup! One of my favorite makeup looks to do is a full base with a bold lip (whether it's a red, a super dark color, a neon, whatever) and just mascara on the eyes 😍

[@wismeiry31]

I’m the opposite 😂 I do natural soft face but Bold eye (sometimes lip). Eye makeup is my favorite.

[@katrina-leigh]

@@wismeiry31 Love that too!!

[@littleburps]

They are raising the price bc of cost/demand. My husband is the director of supply chain at a company and we were having a convo about raising costs and why.

[@gertrude.c13]

The only brand I’d ever pay 22$ for a drugstore product is L’Oréal, because some of their makeup is BOMB (foundation, powder, lipstick), but definitely not covergirl. These prices are ridiculous and they need to be decreased

[@marymorgan1617]

You should do a full face of makeup from five below! They have all of the cheaper drugstore products

[@allisonhowlett8342]

i’m obsessed with your channel, have a wonderful day!

[@KellyGooch]

Thank you for watching!

[@auroraborealis13579]

I’d love to see a comparison of all the clicky lippies! About Face makes one that is So Good!

[@sunnyrayavarapu3068]

This is all fair, but I will day that drugstore makeup is on sale all the time. You can almost always get at least $3.50 off if not 20% off at ulta. And you can usually get between 20-40% at CVS,

[@kaylan2083]

They exclude so many brands though

[@katiebrunner4376]

Oh I’m allllll about the peach and nude blushes

[@tarakramer877]

I have a love hate relationship with the new Covergirl essence. Some days it looks great but other days it looks horrible. I have tried so many different ways of applying it. I keep trying it because it was so expensive for what it is. lol.

[@amandam6901]

I have oily skin and that covergirl foundation is surprisingly good on me, its become my quick/everyday foundation. The shades are very light, so be aware of that before purchasing. Also I second the comment on using coupons for drugstore makeup. CVS always has coupons for different brands available.

[@cornellfoodie]

You just scared me with the Kaja lip stain. It’s the absolute best and I’d be so sad if it got discontinued. Now, if they wanted to put it in a different package without the uselessly silly keychain, I’d be fine with that.

[@marilynmroe9077]

High end will just go up in price as well..these are the new normal for the drugstore.. Inflation is here to stay! ❤

[@leaj3799]

Hi Kelly, definitely looking forward to the comparison video of the click up lip balms! I like the Tarte Maracuja but have only bought them on a deep sale (21 Days of Beauty level) because I just can’t bring myself to spend that much on a lip product let alone a lip balm. If I can drop it out of my purse or pocket and lose it in my car (has happened to me more frequently than I want to admit) it better not be super expensive to replace. I recently bought the NYX one (I think in the same shade you showed) and it is slightly different from the Tarte but not in a bad way so I’m leaning in that direction except I like the Tarte shade offerings better. Can’t wait to see what you think. ❤

[@laurieann2714]

I bought the Covergirl and the About Face. I agree with the nose situation with the Covergirl but I only used it once.

[@pb_and_nutella]

I was gonna say, definitely would be interested to see a full video of actually drugstore priced products to compare to the quality because you have noted that prices have gone up as quality has gone up, so it would be interesting to see the quality of products that are still like $2-6

[@mistyisha]

Nikki LaRose(I think it’s her name) did a full video on almost all drugstore foundations. Then, another video on all higher end.

[@gigi2k326]

This was a fun one, Kelly!

[@jaels3929]

The cover girl skin essence also has bakuchiol so that adds to the price. It’s not just makeup. It’s like tinted skincare.

[@chasd756]

I would like to see you do a full face of MUA makeup.

[@kerryberes6886]

The cover girl foundation is awesome 👏

[@pauladedomenico5706]

I do really like the cover girl, that’s what I use the most

[@annag402]

But the quality and packaging of drugstore have become much better...10 years ago it was so shitty i couldnt use it even for 1$...and everybody was saving for lux...and nowdays i can use drugstore even for eyeshadows...

[@alex_gallo_]

I agree with you about Catrice not being the best primer if you expect a glow from within thanks to it. I’ve tried it with 3 foundations one with natural finnish, dewy and semi-matt finnish and they looked the same. It’s amazing primer for hydration in dry-ish climate on dry skin and beautiful glow from within highlighter. The most difference I’ve noticed if you want glow from within with foundation is to mix 2/3 Catrice and 1/3 foundation but don’t expect much coverage (I used medium to full coverage foundation and it provided light coverage when I mixed it this way. Which is kind of expected. But hey it worked.) Thanks for the video❤

[@NoDoubtItsKenz]

Nah, the cover girl like aging line has always been more expensive than the rents of their line. Like it used to be mixed with Olay skincare so they bumped up the price

[@sarahbrochu8144]

I think 22$ for a drugstore foundation is crazy. I've been disappointed in drugstore price points in general. Anyway, I'm not interested in this foundation at all, the texture looks too weird for me and the application looks too tricky.

[@hollypedrin3276]

Good Morning Kelly. My everyday morning work look mostly is just Foundation blush lipstick stained gloss whatever and a little bit of foundation or concealer on my eye lids with maybe a light colored shadows or bronzer shade. Some days of my eyes can handle it I will do mascara if not I just do the the face and out the door I go. There are days I get more compliments just doing that and if I have a full-fledged I look included. Not that I don't get compliments when I do wear eye shadows. LOL!! For a long time that was my go-to just plain old face products. Due to my sensitive eyes that at times get ultrasensitive and I can't even put mascara on them.

[@mackenziesteele1928]

When I first started wearing makeup in middle school ulta would do buy 1 get one half off the drugstore makeup and I could get a full face for UNDER $50. Prices are out of control now.

[@peggys7585]

That foundation at Target is $15.99. Ulta is always more expensive

[@femininityfaith7920]

Your absolutely right! I'm predicting a new brand will hit the stores that's $5 and under soon! This is why I've pretty much just been shopping the dollar stores, only a couple things I need from actually drugstores, other than that I've been getting my fix at, dollar tree, family dollar, dollar general, their still truly affordable, definitely $10 & under, usually $5 and under! The dupes are fun but the couple dupes I do want to try I'm only going to get 1 of each and the mini sizes.... I'm actually thinking lately of budging and going into Ulta for essence,color pop, l.a. girl, I'm thinking rather than Walmart, this may end up being the more affordable route now.....

[@cassstephens9910]

I Would *love* to see your drugstore at drugstore prices content 🎉🎉🎉

[@chrelainel5833]

I really like the Covergirl essence. I wear it on my no makeup makeup days. It looks like my skin, just better. I bought it on Amazon and saved 6 or 7 dollars.

[@missbeccalee]

The cost of everything has gone up, its the new normal & that's why. Same reason the dollar tree is now the dollar & twenty five cent tree!!

[@neneg.4264]

or the Dollar and $.25 + the randomness $3-$5 aisle Tree 😆🤪

[@kaylan2083]

Thanks Biden!

[@COgirl394]

Why do people buy "drugstore" products at Ulta, which I assume is where some of these prices are from. Target sells the new Covergirl Essence for $16. Everything is so much cheaper there. Everyone complains about prices and then buys things from the most expensive store they can.🙄 Stop already.

[@sammysoppy3361]

if you can find your right colors (i know it’s not always inclusive) k beauty makeup is very affordable… tho it might be hard to find base/concealer but things like blush/lips/mascara etc it can be an option

[@kerryberes6886]

I love the cover girl foundation and you don’t need to break up the beads beforehand

[@baileydubs]

That covergirl foundationy thing clings to my dry patches soooooo badly, which is my whole chin area. I’m going to keep trying it, but so far, it wasn’t worth my money. I also wish they would have skipped the duping and just mixed the foundation beads into the serum because I find it gross too 😂

[@n.m8287]

There is this make up artist on KZbin ( name: luxeria ) she explained to have a moisturiser that doesn’t have any Niacinamide or active ingredient other then hyaluronic acid, and to dab it on top of the foundation lightly and make sure that the moisturiser is not oil based. Only on area where is the dry patches.

[@satinswan1979]

"The KZbin uniform" - 🤣🤣 Yay, no eye makeup! It /isn't/ always needed, especially with a natural-looking base. At most, I add mascara when I do this, but only because I have weenie lashes.

[@laurieann2714]

Love the About Face btw! I am 58 with drier skin but a great skincare routine

[@amaganquiltscrafts]

Wet and Wild photofocus concealer, it's the only one I use with a damp sponge and NYX banana powder on top to set it.

[@kerriwright4593]

I use the chanel water tint as a primer. It's perfecting on my skin, but doesn't have enough coverage.

[@kam0406]

I have to say, the cover girl foundation looks and feels really great! I have it and it looks totally natural in daylight and it makes my skin feel soft. I don’t love it on my nose. It does not seem to last on that one area of my face, so I use a bit of a different foundation for my nose. I actually didn’t know that it was a primer, so I’m going to try it as that. It has really good skincare ingredients and even though it’s $22, I do think the quality is there.

[@ybell1294]

Saw this video's title and immediately thought "Is Drugstore in the room with us right now?" Like, we need to go grab the Ouija Board lol

[@jessicahying9]

Have you tried the Peripera Ink Velvet? It's a K-beauty lip stain that's around $10.

[@Gracieroseyxox]

I love your videos Kelly 😊

[@nikolasincorporated]

Theres alot of newness thats happening at drug store. That costs money 💰. That’s why the prices have gone up on these new dupe products, they can charge more because it’s technology that’s rivaling the prestige brands, but still firmly in the mid-point price-wise. It also doesnt help that the prices of everything has gone up. I was shook last week buying cotton balls because they were almost 5 dollars 😅 they used to be like 2 bucks at most.

[@libbymorehouse4466]

I stumbled around Target the other day. Saw a mini mini of the Physician’s Formula bronzer. It was the same price as I used to buy the full size for

[@sheenawalker1751]

The essence lip stain is great. They need to make more colors

[@deedeelaveen6872]

Smh I remember when all ELF products were $1

[@neneg.4264]

I've been loving the Catrice Soft Glam Filter, shade 20 is perfection for me, I actually didn't like the e.l.f. Halo Glow, the shades were dark and orange 😬 and a bit too glowy, the Catrice one is more subtle but IMO it looks more natural, really pretty 👍... I haven't tried the new Covergirl essence but I might give it a go down the road when I get a coupon 😁... love your videos, hugzzz 💜

[@katiebrunner4376]

I love the nyx fat oil slick click😊

[@Sherininja]

Drugstore prices are crazy but wait for coupons and deals

[@samischwartz7696]

Just like everything else prices are out of control!

[@DBat-sp1tp]

I was just on the LYS website and saw that their Triple Fix Serum foundation is only $24 and it’s a sizable bottle. They offer online coupons so it would be the same price as the drugstore brand. I’m not sure how it performs but I would try it as I really like all of their products that I have tried.

[@maren807]

What is going on? It's called inflation. It hits every area of our pocketbooks 🤬. I have definitely had to reduce my spending on items such as makeup 😢. Thank you for another great video, Kelly 😊.

[@MychelleBellydance]

It’s not just inflation, it’s price gauging based on how far they can push the market.

[@kaylan2083]

Thanks Biden!

[@wplants9793]

R.E.M.s packaging and even shades remind me of Aveda makeup packaging from the late 90’s. Except they had real metal containers that were refillable. There was a band called Everything but the Girl and on one of their album covers the girl was using the Aveda metal. Then it started to sell like hotcakes. I recall because my mom worked at an Aveda factory at the time…