New 2025 Toyota FJ Cruiser: Worth the Wait?

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New 2025 Toyota FJ Cruiser: Worth the Wait?
During the 2024 Land Cruiser debut last August, Toyota briefly showed the silhouette of another boxy off-roader. This could be the new FJ Cruiser-or at least a smaller off-road SUV with the Cruiser name. Since then, Toyota hasn't made a peep about such a model, but evidence continues to mount surrounding what could be a smaller Land Cruiser for off-road enthusiasts-or so we hope.
An errant trademark filing and some reading between the lines allude to Toyota expanding its Land Cruiser nameplate into a more prominent brand, similar to what the company has done with Crown. However, the details are scarce, and there are some conflicting reports about this vehicle. Still, there's a strong possibility that a new FJ Cruiser-or a similar compact off-roader-could happen soon.
The FJ Cruiser was an off-road SUV that Toyota built in the US between 2007 and 2014. It had retro styling and a signature white roof in most applications. Powered by a 4.0-liter V-6 engine, the FJ had 239 horsepower between 2007 and 2009 and settled at 260 horsepower by the end of its lifecycle. You could get the FJ with a five-speed automatic or a six-speed manual, and it had standard all-wheel drive with Toyota's advanced A-Trac traction control system, which mimicked a locking differential for better traction off-road. The FJ could go toe-to-toe with the Jeep Wrangler and has since become a cult classic, making well-kept used models difficult to find at a reasonable price. Rumors of its revival have been swirling for several years, and Toyota might finally be ready to resurrect the rugged nameplate or use it as a starting point for a new model.
It's unclear if this new off-roader will use the "FJ Cruiser" name. Given that the nameplate left the US in 2014, it’s certainly possible. However, Toyota could use the name "Cruiser" differently. The off-roader concept shown in 2021 had the name "Compact Cruiser EV." The Compact Cruiser nameplate could stick around, but a trademark filing from November 2023 for the Land Cruiser FJ name suggests that Toyota wants to keep the FJ in its portfolio. Toyota Chief Branding Officer Simon Humphries mentioned last year that they would like to make the Cruiser "more affordable" and "within reach of even more people around the world," while still keeping it relevant. A small Land Cruiser FJ could help achieve that goal.
The Compact Cruiser EV concept from December 2021 had a fully electric powertrain, but that seems unlikely now after reports surfaced in 2022 saying the automaker had ended development of the concept. In 2023, another report suggested that the FJ revival would debut with gasoline and hybrid powertrains, with a battery-electric version coming later as Toyota pulls back on launching new EVs in the nascent market. The new Land Cruiser and the Tacoma pickup use the same turbocharged 2.4-liter four-cylinder engine, making up to 326 hp in the LC. Toyota has many small engines that could power a new FJ, but the turbo 2.4 seems like a likely candidate.
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