NEW: Audience Overlap in Facebook Ads | Do this inside your ad account

Ever wondered why experienced media buyers recommend broad targeting over interest-based targeting?
Well, it is because no matter which audience interest you choose, you will likely target the same people.
Needless to say, as a result, that could potentially lead to negative ROI for you from advertising.
Here's a video to show you practically how to figure it out.
Enjoy!
#facebookads #facebookadstargeting #facebookadstrategy

[@FBIGXperts]

Hello Sir I am Facing Audience Fragmentation while broad targeting 2 ads in india with gender female

[@itsrohansapra]

@FBIGXperts - Imagine managing multiple ad sets simultaneously, each targeting different audiences within the same or different campaigns. Despite their differences, these ad sets often promote similar ad creatives and follow a similar setup, such as utilizing the Sales objective, featuring the same performance goal, and using ad images with similar imagery and copy. However, this approach can lead to audience fragmentation, resulting in suboptimal performance and inefficient ad spend. So, what’s the best potential solution? Facebook suggests that “combining these ad sets” can help overcome audience fragmentation, potentially optimizing performance more quickly and enabling more efficient budget allocation. More often than not, it is not practical to have multiple ad sets in different campaigns, especially when you have a limited budget. Hope this helps!

[@deepaknaik2750]

then how to prevent Audience Overlap, just to run broad targeting or while choosing one interest , excluding another interest??

[@ahsanikram7808]

Is it a good strategy to go with a single campaign single adset with multiple ads on Advantage Plus Audience? Can we scale with that approach? Plus if we are having auction overlap in interest targeting, how to manage the situation so that both perform optimally?

[@itsrohansapra]

Single campaign > single ad set with multiple "winning" ads and "open" targeting instead of Advantage plus audience is better for us. However, you can test with Advantage plus too. Be sure to use this approach ONLY if you have a validated/winning product. This is NOT a launch strategy. You must stop using interests and head towards using "open/broad" targeting. That's a more stable approach.

[@DigiMentorHub]

Hi Rohan Sir, How Are You.

[@shivanityagi9282]

Sir, how to contact you?

[@itsrohansapra]

@shivanityagi9282 - DM me on IG @itsrohansapra