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📈 Master Google Ads Web Conversion Tracking with GTM! Learn to Set Up Both Browser and Server-Side Tracking 🚀
In this tutorial, I'll guide you step-by-step on how to set up web conversion tracking for Google Ads using both browser and server-side tracking with Google Tag Manager (GTM). Follow these instructions to ensure accurate conversion tracking and optimize your ad performance.
🚀 Create both a browser container and a server container in GTM.
🚀 Link your Google Ads account with GTM using the Google Tag ID.
🚀 Activate the Conversion Linker tag in your GTM container to ensure proper conversion tracking.
🚀 Set up conversion goals in Google Ads for key events: Purchase, Add to Cart, and Begin Checkout.
🚀 Set Up Browser-Side Tracking - Purchase, Add to Cart, and Begin Checkout events.
🚀 Set Up Server-Side Tracking - Create a first-party domain using Stape.io and obtain your custom domain URL.
🚀 Use GTM’s preview mode to test the browser-side setup and ensure that tags fire correctly.
🚀 Verify the server-side setup by checking the server container preview and confirming data transmission.
🚀 Validate events in Google Ads to ensure accurate conversion tracking.
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Custom Domain & First Party Domain Setup with Stape.io: • Custom Domain & First ...