New Toyota Giga Press SHOCKS Everybody!

[@TMIOTesla]

Do you think Toyota will successfully achieve production of 600k EVs annually in 2025, or is it merely emulating Tesla without the ability to fully integrate these innovations? Be sure to watch: • Tesla’s NEW Giga Press 2.0 is Here! kzbin.info/www/bejne/q5mTo6tqdpuknJo • ELON MUSK: A Great Reckoning Is Coming: kzbin.info/www/bejne/g33TqKKtaZWVhq8 Visit our website themarketisopen.com for 15 years of free stock market financial data

[@yourcrazybear]

Producing only 600k EVs in 2025 is a huge failure for a company like Toyota. It's funny how the supposed strength of Toyota's agile manufacturing have set them on a path to bankruptcy. If they do manage to produce 600K EVs by 2025 they may be able to survive as a company, but a big downsize of the whole company will be needed. Either way they will not be the big player anymore.

[@mikel4879]

TmioTesla • By what we see at what the Toyota's CEOs are babbling, only talk and no walk, we're sure that Toyota will produce 600k rickshaws in 2025, and in the same year it will change its name in ToyYoda.

[@BjorckBengt]

I would caution against reading too much out of the principle presentations from Tesla or Toyota. It is unlikely at this stage that the process is fully defined. Toyota shows some ideas and a cut apart body. Tesla shows that painted bodyparts are dressed before being assembled, which will require new fastener inventions. Beyond that we know very little.

[@ChickensAndGardening]

Yes because Toyota's a huge company, one of the 10 largest corps. in the world, and they definitely have the resources to do it... if they choose to. They're really behind in some ways and my guess is the company is divided about EV versus PHEV versus ICE. But if they want to survive, obviously they need to become innovative and creative and do what the Japanese do best -- imitate and improve.

[@adam-k]

@@yourcrazybear Toyota net profit is up 200% last year and they make multi billion in profit every year. That is hardly the sign of a company that is heading for bankruptcy.

[@c.raysporleder648]

Our granddaughter was given my 2005 Toyota Camry when she went to college. She has graduated and still driving it 2023.

[@keithnance4209]

Time will tell. Toyota makes a lot of public announcements and claims but have fallen short of expectations. I won’t hold my breath.

[@BenSmith-cm8oc]

They are exaggerating and copying tesla

[@ChickensAndGardening]

@@OrwellNailedItToyota has been rather erratic lately. Reminds me of 1990s GM, a faltering giant.

[@tiefblau2780]

Really it will be really funny if one of you had to buy... Toyota For such 1 Dimentional Creature to have to use the product makes me want to pyuke in impurities.

[@robertlindsay9826]

What amazes me is that they are in huge debt?

[@kcgunesq]

Seriously? In terms of public announcements that fall short, there is a clear leader in the automotive space and it isn't Toyota.

[@BenSmith-cm8oc]

As someone who has ran a gigapress. It takes time to make work, to dial in, to have proper metallurgy.

[@danharold3087]

I expect few have any idea how long that can take. I do home greensand casting. Roll my own sand. It is a long road.

[@NihonKaikan]

...and to use correct grammar.

[@markthomas7279]

It's really up to Toyota. If they focus on success they will survive. But they will not catch Tesla, the bird has flown!

[@yourcrazybear]

Yes. Toyota's time as a big player is over either way.

[@marekkurwa]

Oh look a robot that speaks

[@timothybaker8234]

Don’t these large central structural one piece castings make the cars essentially unrepairable in the event of an accident? What’s that going to do to insurance rates for them?

[@jackdbur]

Modern vehicles have high strength steel in the stress areas making Straightening a deformed bodyshell extremely difficult. So same difference except for being made out of 80+ pieces that have to be welded together. The precision of the giga castings makes production easier & faster.

[@zzappligator]

Is Toyota still lobbying governments to hold back EVs?

[@mikafiltenborg7572]

Yes....

[@NihonKaikan]

In Japan, yes. They have successfully stopped charging rollout across the country. Most chargers (if you can find them) top out at 20kW. You may get lucky and find a 50kW. This alone, in a country where most people don't have a wall charger and homes are 100V with a max 40A breaker box, has killed the EV market here for the next 10 years.

[@MsAjax409]

I would say that Toyota is one of the slowest to adapt to changing times.

[@yourcrazybear]

That's true.

[@pstoppani]

Really? Hybrids...

[@rogerstarkey5390]

@@pstoppani Old tech

[@pstoppani]

@@rogerstarkey5390 That wasn't the point

[@jinniwind]

I would argue that it’s true for many many japanese companies.

[@petemiller519]

By the time Toyota figures out 3 piece castings, Tesla will be doing single piece castings. All legacy manufacturers are lethargic compared to Tesla. The only thing they out perform Tesla in is advertisement.

[@robkeshav800]

Good to see your video after a long hiatus. Hope all is well.

[@ChickensAndGardening]

Toyota’s real problem is that it’s unable to meet demand, particularly for its most popular models like Corolla, Prius Prime, and RAV4 Prime. There’s a 2 year backlog and dealer lots are almost empty. Meanwhile, Tesla appears to have caught up with demand and is eating Toyota’s lunch. How the mighty are fallen!

[@InformedKiwi]

Toyota is still feeding off the pent up demand from supply shortages. That’s coming to an end and declining sales for Toyota will be happening year on year

[@brucecampbell6133]

If Toyota expects to pass Tesla by looking backwards in their history, they may be finished before they even get started. TPS and Kaizen were a big thing 25 years ago and Toyota's success in producing consistently quality and dependable autos is already in place in their existing ICE lines. Tesla more than likely started where Toyota left off and went from there.

[@marekkurwa]

Omg, winner for the stupidest take ...bravo

[@NihonKaikan]

Kaizen isn't a Toyota thing and this video clearly has no idea about Toyota or Japan.

[@brucewrandol]

Sounds like Toyota was late in getting the memo about the EV’s!

[@Sonny_V]

Can't believe Toyota chased their tail for decades trying to make Hydrogen the next big thing.

[@charlescole-p9v]

Yes; the most stupid thing imaginable, to think Hydrogen would be a good fuel with all it's manufacturing disabilities.

[@sweis12]

It might have been the wrong idea, but I'm glad they were dedicated to innovation.

[@jackdbur]

They believed Big oil saying that was where it was going, it was pretty obvious if you really looked that it was all BS!

[@rogerpicklum1871]

The self-propelled production line sounds dumb, not only because you need the entire chassis and drive train to be working first. But don't modern assembly robots rely on the vehicle moving precisely along a rail, so they don't need to search for proper alignment? Rolling on its own tires would create its own problems. Exciting new innovation created not in engineering but in PR dept?

[@davidmarkmann6098]

Spot on.

[@yourcrazybear]

Self-propelled does sound like a stupid idea.

[@danharold3087]

Tesla's new vehicle design methodology eliminates the need for a human or robot to make precise alignments. Parts and sub assemblies are designed to go on exactly right. Should be the most exactly built cars in the world.

[@saul8019]

I never understood going with hydrogen when the EV infrastructure was being built

[@randomsonmymind6919]

This obviously isn't an apples to apples comparison but I thought about how long it took Tesla to get to 1 million vehicles annually and something tells me that Toyota won't be meeting the 600,000 EV (as in no hybrid etc.) claim by 2025.

[@adam-k]

Toyota is producing 10 million plus cars annually 3 million of those are hybrids that already have electric drivetrains.

[@EASTSIDERIDER707]

I want to see more quality EVs. If Toyota is a major contributor. I doubt if Toyota is able to match the pace of innovation of Tesla.

[@benjaminsmith2287]

Why? Toyota implemented the variable steer by wire before Tesla. Toyota has a lot of experience, decades, analyzing what others do then making an improved version of what they do. innovation slows down. Look at Apple. They were way ahead of everyone in smart phones. Now they're not. At some point, it becomes about refinement over innovation.

[@yourcrazybear]

@@benjaminsmith2287 "Why?" Do you seriously have to ask that question? They are practically at the bottom in the EV race. They are the clowns of the industry and people are literally laughing about their process. Toyota obviously can't match the pace of innovation at Tesla.

[@EASTSIDERIDER707]

@@benjaminsmith2287 I’ve owned 3 Toyota’s before my current Honda. Very happy with all, but I doubt Toyota will match Tesla production and customer demand.

[@benjaminsmith2287]

@@yourcrazybear That's a narrative and I've showed that they are not at the bottom. Honda is doing better? Mazda? Nissan?

[@kcgunesq]

If Toyota has been reluctant to get on the EV band wagon, perhaps it is because they realize, as do all sane people, that EVs in their current implementation will never replace ICE vehicles.

[@colingenge9999]

EVs are already cheaper in the long-term, last longer, more fun to drive, much safer, or comfortable and long trips and infinitely better for the environment. The only thing that keeps ICE going is a firehose of misinformation sponsored by the fossil fuel companies and those who haven’t bothered to look into the new technology or in most cases have not even take test drive in an EV. are you one of those? 23 of my friends who are in the market for a new car, took one driving my Tesla, and immediately ordered one and everyone is perfectly happy.

[@kneekoo]

Interesting. And the fact is that Toyota doesn't have to be ahead of the curve to survive. As the joke goes, they only have to move faster than the others at risk of bankruptcy. If they manage to move fast enough, they may well have a chance to live a second life in the BEV world.

[@Hakltz]

Tesla has single handedly turned the entire well over 100 year old Auto Industry upside w!

[@grantguy8933]

Toyota current suppliers will lose all

[@shepherdsknoll]

Toyota must have taken a page from the GM playbook.

[@rhot2012]

I don't believe Toyota plans to hand polish the bumpers. What I read was that they will hand polish the bumper molds so the bumper will come out of the mold shiny and will not need to be painted.

[@YouT-DJ]

What you said "The pace of innovation" That is truly the key. There seems to be a 1 - 2 year buffer where Tesla innovates behind the scenes then the public is made aware. Project highland for example, still do not have a clear picture of all the changes. This makes it tough for other companies (unless they have moles placed throughout Tesla) to keep up with their copying.

[@rogerstarkey5390]

I want to see the Tesla FACTORY. Have they implemented "Unbox lite" with some aspects in place as a test for the next stage?

[@BadBart64]

It's a very bold statement that the fuel cell is a deadend technology. Only time will tell.

[@777Outrigger]

I actually saw a Solterra in a shopping center parking lot the other day. I couldn't believe my eyes. Still had the temp license plates. I usually only see Teslas, Volvo EVs, and Rivians in may area.

[@medennis3467]

I’m not sure how they can. Toy is so late to the party, that standing at the battery materials table all that’s left are empty plates and crumbs.

[@benjaminsmith2287]

That's an oft-repeated exaggeration. Of all the Japanese makes, Toyota is least "late to the party." Where are Honda'/Acura's EVs? Nissan has one or two, they haven't done that much with the Leaf. Where are Mazda's? As for Euro brands, OK, Mercedes and BMW have some. Audi have some. VW is having all sorts of problems. Volvo has 2 and Polestar has one and the next-gen ones are delayed. Only home-grown Chinese brands like BYD and a bunch others like NIO and such have a good amount of BEVs. The others are transitioning and they have to keep their products on the most of what people are buying, and right now that is not BEVs. It'll get to that point, but that's years away. Toyota is working on platforms and changing their ways to produce as do others and they have a pretty aggressive time table for their BEVs. Talk of them being so late is a lot of hyperbole.

[@NihonKaikan]

@@benjaminsmith2287 Wow, you don't know the market here. Honda has a few EVs and has just electrified its most popular car in Japan (N-Box). Nissan has 7. All of the € brands you've mentioned have constructed huge factories and lines and are going full-on into EVs. "VW having problems"? Ummmm nope. Volvo just released one of the cheapest high quality EVs out there...its cheapest car overall in fact. Anyone who trusts ANYTHING from China is delusional. Go ahead and buy something that complicated and connected from an enemy nation that will likely continue to come under sanctions...I'm sure it will be fine. Toyota is not doing anything significant with EVs for the next 5 years, I can assure you of this. It is disheartening and frustrating. BTW, I work in Mitsukoshimae if you get my drift...nothing significant from Toyota for 5+.

[@fredwinslow744]

Great scoop and report !!! Thx

[@benfox-i3z]

I hope they start by just keeping the weels on

[@benjaminsmith2287]

Tired old comment. It's Teslas that lost their wheels in customers' cars, not Toyotas Remember whompy wheels? Toyota did a recall before that happened. It's old news in both cases.

[@yourcrazybear]

​@@benjaminsmith2287It kind of reflects the bad quality in Toyota's EVs in general. Just look at the poor range of Toyota's first amateur EVs.

[@benjaminsmith2287]

@@yourcrazybear This first BEVs aren't that big a deal. It's the 2026 platform that will determine what Toyota/Lexus real ability is.

[@billjohnson3022]

When they arrive (if they arrive) with any EVs made with this tech by 2026...then I'll be shocked. They don't have a clue what they're doing, where they're going or how to get there. So, the shocking thing will be if they actually manage to get anywhere at all.

[@ziggyshlemon7077]

Unfortunately, too much too late. Their huge market share is going to bring them down! They will loose to much market share and their fixed costs will swamp there sales revenue. Too survive they need to significantly down scale their business, focus only on EVs . Stop wasting time and money on ICE and hydrogen losses. Start all over again as a small EV player and build up like they did at the beginning of their history. Otherwise face being wiped out by Chinese EV cars and Tesla. Time is not on their side.

[@pauladams1829]

Not taking Elon seriously has been proven foolish overall and over again.

[@BjorckBengt]

Toyota once embraced change when they learned from Edwards Deming about quality in production. Maybe they are close enough to a crisis to be prepared to make the needed change again. It is ironic that Toyota learned from an American about quality and now will learn from another (south African) American about efficient production. GM, Ford and Chrysler never really picked up on quality and probably will miss production efficiency this time.

[@Leafbinder]

I drive a Toyota Camry but Toyotas days are numbered. and my next car will either be a Cyber Truck or if its on too long a waiting list Ill just buy a Model Y

[@benjaminsmith2287]

There's nothing to show that Toyota's days are numbered besides the over-active imaginations of BEV zealots. Seriously, you think this company is just going to fold based on your disruption theories? Toyota's range of products and global presence that makes them a force in the industry. And it's not like they not only don't recognize what they need to do, they've already started to make the changes with working on new platforms, tech, partnerships with suppliers, and batteries.

[@briansexton2319]

@@benjaminsmith2287 Benjamin, rather than just making vague commentary, why don't you look at the facts. In the last 5 full years, 2018-2022, Toyota+Lexus annual unit production grew from 9,541,748 to 9,568,493, an average increase of 0.07%pa (production from Toyota's own web site) In the same period, Tesla grew unit production from 254,530 to 1,369,426, an average increase of 52.30%pa Using these same growth rates, in 2027 (just over 4 years away), Toyota will produce 9,602,030 cars, Tesla 11,221,169 cars. We are talking Toyota's entire production here, not just BEV's. In addition, as of June 2023, in US$: Tesla has about 23 Billion of cash reserves, Toyota has debt of $221.13 Billion I know who I would be backing.

[@ChickensAndGardening]

@@benjaminsmith2287The EV advocates are somewhat fanatical. My 2012 Chrysler minivan can go 550 miles on one tank, on highway trips. I have yet to see an EV with this kind of range for less than $100K. Eventually, battery powered cars will probably take over, but they’re not there yet.

[@benjaminsmith2287]

@@ChickensAndGardening The issue I'm having with them is this anti-legacy auto and especially anti-Toyota narrative they have. This thing about Toyota is Nokia or Blackberry because they don't have many BEVs out now and Tesla and some Chinese makers are disruptors and most legacy auto is "in trouble." Ther'es also this notion that since Tesla is a tech company they'll stay several steps ahead of "legacy." First, nobody can predict the future and say when BEVs will be sold more than ICE or ICE/hybrid cars. Nor can they say with any certainty what will happen with Toyota or that Tesla will retain the popularity it has. Like Apple in the Steve Jobs era, Tesla is led by what some consider some sort of guru but that period is temporary and Tesla will be another company making BEVs at some point. Tech knowledge just doesn't go to one company. Others will get it as well. Toyota has been to this dance before. They've been behind before. They know how to cut fat, become more efficient and become more competitive. So all of this anti-Toyota stuff seems emotional to me in that they just don't like Toyota. There are issues with the whole BEV infrastructure that need to be overcome and BEVs are in a fairly early stage. in 5 years, things will be different but who knows in what way. These BEV zealots think they know. And that's where they are arrogant IMO.

[@Clark-Mills]

Not sure Toyota has a "GigaPress", rather a conventional cast for this early phase. Toyota's displayed offerings seem alpha & early in the piece.

[@f1al373]

Maybe they used the castings they stripped from the model Y they dismantled😂

[@johnleeinslc]

Toyota is trying to brand their non-plug-in hybrids as Hybrid EVs. So under this plan they can easily meet their goals.

[@sthier24]

My hybrid Rav4 is a great car. Fabulous in the city...and you can take it on a trip

[@johnleeinslc]

@@sthier24 , don’t you need to visit gas stations though?

[@yourcrazybear]

​@@sthier24 "My hybrid Rav4 is a great car. Fabulous in the city...and you can take it on a trip" That's quite irrelevant though.

[@Guitar6ty]

The answer to hand polishing is simple make the whole paint job a matt finish.

[@jamesbuckingham8073]

Toyota does not have a dedicated electric car manufacturer factory up and running; do they?

[@InformedKiwi]

Toyota do not have a EV factory. The BZ4X was made for Toyota by BYD and it has been a failure Building 600,000 EVs in 2025 or even being at a run rate at the end of 2025 is not going to happen But dropping sales for Toyota will be happening in 2025

[@lmmortalZodd]

The reason they pushed for hydrogen for so long is because most of the critical supply for electric vehicles comes from China, and they don't want an adversarial country to have the keys to their largest industry. This shift could be due to Tesla's announcement of new, precious metal free electric motors and other such technologies that would allow them to produce electric vehicles at scale without depending on China

[@NihonKaikan]

You might want to learn about the EV supply chain...and how to spell. Most on the elements for Japanese battery tech come from Canada.

[@lmmortalZodd]

@@NihonKaikan I do want to learn about the EV supply chain. You could have taught me but instead you chose to be a smug asshole, so I'll reply in kind: The point of writing is to convey messages. As long as the meaning of the message was understood your complaint about my spelling is as meaningless as your followup point. Most of the elements necessary in battery production are neither rare, nor expensive, yet batteries are still the most expensive part of an electric vehicle. It's almost as if it's not important where you get most of your supplies from, but where you get your critical supplies from. I'm sorry my spelling wasn't up to your standard, would you like me to rewrite my message in any of the 3 other languages I'm fluent in? How about you make an actual contribution next time you comment? With an original though, or interesting fact perhaps. Something actually helpful instead of an "uHhm AcTScHuALlY"

[@Goham7]

Sounds like Toyota is innovating now and that’s a good thing for EV competition. That’s a win for EV consumers moving forward. This is good for Tesla to keeping them forward at pace on the innovation train

[@asgglass2709]

Your answer states a person of confused pointless mind, wandering with no finish line let alone knowing where to go.

[@rogerstarkey5390]

"innovating" is doing something new, that nobody has done before. . Toyota simply "Stole Teslas'homework". It's a rewrite of the "unboxed" system. 1) Large castings . 2) mount the castings on a robot transport. Assemble parts on each casting in different areas. . 3) Transport the completed units to a final assembly point. . 4) Bolt together.

[@Goham7]

@@asgglass2709 Tesla is for EV adoption and sustainable energy revolution They can’t do it on their own so many of Teslas patents are open for anyone to use.

[@jinniwind]

What exactly is Toyota innovating?

[@timp1293]

The main reason that Toyota will always play catch-up with Tesla is the lack of focus. While Tesla is only focused on EVs, constantly thinking about how to improve and make their cars more affordable with vertical integration, Toyota’s stuck with legacy ICE cars. By the time Toyota use Gigapress in production, Tesla has moved on to other things.

[@rogerpicklum1871]

Yah sure ya betcha, born yesterday I was, yup. Keep up the awesome PR, Toy.

[@donschilling1066]

A copy is never as good as an original and Toyota never can say that this is a Toyota invention . They will always be trying to better Tesla ,good luck with that.

[@michaelgibson1938]

EV's use way less parts than ICE = less jobs + giga press = more jobs gone. Toyota/UAW/Legacy - tesla = fast melting ICE.

[@4literv6]

That's true but also not true. Look at tesla building it's own cells, pack's, motors, inverters etc. Tesla alone world wide is approaching gm&Ford in total employee's now. By the end of 2024 they will likely employ more than either. And it likely won't be until 2025 that they out produce Ford or gm globally for an entire year in production. Heck tesla plans to employ 60k people at teratx alone once it's fully built out and expanded. 😀

[@rayRay-pw6gz]

This video is biased towards EVs . That said, Toyota believes that they did not want to be in the EV market to early. Only time will tell how they fair in the future. Also Toyota seems to still have supply chain issues. My 2018 Camry is a lot of car for $25K new. I have yet to see any EV that can do better for this price.

[@mattr7442]

Yeah. The vid has ignored the fact that Toyota sells large numbers of cars in emerging markets where electrification is very low & it will be low for at least 2-3 decades. Just because China has been building plenty of EVs doesn't mean it's suddenly became enviro friendly place. Especially because electricity that powers those EVs is coming from coal, nuclear & oil power plants China has feverishly built in the last decade or so.

[@francisajala4073]

Toyota keeps going front and back at the same time. There are where they are 5 years ago

[@4literv6]

7+ really as they claimed in 2016 publicly they would have solid state cells in an ev by 2020. 😁

[@DanHarbin]

Do not underestimate Toyotas ability they have produced millions of high quality vehicles for the past 50 years or so and they can rise again.

[@chris52386]

How's Toyota's self-driving coming along? That's where Tesla big advantage is going to be! Never owned a Toyota or Tesla, but I would like to see Toyota survive, even if it's only for the competition.

[@bluecollardisruptor9584]

Talk talk talk. Toyota’s bloated management structure can not turn on a dime. They’re already doomed.

[@aeromtb2468]

so they has to copy. how is that innovation? they had a big stake in tesla and could have been number 2 with lexus EV years ago.

[@rogerstarkey5390]

Not shocked AT ALL by the PROMISE they make. I'll be flabbergasted if they reach even this mediocre target. As SMR points out, it's a mere 6% of their reported current production. . Let's pose the question from a different perspective..... Do they expect to (still) be selling 9.4 million ICE cars in 2027?

[@damico6]

Excellent analysis

[@dk7863]

Sounds like someone threatened to kick Toyota in the AS S, if they didn't wise up.

[@danharold3087]

Sounds like Toyota slapped together a PR video in an attempt to hide how far behind they are.

[@julienrocher1]

Apart from the Prius, Toyota has never been a pioneer. Their car designs have mainly been conservative and robust. Also leaders and key decision makers at Toyota were historically old and conservative men resistant to change. The current decisions to electrify puts them on the right path. They have a mountain to climb. I hope they can achieve it.

[@InformedKiwi]

Toyota have big challengers ahead. Firstly they are the worlds most indebted company. They are a base one with not even a concept car. They are getting hammered in China, 25% of their sales. China is already at 30% EVs and are coming up to stopping ICE car sales altogether. Toyota are loosing it in too with EV adoption. Toyota have been lucky to keep their sales and numbers up supplying the pent up demand caused by the supply chain shortages but the shortages are coming to and end and the demand catch up Toyota have been enjoying is coming to an end too. Toyota are about to enter the valley of death in the next 2 years as their sales and sales of ICE cars generally including Hybrids fall. There is a possible recession coming with the economy in China collapsing and the real estate market in the US correcting, another hurdle for Toyota. The target of 600,000 EVs be 2025 is very optimistic. Even if Toyota were able to design a car, set up manufacturing and sell that many cars in such a short time it would be only 6% of Toyotas current annual sales.

[@MyUniversalUniversity]

BS, when I see them coming off the factory I will believe them!!!

[@danapeck5382]

Deming works, it's the first step. I'm more concerned about a Supra using a BMW engine as an indicator of larger problems.

[@DavidMcCalister]

Its going to be hard for a lot of these OEM's to survive, so much more tech requirement and so much of the efficiency/performance of the EV is software.

[@jackdbur]

That Tesla integrates different systems as blocks is very hard for OEM's to do this would mean several different parts suppliers & design teams working together.

[@truhartwood3170]

In my limited experience, the people I know who are most excited about Tesla and who switched to a Tesla have replaced a Toyota. So Toyota seems to be disproportionately affected by Tesla's ramping EV sales.

[@johnnyforeigner11]

By 2025, Toyota will have lost 50%of their ICE sales to electric and with it their economies of scale. With such a loss of profits, will they be able to service their huge debts? Their survival very much hangs in the balance.

[@rogerstarkey5390]

Let's look on the bright side... If they lose half their ICE sales, they can say EVs comprise TWELVE percent of sales !! 😂👍😂 . (Assuming they survive the contraction and the debt burden)

[@Dave5843-d9m]

50% EVs by 2025 is unlikely. None of the mainstream manufacturers are really interested in EV. They do the bare minimum then wonder why there is no profit and reliability is questionable. Tesla won’t be challenging on volume by 2025. But move out to 2027/28 and they’ll really be cleaning up.

[@Dave5843-d9m]

Don’t count on Chinese cars taking over. Their companies are running serious deficits and their battery safety is questionable.

[@DishNetworkDealerNEO]

Toyota will remain well behind Tesla as Tesla moves with the speed of thought. Tesla is a computer that just happens to be the best damn car or SUV you can find anywhere!

[@SeattlePaulie]

Tesla's biggest advantage is a waiver from US Dealer laws. While dealers have been gouging customers, Tesla has been dropping prices.

[@ISuperTed]

Yes they are very late to the party and no they won’t catch Tesla, but this is a good new story for Toyota. It will be far better for the car industry to have a strong Toyota than them wither away - they have huge technical skills and production capability that could be turned to EV production if they focus on it and they would likely produce great cars in the future if they did. The problem is they keep producing contradictory messages about supporting hydrogen etc. and without total focus on moving to EV’s they aren’t going to make it.

[@jackdbur]

Their huge production capacity is their biggest problem it is mostly a dead loss for BEV production. The skilled workers from their ICE production will have to be retained or retrenched, as efficient EV lines require far fewer people. Whole sectors of the company are going to be complete write-offs engine & gearbox plants.

[@LEDewey_MD]

Great info!

[@martynhaggerty2294]

When the bottom falls out of their ice car sales .. they're sunk .

[@David-fj5lz]

How many batteries will explode next year??

[@BillyLapTop]

Out sourcing batteries will not give them a competitive edge. Software development is far more complex than speculating they will have that down too. As mentioned in the video, their ICE sales by the end of the decade will have most likely collapsed, thereby progressively losing their market share. Plus their legacy debt over hanging them will be a drag to implementing innovation and profitability. Their claims for EV production for 2025 sounds more like a pump and dump scheme aimed at its stockholders and potential investors. In the end they are in the same boat as the other legacy ICE manufacturers. The hybrid approach may give them more time to convert fully to electric and not hydrogen, but only against the reality of a world wide oil and gas production availability being maintained economically.

[@yourcrazybear]

Their time as a big player is over regardless of whether they survive as a company.

[@ChickensAndGardening]

Tesla is also outsourcing batteries.

[@BillyLapTop]

Tesla has been vertically integrating battery production for years and is now creating their own lithium refining facility. They are controlling costs and availability and in this process are essentially discounting the cost of batteries as compared to other EV manufacturers. Tesla created the 4680 form factor and advances in chemistry that has made them a leader. @@ChickensAndGardening

[@rogerstarkey5390]

@@ChickensAndGardening For now

[@carsonpittman136]

lol hydrogen is dead end technology

[@akira28shima32]

Toyota should stop doing press releases and just release the vehicles!!

[@RexAlfieLee]

Toyota mightn't die within 5 years but the writing is on the wall

[@WayneBain]

Toyota senses the fact that not everyone wants or needs a Tesla. Most people just need a reliable, simple, inexpensive method of transportation that does not depend on the big oil monopoly. Toyota has always excelled at building fair priced, but tough as iron vehicles. I believe they can do the same with EV's. Just remember that 0-60 in less than 5 seconds is not necessary and can be deadly to most drivers.

[@rogerstarkey5390]

At least "they sense the fact" that 600,000 customers worldwide may not want a Tesla.... 🤔 . Or.... That 6% (!) Of their own customers may not..... 94% of their customers will apparently still be happy being tied to "the oil monopoly" Or maybe they won't .....? In which case Toyota has a BIG problem.

[@thejpkotor]

Toyota is falling into the same trap as traditional US automakers did in the 60s and 70’s. They’ve become too comfortable with their past successes and they aren’t spending enough resources innovating, and are being left behind. They aren’t competing, they are just keeping pace.

[@davidhope4241]

What should have been added to this video is total company loans/dept. How much is Toyota on the hook for, and how will they pay that debt down while trying to innovate and build new electric vehicles or will they just add more debt to the pile they already have and what does that cost per vehicle.

[@ChickensAndGardening]

Toyota has about $180 billion in debt, similar to VW.

[@4literv6]

@@ChickensAndGardening I thought it was over 320billion in total debt for toyoduh? Maybe that was vag instead. Still crap bond&debt ratings along with a failing Altman z score for both of them. And nothing but decades old inefficient ice plants/factories along with mostly ice entrenched mindset legacy employees. Imo by 2025 toyoduh will no longer be the top automaker globally. By 2028 they'll be out of the top 5 and maybe even facing bankruptcy.

[@mariasingh7438]

Toyota was hoping the EV market would fade but EV’s have done the opposite, they really had no interest in entering this market, Tesla has made them come to the table although leaving them way behind the game

[@cardboardboxification]

when are they going to make a one piece die casting complete bottom section from front to back, like a hot wheel , so the car will be totaled with one little crack

[@flodjod]

all wind and piss from toyoda again in its weekly bs press release

[@Alex.8081]

Toyota is digging their own grave.

[@mikafiltenborg7572]

Wake me up if Toyota not going bankrupt before year 2028 😎👍

[@CKPill]

Ahh yes the greatest Tesla invention of all time, is also its Achilles heal. Insurance companies are taking note and the up front savings is evaporating away by the increased insurance costs. Great engineering marvel, but something i am betting will in the long term bring it down to mortal level

[@peterleng6524]

Toyota is and will continue to be the WINNER! Eat your heart out 🤗

[@kipper2k]

too little, too late

[@HighWealder]

And then the Chinese EV makers blew both of them away!

[@pvajit1109]

Toyota can. No other car manufacturer can undertake new technology, fuel, hydrogen will be future if India adopts its green hydrogen in a big way.

[@dallasjohnson8923]

If there is ANY TRUTH to this claim..it would be a decade late. Toyota fancies themselves rockstars. Copying thing's is what put Japan on the map. Toyatas arrogance has cost them dearly in the ev transition. They're hemhoraging money at an astronomical rate and will likely bleed out within 5 years. My 2c

[@JohnNy-ni9np]

Too much talking and no substance.

[@SBha30]

My initial reaction is that Toyota will lose share and be a small player in the EV industry, BUT then I remember how the Japanese quickly caught up and surpassed Chrysler in the minivan segment. I think Toyota will have to redefine the role of their dealership network. EV have a much lower maintenance requirements and I have noticed that a lot of legacy dealerships are requiring a lot of BS maintenance in their EVs (e.g., check this, check that, etc) and charging high prices for these visits. I think Toyota should start a brand new corporate owned retail store model from scratch.

[@TMIOTesla]

Toyota has the ability to do it, but they are fighting against it, which has set them behind.

[@rare_wubbox360]

One thing; You claim Toyota is coming for Teslas home turf.. this is redicolous Toyota is losing marketshare in the only veichle market in th world; the veichle market. Why? Because the market is switching to BEVs way way faster than Toyota is This means that Tesla and some BEV players out of china is actually taking sales away from Toyota

[@schtinerbock4570]

I really hope Toyota can pull their heads out their butts and get in the game. I want them to succeed in the future. Hope Honda, and GM die and Tesla, Toyota and Hyundai come out leaders against Chinese brands.

[@larrymans4]

They are still living in the past and moving forward without a valid plan.

[@mattr7442]

The biggest problem for EVs is high cost, the grid & charging stations. It has little to do what the vid said. EVs are still expensive compared to let's say Corolla Hybrid. The grid (talking about US) is still stuck in 1950s barely covering electric needs right now. And charging stations are still MIA. Drive thru Chicago you only will find EV stations in any numbers about North Side lakefront, O'Hare & Midway. Rest of the city is the proverbial EV desert. Government could require gas stations to install at least 2 chargers on the lot but nothing yet materialized. And we still have child labor problem in Zaire, charging times & China monopoly on rare earths to deal with still.

[@Dave5843-d9m]

Toyota make high quality cars but their entire strategy assumes the way things are done today are 99.9% correct. They polish the details but there is zero innovation.

[@MrZoomZone]

Stop telling me what I want. I want a basic cheap and functional electric hatch back with really simple reliable controls with good all round visibility thru windows - remember those glass things that used to be useful? Obviously it must be cheaper to run than an ICE.

[@jeffs.9299]

They can make them but can they sell them ? Not without a licensing software from Tesla or somewhere else IMHO!

[@maakuw]

The story was EXCELLENT, but you GOTTA getcha japanese word pronunciation under control. It's bad, bro. Can-Ban!? Khan-bhan. That's just one of the easy ones you can fix that'll make your fire-af voice and smooth delivery resonate more. If you talk about a ppl, use their words right, that's all I"m say. GREAT show, nonetheless

[@jameswest4819]

I remember the first "unibody" vehicles were cheaper to buy but if you got into a "fender-bender" It would be expensive or impossible to fix. This is, apparently, what is occurring with Tesla...very expensive to repair, if at all possible. Starts out cheaper and ends up with "disposable" bodies. That is Tesla's Achiles Heel. Elon will have to remedy that situation...Maybe sell insurance that cheaply covers totaled Tesla vehicles? Crash your Tesla, tow it in and drive out in a new car?

[@gordonw4542]

Nope, they are slave to the TPS which need a linear assemble line. The giga press is nothing but PR. Let see if they can do a mega casting otherwise they are copying Tesla on the surface.

[@lukecat3825]

It’s interesting to watch the changes but I’m 99% sure I will not be buying a Toyota electric vehicle. I own two Toyotas and the quality is excellent but both are ICE cars. No electric. Way to many issues with them as of now.

[@izmark671]

Operation Leapfrog? We'll see. Real Completion is great, more EV's.

[@earldennis8100]

Musk needs to buy ADRI next

[@darbyelliott2890]

Toyota may just buy the Tesla Software. Make a vehicle, add the software?