NEW YouTube Ads Conversion Tracking Tutorial Using GTM (2024 Updated!)

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Learn how to easily set up Google Ads Conversion Tracking using Google Tag Manager in 2024.
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[@linxdigital]

💻Let us manage your ads 👉calendly.com/linx-digital/ytchannel

[@lexiriam]

Just popping in to say thank you for a proper title. I can't tell you how much time I've wasted clicking on a video with an incorrect title; which leads to frustration. I don't use GTM, but it's still a great video. :: thumbs up ::

[@linxdigital]

Always appreciate the support!

[@neil1636]

I followed everything to the letter and it's not giving me the option to use google tag manager. I can't find the conversion ID or the conversion label.

[@olivernapster1973]

I have the same problem!

[@thecowboydrummer]

at 9 minutes, I don't have the option to click google tags manager. this whole set up has been ridiculously frustrating. 5 days straight of trying to watch every single KZbin video and spend countless hours just to get to a fork in the road. idk what to do at this point

[@asimnaeem8602]

Click on do it manually

[@NoahBClark]

@@asimnaeem8602Thank you so much!! I’ve been looking for this.

[@analyticalsolution]

Thank you, this is the simplest and the best video for beginners. It is true that google makes many things a bit overcomplicated. It is not clear for beginners that the conversion tag won't fire if you do not create a conversion tracking tag first..

[@pete7289]

I am really frustrated with this tutorial seeing as my Google interface doesn't have the install with Google tag manager option so.

[@harryhindsight9845]

same. I have found the whole conversion tracking is my idea of hell. literally. I've created google ads account, google merchant, google ad manager, google tag manager, google analytics... I've been around in circles trying different things, adding code to my shopify pages, removing it, clicking "link" "connect" here there and everywhere. I have accepted "suggestions" in google ads to add new conversion actions like "Purchase (Google Analytics event add_payment_info)"... and I still have absolutely ZERO IDEA WHAT THE HELL ANY OF IT MEANS. lol.... seriously there is a huge gap in the youtube market for a video that covers all this and does not use old pages. Google is changing these pages all the time, I don't recognise half of them in the videos I've seen on it, even if they have "2024" in their video title.

[@jaynirmalkar1337]

Google ad interface very bad rather than Facebook ad

[@pete7289]

@@jaynirmalkar1337 Somehow I figured it out and Google has been working well, better support than facebook, though I cant remember this issue that I was facing.

[@SS8SS]

16:26 Where is these settigns to remove other goals after i created my campaign ?

[@luislapaz-]

I never comment any video but i just want to say THANK YOU!! You saved me a lot of time and help me so much!!

[@linxdigital]

Always happy to help!

[@Costinha1906]

Hi Andres, I can not solve a important thing on Google Ads and I really don't understand. My tag is fired, it's ok and shows succeded in Google Tag Manager, but is not okay, and not fired on Google Ads at "conversions", it shows unverified in a unbelievable way. This tag is similar another one I'm using right now with the same triggering (history changes), this another one is working well. Do you have ideia what's going on, please?

[@ManiSaintVictor]

This was super helpful. I was getting stuck working through other tutorials and could not figure out why. It was looking pretty desperate for a bit there then I came across this. Thanks a bunch.

[@linxdigital]

Hey there! Glad it helped! Thank you so much!

[@ManiSaintVictor]

@@linxdigital CAme back fro another round with my new product setup. Thanks again.

[@tynibubbles18]

Will the data (conversions, value, etc) on GTM reflect exactly the same data on GA? Or is there a lead time for accuracy (not real time)? Thanks in advance!

[@linxdigital]

Hey! As long as the values were configured the same way, yes it should all be congruent.

[@willadye6033]

Great video, I'm trying to install the google tag for websites not built using a web builder, would this mean installing the google tag under the head of EVERY page? As an agency owner, I don't own or have easy access to my clients website or web developer...also do I have to install a tag on every new product that gets added to the website?

[@linxdigital]

Hey there! It's easiest if you can get access to their GTM (Google Tag Manager) and corresponding containers for that funnel, so you can just add tracking via GTM without the need to add tags and event snippets on every page. You would need to know the funnel steps and URLs though in order to test the tracking. If you need more in depth consulting - Feel free to book a call with us!

[@WFIGF100]

LIked & Subscribed thank you for the video, I was able to complete my Tag Manager with your video

[@linxdigital]

Glad we could help!

[@etopsign8799]

you exposed an area which is critical for conversion tracking - live a long healthy life

[@linxdigital]

🤘 Thank you!!

[@kannekantimanoj431]

Hi, I have a Qn on the conversion actions optimization (primary and secondary) If I have 2 conversion actions created for Purchase. 1st one is to send the online purchases and 2nd one is to send the offline purchases. If I set both as primary conversion actions, would that be fine? Also, if i have multiple conversion actions as primary, as long as i am not sending a purchase into multiple conversion actions, that should be good, right? Thank you

[@OlympiaMarketing]

GTM is the bane of my existence. As an example... your guide showed at the end of the conversion setup on AdWords - "USE GTM" along with the conversion ID and labels - that doesn't show in my particular adwords account this doesn't show. Any idea why?

[@OlympiaMarketing]

Figured it out... it's a bug when a property is linked to your analytics account - it won't show (even the code output doesn't work). Need to unlink, then redo the process, then you get the Conversion ID. What a PIA.

[@linxdigital]

We apologies for late reply and we're glad to know that you managed to figure it out. Let us know if you'll have any other questions. Appreciate it!

[@kannekantimanoj431]

Hey, I am having an issue when tracking conversions with google tag (not GTM). In my case, I have setup purchase conversion action. whenever i do purchase on my website, and sending additional details like transaction id, value, currency etc... But for some reason they are not getting registered in the conversion actions summary page (that conversion has click id as well). In the status column of that conversion action, its showing No recent conversions, but when i hover on it, its showing me that last activity was 2days ago (which is the exact date when i triggred the conversion), I am trying to understand what does activity defines? is it different from recorded conversions? Someone help me on this, Thanks! Also, when we do purchase from organic search instead of ad click, does that conversion gets recorded as well?

[@linxdigital]

Hey there! If it's showing 'No Recent Conversions' then it seems you did install the conversion tag properly. You just haven't gotten conversions attributed from your campaigns, if it wasn't working it would say 'Unverified' and you would have a link out to 'troubleshoot' the setup. And no, any purchases that come from organic search/traffic source it won't be fired by your google conversion tag, it will only be fired when there's an ad click that the conversion event can attribute it to. Hope this helps!

[@kannekantimanoj431]

@@linxdigital Thanks for the reply. But when i does purchase from organic search, it is not recorded in the summary column, but the status gets updated and on hovering it, it shows that status is set to Last Activity, Not sure what does this mean, can you maybe help me on this part?

[@seguidoresdejesusofc]

Well explained and direct to the point, thanks!

[@linxdigital]

Glad it was helpful!

[@EnricGaruz]

This particular example is for lead gen, but I can build a conversion event for KZbin ads as well? Right now I'm using click magic for measuring my conversions but I'm considering using GTM

[@LaurinV]

is it also possible to optimize for people that give me a specific answer in a lead form? for example I ask real estate seller leads when/if they are looking to sell and I only want to optimize for those wo tick the option for "as soon as possible" or "6-12 months"

[@marcusmelvin6572]

If both the Conversion Linker and Lead Tag were successful under "tags fired" after the test, but it shows "no recent conversions " in Google Ads what else needs doing?

[@linxdigital]

Hey there! It means the tracking is setup properly, now you would just need conversions. If it would show as 'unverified' then something is off, but if it's 'no recent conversions' it means you need to now launch the campaign and get conversions so that it can start tracking. Hope this helps!

[@marcusmelvin6572]

Liked & Subscribed man, this absolutely saved me. Had someone telling me "I'll wait to show you later, it's too hard", but because of how good you are at explaining things: No waiting was required at all 🎯

[@linxdigital]

Hey there! We're incredibly happy to hear that! Thank you for your support!

[@marcusmelvin6572]

Always. Keep them coming and thanks again 👍@@linxdigital

[@marcusmelvin6572]

Any final advice if you've been getting leads but the pixel still says "no recent conversions?". (Video was followed to the T so I feel confident with everything leading up to that part) @@linxdigital

[@marcusmelvin6572]

13:30 Your screen doesn't show how much of the URL you're copying for the "page path" because that part of the screen is blocked out. But it would appear you didn't use the full URL of the thank you page, correct? This has to be the only place where I could've gone wrong. It's the only place in the video where there would've been room for the slightest ambiguity. Thanks in advance if you'd be willing to specify 🙏

[@SabikiKing]

Helped me a lot, thanks!!!!

[@linxdigital]

Always glad to hear it!

[@CTPerez916]

On point. As this space continues to change almost weekly, keeping up is critical. Thanks.

[@linxdigital]

Google ads made too many changes in 2023 and this trend will surely keep up in 2024.

[@oliverpinnock8316]

This was fantastic. Huge help! I'd been struggling for days

[@linxdigital]

Hope that we'll keep on helping you

[@JL57-np9fd]

I am so glad I found this video. I thought I just needed to copy and past a snippet of code, seems like setup is a lot more complex now with Google Tag Manager.

[@DavidVerisure]

There should be no difference between the conversion of a "button click" on your lead form and the amount of conversions on your "thank you page"?

[@mcblend]

Thank you for this information. In many other tutorials including yours I see that all you need to set up is Conversion Linker and the Conversion Event. Googles instructions say to have the base GAds code on all pages. Do you need to set up a 3rd tag to fire on all pages or is this what the Conversion Linker is for? Appreciate any help here!

[@linxdigital]

That's correct. Conversion linker tags help measure click data so that conversions are measured effectively across pages. You just Deploy a conversion linker tag on any page where visitors may land after they click an ad or promotion.

[@BinhNguyen-hc2no]

Thank you Linx Digital for explaining a good tutorial how to setup GTM conversion tag!

[@linxdigital]

Glad it was helpful!

[@Rusteneuro]

Do u need a convertion linker for every tag or will 1 cover all?

[@linxdigital]

Hey there! You just need one conversion linker, just make sure you select All Pages in triggers.

[@LaurinV]

God bless you brother

[@dariuszak1402]

very informative tutorial!! 2 things that i think could improve understanding the content. please be aware that for many of your viewers english may be second language so listening is a bit more difficult when you have music in the background. i would probably keep it but have it at much lower volume. another piece of feedback its sometimes a bit difficult to follow your mouse as you move it a lot, especially when switching back and forth between some areas. it all looks a bit fast so i'd rather try to keep the mouse in one place and move it only to do necessary action. but overall thank you very much for this tut. i personally know its a tough topic, and often find the UI panels of all google services (here google ads) to be somehow clunky, difficult to navigate and complicated.

[@linxdigital]

Thanks for the feedback!

[@sevdamurat4455]

Thank you for great video! One simple question: Should we have ONE PRIMARY conversion action "per account" or "per campaign"?

[@NellyWise360]

Question about THANK YOU pages in GOOGLE SEARCH campaigns: If I have 5 campaigns, one for each state, and I am geofencing each campaign to each state, do I still need to setup 5 different landing pages in order to effectively steer my campaign with conversions? e.g. thanks-texas, thanks-alabama, thanks-wyoming, thanks-montana, thanks-california, etc ? Instead, if I just put one thank you page as "thank-you" is that okay in the case where I am geofenced in each campaign? I really don't have time to create 5 separate thank you pages and configure 5 difference conversions in GTM and GA4...do I really have to do that?

[@patricksprinciples2462]

five campaigs + one landing page, one conversion ga4 (optional), one conversion gads. it's simple and easy for your case

[@josepaniagua9662]

Appreciate the video 👨🏽‍🍳🤌

[@urg454]

Great Video, thanks heaps mate, just few quick questions: 1) In Purchase Goal, 2 Conversion Trackings are there, one from GA4 and one from Google Shopping App Channel. I believe that those came automatically. There is no data in those atm i.e. no conversions tracked. I want to implement Purchase via GTM. Shall i delete the former 2 and keep the one only via GTM OR mark them Secondary and keep the one implemented via GTM as Primary ? Which way is the best ? 2) What other conversion tracking's should i setup for Shopify Store e.g. Add to Cart etc? And shall i use them as Primary or Secondary ? 3) I have one Conversion action page_view implemented via GA4 (not sure from where it came) but i had run Campaign for Impression Share/Max Clicks for a new account. Now i want to implement all conversion trackings via GTM. If i delete this page_view and implement via GTM, all previous data will be lost ?

[@mannavraham2187]

Hey, I never comment. But I really enjoyed the quality and clarity of this video. I've been looking on how to track conversions with GTM for a while now. And no one has explained it as good as you. Congrats you earned a subscriber! 💯

[@linxdigital]

That comment has really made our day. Thanks for your support, and we hope that we will be able to keep providing you value through our channel!

[@alexanderdee5121]

Ditto

[@alexandernagy4452]

Hello, I noticed that when were running test from Google Ads “Troubleshoot” button/link then it resulted in error message AW… was not found. Happens to me too. Is it because you use GTM not Google tag?

[@linxdigital]

Hey there! It's possible that the tag was not added properly or it's missing from the

[@alexandernagy4452]

@@linxdigital I'm pretty sure in my case it's added properly. Problem is probably that when you try to use troubleshoot it doens't expect GTM tag, but direct AW tag. This seems to be happen to other people as well

[@SageMonkie]

great video Andres

[@linxdigital]

Thanks! Happy you liked.

[@duwir5959]

I have No thank you Page, only a Button with a Link to the affiliate offer. How can i track conversions, not only click in customer offer???

[@duwir5959]

When i have one a Blog Domain more landing Pages, do i need then for every Page a Tag?

[@ChanelXaba]

If my goal is e-comm and I have 5 products Id like to track, do I create 1 purchase each per product or 1 add to cart for each product?

[@linxdigital]

Hey there! You can add purchase event/conversion with dynamic values. Google has some documentation on this that you can follow and setup with GTM Google Tag Manager. Hope this helps!

[@practicalproductpicksuk]

Where is the conversion ID and conversion label in the new GA interface?

[@SnakeAndTurtleQigong]

Thanks!

[@linxdigital]

Welcome!

[@Gcapmx]

thank you brother, youu have a beautiful office.

[@linxdigital]

Thank you kindly!!!

[@GSicKz]

Thanks for the tutorial! From your experience, does it matter whether the "conversion source" is the website (So that the conversions are set up like in this video from the GTM straight to Ads) or whether the conversions are first created in GTM, for GA4 and then imported from GA4 to Google Ads? It should technically not matter, or does it?

[@jaroslawtrzaskawka3316]

You saved my day! Thanks!

[@linxdigital]

You are welcome! Stay tuned as we're coming with more fire content in 2024

[@jasonhall756]

Thanks for sharing

[@linxdigital]

Hopefully, it was useful!

[@FreudeTester]

I wanna thank you so much you explained this so easy keep going man

[@linxdigital]

Thank you very much! Very happy to read this.

[@relax2234]

But what if yiu have no thank you page, cpa affiliate?

[@vitorpereira2734]

How can I set it up using an affiliate link alone

[@think-about-it-777]

yeah and the problem with this is you're going to train the Google AI to find people that fill out the form but don't necessarily hire you. run that for a year and watch what happens. lol. your primary conversion should ONLY BE people that SPEND MONEY or the Google ads AI is going to optimize for people that waste time by filling out the form and "not spend money"

[@SimonWYHuang]

Just one question...isn't google going to pull in GA 4 data soon?

[@nikischr]

Good video!

[@linxdigital]

Thanks!

[@SaleXmRaXa]

THANK YOU VERY MUCH FOR YOUR HELP. This video helped me a lot!!

[@linxdigital]

Glad that our efforts are worth your time! Keep learning!!!

[@benlongson1582]

Really enjoyed the video. If you leave all your conversion actions set to primary but remove the ones you do not want the campaign to optimize for at the campaign creation stage, is that sufficient? Or do you also want to toggle the other ones to "Secondary"?

[@think-about-it-777]

your only primary action should be one that is directly tied to people who spend money. otherwise you're going to train the Google ads AI to find people that fill out the form and waste your time... so this means you have to send enhanced conversion data back to Google ads AFTER people spend money. otherwise you are training an AI to find "tire kickers" instead of money spenders. you dig?

[@sevdamurat4455]

@@think-about-it-777 thank you for info! I have a question: "so this means you have to send enhanced conversion data back to Google ads AFTER people spend money." what do you mean by "enhanced conversion data"? Is it a conversion type or?

[@sinclairgonsalves1418]

Damn, this is an insanely good explainer 🔥

[@linxdigital]

Glad that it helped you to learn something new!

[@drop-servicing]

Thanks a bunch man.

[@linxdigital]

You are welcome!

[@anastasia_knl]

Hi! How can I contact you about cooperation?

[@linxdigital]

Thanks for reaching out. You can book a call with our team using this link: calendly.com/linx-digital/ytchannel

[@anastasia_knl]

@@linxdigital Can I write to you?

[@tyroneusMaximusAfricanus]

Many thanks

[@linxdigital]

You are welcome

[@WizDom21]

Amazing tutorial and easy to follow, thank you for your contribution!

[@linxdigital]

Glad it was helpful!

[@Mr_Glass_Orlando]

excellent

[@linxdigital]

Thank you! Cheers!

[@ibrahimnazari8376]

Thank you

[@linxdigital]

You're welcome

[@terrydyer7914]

I'm not seeing a second tag.....

[@ggmoney7052]

thanks bro

[@linxdigital]

Any time!

[@syryi8852]

please create tutorial for google ads

[@linxdigital]

Thanks for the comment. We already have Google Ads tutorial for 2023: kzbin.info/www/bejne/fJW7oXilirZmoLs Let us know if we can help you more! Happy learning!

[@sandertekloese]

dude so annoying - i never connected the linker because it was written down so tiny somewhere in the bottom

[@mercedeslife1454]

Way too complicated for beginner

[@SS8SS]

Thanks for tutorial so you created 2 Tags and 1 Trigger? Conv Linker (TAG) Free Guide TY Page (TAG) Free Guide TY Page (Trigger)