"Niche Down" Is Terrible Advice (For Smart People)

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0:00 I (Had) No Idea What I Was Doing
5:02 The Mindset Shift That Led To You Watching This Video
10:57 Stages Of Development, Natural Hierarchies, & How They Reflect In The Creator Economy
17:04 Understanding Your Personal Evolution
21:29 You Are The Infinite Niche
28:29 The Smart Progression For Authority & Growth
Video title ideas (for the algo!):
#OnePersonBusiness #Entrepreneurship #Marketing

[@nicolagomes5526]

As a 53 year old who built a successful business and lost it all in the pandemic, I'm building myself up again and your videos have been a great help. Keep it up.

[@colors8812]

Hey man! Keep it up. I remember when my father and I lost everything. I'm doing well in my life now. If your business needs assistance in digital marketing, let me know; I can offer it for free.

[@Bipolar_Business_Owners]

Same here. I’m 50, lost everything and building up again. Luckily there’s much great advice around.

[@nicolagomes5526]

​@@colors8812Thank you so much. 🌹

[@nicolagomes5526]

​@@Bipolar_Business_Owners🙏🏼

[@-Pamela]

All you need is pure intention and a bit of practice. The more you focus on what you want to manifest, the more likely it is to happen. Keep your mind open and be willing to receive whatever it is you’ve been dreaming of and it’s possible if you believe in yourself!! Thanks for the words..

[@-Fredrick]

Anything you want to be great at, will take you’re absolute focus. It’s better to be a master at whatever it is you’re working at, than to be a jack of all trades that has mastered nothing.

[@linsey.]

Everything starts with a mind of thoughts that you want to be like! Always think before you start committing yourself in whatever you wishes to do..

[@Gabrielle..]

The first step to success is figuring out your goals and risk tolerance - either on your own or with the help of a financial advisor. If you can get the facts about savings and investing with a well detailed plan, you should be able to gain financial security over the years and enjoy the benefits of managing your income.

[@angelicstennett]

You’re right; Personally i ventured into the stock market so i won't be stranded with the help of an Investment advisor. A colleague of mine introduced me to "Courtney Heath Williams", who drew out investments plans and they all aligned with what i wanted and had to pick one plan and with his exit and entry strategies on commodities, securities and digital assets, my portfolio has really been diversified with good ROI. Im really impressed by how much i have achieved so far with my investment...

[@Barbara0015]

@@angelicstennett I understand that tomorrow isn't promised to anyone, but investing today is hard for me now because I have no idea of how and where to invest in. I would be happy if you could share more info on how to connect with your investment advisor, as i am ready to go the passive income path?

[@francisbaranski]

Turning myself into a niche was the freshest insight I got in 2023. Freeing me up to finally start pursuing my passion and share my journey. It is a key.

[@zekedesmet]

Love this man, I am learning this too it's such a valuable insight.

[@cristiplopeanu]

share is 50%. teaching the lessons learned is the other 50%. teaching is hard, but is also rewarding bcs 1. we become aware of more problems, so we need to continue to build skills and grow, and 2. people are happy when they learn, so we create deeper relationships with people and grow together as a group.

[@zanlev]

I don’t understand how to make money with it in the long run. I don’t want to just build a following and then teach people how to build theirs for money, which is what I see most people doing.

[@zekedesmet]

@@zanlev What do you do now? Any hobbies or skills you love?

[@claudiabTV]

Bravo - me too! ❤

[@sadaamhasaan_]

Bro, U have no idea how much clarity this video has just given me as an all over the place content creator. First in foremost, I'm a hiphop artist at heart, but also a published fiction author and I love personal development. My purpose is to inspire young men who come from poverty to become the best version of themselves. However the niche down method insist that I can only realize my purpose through one path; which kind of distorts the creativity. So I've been really struggling with choosing a specific path, today because of you, I'll just do what feels right to me in any given moment. 💯💯💯

[@francisfrancis1153]

Great point. Whatever you do, add excellence to it while being yourself.

[@Nafzehtram]

❤

[@prodkie]

i feel the exact same way. i am an artist at heart but i’ve been distracted by the “get rich quick” schemes and e-commerce stuff. i know i need to follow my passion for music and helping people but man it’s so hard to ignore the money side of life

[@sadaamhasaan_]

@prodkie it's a necessity. Continue to pursue your passion throughout the journey, it's the fuel your soul needs 🙏🏾

[@peg9950]

Hello, is your fiction book doing well?

[@jasminepoteat4799]

Thank you. I tend to get stuck and have the urge to hide behind a service.

[@Ryan-Horgan]

I'm in the self-improvement 'niche' and I live that life. That means I'm regularly doing and trying new things and approaches. I want to be multi skilled and competent in many areas. The problems with documenting this approach is the algorithm and audience can't grasp what I'm fully about...yet! I believe this approach is difficult getting off the ground but will pay off in the long run. Hopefully I'm right!

[@victorinprogress]

In the youtube space we’d call these “variety channels”. They always grow slower than niche specific ones. The thing Ali Abdaal recommends is starting with a niche then gradually expanding as your audience grows. He started off with school & productivity and only included business once his channel was huge

[@MrBalancelight]

​@@victorinprogressthat is a good approach

[@DrewQuatro]

🎉k

[@corruptedknight0]

This approach is like throwing spaghetti on the wall and see what sticks. If you have the wall (audience) large enough or plentiful of spaghetti (content), then it might work out someday. A more strategic approach is to imitate and sprinkle in some of your own style. KZbin algorithm tends to favour videos that are watched for the longest time, so by copying the style of these videos (thumbnails, keywords, topic, trend, etc.), KZbin is more likely going to show your video in front page. In the beginning, you might create videos that is subpar to your vision or ideal. But that's the only way to gain more audience if you're building on KZbin alone. Unless you found an existing community with a problem to your solution on other platform and there's no other competition, which is essentially a niche.

[@user-wd7ml5bl6e]

​@just_informedWhat's the point in creating "for the people" if no one sees it because the algorithm didn't pick it up?

[@tylermcconnell]

“Be a less full version of yourself for the algorithm” is terrible advice. Thanks for saying what I intuitively already knew in my heart!

[@joshuashediak]

I think there's a tightrope to walk here. Branding yourself as the niche can be tough for KZbin to categorise, so I think it's prudent to niche down while building momentum and then expand as your personality becomes a known calling card for your work!

[@ritasjourney]

Agree. Dan is actually niched down, in my opinion. There aren’t many people who are known for promoting YOU as a niche. It’s a rather unique idea, at least to me and he stays on that topic. You don’t see him diving into other topics even if he mentions them.

[@natashajblack]

I agree that this can be true for some and I don’t doubt that it’s very effective. However, there are a few of us who just CANNOT niche down no matter how hard we’ve tried as we feel like our soul is limited and our expression is stifled. I’d love to bring money in quickly but I just feel like there’s many things I need to express and I will not and cannot go against my soul desires ❤️

[@johnsavagecrypto]

Dan, you just changed my game... insane. I was overthinking "which niche to chose" for years, thank you for this video!

[@sscott5340]

I’m 57, and building my business online, YOU offer greater info than anyone else I’ve found online. Keep doing what you’re doing. Many people’s success depends on and can benefit from your insights! 🙌🏻🙏🏻

[@terapiayrevolucion]

I´m 57 too, and a niched down "KZbinr" which my family and friends consider age challenging...

[@Success4UCoach]

I absolutely love your content… Thank you for your consistency in message and output!

[@robdaviesillustration]

So much insight in here Dan. You said this video was long but most people couldn't fit all this wisdom into a 3 hour video. Well done bro

[@sandyf1632]

I am exactly at the point of "Niche" anxiety as I learn my new business. Your videos pop up at just the right time, always! I loved this video! It's scary how it resonates with my journey. I can see without a doubt that your model will help me with my success! I like your new set up Dan, especially your warm lighting in the background, and very nice decor. It's showing more of a human side of you. Not that you aren't human LOL! The side view is okay, but you naturally face the camera afterwards anyway. 🙂Cheers from Montreal! Happy 4th!💖🙏💖Thank you!

[@Paprokh]

"So while other people are building one building and occupying little houses inside of it, I'm building a community with multiple buildings and multiple houses inside of it, each building being its own audience and its own niche" since I am an architect and obsessed about urban planning, this is fxckin' insanely relatable to hear, so now I'm convinced to do the same and finally double down on my longly overthought plan!

[@juliefranksmurray]

I absolutely LOVE your video setup/background! (I loved all your info, but you asked for feedback on the setup.) It’s beautiful, elemental, grounding and transformative all at the same time. And your camera is amazing.

[@bestnumber2]

This is one of the most in-depth vids I’ve ever seen. I love how you blend philosophy, strategy and tactics into one piece of art. Keep up the great work. Looking forward to diving deeper into your brand and mission. I feel very connected to how you operate, which is really rare. Thank you again 🙌

[@Future_ology]

I just want to say and don't let it get to your head! You're on a much more enlightened path and you know it because it shows in your energy this video! Glad to be part of the bigger picture in a small way. I'm here through thick & thin, TEST ME ON IT!

[@beatriceroosmark9796]

Thank you for creating content! Love your videos and the way you format the information.

[@SHaLLaW538]

Wow, I can't believe I just found your content after constantly looking for and consuming content for about 8 months on this topic, yet I'm glad it took me this much because i probably wouldn't understand the depth you go into. I appreciate the content you put out there.

[@efvp1969]

Not sure how you do it! But every time I'm feeling down about my progression in the digital marketing/content creator arena, your videos bring me back to center. This one in particular, it's like you're speaking to my core and telling me, "you're gonna be ok, just remember who you are and the reason of why you're doing this". Thank you!

[@inanis_exe]

One of my favorite Teachers in "Academy of YT&I" ! I love new setup, and style you have is logical evolution from previous versions of you, thank you for massive value and knowledge you provide. lets see how it goes, Ill try my best

[@DelmaRaySmithJr]

Listened to every word, enjoyed every second, production filtered out all distractions, thank you for sharing, I will definitely be a participating member of any community You are a part of.

[@Retiredmagician1]

Eternally grateful for all the free content worth its weight in gold. This is a channel I always return to, and in terms of the business side of content creation on youtube its the gold standard.

[@geoffreyvasquez1]

Thanks what you do Dan. What you teach in DE is next level.

[@TheNextManimal]

Appreciate your commitment to sharing your experiences with those behind you. Ironically you mentioning at the end that you’re trying a new camera angle even tho it feels awkward fits the whole message of evolving yourself through your ideas, interests, and actions.

[@TimGreig]

This is fantastic. So much to work on. I'll need to go over it again and again when I can take notes. Thank you. Getting lots of value from the 2 Hour Writer 😊

[@peterputzer212]

Listening to this on my morning walk at 6AM. What a way to start my day. This video is packed with valuable insights and the articulation is 🔥. Thanks Dan!

[@zekedesmet]

Yo Dan I love the longer videos, I've listened to all your videos at least once or twice (KZbin premium of course lol). Thanks & much love bro.

[@eulier1]

I eat my dinner looking and pondering about this and how to give shape at my current level, because at the end of the day you should evaluate whatever content you consume based on the value obtained and how practical it is in your situation. Again thank Dan for this

[@XyirLinx]

💎 😍 You’re one of the few KZbinrs I don’t 2x playback speed on. I actually rewind to hear your valuable gems 2-3 times! I love your videos! 🙏🙏🙏🙌

[@Jeff_Halligan_Real_Estate_Jedi]

Always a pleasure. I like the new evolution of your set up, the lighting is better and looks like you have more natural light coming in. Which in turn, takes away the impression of hiding away . ( which had its place as well with your brand)

[@coacherikamd]

On point as always, my friend! Thank you for sharing your genius with us, DK!

[@KayFlowidity]

2:30 👌👌👌 4:15 Last Parts 🔥 6:45 😮 8:15 Your Niche! 9:45 Health, Wealth Spirituality 12:30 Units of Mind 13:45 Dominator Hierarchies 14:45 The Creators 🔥 16:45 Value Exchange

[@claudiabTV]

Most relaxing, informative, structured yet not overwhelming bunch of biz tips + breakdowns on how/why to build them into ongoing income streams flowing into your digital e-city empire... that's lit up by your top 3 topics of passion/authority - which makes the big picture journey a way more engaging win-win in the long-run for a content creator and their tribe of inspired fans. Nice1. Never had anyone explain the bird's eye view of the entire process - inc promoting a less repetitive (which sounds way more fun to me, as a creator who's always found the concept of "niching down" frighteningly boring in the longrun) potentially much farther reaching poly-product model... as an unreal way to go! BRAVO. And BONUS - being our own niche is also telling the universe and anyone else into our services - that we back ourselves - priceless! ❤

[@camillaa6105]

Thank you! I needed this🔥

[@Regina.Clarke]

This is a great video! I’m deciding to focus on my personal brand and will point people in the direction of my businesses when it’s relevant. This feels more manageable as well as it will yield better results overall.

[@PozzoPersonal]

Your clarity of exposure is unmatched, I'm taking notes 📝 you should make a video on that

[@Alexise7en]

i'm a multimedia designer from Cancun, Mexico, recently left a toxic job, and get really inspired by your videos to create my path trough creator economy and digital society, congrats on your great work!

[@ricciwilliamsjr3212]

I never skip what Dan has to say, I go through the whole video at least twice. Helps me realize I’m right where I need to be and to advance further through more writing.

[@Sacredself_wellnesshub]

Love you Dan love your content!!!! THANK YOU!! 💜💜💜💚💚💚

[@axelsylvian]

I've done both travel and fitness for a little while and honestly sometimes it might be better to have separate channels/social medias for different content you post because algoritms get confused by it and you can get recommended less. Although I totally agree with you.

[@victorinprogress]

True. If i put gaming & self improvement in 1 channel that would be a disaster 😂

[@OrbanjoGaming]

@@victorinprogress What about self improvement for gamers? 👀

[@Nafzehtram]

​@@OrbanjoGamingthen it's great market

[@victorinprogress]

@@OrbanjoGaming that sounds like @HealthyGamerGG

[@ingaaas]

like the new setup Dan. Great video as always. i think the bit about universe evolving around complexity is by far my fav part. we evolve = become more complex. becomes a little bit more challenging to find the other person with the same complexity :)

[@rockyboscia]

Love the video Dan. On someone as the same path as you...I felt this so much and needed to hear it. I have so many interests the term "niche" down had me almost paralyzed b/c I have so many interests. My business, music, self-help, health...along with so many more. Thanks for this...I am the brand. Not my little agency. Thanks again for your content!!

[@Allieslove]

Straight to the point, value immediatly delivered. You are my favorite.

[@philipstevens730]

Great video, I never watch videos this long, but I watched til the end. So many great ideas put into words succinctly. Good for you

[@BeFree510]

Very interesting video and unique perspective. Well done, thank you!

[@AdrianoAngelo-zt6kg]

Oh man, i deeply feel what you are saying. Hearing your reflections and conclusion is like finding the best friend - father i needed so much 4 years ago. Hands down Dan Koe, thanks you very much. Years ago i had very much the same avant garde reflections that you, but everybody y gladly shared them to, thought i was kind of off reality and told me i should be "normal". I kind of bought that. Terrible error, i should have gone on a online searching for people like me. Because, finally, i would never feel fullfilled not living as a creator

[@truthremedy_energyhealing]

Great video! I have always felt torn by this nichedown mentality, and thus trapped myself in the "analysis-paralysis". Cudos to paradigm shifts and progression!

[@kathleenbenjamin4567]

Im so inspired to create after watching this I've been looking for the words and thought process to explain how I feel and you nailed it. It deep but still it make so much sense to me.

[@isomakimusic]

26:34 I'm glad you're getting into music production - One more layer to reach transcendence and leave your print as a digital renaissance! Helpful video, as always.

[@vicnjiru]

Great video bro! Very well elaborated. So many gems to borrow from this.

[@JessBarber]

Great video Dan - as always. P.S. love the new setup, more chill.

[@The_lupo_]

Protect this man at all cost

[@magicalmindtransformation3474]

Thank you Dan!! This came on my youtube scrolling at the perfect time!

[@nickcmakiej]

Enjoying the 3-quarter angle on this one. Great for the nuggets from this video as short-form content

[@PETERFRITZPHOTO]

Your content is so jammed with value my head hurts.

[@Liebfine]

Great video again I think I will watch all your content. you're the one channel that perfectly resonates with who I am. Thanks again !

[@emanuelpiza]

Great content! I will create a sales letter tomorrow in the form of a longer video.

[@TangoJordan]

Your videos provide so much value. Thank you.

[@samarkoh]

This was absolutely a masterpiece. This could have been a whole course Dan could charge about 10k on . We appreciate this Dan . Thanks for the in depth breakdown and insights . I’m on my second watch already .

[@joetdzveterojr3904]

This is what you’d spend $10k on?

[@United_Wings]

Thank you, I've been thinking about this ❤❤

[@madgyal21]

So much value in a single video. I’m definitely coming back to this video to take notes ❤️.

[@OneTomSpencer]

This video was beyond brilliant. Dan, for the past 3 or so years of my personal development journey I've come across a lot of creators. Some better than others. However, I've never come across anyone like you. The way you articulate your ideas speaks to me on a very deep level. In the span of 5 days you've become my biggest inspiration (cretor wise). Thank you!

[@mostefacopywriter7157]

Excellent video. Very helpful. Thank You Dan.

[@AZheatherrr]

I watch A LOT of KZbin! This was one of thee all time GREATEST videos I’ve ever seen. Thank you so much! 🙏🏼🙏🏼🙏🏼

[@youx457]

Dan your awesome man 🎶 🏆.... listening to you has my mind on edge full of all the possibilities based on hard work , methodical strategic purpose with action toward becoming a corporate creative .... expanding your personal brand based on your interest and passions .

[@marinasaga]

I like the new angle! Thank you for the inspiration to keep it going one day at a time. 🙏

[@elev8tedminds]

Dan you have no idea how much you help me. I struggle right now because I started posting content around my podcast called Elevated Minds a year ago and in February I started posting every single day on Tiktok, KZbin, Facebook and Instagram. I've gained a decent following and want to start coachijg, but other coaches are telling me I need to niche down. But your videos are helping me so much because I felt stuck thinking niching down will restrict me

[@Cygx]

Wow, you’re incredibly well spoken. I would love to read your book.

[@nontombisiro149]

You have such an authoritative presence. I love it.

[@jacquelinevanbierk]

I needed to hear this today! I have a YT Reaction Channel but want to start a brand new one about my life and experience that I know will inspire and empower others. Thank you. ❤

[@jimbouchilon389]

Great video. you've remind me of what someone once said "The mind is the man, the poor is in it and the rich is it too". This sentence is the secret of most successful investors. I once attended similar and ever since then been waxing strong financially, and i most tell you the truth..investment is the key that can secure your family future, I pray that anyone who reads this will be successful in life too 🙏🙏🙏

[@limburgerfarrell3499]

, you're absolutely right, as a man thinks in his heart, so he is, you're the product of what you think

[@terrisewell4729]

Starting early is the best way of getting ahead to build wealth, investing remains a priority. I learnt from my last year's experience, i am able to build a suitable life because I invested early ahead this time

[@johnalex4006]

I urge everyone to start somewhere now no matter how small, this is literally the time for that, forget material things, don't get tempted,i became more better the moment i realized this.

[@Soboj-oy8me]

yeah investment is the key to sustaining your financial longevity but venturing into any legitimate Investment without a proper guidance of an expert can lead to a great loss too

[@nengsolavillasorda8519]

exactly! That's my major concern and what kind of profitable business or investment can someone do with the current rise in economic downturn

[@emersonbohannon]

I have had this unfiltered jumbled information developing in my mind for years and thought i may never find a way to understand it concisely enough to maxamize its effectiveness. thank you for the very technical and simply laid out video i needed - invaluable

[@KleenK9]

dan koe youve inspired me to take up vlogging and irl content again. Thank you

[@the_empathicrebel]

This is hands down the most valuable content I have come cross to help me better understand EVERYTHING! Thank you! I have found my mentor.

[@joshmpowell]

Personally I’m a bigger fan of your straight on shots, but you do you! Thanks for the direction-many KZbinrs I can put on as background noise, but for your videos I need a pen and paper taking notes.😎👍

[@Diego.Talks.]

Love the new camera angle my boi. Clean ash

[@jaysold6974]

cold outbound mixed with online presence is the way to go

[@alexg8460]

I’ve read listened to over 3 or 400 personal growth books over about 7 years. I always thought I would have found that 1 book that would change everything it doesn’t exist. Change will only happen when you are ready to change or evolve. The day you are ready you will know it like I have found out. You will know because you will feel like feeling like Neville says. Thanks Dan you are helping us all open our eyes to the new modern slavery🙏.

[@bmonq]

Dan, thanks for existing.

[@Cearts]

This was such a good listen. Thanks for the insight 👏

[@watchmethriving]

This is pure gold and exactly what I've been looking for. So many people are looking for info on how to go viral, but that method isn't sustainable.

[@Helixtrader36]

Awesome! Great cancer biology analogies! It has inspired me to integrate more of my past experiences into my future content. Thanks for sharing!

[@susanogidan01]

I'm binge watching your videos again. You are the best ☺

[@RickyTinez]

damn.. the truth and insight in this video is crazy. Thanks for taking the time to make it Dan!

[@davidthomasla]

Great rundown and recap. The new video setup is fine, feels a little more run-n-gun than your previous setups, but I’m way more focused on what you’re saying than the camera angles you choose.

[@FixyASMR]

I feel this in my soul ! This is my second channel my first is way bigger 700k. BUT niching down the channel for me was something I wish I didnt do. Because it takes the joy out of creation and then you get more ppl who come for that little niche so you build up an audience for the stuff you dont want to do all the time 😅. I now do 4 channels and 2 different businesses to keep it fun 😂

[@TheConsciousEffort]

Thanks for sharing Dan, legend in the making my dude!

[@zekedesmet]

Dan is already a legend in my books haha

[@Doddom]

​​@@zekedesmettop Copying Dan's Thumbnails

[@godwin_njoroge]

Hi Dan, thank you so much. I’ve been watching your content for just a month now and it’s really changed how I’m approaching building my online business. Quick question, in the beginning, how did you balance building your one person business while still doing what kept the lights on in the meantime?

[@DelmaRaySmithJr]

The pace and intensity makes it easy listening.

[@_T3andMe]

Thank you bro! ✊🏽❤️

[@SaadonAksah]

Thanks for your insight! 👍

[@washan_the_realtor]

The way you explained this was so helpful.

[@JBaileyTV]

Amazing need to watch again and take notes 🙏 Thank you

[@honor9lite1337]

Very enlightening 😊

[@yojankicks]

Wow love it, i begun to dream again...still blurry but yah, i will try.. inshallah!

[@zekedesmet]

Ooooo little angle switch up?? Lights in the back are a vibe.

[@Juansuniverse]

Love that angle, feels like we’re chilling in the same room.

[@itumelengmosailane1192]

Thanks for this content it helps us a lot as beginners

[@user-ed4th6xk2o]

あなたの声はきれいです。ありがとうございます。