The Psychology of Pricing Plans

Prices are fascinating. Changing the visual appearance (e.g., font, color, location) can make prices seem cheaper or more expensive.
0:26 Page Color
0:44 Quantity
1:28 Location
3:21 Distance
4:38 Height
5:17 Names
5:27 Sequence
6:26 Buttons
7:18 Digits
7:58 Font Size
8:59 Billing Duration
9:29 Price Color
9:42 Discounts
My Written Guide:
www.nickkolend...
My Books:
www.amazon.com...

[@benjaminanderson1014]

Every time I watch one of your videos I become absolutely disgusted with how easy I am to manipulate. Well done!

[@Tonytonsiltooth]

Every business does this. Even when u buy yogurt in tbe grocery store lol

[@Cybergazer-n9o]

I think people are starting to see through this stuff more and more. Pretty much all landing pages that try to sell a product look identical, they feel fake, corporate, and use the same boring flat design with no real human interaction on the website, ai generated testimonials and literally no demo product which gives the feeling it's a scam. It all looks very same-y which is why none of them stand out. Usually if you just make a good product that actually innovates, solves a problem in the market nobody else is solving except you and make it scalable /easily accessible to millions of users, it'll sell itself because it's the only option, at that point you don't have to manipulate people into buying it.

[@NickKolenda]

1. Here's the guide: www.nickkolenda.com/psychological-pricing-strategies/

[@CristianDruciocShow]

I think is the best video on KZbin about pricing pages. 😊

[@elixorvideos]

Such incredible advice and information, cannot believe this is free, thank you so much!

[@MaximilianRussell-oy3kt]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@ph11non-polar]

Your content is freaking awesome for Ecommerce beginner! I just found what I learnt in master degree is all about rational math. However math cannot represent the complex world...

[@leverly]

I enjoyed this. Full of actionable ideas. I am making several tweaks now!

[@joelg.dampiljr.2757]

WTF DID I JUST WATCH BROOO. Niceeeeeeee, suddenly I feel more powerful and knowledgeable. Hoping to apply more of your lessons, nice content :)

[@mohamedsirajudeen492]

Excellent stuff. You hit me on a right time. Thanks for the great info.

[@phelecia6260]

Thank you for sharing your knowledge! Excellent video!

[@hausofone]

I would also add as a business owner who runs a software development company. Copy matters. "Choose Plan" may not be the effective copywritting for you depending on your offer. Design is about 35-40 percent of what would get you the "BUY" and COPY is more like 50-55 percent

[@ConstructionBizedu]

What are the best resources for learning copy

[@imluctor5997]

Great content! I do find that enlarging a price plan can sometimes be benificial specially when you expect the user to buy that product. You could enlarge the middle priced product and say its recommended and visually make the more premium option also look more premium by making it much richer in colors. Sometimes starting with a higher price is better but it all depends ofc on what you sell as sometimes it can cause customers to leave as they think the rest of the prices will also be high priced.

[@BillyHeany]

Great video nick! Full of quick snippets of totally actionable information. I can't help but thinking though how much of this is affected on mobile as it accounts for about 60% of all web traffic now adays. i.e. pricing plans won't fit line by line next to eachother on smaller phone screens. How would some of these points change to be optimized for mobile? If your case about having restaurant revenue go up with their highest prices at the top, would that be a better way to position pricing plans on mobile? It's difficult as marketers because we do all of our work on our computers each day, but customers are increasingly viewing our work on smaller devices.

[@NickKolenda]

Good question. In a restaurant, most patrons will buy at least one item from the menu. But in mobile contexts, users can leave without buying. If they see expensive prices up front, they could assume that this product is outside their budget (and exit before they see lower prices). Generally, I would arrange from lowest to highest prices on mobile.

[@EnnaBusiness]

Great video, I came across while making a video o pricing methods for my channel.

[@e-Course]

Awesome video , You need to add tag to this video to people find you easily and also as end screen link with other video and add card as well

[@mattkeenan6836]

You need to offer website optimization with all these tricks but specified to industry and context.

[@elmahdichaker1207]

Very insightful video 👍🏻 thank you

[@hartnady]

I’d encourage guidance not just for “per time period” but “per X units per time period”. Units of measure are becoming increasingly important when pricing subscription based products which now fuel much of the economy.

[@undeadsatan3317]

Legendary, you sir are a real G !

[@tanyavaid2143]

Legendary

[@freedomofreligion3248]

I subscribed and I downloaded your pdf. Very helpful information, thank you.

[@JanineMJoi]

Awesome as always. Thank you!

[@ctam112003]

Great work. I love these insights.

[@jumpskirt]

Fascinating stuff! Thanks!

[@adelkocsis3647]

really useful info packed digeastable! thanks xxx

[@WendyRaycroft]

good video.. interesting

[@sunnohh]

Economist me hears “prices are rational” 0:09 and I begin to laugh uncontrollably

[@CarinaParry]

Great as usual Nick. One thing I find at the moment is $37 and $47 seems to be a popular price point for offerings online for social media packages. Not sure why that is, considering it is an odd number.

[@JanineMJoi]

It used to be 9. 7 indicates a much lower price. 7 has been the majic "lower" number for several years.

[@FitnessSolutionsPlus]

Excellent video, Nick!

[@KavehNajafi]

Great video!

[@Drmosalem]

Omg! What a detailed informations!

[@Photogemic]

you just blew my mind! thanks!

[@sidd7408]

Super one!! 🙌🏻

[@joetubeli]

Great stuff

[@suphitchaek-uru409]

Thank you so much for this informative videe.

[@joelg.dampiljr.2757]

I am also thinking about the ease of computation effect for 49 and 100. Do you have any answers now?

[@PonteRyuurui]

outstanding vid mate

[@sagardeka8909]

Thank You

[@alanavella]

As always great content Nick!

[@jacobkahn97]

So say you have 2 options one is monthly installments with a down-payment and the other is pay in full how would that look?

[@DavidCuesta]

Your content is f* awesome, thanks

[@BobbyMasteria]

shouldn't the texture pattern be on the button itself ?

[@alfonsocalero]

Recently increased my pricing from $99 - $109 (first time in a decade- inflation). Is there a better price you recommend that might convert better than 109 when over $100? Is it 111, 110, 108?

[@dhlawrencexvii]

So, question, as you didn’t include this in your quick summary at the end: would you out the light gray stuck-through price above or below the plan name? I would think below so you could connect them with a vertical line and it wouldn’t interrupt the subtraction inference, but would love to know your thoughts.

[@marketingyvideos-pl5re]

GREAT VIDEO

[@Muhluri]

I'm not selling anything, but this was interesting

[@lumendev8901]

Thank you! Great info.

[@logobyjolan]

Really helpful. Thank you!

[@BullerFelix]

Well described 👍

[@Peter-gp4hl]

Thanks for video. Did you tested this in some AB test?

[@DamnHeadHumpers]

Your microphone with the foam cover makes the low end of the spectrum in your voice very loud, especially if you are boosting after.

[@BradCzerniak]

This might be the judgment-call bikeshedding grey area, but I'm wondering if the visual lightness benefit might supersede the necessity to describe the pricing plan, so that the pricing is hierarchically above the heading in the box. For those starter/pro/enterprise labels, which seem pretty widespread on pricing pages, are there wording tweaks that could drive more sales? I also see a lot of pricing pages where the center column is slightly larger or otherwise emphasized, messaging that the entry-level plan isn't a good long-term solution and the enterprise plan is too expensive by comparison, but the middle is the best value on account of being the right balance of price and features. Would the business goal of getting people on intermediate plans override the gestalt of all the plans being grouped and sized the same?

[@hypergamig6708]

wow

[@JanineMJoi]

I wish you had done this with products instead of plans.

[@isaiahheaden]

i want to build a website that does EVERYTHING the opposite.

[@AlfredHimmelweiss]

LOL....

[@monp.4903]

So much manipulation! We're tricked so easily! Thanks for the info!!