Nike's Phil Knight: Jordan partnership was a giant turning point

Nike, Inc. co-founder Phil Knight on the partnership with NBA Hall of Famer Michael Jordan.

[@jamaalandersonmusic]

Here from watching “Air” lol

[@unknowng888]

Make no mistake about it - signing Michael Jordan was THE turning point to appealing to the masses for Nike. Probably the best business move of all time. Crazy to think Jordan hasn’t left and stayed loyal all these years you don’t get that loyalty from these new athletes anymore.

[@shaunharn1998]

That's because no other brand can afford to pay him and treat him the way Nike does even today. They treated him like Royalty and paid him a ridiculous amount of money no other brand could come close

[@nygmatik2699]

@@shaunharn1998 deservedly so… They wouldn’t be who they are with all the success by their own admission! MJ is royalty! He never robbed himself, fans and the game of basketball and has and is reaping his rewards! Nike is one lucky company to have a face like MJ! Phil’s one of the happiest entrep in the shoe industry!💥 Great partnership

[@shaunharn1998]

@@nygmatik2699 Overpaid

[@Johnny-xj5qu]

Very easy to be “loyal” when you’re given everything you need.

[@unknowng888]

@@Johnny-xj5qu every athlete gets “everything they need” now and more, yet they’re getting into disputes with their employers over money, perks, clauses in contracts etc. so your argument is flawed cos I’ve just dismantled it. Try again mate…

[@panchito1384]

MJ give to NIKE a BIIIIGGGG BIIIGGGG BIIIIIGGG BIIIIGGGG ×100 push ever in any shoes history..

[@yerasico9285]

Mj is the big turning point

[@danieloceans9652]

Jordan saves Nike from bankruptcy then turn them into the richest shoe company in the world

[@EstablishedHeritage]

The GOAT!

[@markmccreadie6212]

They weren't bankrupt or even close to

[@Bondisaurus]

Adidas was never the same again. Haha.

[@user-ww5zt9zt4s]

MJ make gold everything he touched

[@timothyslaughter476]

Uhhh nooo.... the wheel was a big turning point phil.....Jordan joining was MONUMENTAL!!!!

[@roddalewynn3321]

MJ could start his own Shoe company separately from Nike and his shoes would still sell out. People would continue to buy Jordan's from the Nike corporation as well. Instant millions for Jordan if he really wanted it to happen.

[@Nicosdayinthelife]

Nike basically gave him the Jordan Brand

[@Malleus2010]

Are you being sarcastic?

[@roddalewynn3321]

@@Malleus2010 No I don't think I am. If the man is selling cars as well as cologne, golf clubs, wallets, etc etc. I'm sure selling his own brand of shoes would be a walk in the park. He's made millions for Nike, so I'm sure he's very capable in doing his own line of shoes for himself.

[@igzuniga]

@@roddalewynn3321 , ya Jordan can sell anything with his own brand but he also will have to spend on whatever he sells, in other words he will have to do the real work...nike pays the marketing, the labor, the materials, the estate, the licenses etc etc...his cut will be less...

[@RandomCarrot2806]

@@roddalewynn3321 Not millions. Billions. Every year. For decades.

[@kevindick1110]

Never forget Steve Prefontaine really put Nike on the map with their prototype track shoe. None of the rest would've happened without Pre.

[@omgnetwork5231]

If you close your eyes, his voice sounds like a tamed Jeff Goldblum

[@courtneysmith1558]

Thank you Sonny Vaccaro!!!! Thank you for saving Nike even though Phil gets all the credit!!!

[@Nicosdayinthelife]

I rmb meeting a guy that worked for Nike and manages MJ and Tiger, he was my dad's frd, and his name card has Tiger and MJ on it

[@jhette007]

Isn't it coincidence that mj ang tiger was the most competitive mind in the world?

[@Nicosdayinthelife]

@@jhette007 both top of their respective sport, but MJ wins off the court too

[@kurtrichardson9131]

I love you

[@fabianmoye7919]

Prefontaine

[@joeyknowitall6656]

Bill Bowerman started Nike out of his garage this guy just happened to tag along

[@Andrew1454]

He's downplaying Jordan lol

[@rebeccasimpson7527]

Too bad Nike couldn’t be loyal to Sunny Vaccaro!

[@THE_GNIK]

Phil knight owes the black community alot.. Nike was built on the backs of black athletes

[@benjaminsamu9913]

in your dreams????🤷‍♂

[@ironaddicted]

No, it was built on the backs of underage kids in foreign countries. Nike has made lots of black people millions.

[@Anonymous__Prime]

🤡

[@thetractorlegacy7477]

And dont forget the crocodiles and the elephants and their kids 😌

[@HelloHello-xv5tr]

And here goes another victim

[@Pernection]

Here we have black folks building other companies when they are a big reason for sales. Never thought about building there own damm thing

[@xivwords5448]

Pernection everyone has their gifts from god. Blacks are hella athletes and entertainers whites invent and build

[@booneboone9705]

@@xivwords5448 Tell that to Robert F Smith and every white person is not a builder.

[@tjwilson28]

Jordan did help Nike grow but they still made 100's of million dollars without him

[@katherineliu6932]

I'm pretty sure it was because he was more focused on playing basketball then on building a business at the time.

[@jweems47]

Jordan didn't know about creating a business at that time, nor did he care to. Was he suppose to stop playing basketball to start and run a full time business? Who would be his brand since he wouldn't be playing. The guy is a billionaire, owner of a basketball team and gets 130 million a year from Nike just for his name, and you still find a way to criticize the man. SMDH. Black folks do more to tear down black people than anyone else. What company have you built? Didn't think so.

[@ronron291]

Being white really helped him through his journey of being successful

[@ryanferrier9964]

Nah man, MJ made Nike what it is today, more than anyone else, and he's black haha

[@maybebutyes4647]

Him trusting MJ help made them big

[@tjwilson28]

@@ryanferrier9964 Phil knight and bill bowman created Nike. Before the Jordan deal it was already a 600 million dollar brand. Jordan definitely helped increased more sales though.

[@ryanferrier9964]

@@tjwilson28 Jordan made them the industry leader. Before him, Converse and Adidas were king. Literally EVERYONE wanted Jordans. Without mj, Nike is just an Under Armour equivalent.

[@inconvenientTruther]

Lol what?

[@yerasico9285]

Mj is the big turning point

[@igzuniga]

Yer Asico, nobody disagrees with that...and it was also a turning point for Mj...