Nikon Is Buying RED Camera! - Here's What It Means For Filmmakers

[@MichaelAres]

As a Nikon Z8 user, I love the codecs on my camera and can’t wait to see Nikon and RED work together and give us more camera goodness!

[@russellwright9961]

Oh man, the feeling I'm having right now about the potential of these two is beyond excitement...

[@theeditorrestrial]

How's that z8 workin for ya? I was eyeballing z7 a while back really love the colors. My first digi DSLR was Nikon and really enjoyed it but have been working with the Lumix cams. Still love the glass and color science of Nikon.

[@tong.clement]

@@theeditorrestrial Z8 is amazing. Upgraded from A7RII, superb video, great high megapixel photos. Lumix S5II (X) is great too for video (but I didn't choose it because I wanted a higher megapixel camera

[@MrRoosterx]

@@theeditorrestrial This and also the dynamic range. What's not to love? :)

[@JasonMorrisphotocinema]

What a massive shift 😅 Nikon have done well

[@whoismatt]

Loved your reel with the tape this morning 😂😂😂

[@JasonMorrisphotocinema]

@@whoismatt 😂😂😂 had to be done

[@danielzb]

I switched to Nikon z8 from the a7rv and it’s been overall a better experience. Man hopefully we get some of that red tech in future Nikon cameras. I’m more inclined to buy more lenses now.

[@stefanlear]

I want a Nikon medium format camera with Red tech & twenty stops of dynamic range.

[@whoismatt]

I'll take 3

[@AbhinavYadav-zm7ut]

At this point just put human eyes instead of a sensor 🤣

[@russellwright9961]

@@whoismatt 🤣🤣🤣

[@ericfopi650]

🤣@@AbhinavYadav-zm7ut

[@barrakelmahmoud]

So glad Nikon is making some serious moves to prove people wrong, they're so underrated it hurts. Been shooting Nikon since 2009, first ever camera brand and have stuck with them since.

[@kavoossifilms]

Thanks for the insight man! I've been a nikon video shooter for a long time mainly because I inherited a couple bodies and glass years ago and just kept branching from there. I probably would have started with a different brand had I had the money/option to do so, but it's also been interesting to see how many people chase the gear and the trends instead of REALLY learning their own gear and using it to its potential. I'm no expert filmmaker, but having been working with the Nikon brand for a while and having to navigate through its strengths and weaknesses for the past few years has been a fun challenge. That being said, I'm super excited for whatever potential changes will be coming to both bodies and glass for Nikon moving forward now that they're so closely knit with a leading cinema camera company. Thanks again for this video and the research you did to make it, interesting stuff!

[@michaelmalodrums9674]

Nikon Z 9 heads to the Moon with NASA Artemis mission and btw Nikon buys Red ! Have a great day 😉😅

[@whoismatt]

RED sent a dragon camera to the International Space station back in 2015 😉

[@michaelmalodrums9674]

@@whoismatt cool and Nikon sent cameras to all the Apollo missions so it’s all making sense 🤣

[@maximux777]

​@@whoismattNikon was in Space before RED exists 😉

[@BeaverFernandez]

NASA,NIKON, AND RED WOULD BE A DREAM TEAM

[@BrogenDavis33]

Where did you get your camera… The toilet store?

[@jessecook3593]

You're quite literally the only youtuber I've seen mention the potential of reinvigorating life into the RED Pro Primes. I left a few comments under others and was shocked this wasn't one of the first things people talked about. Nice touch mentioning Nikon potentially moving sensor building in-house now since they have the manufacturing power to execute RED's building at a faster/more efficient rate. Subbed.

[@x1928]

Got my Z8 two months ago and never looked back. In those two months the firmware V2 came out and now this.

[@whoismatt]

Pretty good time to be a Nikon user

[@DynamicPhil84]

Internal RED Raw in a Nikon mirrorless camera body... take my money please!!! This is going to be amazing as I was already quite curious about Nikon Raw. Not sure how things are going to play out with the current Canon RF mount RED cameras... maybe Nikon will offer a service to have the RF mount swapped out for a Z mount? Either way, lots of exciting things to look forward to with this merger!!

[@cweb1988]

Dude if they opened up the patent and let all camera brands put RAW internal video in their cameras.....that'd be so glorious.....be too good to be true though I think. Unfortunately, I have a feeling they'll just be the exclusive camera brand that can do it now just like RED. Hopefully we'll finally see RAW video come to mirrorless and a more affordable price bracket now though.....even if it requires switching to Nikon.

[@IanHobday]

Nikon's argument against the internal raw patent was that it was invalid because RED didn't file it in time. Nikon was right, it's not a valid patent.

[@BfoSHIZnats]

Wow what a move. Just by buying one small cinema camera company they could revoke Canon's ability for internal raw recording since Nikon doesn't need the RF mount, plus they can go after Sony in terms of not buying their sensors and have a new way to compete against the Venice sensors in the cinema space. Getting access to R3D software and their global shutter sensor technology will probably be game changing when Nikon throws more money into it's development for the future. I'm also just happy that more life might have been breathed into my Nikon lenses. If they made a new F to Z adapter that allowed focus pulling of older motorized Nikon lenses through the mount on a Red camera that would be amazing.

[@TheSeniorGolfMan]

Thanks for this. Looking forward to seeing a RED with Nikon Mount. As you say, Nikon do not make Cine lenses, but many of their vintage lenses are used in Cinematography and there are hundreds of them.

[@samuelklusmeyer6]

100% The ai-s 28mm 2.8 is a gem for cinematography

[@reganalbertson3210]

An intelligent take on this weird story. I'm a Nikon shooter, and though I may only do a take or two in video, I use Nikon for it's incredible color technology. It's also amazing that my relatively inexpensive Nikon Z glass breath zero, nada, like cine glass, according to a cinematographer friend. Nikon bought RED and the only way the value is retained and grows is if that "wholly owned subsidy" continues to be RED.

[@kainlestad]

Nikon Z9, Z8, Zf, the f1.2 Z primes, the 135mm f1.8 PLENA!!! Nikon is killing it now!!!.

[@EODWeddings]

I'm curious to see how this works. I started out as a Nikon shooter myself and I love their camera tech when it comes to photography but I switched to Sony a few years back mainly because of the video capabilities. My last Nikon was the Z6 and I know some of their newer bodies are great, however Sony and even Cannon still has the slight edge in hybrid shooting to me. I will be watching to see how this pans out. Good for Nikon tho!!!

[@stevenwaldstein2249]

Thanks for the video. I understand that the Compressed RAW patent only has a life of 4 more years. Not really long so its value is eroding fast. Not familiar with RED’s sensor design. That seems like an interesting thread to follow up on and Cini lenses. Take care.

[@LIJ]

Didn't see this one coming! Wow!

[@odedia]

Great perspective. I love the Z9 and I'm really excited about Nikon and RED joining forces.

[@JedDobre]

As a Sony shooter looking to pick up a Komodo X in the future I’m all for a KX with a Z mount.. grab one of those Z-E adapters & use my Sony glass on a Red! 👌🏼

[@tallone6ft5us]

Nikon perhaps was delaying announcing the Z6iii due to the buying of RED announcement. Maybe the Z6iii has some killer video specs, video codecs, that would have given away the fact that there was something going on with Nikon and RED.

[@whoismatt]

Good idea

[@genghiskhan9547]

Sony, Canon, Leica, Blackmagic: We created a monster.

[@DeanAllman]

RED high end cameras use global shutter sensor technology, which we have seen SONY announce recently. This now gives Nikon access to this technology as well.

[@northofbrandon]

Big factor.

[@cristianmihai4818]

Sony F55 had global shutter years ago....also some ARRI ALEXA models.....

[@northofbrandon]

@@cristianmihai4818No shit. Doesn't change the fact that Sony just dropped their first FX mirrorless global and FX is different than super35.

[@kamikaze1213]

@@cristianmihai4818love my F55

[@danquattro6662]

Global shutter isnt new, sony has it in a few cameras already

[@SHARPEDGEDAN]

I had a red one hydrogen one phone it was great but had alot gimmicks but overall a good solid phone good camera and processing power but the connectivity was little hit or miss having a full metal body isnt always a great idea when it got hot it got really hot when it got cold it got really cold had terrible battery life just fyi great video

[@BaddFrogg777]

I purchased one used for $300 and still have it. A lot of people got burned on the RED Hydrogen. Some purchased two titanium. The specs were minimal and crap. Jared had to step down. The RED KOMODO is basically a toy. and a B camera.

[@huxinfilm249]

granted the bottom line for most companies is money, BUT Nikon giving Canon a gut punch by cutting them out of the equation is what may happen as well. or maybe, just maybe, negotiating with canon for some of their lens technology (autofocus/design) in exchange for still licensing the compressed raw patent

[@godsfilmmaker8863]

What if, like the L-Mount alliance, an RF alliance breaks out and galactic war ensues 😂

[@nynty5]

The sensor tech was my first thought

[@nigel_the_director]

ive never understood the "Nikon Hate" ... I still own a D7000, which had an autofocus issue BUT, I actually bought it as a hybrid camera when it first came out. I shot quite a few things with it back then and the video from that camera still holds up today, even in its 1080 frame size. amazingly beautiful images. BTW please note RED did not lose to NIKON .....

[@MrRoosterx]

Nikon have always had great cameras for photography, they did make a couple of mistakes though, they were late to implement a DSLR with decent video capabilities and as I understand it even the D850 while most likely the absolute best DSLR for stills, it's video capabilities were behind Canon, and lastly they didn't see that mirrorless were the future with it's especially great potential for video. That made them come late to the mirrorless party and hence Sony who were a pioneer in that regard on full frame got a leap, then Canon also managed to create a good mirrorless with great video capabilities before Nikon. Now today Nikon has really taken a leap with it's Z8/Z9 and the new Z6 III which in my opinion makes them on par with or maybe even surpassed both Sony and Canon on both stills and video. When they got behind on video and mirrorless was when they got their 'hate'. I love all my Nikon DSLRs I just wish the lottery would be so kind to give me a Z8 ;-)

[@audiovisualenquito]

Arriba las mejores! éxitos a las Nikon, amamos sus focales nítidas, su calidad de cuerpo, versatilidad, precios, FX un lujo y desde Z6ii video alta gamma

[@chrisogrady28]

Two interesting facts about modern high end Nikon lenses, they have little to no focus breathing (optically not cheating like Sony), and they produce a significantly bigger image circle than FF. Both of which make them perfect for cinema use

[@utube321piotr]

Firmware updates on all Z bodies will be very interesting.

[@jacopoabbruscato9271]

Gotta love how RED attempted to sue Nikon and ended up being owned by them. After all acquiring an established cinema camera company is probably way cheaper than doing all the R&D from scratch to catch up to the competition.

[@Giovanni-Giorgio]

I like my Nikon Raw 🍽

[@klaustrussel]

i saw the email and clicked the link in no time 😂

[@UXXV]

Didn’t it come out red didn’t design or make their own sensors in house. Jinni mags video said about it. Also didn’t Nikon contest the patents about raw saying it was baseless thus the court case was thrown out ?

[@topicruben]

Thank you Matt. Very well thought! Huge changes are coming

[@PerEng2405]

Best news in a looong while. Both Red and Nikon AND all customers will benefit immensely from this. Love it.

[@Ben_Stewart]

Nikon makes great Cine capable lenses. Hardly any focus breathing on a lot of their Nikkor glass.

[@whoismatt]

Yup good stuff!

[@ripsaw26]

Also not a lawyer but my thought was that they created the phone to allow themselves to patent compressed raw on all devices rather than just dedicated cinema cameras. The patent states “all video recording devices” (including smartphones). Perhaps it was still just a big mistake that was supposed to catch on but it still allowed them to protect raw for another 7years.

[@whoismatt]

I hadn't heard that theory before but it makes sense!

[@calebfortune]

Was a huge RED fan when they released, but they’ve been holding back the entire industry the last 10 years. I don’t know how they didn’t get acquired earlier. Licensing out the feature can easily make a massive difference for REDs profitability.

[@Lou-f]

Canon started using nikon lens mount. Nikon make the machines that make the sensors.

[@chrisogrady28]

NPC Starter Pack: Sony mirrorless, iPhone, white Tesla Model Y

[@jayrojas2259]

Very informative, and love how you broke it down!

[@mpgnz73]

NIkon have always designed their own sensors - even if they are manufactured by someone else. Also, I'm not convinced RED manufacture sensors - they are a design shop like Nikon.

[@raphifoehn]

just wondering, how is the blackmagic raw fitting into all this? They also have a settlement with RED?

[@Bigcookfilms]

No their raw isn't true raw so they can bypass the patent.

[@christopherschmitz1804]

Clever move by Nikon. I would bet RED's valuation has decreased due to Nikon settling in court on compressed RAW. And for NIKON besides Z9 and Z8 big rebound on filming this is a clear statement that they will be serious contender in the filming industry. Love our Z8s and interesting to see what will come from that collaboration.

[@evanburns9182]

Both parties agreed to dismiss the case. Now, ask yourself why a company would casually drop a lawsuit over their biggest asset? Because RED and Nikon probably discussed an acquisition around that time.

[@microbefeeder]

I still don't know if I go Nikon or Sony. I have always been a Nikon guy, and I am on old gear and could go either way really. None of my lenses will work well with the mirrorless. Help?!!!

[@BaddFrogg777]

Wait six months until you jump ship. Something new is coming from NIKON/RED. Nikon has several things up their sleeves. And now with all the chip technologies, lenses, and Artificial Intelligence in software.

[@microbefeeder]

@@BaddFrogg777 I hope you are right.

[@BaddFrogg777]

How soon can we expect to see the YELLOW NIKOMODO? Totally awesome review. And I am hardcore ARRI since the early 80"s. Peace

[@foundthis]

my theory, there's traitor in RED... i mean it's money game, Nikon just push red to accept acquisition by creating drama. That's it, it's normal in business acquisition.

[@kentan00]

As Sony shooters this is potentially great news, more competition in a space means cheaper better products, instead of sony bombarding us with rehoused overpriced samish cameras every year😊

[@roseberrygamingid]

as old d700 nikon user kinda proud buying nikon since long time🤣😂

[@wilkbor]

Without knowing the amount and terms of the purchase and how it's going to be financed, it's hard to say if this is a good move or not. However, from an operational standpoint, it does seem like be beneficial for both sides. Thanks for the video.

[@sashalegend1990]

Can you imagine RED now having auto focus the future looks bright for independant film makers.😊

[@indie12]

best video about this topic in youtube

[@FinancialFaiz]

Your dumb jokes are the best jokes! Love your videos!

[@Palvader]

This is good news for everyone!

[@deomemann3182]

Now prices of all used RED cinema cameras going up!😮

[@BaddFrogg777]

Aliexpress has the RED Dragon X New for $2,353.00. They have 1000 units available. RED did not sell as many cameras as they project.

[@streetsmart3466]

I might have to defect in a year or two, from Sony to Nikon. We'll see.

[@DarqChildNYC]

Great observations but a slight correction and observation of my own. To be clear resolving a lawsuit “with prejudice” does not mean RED “lost” the case. It means that the parties decided to resolve the case amongst themselves and CANNOT come back before the court with the original filed issue(s). As a paralegal of nearly 30 years I take this to mean that Nikon had already approached RED regarding a possible merger/acquisition and it was in all parties’ best interest to resolve the issue because they would eventually end up one big happy family. It could have been resolved “without prejudice” which would have allowed RED or Nikon to come before the court at a future date to litigate the issue for a decision and order…and perhaps appeals and further time and money consuming litigation. RED is notorious at going after any and all parties who try to use their patented technology so why not go after Nikon in the same manner ? Because they wanted a smooth road to some sort of lasting business relationship with Nikon! Yes Nikon really did “win” in the end but so did RED and consumers ultimately. In any event, this is exciting to witness and I hope neither Nikon nor RED drop the ball with this opportunity. Love your content by the way!

[@richardbierman9856]

Dude, z mount lenses are awesome!

[@Shuttterbugg]

The most unvideo company buys the bedt video company wtf..it makes sense cuz nikon uses raw and everyone was like wtf hiw are they doing thus...now we know

[@DrL33productions]

I think Nikon is going to hold on to those Red raw for a while! If they let that loose they are going to stay in the #3 spot! Either way things will never be the same! And Red Digital Cinema's RAW video patent is scheduled to expire on April 11, 2028! So they were smart to sell now!

[@andersistbesser]

As far as i know nikon engineers its sensors by themselves, the let them produce by sony

[@russellwright9961]

I first saw this news on a Facebook post and instantly thought it was a hoax and it's not April 1! But then, I started seeing notifications from some KZbinrs who don't usually ClickBait, so I was like there has to be some truth to it. Being a NIkon shooter, it's absolutely exciting for me to know what they can do with the Z mount lenses. I've been saying all along that these lenses have potential beyond mirrorless bodies. I mean, anytime an F4 Z mount lens has the output of or greater than Nikon's 1.8 & 1.4 F mount lenses, then that's a design that nobody is thinking about. Nikon will have the potential to take the camera world to a planet that we didn't know existed. I could ramble on and on about the possibilities, so I'll stop here... This definitely gives Sony and Canon some compelling reasons to SWEAT a lake! And I'll buy front row tickets to watch 🤣🤣🤣

[@smileinurhand]

Realy good move. But Nikon Must improve the color science. Break my confidence when working NEF in Lightroom.

[@dukecha]

So Sam Newton basically saved Nikon. Is he the Nikon jesus?

[@skurt2752]

The internal raw recording isn’t coming to any other manufacture without Nikon getting something in return. With that being said money or Sony trading the AF rights.

[@andersistbesser]

Damn smart move by nikon. One of the best photo cameras buys a established cinema camera company.

[@whoismatt]

Making big moves!

[@Theartofemman]

Wow Nikon that's good news & a big step 🔥🔥📸❤️

[@UnconventionalReasoning]

Why do you say that "Nikon has not been fully designing..." their sensors? Yes, Sony fabricates them, but everything I've seen suggests that Nikon has designed all of their sensors.

[@ethelquinn]

I just want to see Nikon break apart sony brick by brick with this now. Nikons have always had really good colours and they have always stood behind quality, have a history of workhorse lenses, unlike sony which bars their cine colours to venice. And label their fx line as cine cams shamelessly with the same hardware as siii, i hope blackmagic comes up with good autofocus now 👏

[@manueldouglas3435]

Nikkon buys Red, Canva buys Affinity. Which acquisition do you guys think is next

[@LuisGonzalez-qe5gl]

Hi Matt, I appreciate your videos. I've been watching you for years. If you'd like feedback I have some. For whatever reason, closed captions turned on by default bother my sensibilities. If someone needs them, they can be turned on I figure. That's all. Thank you for sharing your knowledge with me and all your fans.

[@whoismatt]

Hey! That’s strange I don’t believe they should turn on automatically. That may be a setting in your end

[@LuisGonzalez-qe5gl]

Oh ok I'll look into it. Thanks and hello from Illinois! @@whoismatt

[@BetoGarza01]

I think Nikon + RED will make a "Nikon Poket Cinema Camera". With the intention of competing with the BlackmagicPocket Cinema Camera 6K Pro

[@joeym4090]

I’m curious of what Sony might do now with their line up. Hopefully they get more generous with their new releases versus just giving us incremental upgrades. Great times for all videographers. Competitions is good.

[@harryvuemedia]

Sony would have given us RAW recording years ago if Red didn't patent it. That's why we have slog, s-cinetone and cine4 to compensate for it. Nikon likely bought RED for their Global Shutter tech because they know they are going to be further behind Sony unless they take drastic measures.

[@showcaseproduction1394]

Just wondering if someone could argue the patent is harmful to the environment as the extra storage used on servers is not eco friendly. Not sure what the over all impacted actually is and if it's even noticeable but it was just a thought.

[@bryankimani]

Nikon users, how are you feeling? Nikon is taking its throne back. 💪

[@Marcus_Visbal]

Can’t believe I woke up to this lol thank for you for the informative video as always 🙌

[@cipiatone]

So Sony will now be making the sensors for Red cameras now?

[@MarioSoMedia]

This is soo interesting. Maybe it's time to switch back to potat- I mean, Nikon.

[@classydave75]

I guess Nikon now has access the the native RF mount specifications right? I'm not sure... Imagine if Nikon would release a mount adaptor to use RF lenses on a Nikon body. Canon would probably send a truck load of lawyer towards them...

[@ramseymellette3169]

Hey Matt. I love your videos and I’ve bought and used your LUTS. Amazing work… always! BUT- what is with this background and the weird rug,? Not to mention- The small bush with tiny lights?? I KNOW you can creat a great backdrop / studio / video space. Why not do it? I mean no disrespect. I feel like your brand is so good. But the rug ain’t tying the room all together, man!!!

[@whoismatt]

Hahaha the rug was free! I needed something to kill the sound. I'm planning on upgrading the background as I work on it more. :)

[@Deluxevisions]

Do you guys think they will update the Nikon cameras according to the RED cameras as a budget option or still require you to buy the premium option👀

[@kaloloxful]

I never comment, awesome video, more like these for sure 🙌🏼

[@bennycrisp]

There's a couple of Sony shooters that I owe a "Told you so"

[@AndresArosemena]

Oh wow, this video was uploaded 39 seconds ago! This is a first for me haha. Watching it right now!

[@whoismatt]

One of the first!!!

[@AndresArosemena]

@@whoismatt I think I was indeed the first, it said "0 views" hehe, now it's at 230. What a wild news about nikon buying RED (I first learned about it on your IG profile a few hours ago haha). Since you're here checking comments I want to ask you something nothing to do with this video. I am reading a pdf from you called "3 TIPS TO BOOK MORE WEDDING FILM CLIENTS" and there is a bonus tip that mentions "I prefer to send my wedding couples a video download link and have them upload their wedding films directly to their own Facebook & Instagram pages......I made a KZbin video breaking this technique down that you can watch for free" and it is underlined like it is supposed to be a link but it does not work. Which youtube video of yours is that supposed to link to?

[@Kaotix_music]

In a perfect world, I hope this does open the door for camera manufacturers to release compressed RAW to all of their "cinema" line cameras. I would also like to see more money dumped into RED by Nikon to make their own versions of the FX3 or FX30. Something smaller, more affordable, that has that Internal RAW recording to it. Open the door to more people to enter the space with cameras that do more

[@AnzelLmao]

I would love for that to happen too!! I don’t think Nikon is that charitable given the ridiculous amounts of money they poured into this endeavor, but man it would be sweet!!

[@lifeofdus]

No doubt, Nikon will definitely be using RED technology in their mirrorless cameras, which will be a huge upgrade, not just for video shooters, but photographers too. I predict alot of ex Nikon shooters will switch back from Sony for this reason.

[@MiguelMakesMusic]

pleeeease Nikon release a proper pro video camera!

[@iPhone-Cinematograhy]

Wow interesting... thanks for posting!

[@northofbrandon]

Amazing news for me personally, but it's a huge lol to be like: YOUR PATENTS ARE FALSE. And then owning those patents that Nikon will... help... enforce?

[@kiddokaito1]

Panasonic and Blackmagic needs to join too.

[@mirrormestudio]

Already they are in l-mount alliance

[@davidsfilmmaking]

Now we are going to take photos on Red?😂

[@whoismatt]

Or is Nikon going to add RED's cinema camera tech to their mirrorless cameras??

[@davidsfilmmaking]

@@whoismatt thats a more reasonable possibility😂

[@ryanhinmanfilms]

@@whoismatt Let's hope. I've been eyeballing the next Z6. Nikon is leading in video in great ways right now.

[@ErikPelyukhno]

The whole point of “DSMC” (digital stills and motion capture) lines from Red was having high resolution, bit depth and bandwidth images that theoretically have frames that are as high quality as raw photos. So this wouldn’t be anything necessarily different than what already exists!

[@enriquemartin8655]

Thank you for your presentation.

[@benjamin.kelley]

I mean, it's a big brain move...

[@chickenpasta7359]

what a massive power move. this was like the last thing i expected lmao

[@g.mhernandez528]

There's a lot of dumb jokes in this but also some good info. 10/10 video!

[@whoismatt]

That's my goal with every video

[@flaviopresutti]

I really appreciate these news from You !

[@MrRoosterx]

A little late I know.. Anyway I sure hope Nikon lets Red use their brand name and logo, I am not so sure a 'Nikon' Red camera would be such a win, well at least not yet, maybe in a few years it will be possible. But ' Red by Nikon' where 'by Nikon' in a smaller text size might work.

[@hidetakejapan]

I love ARRI :)

[@just_inhawaii]

Now we wait for that new Sam Newton track. 😂