NIM MIR Virtual Consumer Experiences - The Future of Shopping in the Metaverse

Our guest editor, Jella Pfeiffer, Professor of Business Administration and Information Systems at the University of Stuttgart, Germany presents the new issue of the NIM Marketing Intelligence Review in a short video. The top-class authors of our articles discuss the potential of virtual reality and augmented reality in retail and show you why it is worth delving deeper into this topic.
Keywords: Virtual Commerce, Virtual Consumer Experience, Virtual Shopping, Metaverse, Mixed Reality, Extended Reality, Augmented Reality, Virtual Reality, Virtual Products

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