Nissan: The Near Collapse of Japan’s Leading Car Brand | Inside the Storm | FD Finance

Rise and Fall of Nissan | Inside the Storm | FD Finance
DISCLAIMER: Chairman Carlos Ghosn has now been arrested and is set to be ousted from the company he helped turn around. Here's the story of Ghosn's rise to the top, before the fall.
Watch 'Rise and Fall of Grab' here: • Grab: The Rise of Uber...
Nissan, was propelled as a global brand when it won races against big names like Porsche. But in 1999, the iconic Japanese car maker was on the verge of bankruptcy, with billions in debt and outdated cars. Behind the scenes insight reveals how one man drove Nissan's dramatic turnaround.
Big businesses rise and fall every day. Inside the Storm: Back from the Brink, is a documentary series that follows the lifecycle of four of the biggest industry players, revealing intimate details on how these major companies were run, and their survival techniques when they nearly fell into the depths.
Supplemented by interviews from industry players and professionals from around the world, this series documents how these business titans survived despite the odds and turbulence hitting them where it matters. Marvel: breaking into the film industry saved the comics publishing giant; Olympus: Japan's largest optical company overcame one of the largest accounting scandal; Philips: innovating out-of-the-box ensured the survival of this technology giant; and Nissan: the iconic Japanese car brand saved by one of the most charismatic and loved CEOs in Asia.
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[@RAHellemans]

Shocking that you publish this video in 2024 yet you "neglect" to cover the arrest of Carlos Ghosn on 19th November 2018 on alleged corruption charges made by Nissan and his subsequent escape to Lebanon. This is not journalism.

[@paulsz6194]

Yes, comes across a long infomercial …

[@mikeisaacs2314]

It wasn’t about him it’s about Nissan as a whole. It’s video about him

[@RAHellemans]

@@mikeisaacs2314 Nissan was bankrupt when Renault stepped in and put Ghosn in charge of it’s revival. Without Ghosn none of the Nissan directors would have had a job.

[@mikeisaacs2314]

@@RAHellemans ok what’s your point? The documentary was about Nissan not about Ghosn downfall the last 30 mins was about him being Nissan back. And you don’t know exactly when this video was made it wasn’t 2024

[@RAHellemans]

@@mikeisaacs2314 Comes from posting old video, very misleading. My point is in 2024 Nissan is again in the situation (losses etc.) as it was when Ghosn rescued it.

[@michaelogden5958]

When I was a 20-something, the 240Z, 260Z, and 280Z were among the "coolest" cars on the road in the US.

[@donaldhudson2235]

Those were Datsun they were better car than. Nissan is a Peace of Joke.

[@koyotekola6916]

@@donaldhudson2235 Agreed. Datsuns were excellent cars compared to their American counterparts. There were other good realiable Japanese designs. I loved my 1978 Mazda RX-7. It would have made a good long term splash in the market place if it hadn't been for the rotary engine not getting good gas mileage. Other than that, the engine was rock solid. Today, Nissans have reliability problems, but Mazdas are great cars with innovative engine designs.

[@joshuacollins7398]

They never talked about the failing CVTS and cheap exteriors.

[@Kevin19700]

Jatco garbage CVT. Can’t make it past 50K without problems. Unacceptable!

[@joshuacollins7398]

@Kevin19700 I have 101K on my Jatco Transmission. I have 2017 Mitsubishi outlander Sport AWD

[@lot6129]

TOTALLY FAILED to mention how the Japanese threw Carlos under the bus and his brilliant escape....

[@jsks76905]

How is Nissan leading Japanese car company? They are like behind Toyota Honda and Mazda. They are almost the worst Japanese brand

[@MithunOnTheNet]

Nope. Believe it or not, Nissan sold more cars than Honda in the last few years. Mazda is a much smaller car company than you think.

[@meraboy8322]

You are either innocent or ignorant

[@jsks76905]

@@meraboy8322 I said they are the worse, worse than Honda, Mazda, Subaru. You are either ignorant or innocent. Most of their cars are worse than their Japanese competitors. They only beat Mitsu, arguably

[@meraboy8322]

@@jsks76905I stick to my word: You are either innocent or ignorant. Come on, dun be like a parrot!

[@paulsz6194]

@@MithunOnTheNetin which country?? 😂

[@Oldguard_8]

Ignored Nissan corruption and the insular culture.

[@user-gq5kc1ow7k]

i bought three - the renault turbos failed, so i switched to honda

[@jiggsborah7041]

Yup. If I want a French car I must have had too much to drink.

[@leom7988]

Renault isn’t a turbo manufacturer 😅, maybe Garett or another turbo manufacturer provide them

[@juvezhang1715]

Will be remembered as second class brand

[@fujiRC1]

And they treated the man that saved this company like an animal. Arrogance at its best

[@NabilSkafandri]

i OWN NO CAR. I cant Get any car. I have no money. BUT the BRAND NISSAN and its story is AMAZING. Thats why i respect NISSAN (and i love the King of the streets GT-R, aka GODZILLA)

[@normandunckley3926]

How old is this "puff PR piece" 2018-19? The IMX concept was shown in 2019, the leafs are the 2nd Gen model 2017 release. Nissan lost the plot after 2010. quality, reliability, respect & resale nose dived. Any mechanic will tell you - Pre 2010 good cars, Post 2010 there's better brands for same price.

[@guilleport]

INDEED 👍

[@DabDabGoose]

I would argue all the cars after the Renault alliance in the early 2000s is when it started to go downhill, only the models and engines made before that were of high quality.

[@raylee5030]

i remember a video where the Electric Viking said the Nissan is now in trouble in the largest car market - China.

[@koyotekola6916]

The general feeling in my city is Nissan has flawed electrical reliability. Other than that, Nissan is a good product. However, those connector problems keep me away from Nissan.

[@lawsonjames1639]

Obviously you must not be aware of their outsourced Jatco CVTs? Junk

[@koyotekola6916]

@@lawsonjames1639 You are correct. I am not aware of all of their problems. I'm only aware of the problems people have told me about, and the most frequent are electrical problems. I didn't know they use CVTs. I didn't like CVTs when they first came out, because they seemed too good to be true, but I found out they use belts. I here them whining down the road. Belts and noise scare me.

[@lawsonjames1639]

@@koyotekola6916 Honda and Toyota make their own CVTs, much better. I think Subaru and GM use Jatco junk

[@koyotekola6916]

@@lawsonjames1639 Thanks for your information. I haven't "heard" any Hondas and Toyotas whining down the street so i didn't know they use CVTs. i do know a guy who owns an auto repair shop locally. He told me they don't rebuild transmissions anymore. They use Jatcos, which come with a one year warranty. Like front struts, it's easier to replace the whole thing rather than only the shock.

[@lawsonjames1639]

@@koyotekola6916 I have a 2016 Corolla S with 133K it's my daily driver, it has a Toyota CVT but it's fairly quiet, I only hear slight whining in reverse. My wife has the new 2023 redesigned Prius Limited AWD edition and that has an ECVT which is like an electric gearbox. But my special car is a 2001 Honda S2000 and that has a very durable proven 6 speed manual (as they all do) but sadly it has 51k miles and a new clutch has been ordered which arrives Wednesday. I bought the car 3 years ago and I'm the 5th owner (2 were flippers) so I had no idea about the clutch but I'm sure it's the original. It's starting to slip in the higher gears ⚙️ at lower rpms, that's how you know.

[@Kevin19700]

It’s really sad to see how Nissan has failed over the last 15 years. As a 40 year retired auto mechanic I can attest to how well made Nissans used to be. We rarely would have any major driveline component failures all throughout the 1970’s and 80’s. Everything was great right up to about 2005. It’s been a slow death for them since then. It’s really a shame that gross mismanagement has virtually destroyed this once top notch brand.

[@DabDabGoose]

Nissan cars after Renault alliance fell off a cliff in quality, it's amazing that they managed to sell more when that happened.

[@mrrolandlawrence]

wow nissan still throwing carlos under the bus 8 years later. there must have been some real cash *sweetheart* deals for cough parts.

[@neilabernath5862]

Have a 2007 Nissan ultima. Runs great. Other than normal maintenance, haven't put anything into it. Nearly 200,000 miles. Won't buy a new one because of the cvt transmission.

[@ddude2uc]

I can remember back in the day seeing on the road the Datsan B210, 280ZX, & Pulsar. I had a 86 1/2 Hardbody which had an Isuzu motor in it. It had trouble with the last cylinder getting fuel to it. Sold it soon.

[@evangpramono5943]

In my country Nissan is known for the less reliable among Japan car. That's why the resale value are always the lowest.

[@paulsz6194]

Think Jatco CVT transmissions…

[@skyisdlimit6125]

It depends which car. With full size and mid size truck, they are the most reliable specially now that Toyota is having issues with their new turbo engines. Unless you’re planning to sell your car in few years, thinking about resale for a liability (car) is kinda silly.

[@capobilotti]

@@skyisdlimit6125 Seriously not. Try going offroad in Pathfinder and then send us repair bill for desintegrated suspension.

[@BillLaBrie]

They’ve built some great stuff: Skyline, 510, Fairlady, Bluebird in the 90’s, the VQ, the hardbody pickups. They’ve also built a lot of compost.

[@ernestmurphy2741]

Nissan and/or Datsun cars were as good as Toyotas for at least several decades after World War II. I know because for years I bought used ones from both manufacturers and considered them pretty much interchangeable. My attitude changed after I bought a brand new one in 2000.

[@JohnZornAscended]

Nissan owns 14% percent of its own company. Renault owns the rest..wtf!? Truth be told in terms of popularity the VQ and early RWD Infiniti models saved them becoming totally irrelevant. We can dance around this till giants fall..but, we’ll get to the nitty gritty.

[@joshuacollins7398]

Mitsubishi should not let Nissan have 33 percent steaks in their company. Mitsubishi should have merged with Mazda. I drive a 2017 Mitsubishi outlander sport AWD.

[@user-hs8qj2fi9y]

You people forget the name was Datsun before 1984.

[@zidannemaulana1537]

My Childhood brand when Nissan was a Champions League sponsors back in 2014-2021

[@jeremiahlee6335]

no big lost if nissan disappears as its product quality has been stinky for a long time.

[@tomhermens7698]

Seems people forget that these cars (Datsun in particular) rusted like hell. That was their downfall and confusion. After they fixed that they had lost direction.

[@jiggsborah7041]

The earlier cars were solid but from around 1977 on they were trash and not many of those survived. The1970 to 1975 models are still cherished in my country though and even a bare body shell sells for a high price. My cousin has rebuilt a1974 SSS Coupe that pushes 200 bhp

[@jsd354]

The bodies of Datsun/Nissan in the 70’s 80’s were made from reprocessing US WW2 Liberty Ships, that was the reason they tended to rust. I owned 6 or 7 between 1972 and 1989. Always good cars. Somehow moved to Toyota. The Nissan has to be better than the product coming out of Toyota 2014. Maybe it’s time to come back.

[@Fabulousprofound168]

Nissan reached its peak in the 90’s… now they are just a shadow of themselves 😢

[@RomanVarl]

When Japanese and French companies merge, they combine the worsts of each ))

[@amadoucisse2692]

I though gone had to flee the country

[@user-gg2uc3pe2j]

Nissan has to focus on durability of each and every parts. Aricon, brakes, chasis, suspension. Just like what Toyota and Isuzu do. They are all about Durability

[@jed1729]

Nissan has poor quality and terrible transmissions and reliability is poor today

[@user-gg2uc3pe2j]

@@jed1729 very true

[@davedsilva]

Nissan sealed their fate using Amber Heard in their ads

[@andrewallen9993]

Well just like BMW they started out by making copies of the Austin 7.

[@stevenwatson4526]

The problem is that nissan cheapness of parts and decline of quality and the disastrous c v t transmission transmissions. I used to sell them in o3 but their quality has went to junk.

[@keno77]

Is Nissan and Datsun the same company

[@Fabulousprofound168]

I think the Datsun was used for export markets before they simplified things and used Nissan for everywhere

[@nagarjunreddy9436]

Nissan is a company..Datsun is a model made by Nissan

[@dubster8086]

@@nagarjunreddy9436Incorrect, Datsun was the brand name that Nissan were sold under in export markets well into the 1980’s. Nissan also recently tried to relaunch the Datsun brand for its cheapest cars, mainly in emerging markets

[@guilleport]

Old video. Nissan announced that it will stop production for Altima snd Versa. No Altima nor versa in 2025.

[@AMDkidOne]

Nissan has gone back to the ways before Carlos. The typical over pride Japanese Hiarchy didn't learn anything.

[@sk-dr8zu]

With the launch of XTRAIL in India, nissan is soon ceasing to exist in subcontinent. Such a disastrous launch, 40Lacks for a 3cyl actuated CR engine, nissan lost in India.

[@WillyJaheruddin]

Honda is not a car-company, it makes airplanes, lawnmowers, engines for boats and more.

[@lawsonjames1639]

Honda.

[@WillyJaheruddin]

In the video they compare it to Toyota and Honda.

[@lawsonjames1639]

@@WillyJaheruddin ok, I didn't watch ⌚ the whole things as Nissan is subpar and basically no better than Kia or Hyundai.

[@Fabulousprofound168]

They were motorcycles first.

[@vudoodaddie]

My first car was a Nissan. It was also my last Nissan. Get a Toyota or Lexus if you want longevity and low repairs.

[@derpderpderpityderp8848]

LOL Nissan was NEVER "Japan's leading car brand"

[@bullionmaster]

the only thing cool about Nissan is the skyline GTR, rest is rubbish.

[@ernestmurphy2741]

For years I bought used Nissans and Toyotas, considering them both reliable and well-built.Then, in 2000 (a year after Carlos Ghosn took over), I bought a new Nissan Frontier pickup truck. What a disaster! First, the glue that held on the cabin ceiling liner melted and the liner fabric just fell off. Then the two sun visors on the front windshield just broke off: The swiveling brackets that held them on were just plastic, not the usual steel. Apparently hot sun weakened the plastic. But those, of course, were minor problems. Then one day, the engine ran out of coolant and destroyed itself after less than 80,000 miles. Why? The metal part that connected the lower coolant hose to the radiator had a tiny hole in it. Lack of quality control on this $15 fitting caused thousands of dollars of damage and put the truck out of commission for weeks . All of these failures were the result of a formerly reputable company switching to garbage parts and materials to cut costs and increase profits. I have since then owned several cars, all Toyotas, none of which have EVER broken down from manufacturing failures ... or for any other reason. Nissan robbed me when I bought that pickup truck. I will never ... ever ... buy another Nissan product.

[@JasRog1026]

Sounds like you bought a car from a flooded state after a hurricane and sold to you as new 😂 after sitting in a dealership underwater for days😂. Nothing nissan could have done about it

[@ernestmurphy2741]

@@JasRog1026 Nope. Carefully inspected inside and out before purchase. And this was in Hawaii, where nobody would ship a damaged heap because of the cost. Also, floods are common in Hawaii. Nobody there buys a vehicle, new or used, without checking for water damage. Plus, it's the tropics. Flood cars grow amazing kinds of mildew mainland people have never even heard of. Makes them smell.

[@callebchuan5813]

Life is a journey . Life long education is a must if a company wants to keep ahead in it's business health.

[@davianoinglesias5030]

With those trashy CVTs I'm actually surprised Nissan is still existing

[@hashmanishahjahanredchilip3855]

Hurt to see this. Nissan has great contribution in making great cars SUVs for the world. Wish it may survive and grow great

[@siliconinsect]

Nissan failed at 1st-gen consumer SUVs. Drove an Xterra for a job and felt worse than an F150 to drive. Honda CR-V and even Pilot feel like cars.

[@Australiaisupsidedown]

xtrerra is a off-road capable suv. crv and pilot are just cars like the Nissan rouge. poor comparison.

[@lawsonjames1639]

​@@AustraliaisupsidedownXterra had transmission issues and also body rust. In what world would you compare a Nissan Rogue to a Honda Pilot or CRV? Those who know, know. In this case you know diddly. Rogue is one of the worst SUV models on anyone's list. Have you ever heard of their outsourced Jatco CVTs?

[@lawsonjames1639]

​@@AustraliaisupsidedownExterra's had transmission issues and also premature body rust. In what world 🌎🌍 do you live to even consider comparing a junk Rogue which has the problematic outsourced Jatco CVTs to a Honda Pilot or CRV? You must have a limited income and the Rogue was a financial decision. 😅😂😂

[@suraj9695]

Renault Jatco to be blamed with Carlos Ghosn

[@richardm.441]

In the 80s and 90s, honda was more stylish and sporty, and toyota was far more reliable and higher quality.

[@dennisadams2240]

BS video. Look at all the recalls, then edit the hell out of this video.

[@michaelroth4236]

This company sold me a POS that I had to sue then through lemon law that I won! In order to get out of. Nissan means junk to me

[@klauszinser]

Seems a very old video.

[@southernman523]

Rule of thumb, buy only Toyota and Honda in that order. Everything else is rubbish

[@Jim-nt7xy]

That's what happens when your hire non-japanese to run japanese cultured company

[@jiggsborah7041]

And fit Renault engines to a Japanese car

[@blackbelt2000]

Lol, that had very little to do with it weeb

[@Jim-nt7xy]

@@blackbelt2000 Hey karate guy, meet my friend Mr. Suq-A M'Diq

[@JohnZornAscended]

Someone said it.

[@JohnZornAscended]

@@blackbelt2000You crazy.

[@marketingwizdom]

This is years out of date.

[@patrisha7487]

Go figure with a muslim at the helm. We had a Nissan, worst vehicle ever. It was so BAD that Nissan bought it back.

[@jamesdean1143]

Err … he’s not a Muslim. He was born into a Lebanese Maronite Christian family. The Maronite Church is an Eastern Catholic Church that is in communion with the Roman Catholic Church.

[@JohnZornAscended]

He did green light the GTR, and FX35. Icons..

[@derpderpderpityderp8848]

racism much?

[@jamesdean1143]

@@derpderpderpityderp8848 Islam is a religion and totalitarian political system - not a race.

[@JohnZornAscended]

@@derpderpderpityderp8848 Racism is systematic.

[@suleymansekman2697]

Lack of Quality and Reliability! maybe worst than Chinese!~

[@toshi81]

obviously people don't know much about nissan....

[@TheDavidlloydjones]

@toshi81 And this is not helped when Nissan continue to tell lies -- like this video -- about themselves.

[@JohnZornAscended]

Enlighten.

[@elvisodhiambo2974]

Why cant we have someone voicing the foreign languages in English. Some of us dont keep an eye all through on the screen to read the subtittles

[@JustDItY]

Nissan went woke, now they'll go broke.