RARE GUITARS from Norm's Secret Warehouse!!!

[@jtwrc]

Norm, you mentioned this being your life's work. That's awesome. Just think how much joy the owner of one of these masterpieces will have knowing it was purchased from you. Cheers.🖖

[@noswad75]

Hoarding guitars is not life's work, it's what's wrong with society. Something like this is not to be praised!

[@123uzuz]

@@noswad75calm down. People can do what they want. Jog on Ken.

[@markkeneson6806]

​@noswad75 , it's a business, like any other business. These are the products he sells, so of course, he has to have inventory that he stores somewhere before he can sell it.

[@azzanightingale84]

I'm on a life mission to get a collection of telecasters. 54,64,74,ect big task but I'm on my way.

[@stevieray7149]

Watching Norm, you can tell that when the case opens he goes back in time and can remember the day he acquired each guitar. Legend.

[@leonardharverson8660]

Jen: “What’s this, Norm?” Norm: “It’s a 2019 Harley Benton ‘S-type’ with machine-wound ceramic pickups, unbranded tuners and the matching Thomann gig bag.” Jen: “B-stock?” Norm: “You betcha. Even got most of the cellophane on the rear tremolo cover.”

[@Fredaonch]

😆

[@thejourneymen7722]

Norms, a smart man he knows not to flood the market driving down prices, holding onto the good stuff for a future sell.

[@kellyl9198]

This is certainly a bitter sweet moment for Norm; amassing this incredible collection through a lifetime and now deciding which ones to let go.

[@eric_in_florida]

It didn't seem like he was letting many go lol

[@bazzer124]

I'm sure he's done this many times before, not so much letting go as much as making room for new pieces. It's why we get to see amazing vintage guitars in his shop and GotD. Besides, it seems Norm has a loooong way to go weeding things out before he laments his losses. Cheers....

[@jthatcher962]

The warehouse reminds me of the end of Raiders of the Lost Ark. Unreal the amount and quality of vintage guitars he has collected. Amazing!

[@theghostofsw6276]

He may very well have the Ark of the Covenant in there.

[@TheScaredofsilence]

I had the exact same thought. Waiting for someone's face to melt.

[@markkeneson6806]

Norm has top men working on it right now.

[@bruceselenka7181]

Norm ... "this is my life's work here". Reap the rewards Norm, you've earned it.

[@toddflowers8052]

This is both exciting and depressing.....The guitars are fabolous.but, Norm seems sad to realize it's time to let some go. Thank you Norm for being THE CURATOR of all those beauties and letting us see inside the warehouse !!! Thank you all especially Jen !!!

[@chrisvincent49]

Unbelievable how clean they all are!!

[@felipez7113]

They stay locked inside a hardcase, that is why. I guess that even the strings don't get old, only if you open it and play it regularly.

[@MatthewPeskay]

Holy cap I can't believe how many amazing guitars I just saw. Wow wow wow. Norm must here 'Norm what's this?' in his sleep. What a treat to walk through a piece of his collection with him! My favorite was that Martin OO or OOO 42/45 that they opened at ~5:15 but didn't take out of the case. I think Norm said it was a OO but it looked bigger - who am I to argue with Norm though?!! Guess I'll have to go check it out in person. :)

[@george-st-george]

incredible.....Doesn't begin to describe this!!!!!!!!!!!

[@54macdog]

God bless you, Norm. Please stay around for many years to come.

[@bobross5580]

This is like a fantasy.. How can anyone amass a warehouse full of vintage guitars? I have watched these warehouse videos over the years and the supply never ends, many of these guitars look minty and fresh! Oh, that's a 52 Black Guard Tele.... I just cannot wrap my little brain around the excellence and prestige of this collection. Thank you, Norm!

[@RolandSpecialSauce]

That 56 gold top is what dreams are made of!❤❤

[@archieguitarz4700]

no doubt, freakin sweet!!

[@kevinhuber8723]

Congrats Norm for being a man way ahead of his time. Yes it's a life's work, but you can not take them with you. All The Best, Always!

[@Nick-qq2nq]

Maybe an unpopular opinion buts it wild to me to see so many of the best and most desirable instruments ever made just sitting in crates for years not being used or making music.

[@fredscratchet1355]

My thoughts as well. I know we get attached to stuff, I collect watches but can't wear them all.

[@Nick-qq2nq]

@@fredscratchet1355 I don’t know anything about the watch collecting market/world. But this to me seems like it’s doing nothing but keeping prices high and keeping them out of the hands of people who would play and enjoy them.

[@TheBoomtown4]

Yeah, he should just give all those cherished, vintage, $30K guitars he’s been paying $3000 a month to store for 30 years to some bums or school kids to trash.

[@Nick-qq2nq]

@@TheBoomtown4 obviously not the point. They’d be better off circulating among players - even if it’s only big name players who can afford pieces like that, rather than sit in a warehouse where there are barely played or even looked at.

[@TheBoomtown4]

@@Nick-qq2nq I’m thrilled to inform you that he sells these instruments. It’s his business model, he owns a “store” called “norms rare guitars.”

[@kurtlawson4012]

What an unbelievable collection of guitars. Just incredible. Words are inadequate.

[@mattrogers1946]

Agreed 👍

[@polden94]

More episodes from warehouse, please. It's like a Christmas gift) I wish I'll be able to visit Norm's warehouse al least once in a life

[@robertdiehl1281]

Simply unbelievable. Dream guitars.

[@muchacholate1981]

Comme quoi, ne laisser jamais personne vous dire que vous avez trop de guitares… Mon rêve, des guitares partout, juste de les voir me rend heureux ! Merci pour votre chaîne ! Bisous de France !

[@beezersurf]

I could watch these warehouse vids over and over. Norm you are a legend. I can't believe the guitars in this video alone. Incredible.

[@foofghtr]

Lookin Good Norm, a lot better since when ya got sprung from the sickbay. Stay strong flex that guitar hero muscle and hang around with us for a while. 💪🏻

[@Radioteleskopes]

❤️🎸🏡wonderful and marvelous place! Wuau absolutely unbelievable. Eden, pure special warehouse! I cannot believe it and Mr. Norman remembers all, everything! I’m still dreaming! Someone wake me up!

[@kaptainskarlett9927]

Take care of yourself, Norm. We love you.

[@GreenDistantStar]

This is the Aladdin's Cave of guitars, so many amazing, jaw-dropping instruments, wow.

[@StealthParrot]

This is kind of sad, such an epic collection. But all the "what's that Norm" made me smile Jen.

[@nickjones3222]

Thank you Jen for filming this. It’s incredible. And thank you Norm for looking after all these fabulous guitars. I hope this stuff gets played again and not locked away as investments. I realise there’s a certain contradiction here but Norm has literally saved many of these instruments, they constitute a carefully curated collection not an investment portfolio.

[@guitarhiker4449]

Wow norm your collection is simply amazing!! 60's strats, 50's tele's! Old jags and mustangs and custom color fender jazz bass. Crazy!!! God bless ya norm you are an amazing and rare person!! Rock on!!

[@owenwilson8822]

Norm, we love you so much. It may not feel like it, but you've done such amazing things for the world.

[@bazzer124]

Gotta give credit where credit is due - Norm has probably the greatest collection of rare and vintage guitars on the planet. It's why so many flock to him to get exactly what they want, be it a '65 P-Bass or a '31 Martin D-28: Norm probably has four or five. Cheers....

[@wctownsend]

I am incredibly sad for Norm, you can see he doesn't want to let these go. But I am glad they are going back out into the world to make music again. A forgotten instrument in a warehouse or under a bed is just a pile of parts. The world is lucky to get them back. All the best to you Norm and thank you for taking care of them!!!

[@kjmcwig6882]

Hard to know what to think. All these instruments out of one shipping crate . . . All the unheard music . . . All Norm's love for the physical beauty and history of this stunning collection. Hopefully, they will end up in the hands of musicians who can fully make use of these treasures and not in the hands of collectors/speculators.

[@pinkiewerewolf]

It’s like getting a sneak peek inside the Bat Cave or Fortress of Solitude. Unimaginable wonders. 🤩

[@chunichid1]

It’s incredible to see this assortment- more will be revealed!

[@Sword-Shield]

Man...thats better than going to the candy shop as a kid...WOW. Way to go Norm...preserved antiques ✌👍✅🎸💯

[@adgg577]

His face when they open one of the candy apple red strats, you could see the emotion hit him hard. Here’s to more happy years yet norm. 🙏🏻

[@tymstewart]

Cool video!! Thanks for all the videos! I love seeing all the different guitars! My favorites are the red basses, the jaguars, and the coronet! So beautiful all of them.

[@chill_ham]

No one does vintage guitars better than Norm. It's amazing how he has accumulated so many museum quality guitars. I highly doubt anybody else has the quality and quantity of vintage guitars as he does. It's sad to see and know that he's fully aware of his age, I hope he lives as long as humanly possible. Normans' rare guitars will not be the same without the mastermind behind it.

[@MotoLen51]

It's great that these instruments will go to new homes, but hearing Norm talk about his age and health just breaks my heart.

[@The-11]

Wow, just wow. I always am amazed at the collection you have gathered. Life's work indeed !

[@DVBandDad8]

"Indiana Norm" has certainly stored a few lost arks away over the years. He collects and tucks away vintage guitars like I save loose change... No wonder 60s guitars are so prized and expensive - based on these videos, I'm guessing Norm may have a majority of all the Fenders made in the decade. Incredible.

[@C_Dana]

First reaction was "where is the Ark of the Covenant"? Second reaction was just pure awe at how many guitars there must be in the "secret warehouse". Didn't see any '57 Strats.....I know they are somewhere!

[@samhill3496]

A few mil of guitar extravaganza. Only a drop in the big bucket. Great job of looking toward your future Norman. You invested wisely and it pays. To others get in now.. Happy for you Norman

[@brownsfan7753]

Just WOW!!! Thanks for this Norm!!

[@Radioteleskopes]

❤️🎸🏡wonderful and marvelous place! Wuau absolutely unbelievable. Eden, pure special warehouse! I cannot believe it and Mr. Norman remembers all, everything! I’m still dreaming! Someone wake me up! This place is the best place to work there forever even just cleaning, tunning, playing (being honest: making noise like this guy 18 years working there), cleaning the floor… I don’t know everything. It looks best place for a second true family! Pick me up there, it should be a real honor to live close all of those special instruments and working with this incredible people! Wuau! I think I could work there with my little hand helping. What the place, I don’t know what I am doing here working in a bloody saint petrol station!

[@bluesrus]

That is SICK Norm! Thank you for taking me to the Warehouse a couple of times!!..You rock!...CLEAN stuff.......

[@rockturtleneck]

That's probably the sickest collection of guitars I've ever seen in one place. Incredible.

[@bcan77]

Incredible history in the room and with Norm. Thankful he is sharing it with us all.

[@FGg503]

It's like waking up in a candy store as a kid! What absolute treasures you have there, Norm. I know how difficult it must be for you to decide which ones to sell and which ones to keep. An agonising decision, because each one holds special memories for you. I'm also sure that Joe will be studying this video rather carefully, so expect a call! 😆😅

[@heymrguitarman7637]

It must be so hard to let some of this stuff go. Bless Norm, he sounds like he really doesn't want to take this stuff to the store. x

[@paulgentile1024]

🤣

[@dana.9377]

AMAZING!!! Norm!! You absolute legend of a collector… always knew what would be desirable in the future!!! You’re the man!!!! I wish I had you’re oversight!!!!

[@ClydeBuilt]

The next time my partner says I have too many guitars, about 30, I'll show her this video 😂

[@tonywilliams3896]

This is like a dream Christmas Day, I’d love to spend a day in this warehouse with Norm

[@alankillian4962]

Norm's age comment I understand (I'm 70 yrs. old) but what cought my ear and heart was his mention of his "health" also being a consideration. Praying for you Norm.❤❤❤❤

[@Retro.Studio]

Norm; Just thinning out Jen; what is this Norm? Norm; i will keep these 😅🤣🤣🤣

[@johnkaufman5474]

Norm, you've not only preserved instruments of rare value but also musical history. In a sense, you're truly an art collector. Anyone who has a sense of aesthetic value is in your debt.

[@eggy68]

Just think of all the session guys who can now buy their dream vintage p-bass. Cheers Norm and gang!

[@leamanc]

Always love these trips to the warehouse! That Jazzmaster with factory gold hardware is to die for. That black Jag is amazing too! And of course that Equire…beautiful.

[@tomshoemaker662]

😮 reee-diculous!! Thank you Norm for preserving these magical instruments for all of us! 👏❤🎸

[@rustymohican8280]

That was awesome!!!! What a collection!

[@don911donny9]

Better to move each piece on at the right price than to dump the price post life. Fantastic life’s work Norm

[@Oral-B2]

My favorite kind of NRG's videos, I won't lie.

[@BrickwallStudios0]

Such a cool collection, hope you're fine Norm!

[@warrenvollaro2529]

I worked at Sotheby's new York , I'm semi retired as I'm 68 now but I still restore very old houses

[@Abisynth]

"what's this Norm?" Love it!! You've got all the hidden aces Norm. This is history preservation ..well done Sir.

[@BeachLife66]

What an amazing and cool collection Norm!

[@jimmyrecce8787]

If it wasn't for guys like Norm we probably wouldn't have these wonderful instruments to see what true craftsmanship was really like from a different era...these instrument's are very important for the history of the guitar...🎸🎸🎸

[@tomspafford5368]

Holy Grail stuff here, thank you!

[@B-MO_]

That 65 Jazz Bass fiesta red is F'n SICK!! 😮 For me the matching head stock makes it just hit different. I always dig matching head stocks on guitars and i don't play a lick I'm a drummer of 31 years.

[@baybae92]

I don't always love matching, or even Jazz Basses, but that Fiesta Red is freakin' 🔥 Would take in a heartbeat lol.

[@mab2112]

I get the “buy low and hold” strategy and business model for monetary investments. but IMHO instruments should be in the hands of musicians instead of in a warehouse for decades. I just think of all the inspiration and music that these instruments could have created. But he had the foresight to buy all of these and the discipline to hold them until the value increased exponentially. the business model/plan worked and he and his family will enjoy the rewards for generations. Congratulations on your success!

[@frankpuryear3844]

Na man , all those guitars have been preserved till now. They can go back to work havin been kept safe all these years . And many people will be really glad because norm knew. Its a looong awaited gift .

[@Nick-qq2nq]

@@frankpuryear3844 it will be a while til they properly go back to playing musicians. This kind of hoarding helped inflate the prices so sadly only rich collectors for the most part will be able to afford mint vintage instruments like these.

[@user-yg7ps4gh1x]

I feel like we are seeing the inside of Norm’s gold mine.

[@ericsfc1ea.16]

So amazed every time Norm gives us a peek at the warehouse stash.

[@vince3586]

"What is that Norm?" Love it. Such great history!

[@miloellis191]

All it takes is for him to have a quick look at the back and front and he KNOWS it. That level of expertise doesn't come easy

[@neano62]

A Mans Life Work! Love ya … Normans Guitars

[@adrianmarquez2489]

So surreal what a collection Norm!

[@stereoroid]

4:25 a ‘63 P-Bass in Olympic White? When I was younger I had no money, now I’m older the market is quite nuts for these … 😢

[@tsant6591]

That's some HOARD! Some of those P & J basses were absolutely mint.

[@rocket5557]

Pretty awesome to listen to Norm just fire off the year and model of every guitar there! I don’t even play an instrument much less a guitar but sure enjoy these video!

[@localguy8]

Wow now’s a good time to go to Norms new goodies 👍🏻🎸❤️. Jen so proud of you keep prodding What year’s that ? 👍🏻🤪😜😋

[@bddmhopp5]

Good lord, this is a hundred million in guitars.

[@jeffrey3498]

Absolutely stunning array of instruments 😎👍

[@Bluegeek1]

That is some amazing guitars Norm. I think my tongue fell out of my mouth. Thanks for the look

[@LukeJackandWill]

Crazy collection and just a snapshot of it. Must’ve been so much work over the years.

[@stevep2430]

Jen, you sound like the kid in the back seat of the car asking dad "are we there yet?"😁

[@patriotic80]

Norm their is no-one cooler than you bro. Wow!!! Thank you for your conservation of timeless amazing instruments . I hope i get to buy a guitar from you one day. Godbless you brother!!!

[@BlueRoseShilloh]

Some of the most beautiful guitars i’ve seen, the beautiful wear on some of them

[@robertcormier242]

I love guitars and love norms would love to own just one....maybe some day falling on some hard times but not gonna keep me down. Love u guys and your show

[@acdclexu6296]

man theses sgs and double cut are just stunning

[@mikebolin4311]

"What's is this, Norm?" Holy Cow, Batman 😊 Norm's got more guitars than Carter has pills! Jesus, that's a lot of guitars 🎸

[@thomasfaraone4213]

Norm keeping those white Fender Basses. they are barely yellowed. Insane finds.

[@gjp8734]

Love Norm and the rest of the team 🎸❤

[@blackvash2382]

Mind-blowing collection...you are a legend Norm 🤟

[@moritzprivat7325]

It still amazes me how much of these Norm has in his secret stash!! 😮 He really must have known that those will be worth a lot back in the days...

[@mwarrenhall7099]

Norm is just a stand up cool national treasure....he makes the world a tat bit better....

[@doster59]

What an amazing collection. Jen, thanks for asking "What's that Norm?"

[@akwamarsunzal]

No wonder its near impossible to find mint historic guitars! Wonderful collection!

[@ashleympg]

Well that was even more of a treat than I thought it would be. My Lord that was fun!

[@onefatstratcat]

That's where all the cool guitars are!! :)

[@MattTee1975]

"What is this, Norm?" "Wowww."