#NotLikeTheOtherGuys

You know that stand-up-and-cheer moment when the curtain drops on that concert you’ve been waiting forever to see? That’s the same feeling that auto dealers want to inspire in their customers when they hand over the keys to their customers’ new rides. But sometimes, the way a dealership does business can sour that experience. Ashlee Church, general manager (GM) of Volkswagen of Marion in southern Illinois, is trying to turn around those negative stereotypes of auto dealers and change the face - or rather, faces - of the industry.
In this interview, learn more about Ashlee's views on:
1:00: Electric vehicles (EVs)
4:47: How to create a tight-knit staff at a dealership
8:20: How to encourage diversity at your dealership
13:30: Combatting negative stereotypes: compensation structure, pricing transparency and the customer experience.
Music Credits:
"Mud on the Tires": Brad Paisley, Mud on the Tires (2003)
"Man! I Feel Like a Woman!": Shania Twain, Come on Over (1997)

[@BobbieHerron]

Absolutely amazing and inspiring. What a great choice in our industry to convey this message. Way to go Babcox Media!