Jaguar 00 - Does The New Car Pull Jaguar Back From The Brink?

[@dappergent9422]

Will the last person out of the Jaguar factory please turn off the lights.

[@andylaws4247]

Browns Lane closed down years ago unfortunately 😢

[@StoatLoxley]

By design. Just what the market wants another crap electric car that will cost a fortune.

[@stankygeorge]

No, leave them on, just to add injury to insult!

[@AymoMaggio]

as an Italian, who always had british cars like Lotus, Caterham, Ginetta, Morgan and Aston Martin I am truly disappointed by what they have done to Jaguar. I have no words..they committed an "abuse" against a historic brand

[@normangensler7380]

Yes; they have raped the once beautiful Jaguar brand.

[@martentrudeau6948]

This would be the same if this happened to Alpha Romeo.

[@martentrudeau6948]

The Type 00 jaGuar would make a good pimp mobile.

[@amraceway]

@@martentrudeau6948 Alfa not Alpha. Also you have not obviously seen many Alfa Romeo concept cars.

[@DavidM-mb1vx]

@@martentrudeau6948it has. See the abomination called the Junior. Btw it’s Alfa.

[@wf8556]

It seems to me like Jaguar wants to build a car for people who will never buy a Jaguar.

[@wfifa199]

Why would a company, any company, deliberately do that?

[@wizardssleeve6049]

@@wfifa199 Plenty have.

[@dansutherland70]

they've been doing that for decades

[@VolkerHett]

Given the 211 new Jaguar registrations in Germany this year, that's a lot!

[@mycosys]

*Tata motors India, with a billion people most of whom will need EVs.

[@alanmichael1234]

it's not an e-type moment...it's an extinction event

[@deanrowan9357]

Agreed

[@Disinterested1]

very true and seems to be the trend "get rid of all that went before" yeah China did that once reading is underrated!

[@AugustoANouelP]

EXACTLY.

[@RubyLindseyMylee]

tunedbyai AI fixes this. Jaguar rebrand alienates client base.

[@francomartini4328]

This is a car that looks best when viewed from the opposite side of a solid brick wall.

[@stevemawer848]

... and with your eyes closed!

[@rennwolfwolfgangkriegl]

This is not a car as such, it is an appliance. A glorified dishwasher on wheels is what it is. R.I.P. Jaguar 😟

[@amraceway]

@@rennwolfwolfgangkriegl So what whitegoods are you driving?

[@deanrowan9357]

Love it

[@ascotalexanderbruce]

​@@amracewayA new Jaguar.....😢

[@BruceLeedar]

They might as well have retired the Jaguar brand completely and made a new brand if they are desperate to ditch the past.

[@3089280288]

Land Rover car?

[@EbenBransome]

That would involve changing the company name and so affect the LR part of the company. It wouldn't be JLR any more.

[@Skett]

Exactly my thought. For what they're intending they should have just created a new brand

[@jlrguy2702]

@@EbenBransome It doesn't need to be does it.

[@jlrguy2702]

My thoughts precisely, I think if they couldn't make a success of the I-Pace which even won car of the year, how on earth do they make something like this and demand 100k plus for it?

[@techclub8528]

Big heavy electric lump that is targeted at a modern audience that doesn’t exist,

[@briangeorge5935]

💯👍

[@normangensler7380]

well put and succinct!

[@martentrudeau6948]

An EV could never be as fun and exciting as a petrol Jaguar, it would be just an appliances, masquerading as petrol Jaguar.

[@amraceway]

@@martentrudeau6948 Nothing like breaking down in the middle of the night for excitement. Jaguar and reliability should not be used in the same sentence.

[@christophed4579]

A modern "gay" audience, so even less !

[@Navidain]

This is the company that built the E-type, the first car to be exhibited in the Louvre. They built the XJS, the car driven by The Saint. They built the XKR, the car that dueled with James Bond's Aston Martin on a lake of ice. They built the XJ220, the world's fastest production car at the time of its release. When I think of Jaguar, these are the things that come to mind, not eight fashion victims stepping out of sliding doors into a pink desert.

[@timsmith5339]

@Navidain fashion victims is an excellent description of the characters in the video, and probably of the design team also!

[@smartazz104]

How many new Jags have you bought?

[@mbak7801]

@@smartazz104 Not relevant.

[@jaex9617]

My first thought is “God that thing's hideous.” That was my second thought and the third as well.

[@mrfish4572]

its a howler and not in a good way.

[@davem9204]

The interior looks as comfortable as a church pew in an earthquake. Those tiny windows will make it feel like being in a pillbox, and I don't really get the logic behind the lack of rear window. It might make the body a bit lighter and more rigid, but you need to add loads of tech to see out of the rear, so that cancels any weight loss. That rear grill thing looks like something you'll get in a small Lego model. As for the advert reflecting the norms of modern society - modern society has a diverse range of norms depending on location, age, class, etc. I think the 'norms' reflected here is a very narrow London arty middle-class clique. Not the sort of people who are particularly interested in buying or driving cars, let alone a Jaguar. Even if Jaguar want to find a different type of customer (which isn't a bad idea, as the caddish middle age bounder is dying out), you need to find those who want to buy cars and can afford them.

[@WraithOfMan]

Dramatically underrated comment, that description gave me a good chuckle 👍👍

[@dave3657]

They look like they were created with software from temu.

[@andyhobbs2812]

Certainly not a Tardis 😮😮😮

[@windturbinesyndrome1067]

Reduce weight by removing windows but add travertine marble? Where is the cup holder?

[@germanguywithjumpercables7955]

@@dave3657 Many parts look to me like early 90ies computer graphics

[@johncunningham4820]

Personally . I think Jaguar are going the way of the Dodo .

[@FFVoyager]

They already were - they've only sold a tiny number of cars in the last few years.

[@yogiguitar1]

the way of the doo doo you mean

[@FFVoyager]

@@yogiguitar1 Dodo?

[@davidoconnor3201]

@ffvoyager whoosh!!

[@bobgodwin9927]

Looks like a pimp mobile😂😂😂

[@nicksundby]

The most epic thing will be the depreciation

[@larsstougaard7097]

00 😢

[@JoesephBidon]

Like all EVs.

[@NealyLL]

@@JoesephBidon💯

[@soundmattersuk]

That's nothing new for Jaguar though.

[@ianbrown9082]

They'll probably hold their value...because they'll be so rare!

[@jonntischnabel]

Let's not pretend that just because the car itself doesn't produce emissions, that producing the car, or powering the electricity doesn't! There's nothing clean about a lithium mine, or a power station!

[@mbak7801]

Yes there is. My car is charged from my solar array, and the grid at < £0.07 per KWH, occasionally £0.00 with excess wind energy. Yes it costs carbon to build the panels but over the twenty year lifetime who cares.

[@atheistbushman]

@@mbak7801You should care. You could argue that EVs are on balance better for the environment, but they are not environment friendly. Besides the usage of more minerals there is the problem of disposing of the batteries which will become a huge problem in the future.

[@mrfish4572]

Yeah youre also talking about current batteries. Solid state and sodium batteries will be way cleaner. Power stations are clean and are getting even cleaner. Think about the future not where we are today.

[@mel.3687]

@@mbak7801 no battery lasts 20 years and to replace those batteries will cost more than the value of the car after it’s 3 years old so who is going to purchase a old one unlike a petrol or diesel car

[@brandonbentley5453]

Batteries, Solar panels, Windmills, none are green technology, at all! The public is being sold a dummy.

[@eltonandlisamccallpower3748]

This is the end of a great company who made beautiful unique designs that were created by real engineers. This looks like Chrysler cross fire on steroids. If anyone buys this jaguar be prepared to have a dreadful experience 9:26

[@jimcrichton8028]

I cant see the point, buy jaguar company then remove every single association with its past in new model. I also cant see the point of this new model, looks like something batman would drive out of his cave, great for a cartoon, not so much for real life. Sadly the age of the car is dwindling, it needs to if our world can continue. This model looks like it might appeal to the wealthy Asian market, a bit like the present low slung skinny wheel Range rover. To me its plain ugly.

[@frednerk8366]

This car will not appeal to the younger buyer, except for pimps and rappers.

[@pb5x5]

And the drug dealers

[@fredmercury1314]

@@pb5x5 He said the rappers, didn't he?

[@freman007]

So... Instagram influencers then?

[@fliprim]

Its a monied market, also one usefully devoid of caring for the car-tech of which Jaguar is increasingly incapable. Rich poseurs of every stripe are in its sights.

[@TheHk1966]

How perfectly intolerant of you to say so!

[@richardamos3173]

It looks like every "concept car of the future" for the past 40+ years.

[@initial_kd]

Honestly i was thinking the same, every brand has had some awful concept cars that would never work on the road. It's got elements of other cars for sure, it's really not that radical. Even my favourite Jaguar the XJ220 never sold.

[@thesaintnoodle]

cybertruck

[@cp4512]

Yep. “Copy nothing”……….🤥😂

[@antilogism]

It leans toward early 00's concepts.

[@The-yp7lr]

Take a lokk at the exterior of the 1967 Jaguar Bertone Pirana and then let's discuss "copy nothing again. Note the rear grill hips.hearstapps.com/hmg-prod/images/1967-bertone-jaguar-pirana-02-1592324601.jpg?crop=1.00xw:0.843xh;0,0.157xh&resize=980:*

[@theapplepaul]

430 mile range is not enough- it needs to keep going far enough so that nobody has to see it again. Ever.

[@A-Lovely-Bit-of-Kit]

Brilliant 😂

[@benlee6500]

Agree not to disagree 😅

[@ardentdesir5796]

I'm so sorry you lost your taste

[@dogsbodyish8403]

Southend Pier is only just over one mile long.

[@germanguywithjumpercables7955]

😂😂

[@warwickwearing5042]

the advert looks like they are selling printer cartridges

[@normangensler7380]

Or industrial sized cartons of lube!

[@John_Redcorn_]

Like Elon Musk said, “Do you sell cars?” Lol

[@andrewdking]

You're spot on with that interpretation 😢

[@FebruaryStone]

still more attractive than cybertruck, imo

[@grahambell4298]

And that front end is still less hideous than a new BMW.

[@Bagotut]

They're not reflecting society, they are reflecting an ideology which is quickly going out of fashion.

[@AugustoANouelP]

They are totally out of date... they are betting on the failed EV industry that NO ONE is going to continue making and NO ONE is going to buy. Agenda 2030 is dying and the totalitarian leftists refuse to admit it.

[@andretavares472]

BEST COMMENT YET

[@chrispig7748]

I can’t see Porsche dumping their logo and history

[@justinbennitt835]

@@chrispig7748 which, you know, was a bit dodgy in the 40's.

[@TassieLorenzo]

Good point! I guess Porsche have never changed their logo -- meaning the text as well as the crest? TBH if you really look at the Sony logo, the serif font does look rather 1960's, same for the Honda text logo, but neither of those companies are going to change an iconic text logo.

[@alanmichaelbourdon]

Do you mean Ferdinand being Adolfs best Bud and favorite Engineer? Designer of the engines in the Tigers and Panzers that ended so many? Do you mean that history?

[@srthebox4946]

@@alanmichaelbourdontoo bad Ferdinand’s tanks were pretty shite

[@TheMarkyMarx]

Or Ferrari, or BMW, or Audi, or Rolls Royce or Mercedes. The list is endless. It is a f**king ridiculous. A Jaguar without a Jaguar????

[@antoniotula262]

4:56 "More reflective of the society we live in today..." and 5:45 "Jaguar is just responding to the new norms society has adopted" is more perception than reality. Society is far more tolerant today, but that doesn't begin to mean passionately enamored with. Bud Light, Target, and others should have been all the proof needed. It's not good business sense to create an image that caters to the few while alienating not only former loyalists but also neutral luxury vehicle buyers.

[@ChristianRThomas]

Those are great points. The Bud Light fiasco hit their bottom line seriously hard (I'm delighted to say ;) )

[@Torero2901]

Indeed, "society" cannot decide anything, it is the diversity of people and their opinions. The real threat behind this nonsense is cultural marxism.

[@ChristianRThomas]

@@Torero2901 Too true!

[@JonesThePhysics]

Agreed. The voice of the loudest does not reflect the voice of the majority. We are not obliged to adopt the offended's beliefs and Jaguar will soon find that out.

[@bobbysox897]

Actually society is far less tolerant today - well at least the legal concept is.

[@MR_THINQ]

If that brick doesn’t sell Jaguar is finished, they’ve bet the future of the company on this car… 🤦‍♂️

[@luckiestgoose]

There are some things i like about this concept, the fact that it's not a SUV, and it has some generalized, interesting shape to it overall, but the details of the styling just make it look like a... perfume flask. it's really what that new styling is about. the logo doesn't help either. It's a car for people who'd like to drive a fancy perfume flask.

[@JMARTIN1947]

My second car is a 2009 Jaguar XK convertible and I love it. The rear window of the ragtop is starting to come apart from the fabric so today I went to my local Jaguar to ask about remedies, other than an entirely new top. The service tech came out and looked at my car, shook his head, and muttered that it's a beautiful car (with a fantastic V-8 motor) and that EVERYONE who works at that Jaguar dealership thinks the Jag rebranding and switch to all-electric motors is crazy.

[@VirtualGuth]

So did the service tech actually provide you with a remedy that did not involve buying a new top for your car?

[@normangensler7380]

Because it is; the electric fad is nearly over in the west!

[@KimMoth]

@@normangensler7380 Pff, electric a fad. It's been the obvious way forwards since the start, only waiting for decent batteries to be developed. As spine-tingling as some of the noises have been from the stinky, complicated air pumps we know as ICEs, they're just plain stupid compared to an electric motor. Looking forward to the day I can own a car made with 75% fewer parts, and probably 95% less need for maintenance, which goes harder than than 99% of stinkmobiles, while emitting only a modest whine. The future has been delayed by vested interests holding everyone up so they can ride the gravy train, and it's past time for them to fuck well off.

[@adrianl7147]

Um. One word: 2024. I'm old enough to remember people complaining about the end of carburettors and smoking sections. Life moves on

[@DeregulatedDesign]

@@normangensler7380 Fantastic! I assume we are all going to use petrol for the future?

[@tonybell5641]

More than likely jaguar won’t be in business by the expected launch date.

[@gambanteinodal1246]

It depends on how long £15 Billion lasts... And that is money they will never recover.

[@Normanx964]

@@gambanteinodal1246 True "artists" dont care about money. Just shock value.

[@godfreyberry1599]

Biggest mistake was to go ahead with this completely misdirected launch so far ahead of production. Predict the concept will be stale within weeks and with all the kickback production will not take place at all & the brand will die.

[@deanrowan9357]

About a week

[@benlee6500]

Looks more like it...with that plain design...bye2

[@groeacht8525]

I think it's absolutely beautiful and will be going to buy one as soon as I get my sight back

[@mar91169]

Nice one.... LOL....

[@fredmercury1314]

🤣🤣

[@howardmckenna]

Had me in the first half! 🤣

[@martinharris5017]

LOL!

[@vicwiseman2340]

Where's your labrador gonna go?

[@davidmartin2957]

Saving on the heating I see.

[@Number27]

The Pantera is costing me a fortune 😁 - nothing left for non essentials!

[@wernerandreasli9165]

The concept is clear and has reached its goal. 00 in german means loo or toilet.

[@ianjenkins4641]

They have alienated every single current Jaguar customer.

[@andrewnevermind4902]

And anyone sick of the embracing of mental illness as a positive thing.

[@curtistim]

The ones that weren't buying more Jags?

[@ericmiddleton8367]

I don’t think they care

[@justinbennitt835]

Do people feel alienated by bright colours and men in silly trousers? I thought the old generation of Jag drivers were real men, confident with their own sexuality so much that it would take a lot more than a tight yellow roll-neck to make them question themselves 🤔

[@laurensnieuwland4657]

Because there were so many of them. I don't like the new design either, but you've got to admit that focusing on "existing customer base" didn't keep them afloat.

[@RobinHarding-ep1ud]

Lady Penelope and Parker say “ we are keeping the Rolls 😂😂😂😂😂😂😂😂😂

[@satanssurfer5965]

I don't blame them.

[@garywilloughby6893]

The air conditioner in the rear.

[@chief8852]

When Enzo Ferrari first saw the E-Type unveiled he said it the most beautifull car he’d ever seen. I wonder what his thoughts we be about this?

[@jlrguy2702]

@@HeeHawDonkey-w9f no car did in that era. They didn’t need too.

[@fibonaccisrazor]

He wouldn't have been able to express his thoughts, he would've dropped dead on the spot.

[@windturbinesyndrome1067]

You don't hear Enzo Ferrari spinning in his grave? Rrrrrr rrrrrr rrrrr isn't a Jag starting up - it's the spinning sound.

[@fibonaccisrazor]

@windturbinesyndrome1067 🤣

[@lewbarrett]

The best feature of British cars is their warmth and charm and, respecting performance, their tactile nature and the feedback the best of them give you. This new thing is ice cold.

[@antilogism]

Looks as fake as the crayon zombies promoting it.

[@swanvictor887]

William Lyons is spinning in his grave. That monstrosity is NOT a Jaguar.....on ANY level.

[@thomasherzig174]

Jaguar did not need a rebranding. The heritage of the brand was one of jaguars greatest assets. They just would need to produce cars again that are more exciting than the competition exciting and reliable. this would be the job of engineers, not gay fashion designers that treated jaguar like it was a handbag or a perfume

[@normangensler7380]

Indeed; it makes one wonder if they were not able to tear themselves away from their mutual molestations to do any real design work! (This actually is the most logical scenario that I can guess) Sad, sad reflection on the has-beens of society. Directly put, just wait til Nigel Farage is elected! They'll be crying their eyes out onto their silk pillows!

[@nickwinn7812]

You were making good points until your homophobia completely destroyed your credibility.

[@FrançoisRacicot-u4d]

Calling a spade a spade isn’t homophobia. Jaguar is woke lgbt&@(*€~ infected. It is a car company, not an association to promote all the woke lgbt sheist. Exactly, all of this wasn’t necessary, just propose sleek sexy car as they did in the past, improve reliability and Jaguar will get back on track. That being said, taking an all new path isn’t a bad thing BUT, imo, it is hypocrite and incoherent because why keep the name? It would be dishonest to say that nobody will like the new design approach BUT, still IMVHO, I do not believe that this will translate with sufficient sales to save the brand.

[@benlee6500]

Agree not to disagree 😢

[@thomasherzig174]

​@@nickwinn7812I have nothing against gay people. and not even all gay men like pink. But since a lot of fashion designers are gay and like flashy colors, there is a stereotype of a gay fashion designer, that I used to put more emphasis into my words. Don't take it too serious! it is obvious that somebody applied the same design principles for a car as for a Gucci Handbag. But a car and its potential buyers are a very different task

[@ClellBiggs]

This culture they're trying to capture is manufactured and only a small number of people are a part of it. They're people in powerful and influential positions no doubt, but most people don't like or want what they're pushing. I have a feeling this is going to end badly for Jaguar.

[@normangensler7380]

It is interesting to ponder how the people in charge of this have failed so utterly..

[@Smilesalot1023]

You seem upset about the Benetton style ad rather than the car...

[@godfreyberry1599]

​@@Smilesalot1023Both, without any doubt whatever.

[@srthebox4946]

@@Smilesalot1023atleast Benetton could make good cars 😂 not so sure about jag and that type 00

[@buckynick]

Jaguar could have made the best looking car ever, oh the heratage, history cool engineering this design is criminal.

[@DeregulatedDesign]

@@buckynick Then don’t buy it!

[@stevemawer848]

It's about inclusion - they're following the German trend of employing visually handicapped designers.

[@DeregulatedDesign]

@ 😒

[@liamgross7217]

It’s just sad. Once Jaguar was classic.😢

[@buckynick]

Jaguar have the name "E" type (electric) They have the design a roomy le mans style four seater. They have Landrover engineers and designers. What's the problem...

[@davidtimmerman3121]

looks like a "cyber truck" in drag...

[@ysgoh1981]

A Hot Wheels kids’ toy

[@martinharris5017]

Yep I have one just like in my collection except it has two V8s in the front. They actually built a functional replica called Twin Mill that tours the US car show circuit.

[@jongmans38]

It's a concept car that looks like love child of the pink panther car and a cyber truck...

[@MrVorpalsword]

Even the Stratos Zero had an engine and moved ... I think this one is WAY before the concept stage, its a mock-up. Worst case scenario is that they are running it up the flagpole and they'll try to 'design' it based on the contributions of focus-groups ... I don't think they dare produce anything like this on a commercial basis. However, if they have already done their homework - it may be perfect for rich Chinese buyers? - may be its not for us, because it isn't for us.

[@ronmatthews1738]

The wheelbase is disproportionately long, as though someone put a coupe body on a bus chassis. This is accentuated by the straight swage lines which give the car a flattened appearance. There is no attempt to curve the bodywork over the rear arches, something which has traditionally given Jaguars a muscular appearance. The squared cut off front gives the car an unfinished look and lacks any kind of identity. I'm not going to even bother to address the appalling interior. As a concept car this looks like it was done by a child designing something for their Barbie doll, which would at least explain the colour. There is no sense of movement, no style, no reference to the design language of Jaguar. 0/10.

[@stevemawer848]

Nah, Lady Penelope's.

[@roscius6204]

@@stevemawer848 That's exactly what I saw.

[@crawdaddy6969]

A perfect description.

[@johnsalley1081]

The ads are stupid and ugly, which match the new car design study. Someone is trying desperately to drive Jag out of business.

[@kennethyoder9766]

Go woke, go broke.

[@normangensler7380]

There's obviously many people in their organization with too much completely disposable cash!

[@tomjanowski8584]

Jag sold only 8300 cars in the US in 2023....which means the current designs are/were putting them out of business.

[@Wargasm54]

Jaguar didn’t get the memo. Woke died on Nov 5 2024.

[@foxxster3565]

Controversy has surrounded British creativity WHEN IT HAS BEEN AT ITS BEST. The utter arrogance of that statement. And when looking at the abomination he just unveiled, completely misplaced arrogance.

[@DeregulatedDesign]

It’s not a prototype - it’s a concept car.

[@neglectedloves]

Exactly this ☝🏻

[@inzidenziaschulz7972]

It's more a misconceoption.

[@thomasschlitzer7541]

The Audi TT was also a concept car...

[@mariopizzamanmario8563]

Sounds like 'never trust a fart'.

[@DeregulatedDesign]

@ and so was the Honda S2000. But then again so is Lotus’ Concept one. It’s a design direction, that’s all.

[@jackwilson1818]

EV’s aren’t selling - so here comes Jaguar catching up to offer an EV.

[@kingalfred3902]

Something like .....Back to the future ...!!!!lol....!!

[@mbak7801]

Oh yes they are and in massively increasing numbers. China is reducing oil consumption between 3 and 5% year on year as they head to 100% EV new car sales in the next couple of years. That would be 33% of all new world wide car sales by China alone. By 2030 world wide share is expected to exceed 50%. It is not slowing, or going away.

[@vnorvi]

This entire thing is absolutely brilliant. Jaguar went from being a backwater to one of the most talked about products (of any kind) in the world.

[@rickmorgan8856]

Talked about, yes, but not in a good way. Tant pis.

[@jordanabraham1290]

The element I always loved most about Jaguars of old was the originality and forward thinking. Those cars are instantly recognizable as a Jag and nothing else. This ethos disappeared in the new millennium. The cars were pretty, but faceless. Perhaps, the problem with this new concept is not that they are redefining their core values, but that they have lost sight of where they are. As a design concept, this is very interesting, but could anyone see themselves driving it on the road? When the XK120 appeared, everybody wanted to drive it. Same with the E-Type and (as much as everyone picks on it) the XJS became very popular in its lifetime. With this, I just can't see who would drive it. It is bombastic in a time when opulence is not really admired. Copy Nothing is cool, but what about Grace, Space, and Pace? Forward thinking and originality can co-exist without shouting about how wealthy you are.

[@normangensler7380]

In my view, the Jaguars of old were sensuous and exotic works of art in a literal sense... they could have been at home in an art or technology institute museum. The test? Anyone- man, woman, or child, could sense that an XKE was an inspired work of the ages. These hideous new cars are worse than vomit from a design standpoint.

[@576103]

You’re right, this thing looks best from the rear…as long as it’s being pushed into a blast furnace!!!

[@ChristianRThomas]

"looks best from the rear ..." And better still the further away you get. 🤣😂🤣

[@UberLummox]

Would you say that if it had a conventional engine or if the add had flags & guns in it?

[@thomasschlitzer7541]

@@UberLummox yes

[@576103]

Yes, absolutely. This thing is hideous. The fact that’s electric just makes it sacrilegious also.

[@JoesephBidon]

@@ChristianRThomas That's like saying Kim Kardashian looks looks best from the rear.

[@simonbuckingham752]

Jaguar have lost their way and this latest rebrand is the final nail in the coffin. Not a fan of EVs either so no interest to me

[@matthewgubbins8515]

I think the market doesn't like ev's. Most car manufacturers are having too fudge the numbers so they don't get fined under the new laws that came out under the "conservatives"

[@sirjakethebrit]

Yet you're here watching and commenting.

[@simonbuckingham752]

@sirjakethebrit this is a social media forum, that's what people tend to do.

[@leaflee2066]

@@sirjakethebrit What are you saying, that you can't have an opinion on anything you don't like? Give your head a shake you clown.

[@craftyukraine]

@@simonbuckingham752why do you reply to a censorship fan? He wants you silent.🤣

[@MikeBianchi-q5k]

I just bought one of the last new Jaguar F Type P450 it looks fantastic, sounds great, smells divine all that leather, it has switches and not reliant on doomed to fail TV screens to control everything, it has soul, its engauging and it goes like feck, love it, love it, love it.

[@WFPCo]

Can't wait to see it going over all the speed bumps on the urban cycle!

[@TassieLorenzo]

Jack: "I'm not the type of person Jaguar are trying to impress". Also Jack: wears pyjama pants in public.

[@normangensler7380]

There's already too many people wearing those sadsack pyjama pants!

[@normangensler7380]

As well as super effeminate skinny leg jeans with mom pants waist dimensions. Fashion suckers of the highest order!

[@DavidM-mb1vx]

lol. I noted that as well. Society is a trash can

[@exc911ence_channel]

It looks like a car that a Disney cartoon villain would drive. I don't hate it, but after that rebranding advertisement they released recently, I wouldn't be caught dead in it, or any Jaguar ever again.

[@stevemawer848]

The Queen was (sort-of) seen dead in a Jaguar - very nice hearse.

[@Skett]

You make it sound far cooler than it actually is

[@confederatenationalist7283]

​@@Skett Potentially going by that bonnet it could actually have 1,600 hp of electric motors driving through the rear wheels and all not bolted to a torque converter anchor.

[@Brunosdad]

The car looks like every 15 year old's concept car design.

[@martinharris5017]

NO!!! I designed much better stuff in my teens. this is like toddler-scrawl design.

[@stepchicken3238]

Done with a set square and ruler.

[@Michael-bw9hq]

The comments on this video are just epic, absolute class, wonderfully British, best laugh I’ve had in quite a while 😂👍

[@stevepitts7998]

Standard Jaguar design brief: We need a front boot that can take two sets of golf clubs JaGuar designer: Hold my non-alcoholic beer

[@b4tg33k3]

Being cynical, I assumed that the ad was intended to stir controversy as it got people discussing the brand again. 10 years ago the ad would've been viewed as avant-garde, whilst now it's a tired trope, which is what many people have been reacting to. Cynicism aside, it had the intended effect. As they say in certain circles, there is no such thing as bad publicity. As for the design itself, it's arguably more divisive than the ad, which has been universally derided. Being a prototype, obviously it won't reach production as is, but it's certainly not a new idea. Chrysler in the 90s released a strikingly similar shaped and proportioned car with the Crossfire. Hints of the original E Type are there, along with other designs from other brands, because it's truly difficult to come up with a clean sheet design that doesn't borrow. That said, whilst they've failed to adhere to some of the buzz phrases in the ad, it all seems like they're rebranding in order to reposition themselves for a future they believe is imminent. That of the car as a mere appliance rather than a symbol. They're looking to appeal to a generation that doesn't associate a car with freedom and certainly doesn't look at brands as aspirational. I'm looking at the prototype and seeing a washing machine or air conditioner with a subscription based model for use. They're deliberately alienating their current and former customer base so they can pivot towards a new customer who will look at it like their mobile phone. I doubt it will work, since jaguar has nearly always been an aspirational brand and discarding that is a huge misstep. We'll see over the next few years how they do, but I don't hold much hope

[@sagetheowlfatfeathery2083]

This was their Gerald Ratner moment. Calling your existing and a good proportion of potential future customers a bunch of racist bigots was not, in my opinion, a great move. Looking at where the US (one of their biggest markets) is heading politically and culturally over the next few years just emphasises the point. Jaguar, the Bud Light of car manufacturing.

[@normangensler7380]

Perhaps they do want indeed, to make their buyers exclusively out of the insanity brigade that is the woke - not realising that those numbers will soon be declining significantly when this tasteless horror show is soon diminished, and hopefully, forgotten as a bad nightmare.

[@CraigAdams-s9i]

Where did they their existing customers “a bunch of racist bigots”?

[@nelsonclub7722]

Lady Penelope is giving hers to Barbie

[@stuffhappens5681]

Barbie’s got all them fancy clothes and cars but no job? Uh, huh… A fine example.

[@normangensler7380]

Even Barbie must vomit upon seeing this eruption!

[@miroslavspotak1306]

The fact that Jaguar now employs more DEI staffers than designers clearly shows... the XJ220 has been my dream car since the 90's and that is not going to change. In fact in my opinion, any older Jaguar has the looks to kill. On first sight. This "00" thing? Hmmmm, naahhh. But hey, I never bought a new Jag, so I am not the target audience anyway. Jaguar is now by fruitcakes for fruitcakes? OK, noted.

[@rewind8822]

This in a real dark British racing green would look AMAZING

[@Investment_Hedgehog]

No longer a gentleman's car, but rather a flamboyant flamingos.

[@eddyjenkins001]

The gentlement were not buying there cars. The company was failing

[@Investment_Hedgehog]

@eddyjenkins001 I was referring to the glory days of the XJ12, E, X and S type

[@murphman76]

Copy Nothing. Alienate Everyone. Sell Nothing.

[@craftyukraine]

Exuberant marketing.😂

[@martinharris5017]

Jaguars marketing department will contact you shortly with a job offer.

[@donrossi1603]

Jag is sinking their own Ship...Quickly...Sad but True...

[@Marioorefice-cu1dl]

Looks like a bar of soap 🧼🫧

[@MR_THINQ]

Fast forward to the end of the financial year 2026/27… if that car hasn’t sold Jaguar is done.

[@kingalfred3902]

One car cannot save a company ...!!!!...they need three more design for different classes ...what a disaster waiting on the horizon.....Bye bye Jag....!!

[@MR_THINQ]

@ Jaguar won’t release a range at this stage, they haven’t got the cash as this rebrand and the new car is costing them billions - they need to make sure that the first car sells first and then introduce probably a roadster/sports variant and build up from there. Mark my words, if this new car bombs they’re finished.

[@danieljames2015]

I wonder what Enzo Ferrari would have said about that creation.

[@chrisreynolds7412]

I think he would have been too busy vomiting and laughing

[@eotikurac]

he would countach all over it

[@grantmail4112]

He wouldn't have bothered to waste his time

[@martinharris5017]

I think he would have choked on his meatball pizza laughing.

[@TX200AA]

The long bonnet is to put the V8 in when Jaguar realise that electric cars are a mistake.

[@davidparkin9017]

If everything is great, then nothing is great.

[@GLxGL]

As someone who watched a marketing firm, which was staffed with people who knew fuck all about cars, create meh ads about Australian Fords, I can see the same happening here. Non car people trying to fuck around with a brand that they know nothing about and building a product to a tiny audience.

[@judgegixxer]

Similar to Elon and that Cybertruck.

[@kingalfred3902]

DITTO...!!!!!!

[@bluemoondiadochi]

@@judgegixxer yea but Elon proved his worth many times over. the people of Jaguar proved the opposite and have no proof to the contrary.

[@GLxGL]

@@bluemoondiadochi From what I understand, the basics of the Tesla were already there, Elon swooped in, took over and made Tesla into for all intents and purposes, a lifestyle company - much like Red Bull or Monster Energy. Rusted on fanboys will, if they can afford it, buy anything that Tesla spits out. Others will buy a Tesla because they like the product. Others will buy it begrudgingly because they like the product, but despise Elon - but are willing to set their differences aside. Another category will not buy a Tesla ever because of Elon. I sort of see Jag the same way - it’s so polarising and to some degree they just alienated some of their potential audience, but many people will love it or convert to it from another brand. Will that portion be enough though, I think that’s going to be the most interesting part of all of this.

[@northernboy4136]

Whilst I'm too tight to buy a new car, I really like it!

[@jabbalechat7910]

Jaguar punching its accelerated ticket to the liquidators...

[@ohyesitsme]

Sorry Jack I think you have got this all wrong. DEI is not the world we live in, and if jaGuar are aiming their new products at this demographic then as I have said elsewhere it's TATA to jaGuar. Kind of reminds me of the Chrysler 300 from the front and the Crossfire from the rear.

[@simonwalker7957]

I agree. This is not the world we live in, it’s the world the woke gaslight us to believe live in. Seems Jaguar have been taken in by this too.

[@paulwood6729]

Copy nothing my arse, it's a RR Spirit with a Cerbera level roofline. Besides, the actual GT car undergoing tests looks very conventional.

[@nelsonclub7722]

I have not had the pleasure of an RR but did with the Cerbera - that thing was so mental it should have been placed under psychiatric restraint at Broadmoor.

[@XD-pu7oj]

It's a pink Chrysler crossfire

[@alex-E7WHU]

​@@nelsonclub7722 😂😂😂

[@paladin0654]

"Well, the last thing I remember, Doc, I started to swerve And then I saw the Jag slide into the curve I know I'll never forget that horrible sight I guess I found out for myself that everyone was right, Won't come back from Dead Man's Curve"

[@dogsbodyish8403]

We don't often see Dec without Ant. The car looks like it's the car of the future. As imagined in 1950.

[@GaffDangor]

It's Draculas car and his coffin upfront and inside a sauna perhaps 😅

[@craftyukraine]

Yeah, the interior is good enough just to grill some exuberant buddies.😂

[@davidunderhill2106]

Well, the rebrand has certainly got people talking! But an awful lot more walking!!

[@WraithOfMan]

The people telling the company owners that all publicity is good publicity need to be told to shut up and go away 😏

[@VickersDoorter]

This is the full retro Wacky Races look. All they need is Dick Dastardley and Mutley to complete the ensemble.

[@antilogism]

I can hear Mutley's sneeky laugh now.

[@heinzr9734]

I think you're trying a very balanced approach to the subject, Jack. I like that very much. Because I have the impression that it's very easy to be indignant about what Jaguar is doing. And that some people don't want to admit that the world keeps turning. Even though I like a lot of things about the old world myself, e.g. Jaguars. The problem I see for the Jaguar brand is the big risk. You can only do something like this once. You can't burn the crown jewels of the brand's heritage a second time. They risked “all in” to get attention.

[@Goldie644]

It actaully manages to make the Cybertruck look almost attractive ! 😱

[@somecallmetim42]

No, it pushes them off a cliff, sadly it's goodbye Jaguar 😞

[@simonphillips7704]

I had an XJ6 about 40yrs ago. I was parked up overlooking a lake I used to fish at. An old guy walked over. I was waiting for 'you can't park here'. He patted the car, nodded, and said 'you can't beat the line'. Then he walked off. I wonder what he would have felt about this new model.

[@lukazupie7220]

“You can park here” would be better 😀

[@mariopizzamanmario8563]

He'd probably have offered to help you push it into the lake. And then said 'the most sensible thing to do'.

[@crawdaddy6969]

Exactly.

[@MarcusCrawford-mq2wl]

Jag owner have an old XJ6, Love the new 00 and must the the only owner that likes the new branding (Strangely, I love the classic and the new, its the current range I dislike)

[@markbennett6658]

I’m not sure the 00 makes sense as an EV and I’m concerned the design will be watered down too much but I sort of agree. All the saloons after the XJ do look a bit shit, although the F Type was a pretty car and the iPace a clever design and somewhat underrated.

[@wabisabired]

I drive a Jaguar every single day. I have vintage Jaguars and more modern Jaguars and I absolutely love that concept. And by the way, I’m not a fan of electric cars, but I still like it.

[@wallochdm1]

The weird ad got Jaguar more attention than it has gotten in its entire history, so it was actually successful. EVERYONE is talking about Jaguar. And the car is a pretty cool concept.

[@ColinMill1]

If you pushed a Chrysler Crossfire, a Cybertruck, a Rolls Royce Phantom and a few headstones into a blender with the Pink Panther I suspect you get something like this. Copy nothing - really!

[@barryeldridge4771]

You are too kind, my first thought was ‘wow a Saab Aerodeck and a Smeg refrigerator had a baby, but drank heavily throughout the pregnancy’

[@jamesmiles1522]

P.T. Barnum once said, “There's no such thing as bad publicity”. And boy, the new ad and concept car are all over the media. People are talking about it (even my old neighbour who has never driven in her life!).

[@CovBloke1310]

My thoughts exactly

[@alanthecat59]

tell that to bud light

[@larscraxx1668]

Barnum was wrong. If bad publicity causes, that only very few people may think about to buy the product and the majority is pissed off, the publicity will have bad consequences.

[@andrewnevermind4902]

Bud light has entered the chat.

[@StevePerry-r5w]

@@alanthecat59 ... or Gerald Ratner

[@MatthewJohnCrittenden]

It's got nothing to do with motoring at this point.

[@satanssurfer5965]

Your right, it's all about the message.

[@markstokes3685]

​@satanssurfer5965 "how's this going to sell hamburgers? Hamburgers?" McDonald's meme of two men kissing

[@stuffhappens5681]

But Larry Fink at Blackrock will give them a very high social credit score!

[@stevel9914]

The people that might buy it ... don't do motoring and if they do .. someone else is driving. It's just a medallion .. and a bad one at that.

[@bvanbiezen3008]

The concept, gives me slight hints of the old SS Jaguar Airline saloon. I really hope to see a more sale ready prototype soon.

[@mmmmmlemons]

The rebranding has been very successful. I've never seen Jag talked about so much.

[@kingalfred3902]

i have said it before ....maybe you havnt paid attention .....otherwise you would have seen the big majority of ....the ..."' talking ""....was in disgust ...!!!!...you still think that means ...."' successful....???

[@Floorguy1000]

Jaguar had to do something that's for sure. Many people are unhappy to see the old Jaguar go... but the reality is that they weren't buying new Jags. It is a bold car with presence imo... and as we know, the actual production car will be in this general style, but probably significantly different. It even occurred to me that maybe Jaguar would have a follow up campaign where this new aggressive car blows away the oddball teletubbies in a ballsy " We were just kidding" moment. I think if the unveiling was preceded by a better campaign, more people would have been open to liking this car... it is after all a powerful car with presence. I'm sure that a proper leaper and growler will be offered as option, that's what I would put on the car. A 1,000 hp car deserves a growler in front! If Jaguar is successful, I would bet they would bring back these badges in some future year. Hopefully too they offer a cool two door GT. I am certainly rooting for them. It does all make me appreciate my beautiful XK 5.0, as it's now a part of Jag history.

[@RyneLanders]

I've had 3 XKRs, one 4.2l and 2 with the 5L SC and love them. This new car is very, very different from the typical car designs and while it's not classically beautiful in the way the flowing XK lines are, it's got a stunning presence that's very brutal. I think the XKR looks better, but I think the materials and purity of design in this are really striking and I like that they're doing something that won't be a copy, won't be derivative of other things. This car is the car of the future promised in movies like iRobot, Minority Report, etc. and concept designs from the 90s. In fact it looks like a car from Cyberpunk 2077 (look up a car called the Herrera GTS and this Jaguar would fit in perfectly in the setting beside it). So, I'm excited a brand is bringing us something so retro-futuristic and different, and I'm excited it's Jaguar, though it could have easily been any other brand. I like the design overall, but I'm not smitten with it like I was with my Ferrari and XKRs. I think the tech for the pop out stuff is cool but needlessly complex (the word "extra" comes to mind) and I'm sad that Jaguar won't release more driver's cars like the XKR and F-Type.

[@lukemallory7832]

I'm sick of hearing this. They were buying Jags - that's why the market is flooding with broken XEs that have stretched timing chained 'Ingenium' engines.

[@Floorguy1000]

@@RyneLanders Very much agree with you. It's funny as the lead up campaign was hardly pointing to a powerful, stunning and brutal car. When I first saw the rebranding video I thought, "Well, Bond villains won't be driving Jags anymore" ..... but a Bond villain could definitely drive this, although in blue or black not the pink.... lol. Imo, the teletubbies would not drive this car. Love my XK 5.0 ...but had passed on the R version. At over 100 more hp, I just thought the car would be out to kill me (was replacing as my sports car an MGB with like, don't laugh, 90 hp.) If I ever had to replace my car now though, I would get the R. Wish Jaguar the best here..... was an impossibly high bar to hit the excitement of 1961 Geneva.

[@RyneLanders]

@lukemallory7832 look at the sales numbers. The XE, like the Cadillac ATS/CTS/CT4 line competed against the BMW 3 series / 5 series and the Mercedes CLA/A/C classes, and both of these brands' cars failed to get a fraction of the traction those did. They failed as mass-market entry-level luxury cars, and the amount of money invested in them has dragged the brand down. In the US, the XF sold between 1/7 and 1/10 the number of sales of its competitor the BMW 5 series, which tells you something. As for the flood of cheap cars on the market, that's what happens when you have an entry-level luxury product that the buyers have to stretch to afford the note on, but can't afford the maintenance on. You see the same thing in BMW with all the clapped out 1, 2, and 3 series cars; Mercedes with the CLA, A, and C class cars, etc. Going back up market with fewer sales at higher margins means they have more money per car to develop with, ensuring better fit and finish, and fewer models to manage means fewer issues in the product line. Their upper end cars like the XJL, XKR, F-Type, etc. have trended to do very well with few issues.

[@Whatshisname346]

It is a design study not an actual car: the idea of all of this is to gauge interest and see what works and what doesn’t. Obviously the designers have a certain amount of leeway but at the end of the design process it has to go in front of a board to be approved. I personally appreciate it. They’ve pushed some boundaries, kept some classic lines. The proportions are a bit odd but I think that’s to prepare buyers for the long bonnet on the new 4 door GT. I just really wish them well. There are some great engineers at JLR and they deserve to succeed in a world of carbon copy German nonsense.

[@mrfill9999]

To me it doesn't look like a cat about to spring, more like a dog having a dump. There again, this is what happens when you design a car for current Chinese tastes (or lack thereof). It looks best from a distance - about 75 miles.

[@JoesephBidon]

Like Chinese furniture.......distinctly odd.

[@martinharris5017]

It looks to me more like somewhere you'd go to take a dump ie a public toilet building.

[@kazino21]

A budget Royce look? Look what they've done to the new Mini aswell, appealing to the same set of tasteless cretins

[@gregorystewart6539]

One more thing... Jaguar can now cobrand with Bud Light and Dylan Muvenay can be the company official spokesperson. The next color scheme iteration will be sunny days and Rainbows. That will look good across that long hood.

[@edumaker-alexgibson]

Those wheels look like my 1991 Pontiac Firebird 20-spokes.

[@antilogism]

I was thinking more 1980's Fiero.

[@NotRubensDad]

I'm just surprised Jaguar think there is a market for a pink pimped up Chrysler Crossfire, but maybe the tasteless chav market is bigger than I imagine.

[@kazino21]

😂😂😂 they'd have to be rich fag chavs Tasteless ones just copy what's trending

[@stephenfaulder1747]

The name 'Jaguar' is surely one of the best and (quietly) most coveted in the automotive industry. The association with the beauty and dynamics of the magnificent animal is perfect for a high-end car brand. As such, it may have periodic setbacks, but will never die.

[@simonmenzies3142]

WAS Not ‘is’ Would you want to be seen in a new jag today? It’s over. Just like Rover.

[@eotikurac]

let's hope taiwan has bought all the old presses and machinery from the old jaguar factories and they plan to continue making body panels for the old jags. in 20 years nobody will drive these new cars, only the classics 1000%

[@markrandle4368]

to me it seems their target market aren't in the financial arena to purchase one. I think its the death nail for another British auto maker

[@michaelcarney6280]

100% correct

[@alanmichaelbourdon]

100% correct but it is death-knell not nail.

[@wfifa199]

Ridiculous comment. Like Jaguar haven't done any market research! They know exactly what their target market is.

[@MrVorpalsword]

@@wfifa199 China - USA

[@mycosys]

*Indian

[@spoons6728]

I was enlightened by a good friend the other day.... Possibly an amazing advertising campaign that a lot of people will talk about forever..... Or not🧐

[@MR_THINQ]

This car won’t sell, why? Because they’ve shown the concept in two of the least popular selling colours, no one buys blue or pink cars. They should have had them in gold, silver and bronze.

[@darthvirago]

The front looks like a 1979 Lincoln Town Car

[@dillinger63941]

or Miss Piggy.