Omnichannel and Social Commerce: the new frontiers of eCommerce with Paolo Picazio

In this video we talk about:
- Shopify and the Netcomm research: Shopify sponsored a research by the Netcomm consortium on the online shopping habits and trends of Italian consumers.
- Challenges and trends for merchants: Challenges and trends for merchants include omnichannel and social commerce. Companies need to be agile both in terms of mindset and technology infrastructure.
- Omnichannel: The consumer wants to be recognized at all points of contact with the company, whether he connects online or physically visits the store. Companies must overcome their technological limitations to deliver this experience.
- Social Commerce: Each social media requires different strategies. Companies must be able to integrate seamlessly into these platforms and use them as essential touch points for customer acquisition and retention.
- The importance of physical stores: Even companies born as digital are starting to open physical stores. Opening a physical store can lead to an increase in traffic and online shopping in the surrounding areas.
- The importance of the product: Italian companies have a strong advantage in the product, which is an important corporate asset. Businesses need to focus on what they do best, build a world-class product, and use tools like Shopify to simplify technology challenges.
- The Net Retail 2023 research: The Net Retail 2023 research, available on the Netcom consortium website, is mentioned as a useful resource for understanding e-commerce trends.
--
Our online courses
corsi.strategia-ecommerce.it
Listen to the podcast on Spotify
open.spotify.com/show/7r3A1c5...
Ecommerce info and news: strategia-ecommerce.it/
Our newsletter with news and discounts on courses: emilialodigiani.activehosted....
emilialodigiani.it