On's Blueprint: Synchronizing Localization with Business Objectives - All Things Global

In this episode of All Things Global, powered by Vistatec, we discuss the art and science of localization with two leaders from the innovative sportswear brand On. Hosted by Dominika D’Agostino and Suzanne Frank, the show features Matteo Nonne, Localization Program Manager, and Rosie Robbins, Marketing Localization Specialist, who offered invaluable insights into how localization aligns with global business objectives.
The lively discussion shed light on the intersection of creativity, strategy, and technology in localization, emphasizing On's unique approach to scaling its brand globally while maintaining cultural relevance and authenticity.
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