One emotion that increases non-profit donations - A Marketing Secret!

[@salsabravacolibri]

Great information. I didn't know about the origin of "J" walking, and I thought it related to the first person getting a ticket for not crossing the street inside the crossing lanes. I often use more reason instead and emotion in marketing. Thank you for showing me how to become more effective by marketing using emotions.

[@AndrewDavisSpeaker]

Cesar, it's my pleasure! so glad you learned something new!😀

[@AnnHandley]

You have me at Sarah McLachlan!! Such a great story. Thank you! P.S. That Boston accent at the end = PRIMO!

[@takethedoughnut]

Interesting! Tapping into emotion certainly has impact. Do you know if there has been any research on the long-term impact of using embarrassment? I wonder if consumers/donors would want to keep paying attention to a business that keeps using that tactic over and over or if there is a threshold of how much you can use a tactic like this.