One Simple Idea for Startups | Stephen Key | Talks at Google

Stephen Key stops by the Googeplex to discuss his latest book, "One Simple Idea for Startups". You can find his book on Google Play here: goo.gl/994e8
From McGraw Hill:
From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller "One Simple Idea"
How many times have you seen a product and thought, "I know how to make that better"?How is it that no one has invented this yet"? And when "haven't" you thought, "I need to be my own boss"?
You're thinking the right things. Now, the next step is to take action--and that's exactly what "One Simple Idea for Startups and Entrepreneurs" is all about.
Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book "One Simple Idea "just how simple it is to make a fortune by selling or "renting" your great ideas.
Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to: Develop, test, and protect your ideaPlan and launch your businessManufacture, package, market, sell, and distribute your productManage and grow your businessPrepare for and implement your endgame
Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.
You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.

[@jmartinez562]

Great talk, here are a few lessons i learned: 1) Sell your ideas to a company to improve their products and make royalties off it. 2) It only cost $125 for a provisional 1-year patent. 3) Only talk to the Marketing, Brand Ambassador, or Sales department when you call them to pitch what your idea it. (Never the legal or purchasing department) 4) Your idea must have a "Wow factor".

[@Kallulu]

You must be a very good student!

[@yolandagwatyuza4975]

I come from a place where big ideas sound like jokes or impossible to happen.I look at my past , family and my environment and I see how my ideas are nothing but dreams.I would get angry and stressed out most of the time about how my mind keeps on giving me ideas I cant seem to benefit from.Today is a different day thanks to Stephen.I hated my mind for a very long time and now I CAN SEE THAT MY MIND IS MY GOLDMINE i just didnt have this information i have today.Thank you again

[@JohnJones1987]

Poverty.

[@TrulyCreateIt]

Yolanda, you're brilliant!!! Write down your ideas, cover as many aspects and perspectives for each one. First take your most pressing idea and GET A PROVISIONAL U.S. PATENT, online, via the U.S. Patent and Trademark Office, HTTPS://WWW.USPTO.GOV/ Search for Provisional Patents and fill out the proper forms. Here, in 2017, you will pay around $130 for each Provisional Patent. You have up to 12 months to get the right contract and license to another company. You use the methods listed in this book to have companies license your products, not buy the idea, but license from you! Cover yourself and ideas!!! Make your lists while and after reading "One Simple Idea"! Find a Patent Attorney where you both agree where you are not paying them upfront, as the book directs you, but the attorney will get comped at the right time, with no stress on you. The licensing co can also pay for you. Put it in your contract with them. Have fun!!! GOD Bless!!!

[@deegop8173]

Yolanda Gwatyuza www.truthnutra.com/pages/about-blood-flow

[@GeneUs1]

For Me It Was Going Without.. A Toy Gun Or A Pony Or A Fire Truck.. Lots Of Pretending Took Up My Time.. Moms Broom Was My Pony, A Guitare Or Spear,.. It Starts When Im Bored My Mind Plays Engineer. And Drifts iInto Tangents.. Lv Your' re Works Guys.. God Bless You'z & Your Crew.. JohnGzS.. UpInSmoke. .o0O. .~ ~

[@kedclam2401]

Yolanda Gwatyuza any update

[@gomentr3460]

"You don't have to start a company". That's so true! It's the idea that counts!

[@sloshingjesus8159]

I have a great Idea! What now!

[@davidmoore6097]

the Praying Stylist lol did you watch the video?

[@anthonyleonard]

Excellent talk! Brad Templeton asked a great question "Most people don't do very well at this. What is the reality...." Stephen Key’s answer-“It is a numbers game.…”

[@stephenkey3137]

Thank you.

[@garygilstrap8934]

I have known Stephen Key for many years and what a humble and just plain nice guy he is. He helped with so much good advice and still inspires me today. Great video and a great person.

[@stephenkey3137]

+Gary Gilstrap thank you very much.

[@MrAmmarTV]

it might be long video but absolutely worth it, you just answered all my questions thank you so much

[@jpmorallo]

90 percent perspiration for owners and tech founders and 10 percent inspiration.

[@Xseanre]

This speech was so much value

[@inventRight]

Thank you. -Stephen

[@tanleproe]

It's a great talk. I like when you said that don't worry about companies stealing your ideas -- they don't want to risk their reputation.

[@bjohnson69]

Steve is a superman in the inventor information. Buy his books and become a member .you will be guided on a correct path

[@inventRight]

Thank you!

[@housetourone]

Great talk Stephen!

[@paulastephens6286]

Very sincere talk.

[@bartenderzzz]

Mr. Key, your passion and experience are a great motivator and I thoroughly enjoyed your book. See you when I get there my friend!

[@stephenkey3137]

+bartenderzzz thank you!

[@cameronempey8350]

Wow this is amazing knowledge

[@johncardelli3503]

Awesome talk! Extremely inspirational

[@stephenkey3137]

Thank you John!

[@kaysong4015]

Fascinating. I was riveted listening to this talk. I suppose I can use these same ideas and methods here in Germany. Mr. Fey, you are brilliant. I like your glasses too.

[@aki5official]

und wie ist es gelaufen?

[@glenmurphy07]

...with any start-up you need a great platform with good guides and Great Mentors...Stephen Key makes a lot of sense and in my experience your idea can be out online very fast if you use a platform to spring from you don't need to build the system yourself.

[@RichCoppensRCKenpo]

Just purchased your book, looking forward to reading it.

[@stephenkey3137]

Thank you.

[@nashvilleturf7957]

never mind: experience is everything

[@macbook12345]

Steven is a brilliant innovator. I have had a dozen major ideas like the modular car and other great products and wish I had access to Steven before these products became major new products. I lost millions simply because of alack of information. Steven offers this information.

[@anikyt7570]

Awesome lecture ... thank you.

[@stephenkey3137]

+anikyt7570 thank you for watching!

[@garza512]

Very inspiring talk-I have so many questions---Can you still manufacture,sell your idea in your own store and collect royalties from a company? What if you have more than one company interested in your idea? What about using logos? What if your item has multiple pieces? do you patent each piece/or whole item? What if you have part of the item that will be manufactured in a different color-or shape?is that up to the company that pays you royalties? What if you have more than one version of your idea?

[@stephenkey3137]

+Christina Garza Great questions! Please check out our KZbin channel. InventRightTV. If you still have more questions call my partner Andrew. He's a extremely helpful. InventRight

[@kaushalksharma4931]

You gave me an idea what & how to learn from the ground 0 and implement all those experiences on ground 10. IMPRESSIVE! Thank You

[@stephenkey3137]

+Kaushal Sharma you're very welcome!

[@rageshcnc]

Really interesting and informative. Thanks you Stephen for this great presentation.

[@stephenkey3137]

+Ragesh Mailakkara thank you!

[@codeAlongwith]

Awesome video! Thanks so much.

[@stephenkey3137]

+Mark Hallam thanks for watching!

[@stephenkey3137]

+Harry Lombardo strictly education. My website www.inventright.com

[@tictoc5443]

what a great man

[@stephenkey3137]

Thank you for the kind words.

[@mauriciodavila2357]

I wonder if I can sell a suggestion of a website option I mean Like "you should give the chating option when giving the answer to a question"

[@DaisysmileAu]

Great stuff!

[@abcdaycare61]

great video thanks

[@stephenkey3137]

All Best Care Daycare martinez thank you.

[@693victor]

I loved your video. Unfortunately I could not finish it because there was an error which occurred on You Tube. Can I see it somewhere else. Great information overall.

[@stephenkey3137]

+Victor Ruiz thanks for watching!

[@sokaynaelallam9810]

Great video! Thank you Stephen!

[@exploretheworld2forgetyourself]

You are my Inspiration

[@stephenkey3137]

Thank you very much Sal!

[@haithamsuliman2274]

Very great ideas, thanks Stephen

[@PavanSarna]

Really engaging talk, quite insightful must say

[@stephenkey3137]

+Pavan Sarna Thank you!

[@StacySerrano5]

Great tips!

[@stephenkey3137]

Thank you.

[@Osamabahudila]

It is old speak of him, there is many changes he make now. product developer Dr-Osama Ahmed Bahudila

[@lokasamasthasukinobhavanth5114]

Its wonderful to learn new things from you sir. thank you. the most interesting thing I found from you is ur groundedness in replying all those commenting down.

[@stephenkey3137]

+anil chary revoke thank you.

[@ikbelhammami5525]

+Stephen key I can't agree more! my question is that still remain in today world?

[@stephenkey3137]

+Ikbel Hammami absolutely!

[@purtelo]

I wish I saw this video before. It appears that you have to be US based, or is it possible to do from EU? Patents law is a bit different here, and calling companies in US might be tricky, would email work?

[@JoeTheViewer]

Thanks Mr. Key, I heard some things here in a different way than what I read in the book.

[@stephenkey3137]

+Joseph Shields thanks for reading and watching!

[@bomcimtube]

Great talk - thank you!

[@DXA0921]

I appreciate the insight. Though I can't help but think about how you mention your wife is a big wig in marketing already and so this is the other connection you have which not everyone has.

[@getyourgameonvrutuber8657]

very informative for me thanks! I got an amazing product idea was going to patent it but first to market approach seems more viable. ROYALTIES FOR LIFE sounds perfect thanks for the great video!!!!

[@vr6gr]

Great Talk Stephen....I am from India and am ......greatly inspired about the fact that any idea is worth a dime:)

[@stephenkey3137]

Vivek,thank you.

[@pepinlajoie]

supa interesting!

[@HawknessMonster]

Great story💥

[@nickslingerland4155]

On that Google product search do you think they by chance have a person, possibly a brilliant engineer working for them, that may take your search and make your idea?? Just a thought

[@brandenalexander3253]

Thank you so much for this inspiring talk. Stephen, one thing I am stuck on is the idea of faxing the sales sheet to companies BEFORE you file a patent. I can understand the protection one might have if they share their idea in person, with the aid of a signed privacy agreement. But over the phone, email, or fax, there seems to be too much vulnerability at stake. You do mention that the weapon a product developer might have against the company is a threat to go public on the internet, if the product is stolen. While I do believe that is a powerful threat, I still feel that if it is a good enough idea then someone would steal it anyways. So I guess what I'm asking is, are there other, more solid, ways to protect yourself when selling an idea?

[@stephenkey3137]

+Branden Alexander to be on the safe side please file a provisional patent application. Always do your homework on the company. For more information I'd recommend reading" One Simple Idea". You can pick it up on Amazon or at your local library. It provides all the steps you need. For more information look for our KZbin channel...inventRightTV. Good luck!

[@VuPhamMusic]

Excellent presentation!

[@stephenkey3137]

Vu PhamMusic Thank you!

[@HypnoticHollywood]

23:00, 24:20, 38:00

[@Rob-qp4cv]

Mr.Key, Thanks for your knowledge it's priceless.I've read your book a couple years back,follow you on InventRightTV, and had the oppurtunity to speak with your co-founder Andrew on two occasions, aswell as Reps. from various "so called" product devp. providers, the only one to provide any USEFUL help are you & andrew. I ran into an issue w/a consumable,but after watching your speech about your SpinLabel product, it gave me hope about a product idea i've got. Thanks

[@stephenkey3137]

+Zamper lolz thanks for the kind words! You can do this!

[@obuvchina7000]

Great Video! Stephen, do you know any licensing companies in China?

[@stephenkey3137]

+Akma Aitben we have a few students that have just licensed their ideas with companies in China. One deal was easy, the other one difficult to negotiate. Thanks for watching!

[@omsu8410]

How can you test the market on a big idea when you do not have a prototype (for a complex design) before to file a PPA? I am assuming that a successful test is what lead you to file the PPA.

[@nashvilleturf7957]

Without selling a book

[@JohnnyBoyC5861]

What a great video Steve!! Your awesome!! I have a question. Can someone steal your idea by it being typed into a search engine? perhaps Google product or Google Patent. Seems like there's vulnerability there.thx

[@elmoe01]

License, license, license, license, license, license, license, license, license, license!

[@stephenkey3137]

+Reymon Reyes in most situations I couldn't agree more! Thanks for watching and listening.

[@user-ni3sp5mz4u]

I'm going the venture route unless a licencing deal presents itself.

[@dulcie82]

How do you tell a company about your idea without giving up all information in case they don’t accept it? How to protect your idea verbally. Not just with a provisional patent.

[@tatetat4006]

Art and music. Michael Jackson. The Pakistani's came and did this egg urine prank because they knew I was connected to and knew Michael Jackson at only 7 years old. Michael Jackson was a huge star at the time and just a bit older than me. I was good at art and got Michael into art all those years ago. Kept in touch by phone from the Uk to America durring our teens and onwards and around the time of the Off the Wall album, sharing our lifes and talking about women and relationships , the good ones and really bad ones. We shared those years and lots was going on and we were the best of friends. We've been in touch roughly ever since. I was a musician and he heard and liked my tunes and efforts alot he supported me greatly durring difficult times and in 2006. He heard my tunes and liked and said 'This is it'. I was going through a really bad time and him showing support is part of what makes him an amazing person and very supportive too. And ever since I met Michael all those years ago then Jai repping the Pakistani's and Bangladeshi's found and terrorized me ever since because they hate blacks.

[@LiveFreeR_Die]

Tate Tat Are u trying to prove it

[@kamalsamurai]

I have idea of software test tool.... how to make it selling.... can i make deal with major auto makers. thanks...

[@camperwolf420]

Hi Guys , I tried to know how much it cost for one-on-one coaching on your sit but i could not find pries , so if you can help me with that ?

[@moniquecrostewitz8206]

Stephen, if there is already a patent on your idea and you have an innovation on that idea backed with a PPA, how would you suggest the proposal for open innovation? Why would they go with me vs the patent on something that exists but is not actively on the market.

[@stephenkey3137]

It all depends. Can you tell me why the patented product is not on the market?

[@urban7089]

are KZbin advertising commercial ideas protected

[@UrbanDefensiveTactics]

Does anyone have any experience trying to license with the Clorox Company?

[@UrbanDefensiveTactics]

That shows you didn't take time to research Clorox before you opened your mouth.

[@phaenscheid]

Urban Defensive Tactics !

[@Tubingonline1]

Nice idea, for entrepreneurs without money and funding. But not sure without the credibility of this guy, it would be easy to even license these great ideas.

[@zombiemillionaire6397]

Is it just me or did the guy giving the Intro say Stephens last name wrong?

[@jonathanappiah9745]

Absolutely inspiring!I really want to know where I can know more about licensing in the U.K.?

[@MrYouBeReal]

+Jonathan Appiah Have you found out as yet?

[@stephenkey3137]

+MrYouBeReal I will be speaking in Northern Ireland April 2016 on this topic.

[@MrYouBeReal]

Are you going to be speak in London?

[@stephenkey3137]

Not at this time. If you have any suggestions please let me know. Thank you.

[@MrYouBeReal]

The Olympia in London has a business event coming up soon. maybe you should check it out and plan for next year to get a spot inside or something. Dates of event: 3 Dec 2015 to 4 Dec 2015

[@urban7089]

are advertising commercial ideas protected

[@Getthesauce]

Do you need a prototype of your idea.

[@ytlagu2010]

Hi Stev, the thing you are talking about is "Google pattern or google partner"? I am confused here can someone help? Otherwise great presentation... I am considering to be a serial entrepreneur and this presentation is changing my thinking! I think I have great ideas but my location is so far limiting!

[@stephenkey3137]

+Lagu Stephen thanks for watching! If you're looking for a prior art(prior patents) use Google patents. If you want to look for similar products, do a Google image search. For more tips and advice please watch InventRightTV on youtube.

[@mklik4]

What happens after the year is over and i didn't get my idea of there? Can someone else get the info and do it themselves?

[@stephenkey3137]

You have a few options. If you haven't disclosed it publicly you can file another provisional patent application. You do lose the original date. If you make improvements you can file a new provisional patent application. Also I would reach out to a patent attorney for their advice. I'm not a patent attorney, I'm not giving legal advice.

[@davidsandoval2846]

Stephen I'm a big fan and admirer but I dont understand are you saying that you called the toy company and submitted your idea with out a ppa how does that work

[@patchouliprince6798]

Moral of the story... DON"T PITCH TO LEGO!! haha wow..

[@pennwood7]

or only pitch to Legos if your patent work was done by an experienced patent attorney who can defend his work in Patent Court and WIN

[@66sirhc]

What about an idea for food. Can you licence a food idea?

[@stephenkey3137]

+Christine Barrett recipes cannot be protected. The packaging or the process can. Basically you need to start a company, proved there is a demand. Not the easiest road.

[@bubbakush1234]

The fact family

[@Spectrum_Aerospacejet_Lab]

Never tell your idea until it was patented. Then sell more.

[@kaysong4015]

Sorry, I meant to write Key.

[@RaitonGG]

what keeps the company from stealing the idea?

[@maximilianbinder8917]

Actually the reputation of the company.

[@DeependraTube]

now a days social media :)

[@rebeccamathersi.i.i.6478]

MR. KEY, HI, MY NAME IS REBECCA AND I'D REALLY LIKE YOUR POSITIVE ATTITUDE, YOUR UPBEAT PERSONALITY. I HAVE ( WELL, AS I PUT IT), A SLAM DUNK), OF A GREAT IDEA. HOW MAY I GET IN CONTACT WITH YOU, TO HAVE A CHANCE FOR A BRIEF CONVERSATION ON MY IDEA, PLEASE? THANK YOU. SINCERELY, REBECCA BACHMAN

[@inventRight]

You can reach Stephen at [e-mail].

[@ImbentongBentongTrimond]

Stephen Keys is a co founder of this youtube tv show called inventrightTV, come visit them they pack a lot of knowledge!!

[@mauriciodavila2357]

i dont get it why would you prefer to license when you could patent

[@AniishAu]

$125 Vs $10K or more. If you license successfully, and the company wants to patent, then they pay for it.

[@mercurichinc]

Shark session.

[@nashvilleturf7957]

I am just waiting for the next phenom business person to come through, cut the bs, and say what it is that is needed to know.

[@ahsanmohammed1]

He talked a lot. Said nothing. Except, buy my book.

[@inventRight]

Some people just aren’t listening. Thanks for watching.

[@tinniegraphics9585]

I am Tinnie Art a graphic designer who specializes in cartoon portrait, logo, birthday cards and business cards,flyers,illustration,children books,almanacs, cartoon logo,magazines, animated videos and other graphics designs work............ Would you be interested in a self portrait or a 3D logo for your business? If you feel anyone in your network would be interested I would be grateful for an introduction.

[@rapidmon17]

Ummm, isn't this a patent troll? Am I missing something here?

[@douglachman7330]

Amazing how noisy the audience is and disrespectful

[@businessacademy101]

Patent Troll

[@stephenkey3137]

Business Academy really?

[@MarcYilmaz]

Is this guy a patent troll?

[@mattincinci]

whoever makes these videos needs to do better