The ugly side of building a small business | small biz life unfiltered, studio makeover, embroidery

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♡ Starting a business is hard and that’s why here are discounts worth $1600 to get you started:
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Hi, friends! Lately, my business has been slow. After my initial panic attack, I calmed myself down and decided to use this time to build a stronger foundation for my online clothing brand. I’m going to be a student again and educate myself on how to run a business and keep up with the algorithm. To make it fun, I’ll treat it as a 100 days challenge. In this video, you will see what I did during Week #1.
Join me as I document the ups and downs of running my small business from home. I hope you find the courage to love yourself and pursue your passion through these vlogs.
Hope y’all have a great day!
Love,
Kayla
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Stay connected:
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Music: epidemic sound
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FTC: This video is not sponsored.
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Subscriber count: 93.5k
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At OVERTHINKER APPAREL, we aim to spread love and positivity through our products. Our cute embroidered sweatshirts and cozy hand-tufted rugs are designed to bring joy to your life. As a POC-owned and operated small business, our mom-and-daughter team creates each piece with love from our home studio in the US. Our unique designs, created by small independent artists, serve as reminders to be brave and embrace your authentic self. Our products are the perfect gifts to treat yourself or show love to a loved one. We currently ship to the US, Canada, UK, and Australia with free shipping on orders over $100 for US customers. Let us brighten up your day.
♡ WE'RE OPEN! Shop here: [[overthinkerapp...]

[@kai_the_cypress_log]

As someone who really wants to start their own small business. You are an inspiration for all the little guys like me. You started just like someone like myself and now you're here! You became someone that the you that was still selling things for Amazon would be so proud of. You are an incredibly hard worker and an amazing person. You've got this. You make me excited to eventually start my own small business someday. I think you are an incredible, persistent, and wonderful person. YOU CAN DO THIS!

[@overthinker_apparel]

Thank youu 🥹🥹💗💗

[@FiveandCook]

This makes me not give up though I felt lost for months then back... Wonder if I can make it like u😢

[@MyNewEra2012]

​@@overthinker_apparel I paused it on 00:26 because I need to write a tip for you B4 I'll forget: would it help against plagiarism to have a watermark over your items? I'm so sorry that this has happened to you 🫂🫂🫂🫂🫂🫂🫂🫂🫂🫂

[@FoxBodyFitness]

I followed Flag Nor Fail, a company that started in Rob’s garage 10 years ago, screen printing on shirts from Walmart. Now, they have a beautiful headquarters in Montana. Their clothes are cut and sew. Don’t give up. Take the obstacles as new ways to learn. You got this!

[@overthinker_apparel]

Thank you!!💗

[@deazy513x]

Same!! Love Dana and Rob. Such good people.

[@dawnoryx3494]

i started my own embroidery business after seeing your videos and it breaks my heart to see people scamming you for all your hard work…..keep going you’re amazing!

[@Lee_Tia]

When you have thoughts of failure its always best to look back at the days you just started, or even bofere you started and where you are now. Because i think youre doing an incredible job! The fact that your mom is also helping out means she sees you potential. It might go slower then you wished at first, but being to focussed on that can make you unsee how far you have already come and how many people are there in support for your art! Keep it up because I love what youre doing and watching in ahw that youre actually doing this! Your vision is there and glowing!

[@overthinker_apparel]

I really needed this today! Thank you!💗💗

[@vanessagalindo2271]

I've been wanting to start my own side business with embroidery and your channel has been an inspiration. Thank you for being so open with the knowledge and teaching us how to do some process and where to get our invetory/materials. Sharing knowledge is very valuable and I thank you for that. I hope you start feeling better and just know that the consistency and commitment you have with your business is what's gon a keep you scalling it and making more income. There some days where you will sell less than expected but that's normal. Enjoy the process and try different approaches or ides when marketing your business. I know brighter days will come because I see how hard you work and how disciplined you are. Keep the good work and may you be healthy! Also having your mom and dog as companions in this process is amazing. Both of them love you tons

[@overthinker_apparel]

Thank you Vanessa🥹💗💗

[@Madeinpkstn]

if you need manufacturer for your brand let me know

[@yashbardhan6694]

please can you tell from where she purchase the plain t-shirts and the sweatshirt or she makes the t-shirts and sweatshirt by own ??

[@vickygonzales1341]

Everything looks amazing! Don't give up...all businesses have ups n downs. It will pick up again especially with the holidays coming. You got this 👍 🥰

[@blocked_message]

Should look into doing pre-orders. Post when pre-orders open, when it will close and when do you expect shipping to occur. This gives you time to organize, produce and ship items.

[@seychb4275]

"Self worth shouldnt be dependant on achievements" I needed to hear that, thank you 🙏 you make wonderful artwork, and you are inspiring ❤ keep going ❤

[@briannafeliciano8692]

The beginning of this video made me tear up for you. Just know You’re doing an amazing job. As someone who is trying to save up to start my business let me just say I absolutely love watching your videos. You’re an inspiration for people like me. I know you’re gonna make it! I will be praying for you💕

[@itsyuster]

Hey you, I want to say that I love all your products, clothes, stickers, prints and I’ m definitely team all (single line, colored and graphics). I can literally see myself as your customer in the near future. I am currently looking for a job, life hasn’t been easy. When you wrote “I don’t know how long this downtime will last” you totally reached to me . I am glad for you, your work is so beautiful, Now I can only watch your videos but I’ll come back to purchase everything 😅 in your shop, so until then don’t stop, keep going and you are so much inspiration to me.❤️

[@overthinker_apparel]

Thank you Yuster! Hope things get better soon 🫶🫶

[@musicinmheartnsoul]

I love your designs and just bought the "be brave not perfect" t-shirt and "keep smiling keep going" sweatshirt for my daughter's birthday. Keep doing what you do sharing your inspiring message through your videos contents and products. ☺

[@axeman_hf9147]

Im trying to start my own small business and there are plenty of other content creators/small business owners out there i could follow but i really enjoy ur journey..dont give in, us small guys love your work…you got this💯🙌🏽

[@cyramclennan2580]

Not sure where you are in the PNW but I'm from Port Angeles WA and I am sending you much love, I know the feelings of the 'winter blues' we get around here! I some days already feel mega burnt out with my mom life and homeschooling and caring for the home. But i still have this drive to start a small business! Some days it isn't always rainbows and sunshine whether its with normal life, or business ! Again sending you some love and positivity ❤️🙏

[@simplyrecipesbyclair]

I think that you have a wonderful business going for yourself. Don't be afraid to take that risk in hiring just maybe even part-time help a couple times a week to help aid in small tasks like folding, packing, filling orders, etc. This gives you a better opportunity to focus on your creativity and ensure that your business runs the way that you want. Keep up the beautiful work.

[@fleridagrantoza7152]

I'm extremely amazed for your creativity and being hardworking❤️❤️❤️

[@bee5942]

I really love to watch your video Kay, you're such an inspiration to me, I currently also building my small business in education field, recently I really worry about how I should spent my money on advertising, but after watching your videos I think I will give it a try. I always amazed how transparent you are about your business, also thank you for supporting the artist that make the designs to your apparel products, I'm so sorry to know that your design getting copied so many times by evil people, I hope you are always healthy and your business will go even further so those people will get their karma from what they did to you.

[@promptgods]

This is God like. You will inspire millions.

[@daniellehitsman7981]

I just recently found your shop/KZbin videos and I am loving your work/content. I always enjoy seeing behind the scenes of how small businesses are run. It amazes me every time how much work it is. I applaud you for doing it! I’m hoping to pick up a graphic sweater and full-color embroidered sweater as well, soon. ❤❤❤

[@shawnaclair1151]

I really love the full color embroidery! I know it takes a lot of time but it looks so good! I enjoy the the line art also but feel like I would pick the color over it more often. Keep up the amazing work! I am so glad you have a nice corner to step away from work again it's so important!

[@overthinker_apparel]

I totally agree! Thanks for watching

[@ayeletmalliscohenarchitect2304]

Your creativity is amazing ! Thank you for sharing your work

[@sunnyflowa]

a huge THANK YOU for sharing your journey with us ❤❤ it means so much to know im not the only one struggling with the algorithm and what not. im trying to get my art business and youtube channel off the ground and it can be depressing to put so much work into something only to have minimal engagement 😅. i appreciate you!

[@Mypraktan]

You are the inspiration for guys like us who just started and wanted to be a successful in business, be patience and consistent its the best way to success.. Bcz I am suffering now, not having any customer and not any orders..

[@simplyevelynco]

You are doing an amazing job! Some times we need to change up when we are accustomed to. Sadly they market is changing so often that it’s hard to keep up with y what is relevant. I struggle with this too. You can do it you are doing great! Wishing you a prosperous 2023 ❤

[@emilyjiang3937]

the way you managed to put up this incredible video in such a short amount of time... 🙌 Btw, I'm team full color!! love the new designs

[@madebykarmolina]

I just found your channel and I want you to know that I see the amount of work and dedication you have put into your business and it's truly inspiring. As someone who has played around with a few of the things you are doing as hobbies, the time commitment alone to produce what you have using the equipment you are using is massive. As you continue to grow and build your business, there's no limit to what you can do!

[@overthinker_apparel]

Thank you!🥹🤎

[@krispy19]

Love all the embroidery items! Fleece lining would be a major plus as well 🫶 Keep up the amazing work, looking forward to your future work! 🥹💕

[@overthinker_apparel]

🫶🫶🫶

[@irish6122]

I stumbled upon your videos and am truly inspired by your tenacity and diligence to make things happen! Truly amazed at how far you have come in the midst of many challenges. Thank you so very much for being transparent in your thoughts, feelings and emotions. It's exactly how I am feeling at the moment, but seeing this somewhat reenergized my need to continue! YEAH...I'm seeing the light at the end of this tunnel. For sure. Be well! - Iris

[@irish6122]

and to add to my comment, I too overthink wayyyy too much. It's probably why I gravitated to one of your videos. :)

[@adoginge3242]

Hey! first of all. you make me want to start my own business and I'm saving up to buy my own machine thanks to you! Second - from someone who works in an eCommerce business, this was the silent month for the year! Everyone is waiting for sales etc due to black friday and Christmas coming up. Keep going! this lil dip is right before the storm for the end of the year! You are an inspiration, Always forward.. Never back!

[@Madeinpkstn]

if you find clothing manufacturer we are here in pakistan

[@Redfrog_studio]

Thank you for your open thoughts and courage. I sincerely wish you success. Honestly, you inspired me to start my embroidery business in a small town in Russia. Despite the economic and emotional situation. On the contrary, I want to curse everything and especially those in power, but we must somehow survive. I'm a single mother. In my position, it is difficult to find a suitable job and I have to do my own business! Thank you again for your honest videos about work . I didn't understand the scheme of deception with dropshippers and payment reviews from "customers" a little... Tell us in more detail, please..

[@Elise2392]

You're doing so amazing, keep it up, you got this! I recently started a business, and it's been extremely hard. I've been tempted time and again to give up, but one day I came across one of your videos and you really inspired me to keep going despite the obstacles. Business is still slow on my end, but I'm doing the best I can. One thing that a lot of people have told me is that it does take some time before things start to really pick up, but hang in there, it'll all be worth it :) I can't wait to be able to buy stuff from you and support you! I just need to make some more sales and save up before I can do that lol but it's definitely on my to do list! I'm a full color and graphic fan, so I plan to get both! Keep on being amazing and an inspiration to everyone. You're doing great!

[@overthinker_apparel]

Thank you! You got this too💪💗💗

[@Madeinpkstn]

we are manufacturer in pakistan of clothing brand if you need anything let me know.

[@Jessie-nk1ou]

Awwww don’t give up you got this!!! Remember that it took many years to create Rome.. it will take you time to get where you need to be but just remember you will get there eventually! 💕💕 i will pray for your success 🙏🏻 keep strong!

[@overthinker_apparel]

💪💪🫶🫶

[@iheworld134]

Girl, i also experienced the same things but i guess that's just how life works...stay healthy n strong...everything will be okay n gets better

[@craftyworkingmama]

Those are amazing designs. I just opened my shop last month and haven’t gotten any orders which has made me a little discouraged but I am going to keep going and see how things go. Keep up the good work.

[@overthinker_apparel]

We got this💪💪

[@floflo8153]

How aout now?

[@madebyeunice]

Wow! You’re such an inspiration especially to people who are just starting like me 💕🌸 sending more success to your biz !!! all of your designs are all thought out 🤍

[@deffuin]

never give up! i just watched your videos, i feel hopeful to start my brand as well. your story is amazing and i wish you all the best! Stay positive !

[@TheCompton1963]

You are doing great. Please don't stop!. You are an inspiration to all of us that want to start our own business!! ❤ keep going!!!

[@lifetimecollector]

Hope you have an amazing day Kayla!

[@overthinker_apparel]

🫶🫶🫶

[@markovukman]

We are small business from Croatia and u inspire as a lot. Keep on good job. We love u

[@ChibiStyle09]

Finally another vlog! Your daily work life reminds me of my internship in a small biz. It was stressful but rewarding. What you are going through is just life, so keep on walking

[@overthinker_apparel]

Thanks for your support!🫶🫶

[@TulipTigerStudio]

Do you also do booths and local selling of your products? Never underestimate what your surrounding customer base could be! Especially if you live in the larger portland or seattle area in the PNW. Pop up shops or a small 5x5 booth for craft fairs may help fill in those low gaps when you aren't handling order fulfillment. I hope things continue to go well and people keep engagement!

[@TulipTigerStudio]

(or even seeing if some local stores will sell your stock for a small fee too!)

[@caitydv]

The designs and everything are so cute, you’re going to do well as you are already doing amazing already, I would love to support your business one day as I’m from South Africa 🇿🇦💕

[@overthinker_apparel]

Thanks for watching!!💗

[@exquisitenation]

Never heard of your brand before and ended up coming across your channel by chance but these videos are so inspirational that I want to shop with you to show support.

[@sanobone]

Don't give up! Never give up! Life is better with you! Just like it says on the sweatshirt I bought.

[@overthinker_apparel]

Thank you🥹💪💗

[@notanothermariam]

I cant wait to order a cute hoodie 💗 you deserve all the success I love your art and your content

[@overthinker_apparel]

Thank you so much!!

[@BestRealtor4You]

Don't give up. You're on the brink of big success. It's always a big dip before a huge rise. The only time quitting is an option is when the passion is gone. Then it's time to sell the business. I have an idea for the brand that would work with those designs. I'm not leaving it here in public. Hit me up if you're in the states. No, I'm not selling anything. Just a business owner that loves to do what almost all successful business owners have a passion to do....help other entrepreneurs.

[@LizEzehi]

Dont give up as life is full of ups and downs and the downs make you stronger and more adamant to succeed, you have an amazing business it will grow and grow, you have invested so much and that investment will reward you, everyone is feeling the pinch with the cost of living expenses around the world and so you may have some days worse than others but always look on the bright side it will get better, sending lots of love from the UK xx

[@overthinker_apparel]

Thank you Liz🫶

[@vidhyasripvidhyasrip9404]

This is Vidhya from India ...I love your designs and content ❤...still addicted to your videos ...lots of love from us ..keep doing and achieve your biggest dream ...

[@woofandwonder]

I love watching your mom help! You got this 💪🏼

[@EVELYN-eu9iw]

Your designs are so cute! I'd definitely buy one of the full patterned sweaters if I wasn't in Europe

[@MetroMeals]

Inspirational! Hope you find more time for your life outside of work too. And I'm team lineart!

[@TheNerdArmory]

3:05 hey if you need an attachment 3d printed for your vacuum there so you have something thinner to get in that area, I can do that.

[@jeymileal-lovessora]

Hi glad to see again hope you are staying safe and healthy with your dog but glad to see your doing well with your little business hope everything continues to go well with your business and also the holidays are coming soon so you will have many more orders to ship out and also how’s your family doing

[@SkolVikings22]

Great video! You're doing an amazing job being able to employ and spend time with your mom :)

[@JoanaCarina]

Binging all your videos because you’re an inspiration & an Angel ❤️ thank you!

[@MiZSHEFFiE]

Loving your content 🤍 Glad you’re able to do something you are passionate about.

[@veena9394]

This was such a wonderful experience. I'm seeing such machineries for the first time haha. I'm gonna check more of your videos and see if you have introduced the machines elsewhere in detail, if there aren't i hope you do a video detailing them. You're working very hard, hope you stay happy and blessed~~

[@jimjum1547]

You're not alone darling business is very slow nowadays but everything will gonna be ok. I own a phamrcy and it's even hard to pay the rent sometimes i think about to a run away from all my problems but in order to achieve our goals we have to bw patient and always practice the gratitude

[@MomJhov]

Im inspired by you. I've been looking someone that shows like this business and i found you.

[@jackieteofilo347]

just recently found out about your channel, and your videos are so soothing and relaxing to watch, you've definitely inspired and motivated me to start on my own business as well! keep up the amazing hard work!

[@esante00]

Keep pushing!! You got this!! 🥰

[@fuadmustholahul5815]

Thank you for giving me such an inspiration to running my small business, it’s kinda relaxing watch your videos and make me ready to face my own problem. Thank you ⭐️ And Say Hi fron Indonesia

[@GodsReflectionGirl]

I’m glad to see you’re back! I love watching your videos and the items that you make. ❤ Can you post the link to where you purchased your pen that you use to oil your embroidery machine from? TIA

[@woowon]

Everything looks amazing! I have been buying from every shop drop since I discovered you five months ago! my mother and I are obsessed with your clothes!

[@overthinker_apparel]

So glad to hear that!! Thank you for your continued support! It truly means a lot💗💗

[@Awkwardoceans]

Hey! Love the studio flogs ! Have you ever thought about renting out a storage space to use as your office/work area so you can separate work and home ? People use storage spaces as gyms so you can find one with a window or door? Also you can rent one for around 100 bucks a month so it’s not that expensive❤

[@overthinker_apparel]

I’m trying to save up for a warehouse next year. Hopefully that could go as planned 💪

[@Awkwardoceans]

@@overthinker_apparel that will happen for you!! I am excited to continue to watch you grow and succeed past what you though was possible ❤️ YOU GOT THIS!

[@alicialuna1700]

Hey love, hope your doing well. I have been very interest in starting my own small business for a while now. Today was my first time watching you and may I say you have done such an amazing job an have inspired me to start making and personallizing my own sweatsuit outfits but I honeslty dont even know where to begin. I was wonder in your next vlog if you could talk about how you got started, how to find artist, and in general how to start from the beginning.

[@tsumetokiba]

nice message on your shirts, and very cute dog, also there is help for your intrusive thoughts

[@annbiee2785]

Hey, your work is so inspiring ❤️ From where are you importing/buying the tshirts/full sleeve tops?

[@Azuurreee]

Hi! I have mad respect for you! Always keep up the great work! Thanks for leaving a lesson for us toooo about the achievements as one's self worth.

[@u_MonaReads]

Yaay I've been waiting for your vlog

[@overthinker_apparel]

🫶🫶🫶thanks for waiting!!

[@MyPeruse]

i was inspired.. i am also starting to my small business.. its not easy.. but i keep going.. thanks for sharing your journey..

[@papo7936]

hey, great video! How do you prevent cheap dropshippers from stealing your designs? I've been struggling myself with this, and I'm feeling quite worn out...! Love your content. You got a new superfan

[@alesswonderland]

Have you tried to reachout to your heat press maker to see if they could fix or reimburse you for a faulty machine? Your new production upgrades look great for improvement. Maybe you can look into hiring someone else to help ease some stress on you and your mom.

[@jiwook8626]

in my area clothes like that are very cheap, usually at prices usually starting from 7-10 dollar..and in 10$ up its good quality

[@graceamos4521]

You're amazing. I'm inspired and am sending you lots of hugs and prayers

[@shayw.8286]

You should try setting up a pop up shop at a flea market or something in person!

[@irinaiaiai]

wow, thanks this video was really inspiring with lots of useful informaton. have a good day!

[@malkshady2625]

I’ve been looking for the machines that print onto cloth like that for my business if u could give me a clue what they’re called or where I can get them I will be so happy for life and ur business is great♥︎♥︎:))never give up and remember that ur business inspired many people out there♥︎♥︎♥︎

[@malkshady2625]

Sorry I don’t understand???♥︎

[@malkshady2625]

Is it the name of the machine???

[@luvxanya]

3rd! And btw new sub! And keep u the hard work!

[@skpokerface1]

The full color embroidery is so pretty - it has a charm to it! Where’d you get that heart disco ball sun catcher thingy at 4:27? It’s so adorable ☺️ with your manager that corner seems so cozy

[@overthinker_apparel]

Thanks! And i got the disco ball from Amazon. Just search up “heart shaped disco ball” and it should pop up

[@Ihaveasmallbiz]

OMG, Hi, I am a big fan and you are literally my idol! I got the ´life is better with you’ sweatshirt. I hope it arrives soon; excited to the deaths. The name will most likely be under ‘Tangie’! Also, Skippie is so cute, and I hope your business goes well!- Avery

[@N0Sbunny]

Wow, it's crazy how much I can relate to so many things in this video. Keep it up, you're a champion! Also, I am team everything-art. :P

[@kajalgoyal7062]

I am from India. And your stuff is too cute. I can't stop watching this making process and those cute embroideries.

[@Madeinpkstn]

you want this

[@sehajveersingh7201]

@@Madeinpkstn i want like this stuff for business. Plain stuff for print

[@LifingRyu]

New subby and im obsessed with your designs!!! Definitely going to put in some orders!

[@rubeenaartista1371]

Thank you❤

[@CutePuppy520]

I’m from Asia, which means technically I couldn’t buy any of your stuffs since the shipping would be expensive But, even if I were someone living in the states, I would probably just buy only 1 of your tote bags, despite your prints and embroideries are cute The main reason for that is because I find it hard to incorporate your items into cute outfit ensemble which are insta worthy, and for some of the items I don’t even know how they would look like when they are worn I would like to take the time to give you a few word of advice 1. Take more photos of ppl actually wearing your items I saw this black t shirt with a cute print of a girl with a bunch of floating candies, the print is cute, I would actually consider buying it if it’s in the form of a tote bag. But, since the print is on a t shirt, I would want to know how the t shirt look like when it’s worn Some cute prints are not suitable to be made into t shirts, probably because the print may be too big/spread out/too small..etc? The beanie that you’re selling, I believe customers would like to see how the Bennie looks like when it’s worn, coz some beanie aren’t flattering when worn due to the way they frame the face 2. Start thinking from the customers’ point of view, especially on how can they incorporate your items/clothing into their daily lives and still be able to produce insta worthy OOTDs For example, I may think an oversized hoodie with a cute embroidery looks kinda comfy+cute for lounging around at home, but, I don’t know how to mix+match them and create an insta worthy outfit as an adult...it’s obvious I can’t wear them to work, but, the question is, can I manage to style it until it’s cute enough so that I may wear it when I’m hanging out with friends? this process would involve you having a basic understanding of your subscribers on various platforms, maybe a lot of them are over the age of 25, so wearing hoodies with cute prints+regular joggers/yoga pants to college everyday is no longer part of their lifestyle For example, you could start a range of fitted t shirts/crop top and have a cute small embroidery on the upper left side/right side of the t shirt? Coz this might be a lot more wearable for an adult since we can wear it with denim pants/skirts and still look cute enough to hang out with friends. There’s this navy hoodie with pink wordings at the back, and I remember you mentioned that this hoodie is the best seller, which I am not surprised since the color and prints of the hoodie made it easy to be styled since the hoodie is in navy/blue, I could pair it with a lighter colored denim pants+a pair of pink sneakers, this would keep the entire look kinda cohesive since the top+bottom are both blue in color, and the pink sneakers would match well with the pink wordings Practice this for all the products that you are launching, think how they could be used to create an insta worthy OOTDs 3. Launch more products that customers could mix+match with the t shirts/hoodies that you’re currently selling, also, maybe launch a few mugs/thermos/cosmetic pouch/planner...etc even though now you don’t have the labour+money to do because you could actually outsourced some of the productions. Do this mainly for the sake of bringing in traffic and create a better customer experience I have a pair of really cute denim shorts, with tiny embroidered cartoon characters on one side of the pocket which I believe goes well with the aesthetic of your products Also, maybe something like plaid skirts/pleated skirts would go well with your tees/hoodies, you could also incorporate a cute small embroidery on one side of the plaid skirt? I can see you understand Chinese, and your designs are on the cutesy side, as such take the time to go on to Taobao/xiaohongshu/Korean or Japanese sites, because Asians always do better than westerners when it comes to looking cute. I don’t know why, but when I look at the embroidered hoodie, it reminds me of this brand called teenie weenie on Taobao, they have sweaters/shirts/plaid skirts with cute small embroidery, often in the form of a cute bear Because you’ve stated that the time line for production is 3 weeks, that means you have plenty of time to buy the plain denim/plaid skirt from amazon, then get them embroidered at some other outsourced t shirt printing company like printful/printify... if the cost of buying the denim/plaid skirt+outsourcing the embroidery to another party is too high, then maybe launch only a small amount (eg:30/50 pieces of denim shorts?) and do it yourself This is done not so much for the sake of getting a profit, it’s about creating more hype around your brand coz now customers can have the opportunity to buy matching tops+bottoms in your store as long as you’re not making losses on the denim/plaid skirts, this would enable customers to have an entire cute outfit just from your store, and they would be more willing to post+tag your shop on their social media which will then bring in more customers 8 years ago, I went to the states, my phone case was a super cheap one from the local store here, i bought it because it was the cheapest one in the local store, I refused to spend any extra money on casing because I was planning to get a brand new iPhone when I am in the states. It’s just a plain black casing, with a plain black tiny bear figurine perching on the top part of the case, in short, the phone case is nothing to be awed over in a place like Asia because we’re literally swarmed with cute phone casing at cheap prices But, little did I know, a lot of ppl (Caucasians) commented on my phone casing, especially cashiers at stores when I was making payments. Since I had to stand quite close to them at the cashier, they got the chance to have a closer look at my phone case... There were probably around 5 cashiers who asked where did I get that phone case that no one in Asia would care about. So yeah, I believe as an asian, you have a slight edge when it comes to cutesy stuffs You could also sell cute earrings coz I believe they would match well with the aesthetic of the items that you are selling Also, for a lot of adults, they aren’t into cutesy clothing items, but, they are into cutesy mug/thermos/pouch...etc, consider having a few non-clothing products, just outsource the production to some other supplier like printful/printify. Again, this is not so much about making profit, but it’s more about creating traffic and to attract a wider customer base to your store, just make sure you don’t make any losses on the mugs/thermos 4.) level up your social media posts with OOTD photos of outfits incorporating your products I have not seen any of your insta posts, but I doubt they would showcase a lot of OOTDs Please do that, I buy quite a lot of outfits on Instagram (it’s a thing at where I live) and every sellers that I ever bought from posts OOTD of the outfits that they’re selling No matter how good+nice a single piece of top/bottom is in the photo, without an OOTD, most likely I would not buy it Yes I know, a lot of ppl aren’t comfortable in showing their faces online all the time, and it’s too expensive to hire a model to do it... But I believe sometimes certain things like this is a must, especially at where I come from, Asia, where we’re being drowned in a market whereby fairly cheap+fashionable clothing are easily available I was once into Japanese style clothing because of the elegant but still sweet+feminine style, and Japan branded clothing aren’t that cheap to begin with, I used to buy it from this re-seller who hosts live shows. She hosts live show only once a week, but, for every single one of her live shows, she has only about 30-50 viewers, but, her monthly revenue may reach over 150k, how much she’s bringing in every month is easily calculated coz she hosts lucky draw every single month, for every 500 dollars spent, you get 1 ticket for lucky draw. Even if her net profit margin is 10% which means she only manages to keep about 15k a month for profit, that’s not such a bad deal at where I live, but in reality I know she earns a lot more since I could easily compare the prices between her store+the price on Japanese websites... however, a lot of us still buys from her coz she regularly sells products that is out of stock (ie: she doesn’t sell the stuffs she sourced from japan immediately after receiving them, instead she waits for a while until the Japanese sites ran out of stocks and customers had no choice but to buy from her) So yeah, I believe in knowing what your customers are looking for is one of the most important key to success That’s all, I believe your store has potential, don’t give up just yet...leverage on what you know and the existing skills that you have, but still continue to improve on the aspects you believe that you’re currently lacking

[@overthinker_apparel]

These are very valuable advice! Thanks so much for sharing 🫶

[@stoneybedsole]

Thank you for taking the time to say this i was struggling with my business, and this helps me out tremendously!

[@CutePuppy520]

@@stoneybedsole yes, it’s tough to run your own business given that nowadays almost each and every industry Is way too competitive But, don’t give up yet unless you are sure that you’ve given all that you can and you have tried the hardest to make it work And, always remember see things form the perspective of your target audience, or, the group of ppl who are somehow attracted to what you’re selling... Good luck

[@y2kmah]

Love the hard work and gl with your business❤️

[@sekiki96]

Good luck, your journey and what you share is very inspiring, thank you thank you, lot of blessings

[@licrose412]

so proud of you! which kind of printer do you use? for labels to stick on packages also who prints out your customized stickers for you?

[@spunkybuggandco.]

I love that your dog lays in the window like a cat lol! I want to expand to get an embroidery machine 😍 One day!! If your looking for a new heatpress i have a starcraft and love it. It was very affordable.

[@lafeil]

Love your videos and products. People send links family and friends about cool all business.

[@rihanaart4371]

Iam starting like your business because you are inspiration iam in 8th but i have confidence 🥰

[@Pureconception]

Your brand is so freaking cute

[@overthinker_apparel]

Thank you!!

[@WorldofMY]

I admire you!

[@arunarani1065]

It's great to see you with such a motivational video, ma'am. You can print T-shirts and other accessories while also doing household chores. Even though I feel to begin like this might you at any point help me?

[@marketingempiregroup]

Let’s gooo!! 🔥 Shoutout to you on this one.

[@MariamsKitchen-bp6um]

can you please deliver to Egypt! i watch you all the way from hear!!!

[@shahanaofficial2210]

Happy to see you back 🥰... Love your videos and I really wanna start a business like yours.. And this too will pass don't worry just go ahead and love your dream 😘😘.. lots of love from Cochin, India

[@overthinker_apparel]

💗💗

[@yuvrajgarg4369]

Don't worry sis🤗 Love from India❣️

[@rakeshpaudel9563]

You are so inspiring 😊. Is there some where I can get these designs.

[@dhirazyadav129]

Which one embroidery 🪡 machine you used please tell me I would like also to starting this business.. I really like it