P&G: The Look

Credits: bit.ly/2ROKd7T
Join Us:
Facebook: / adsofbrands
Twitter: / adsofbrands
Pinterest: / adsofbrands
Instagram: / adsofbrands
Linkedin: / adsofbrands

[@coRynnstar]

Ok, I cried. My dad is a judge and a black man. He's told me so many stories, and has probably held so many more back to spare me (I cry real easy, y'all). I'm so grateful and relieved to see those with platforms directly acknowledging this ...wary attitude towards black men. Thanks P&G, and the production team for this ad. It's clear that our voices were in the room.

[@gloriabonds2571]

Me too!

[@coRynnstar]

Yes, he's doing his best as a judge and a black man, which has never been easy or simple. I can understand why you think that way though. The justice system as a whole needs to improve. I'm hopeful that enough black people like my dad will be at the table when those improvements are decided upon.

[@NewNormalWorldOrder]

Hey moron: if your dad is a JUDGE then how is this country so racist? Oh damn it’s almost like 99% of “racism” you see coming from the media is FAKE. Oh damn it’s almost like this country isn’t racist outside of the brainwashing and social engineering that makes people (mostly NON-WHITES) racist. Lmao how does a non-white become a JUDGE in a country that is “systematically racist”??? Hahahahahahaha what a joke

[@mrheylow7892]

New Normal World Order so you’re saying as long as black people are able to be judges in America that means there’s 0% of racism towards Black people in America?

[@jaypie0864]

I know a guy that lived in a rough neighborhood somewhere in Philadelphia. His mom got scared and sent him to live with his uncle who was also a judge. He tried to bring his hood culture with him, but his uncle was a really good influence on him and turned his life upside down. We definitely need more black positive influencers. Sadly, and without any explanation, the judge divorced his wife and immediately married another woman with the exact same name!

[@jayrod9002]

PERFECT. This is the exact ad I would have developed, if I we're in the business. It's a perfect depiction of a person, not in white skin. No matter how many degrees you have, how many accolades you have stacked, you are always judged by the hue of your pigment, before the 'content of your character." Thanks P&G. Well done.

[@infamous_orb]

I don't think it's the perfect depiction. Not everyone is racist. Not everyone automatically judges you based on skin color. People usually judge you on how you hold yourself or act.

[@jimmyhoffa2588]

This comment was that of a person saying stupid things about other people you don’t know. What you are saying is actually a depiction of yourself because you cannot speak for how other people think. And this is not opinion that is simply actual logic and you cannot argue what you have said over what I have said. You live life in fear, you are a coward, You are a racist.

[@nofilter.906]

No your not,,and for you to believe that is you being delusional....blacks arent held in contempt because the color of their skin,its their BEHAVIOR!!!.... that makes non blacks want to keep them at a distance....

[@fsupark]

People are misunderstanding the final scene by saying they shouldn't have made him have an extraordinary position to be respected. A courtroom setting has that juxtaposition of one individual traditionally seen as holding one of the most respected positions in society while tasked with being an upholder of truth and justice; and, those on the other end often playing the role of criminal. If you thought that the camera moving through the courtroom was the black man, you may have been reminded of your own bias reflecting your prejudices or the issues with the system causing a high rate of black men being pushed into the prison system. The twist at the end is needed to carry this message forward.

[@celestemacneil8458]

I agree. I believe they were trying to illustrate bias and I think they did an excellent job with the perspective here.

[@fsupark]

@@celestemacneil8458 reminds me of that movie based on a John Grisham book with Matt McConaughey and Samuel L Jackson where McConaughey tells the jury a story of a white child being abducted by grown men, raped, beat up, alcohol poured on her while tied up to a tree, and left on the tree bloody. With the jury showing discomfort and even being moved to tears. Then he says “now imagine if she was black” because that’s what happened to cause her father (on trial) to kill 2 men. The jury’s verdict is “not guilty”. This technique places a mirror in front of us and society. On how many people expected him to be the defendant.

[@Ioganstone]

Actually by thinking "They must've secretly had a problem in the middle of the scene and expected P & G to break all precedent and advocate white on black racism amongst the major corporations validating white on black racism on the streets, not remove the scene entirely for more of the median salary job, and biasedly wanted the man to be a criminal", to say nothing of that narrative actually happening since a white unarmed man is more likely to be shot, you are probably using conspiracy theories to justify having low expectations for black people to succeed in life.

[@MediaTerryAllen]

Based on my extensive DEI consulting, I disagree on that and I agree that this is just another "poor-black-man-since-he-is-a-judge-lets-have-pity Guess Who's Coming to Dinner piece" where this man has to be greater than average for us to feel that his unworthy of being mistreated. They could have done a 60-second piece on the value of "close proximity" which is a far more equitable video than this post value based piece- SMH!!!!! FYI-The film “Guess Who's Coming to Dinner” portrays the social and cultural gap between the White and Black Americans during the 1960's which Poitier's character was too perfect - and a man who in one scene implied he was post-race - and Houghton's character was a rich and pretty girl who wasn't his equal. This seems like a reboot with create pity at the end scene.

[@jaydmatacarita]

I fell for it.

[@edu3932]

velho é impressionante como um olhar as vezes diz mais do que qualquer frase, quem é negro entende este vídeo com uma profundidade incomensurável

[@shadotunga5529]

Oww, get out of here with your stupid Spanish. Your language is dead, man! P.S. And see how you’re going to answer me in English

[@latinauser69]

A black person doesn’t have to be extraordinary to deserve respect. They don’t have to be extraordinary to deserve to not be profiled. They are worthy of respect and kindness and life. I think we should address that and pivot our way of thinking.

[@blowme6345]

paintthinnerforbreakfast 😂😂😂😂😂😂😂😂😂😂😂😂😂You’ve been brainwashed

[@markymarkjapan]

paintthinnerforbreakfast respect begets respect. It helps to have a daddy at home.

[@lnapjr76]

Well said. As for the insecure, coward-hearted racists who have begun responding to your post, I feel nothing but contempt. I pity their children, if they have any...but they are what they are.

[@lnapjr76]

@@markymarkjapan Next time, how about making sense, instead of posting irrelevant racist propaganda?

[@menwithven8114]

Jesus you must have some serious internal conflict about racism to feel the need to comment this. Live the PROPER FUCKING LIFE regardless of who's watching or what you see online. Hating yourself and people like you just perpetuates more hate.

[@lambcast]

100% accurate what I feel as a successful black man in society.. finally someone nailed it accurately the silent and natural hate we feel and helps us better explain it to our friends in other cultures and communities who can’t understand what we’re talking about.

[@PwoodrowI]

Please! Succesful black men in this country with self respect who present themselves well like this ad shows DO NOT GET TREATED WITH ANY BIAS AT ALL IN SOCIETY. The only people who discriminate against the person shown in the ad are liberals! LOL! Succeed and become rich in America while black and they will call you uncle tom sell out and "revoke your black card!" They're not fooling anybody with this crap anymore and it reeks of desperation :) Now take this same ad and show some peckerhead walking around with a hood over his face, tattoos, and pants below his bottom and you may see some of what was shown in this video. But guess what? The SAME WOULD APPLY IF IT WERE A WHITE PERSON. Walk around in public looking like an idiot and people will look at you funny. That isn't racist, sorry!

[@jsm530]

RIP Detroit rock city. RIP chicago.

[@89sn2001]

@@PwoodrowI This is very true. I look sideways and cross streets to avoid anyone that I judge to be a possible threat. You may call me a tatoo judger, because most of the time they are covered with tatoos and wear chains and leather or hoods. mostly white.

[@mauia88]

Palmer Woodrow You’re literally telling someone his experience wasn’t true? Your Whiteness is way too loud, bro. You have no right to tell someone what they experience isn’t true. I choose to believe the Black man’s personal experience over the guy who has to bring politics (“liberals”? Really?) into everything.

[@LovinWhatIHear]

@@PwoodrowI are you black? Because u seem to be really comfortable telling black ppl what their experiences are.

[@charlesjackson2512]

The failure of this commercial is that is posits that a Black Man has to be extraordinary to deserve their respect. I would have preferred him being a regular guy from the hood because we deserve respect, also.

[@julescator]

I think you missed the point!

[@jillianwebb8725]

I'm not a black man, so it's interesting to read your perspective. As a black woman, his role as a "official judge" made the message about judgement - from the stares and actions of strangers the man encountered throughout his day - that more poignant. It felt like a way to emphasize the point re: who is truly in a place to judge the actions of others (I know, there is a whole other argument that can be made there), and that one should be careful when casting judgment so quickly.

[@denisejewell6594]

You completely missed the point.

[@simonserat]

Charles Jackson Not only, after all the crap people put him through, racist looks predominantly, he'd probably build a bias of his own. Being a judge makes that only worse. I'm from a mixed family, never had any biases. But I know how it feels to be targeted by both sides and how hard it can be. Doesn't feel right at all. I just don't seem to see a strong message behind this commercial.

[@sereneamani1713]

@@indevibe Your comment is condescending, judgmental, and just plain hateful. I beg to differ, YOU are part of the problem!!!!!

[@xaveanax6353]

Anyone else see this in tiktok?

[@filmsbysarah596]

Yeah

[@tainamalcolm5426]

Yes

[@cindyycarolinee2552]

mee!

[@WonLotto100M]

Post the link please

[@tinman3586]

That Chi-Com app? Yeah of course.

[@kevinm.1565]

Wow! ALL THE TIME in the US. I only noticed it was odd when I started traveling to Europe for work, and realized it’s a little different in each country. In some parts of the US and in some stores I’ve just stopped making eye contact with people - drains too much energy.

[@SURENITY]

It is an unfortunate reality. I have experienced it many times as well, as a brown teenager. It is painful. Where are you initially from, if I may ask?

[@Rico702Vegas]

A great attitude man who gives a crap what others think??? EVERYBODY judges, including you and me. You can't change their minds so why let it bother you? And yeah I get it sometimes too, but water off a duck's back brother....

[@kevinm.1565]

Rico702Vegas Fair enough. I find it fascinating. We are connected though, as a species. The actions of others directly impact our neurotransmitter levels, and biological health. Negative perceptions from other human beings also triggers the individual fight or flight system - cortisol levels increase when we sense that we cannot trust those around us. I get your self-empowerment and self-determination approach, and it is ideal, and it is how I live, however we are part of a community, and our well-being is impacted by the actions of others.

[@LiT327]

Keep your head up and keep looking..ahead!

[@infamous_orb]

Honestly, I think America just does that to everyone.

[@babysharks3813]

Thankful to have come across this video on food network during the WHERE DO WE GO FROM HERE discussion. So powerful!

[@patrishajohnson9188]

Me Too! Literally saw this on the network a few minutes ago.

[@thetryitchick]

Same!!

[@resah18]

It's interesting. When I first saw the title "The Look" I thought this video might be about the other "Look" -- the one that Black people often give each other when we encounter each other in the street, even just in passing. We meet each other's eyes and smile, say "hi" or just nod. It's a way we have developed to acknowledge each other. A way to say "I see you, even if other folks act like they don't." A tradition we developed generations ago to say "We are connected. I'm wishing you well." I'm older than a lot of folks now, and it may be that Black people don't do this as much as we used to -- but I grew up with this. And I still do it.

[@Ioganstone]

"I'm allowed to be racist because the collective might be racist" There, fixed.

[@berhandagnew1272]

Many still do this, I for one do this regularly and hope it continues with future generations. Acknowledging to our brothers and sisters that we see each other and to connect in this way is important. It can make a difference for any of us managing life as a minority in this country/world.

[@Art-n-Maddness]

I like the affirmations that you are talking about... EVERYONE deserves to be seen and heard. I know anytime I make eye contact with ANYONE, I will give a nod, or say hello for that same reason... I believe we all deserve respect and acknowledgement. I grew up in an abusive home, but I can't know what it's like to grow up black in America and be profiled and treated differently by society as a whole, due to the color of my skin, but I CAN make sure I DON'T treat you or others differently. It hurts my heart to see that in this day and age we are still fighting for the equality the great Martin Luther King, Jr. was dreaming of one day. I look forward to the day when "the look" this video shows is never seen again... and the look you talk about is given to everyone by everyone else simply because we care about one another and we feel a connection, simply because it is another person that deserves our respect just as much as we do!! Thank you for sharing and I'm wishing you well and hope for a better future!!

[@zxyatiywariii8]

I think this is still true. . . I still see this with kids, and I'm an adult, not old, but older than they are.

[@aubreysalazar6026]

I only have to take a look at Procter and Gamble's Board of Directors to reinforce that I don't take advice on race relations from major corporations. P&G is living their truth no matter how provocative their marketing department can get. Demand. More.

[@adolphuschenoweth3676]

I get this everywhere I go, It's like they see someone they don't approve of. Smdh

[@NewNormalWorldOrder]

What’s it like being programmed by the system itself tho?

[@resah18]

I get it too. Daily. And I'm a petite, middle-aged black woman. So I know that younger Black folks and Black men of any age have to deal with it all the time.

[@NewNormalWorldOrder]

@resah18 Omg I am SO SORRY that white people look at you...... how horrible.

[@RoboJean1994]

The feels. I know "the look" very well. It's a curse. Even from strangers, it hurts a lot. Racism doesn't need to be spelled out to be racism, even small interactions can be full-on racist, but for outsiders it won't look that way. This is why it's important to raise awareness. Get the idea out of people's mind before it can bloom into full-blown racism. It's important for better and more respectful interactions among us.

[@willco601]

The only thing worse than being looked at is not being looked at. I'm sure that Wilde would agree with me.

[@majastman]

Are you sure that you're not looking for "the look" in every person that you look at? Looking for "the look" can be very creapy. So you can cause "the look" by looking for it. It's like a loop. Same can be with racism. Stop looking for it, and probably you won't find it as frequent as now.

[@jaylaav1166]

STFU.. Don't comment what you don't know, just sit back and LEARN. There is always someone trying to invalidate our feelings urg ANNOYING

[@sereneamani1713]

@@majastman Makes sense on paper what you say, but it's not realistic. This is a racist society. Racism is here and interwoven into the fabric of American society. You have a small clue as to what institutionalized racism is.

[@sereneamani1713]

@@jaylaav1166 frfr

[@ericat5733]

Bought my chills. I know that look

[@Ukinna260]

It’s interesting to me that many of the comments under P&G’s “The Talk” consistently bring up the absence of black men but the comments under this video does not bring up the absence of black women who also face discrimination based on race in addition to gender discrimination.

[@adinahwithkaden]

Good point

[@antoniusjones6647]

Awwww hush

[@brentlanyon8056]

Men are almost never in the comments as a victim even though we are 9 times more likely to be the victim. Women tend to say, "It was a male perpetrator," as if that makes the violence against a male victim less impactful.

[@purpledancer4914]

They don't FEAR women.

[@brentlanyon8056]

@@purpledancer4914 Who ever told you this is wrong. We do fear women.

[@jboogie6921]

I don't like the fact that the ONLY people in the video portrayed as being racist are white. As a light-skinned black man, I've faced racism from all different races including dark-skinned blacks, indians, asians, and hispanics. I also do not care for the message the commercial is sending. A black person does not need to be a judge or in a high-ranking position to deserve respect. I actually found this commercial to be offensive. The intent was good but it missed the mark.

[@demetridurand5960]

When I walk down the street and say hi to black people sometimes they give me a dirty look so I get the feeling.

[@sashafierce4411]

Yes, Charles Jackson, yet the point is - we can reach the top of the ladder and it’s still not enough.

[@maverickwatchreviews]

Total b.s. The problem is that the majority of you don't try to reach the top. Stop making excuses for being unsuccessful.

[@Hewa4004]

😭😭😭

[@maverickwatchreviews]

@@Hewa4004 🤣🤣🤣

[@Rico702Vegas]

The most cowardly remark I've seen in about 20 minutes. Put that pacifier back in your mouth, nobody wants to hear you crybaby.

[@brookebailey8337]

@@maverickwatchreviews This is bullshit. No one needs to reach the top in order to deserve respect, period. Racism is only for those with a limited mind. Sad you still exist in this incredilbe world filled with incredible diversity. There are good and bad in all shades of flesh. It is very simple to not judge someone by their skin.

[@teemitchell8995]

Powerful! Thank you P&G

[@tavor751]

Yeah we know the look,got tired of the look I moved back to my country in Africa long time ago,best decision ever!!Ya’ll can have it and keep it✌🏽🇪🇹🇪🇹

[@uncannyconceptions7376]

Thank you! You did what we wish all blacks would do . Go back home! Send us the Boer's instead!

[@patisakielau2556]

I'm so sorry you felt that way in the US. I love all people and always smile at everyone wherever I go. I wonder if people think that I am strange just because I always look everyone in the eye and smile. God bless you!

[@cpgeneral]

Uncanny Conceptions hey native Americans are thinking the same thing about....you

[@calivibes_84]

Uncanny Conceptions Could you do the same? We wish that too.

[@notfamousprepper7369]

I appreciate this commercial. This makes me sad that people still do these things to others. My parents were the first generation to break racial bias following the civil rights movement and taught me from my youth that God values everyone and disapproves of any form of racial bias. Thus growing up that way and growing up in a diverse part of Metro ATL, I strived to be an example in my social sphere that racial bias is incorrect. Now with kids of my own I too am teaching the next generation that God loves everyone and racial bias is incorrect. It’s up to me to lift where I stand, influencing hearts and minds until the day comes that racial bias is gone for good.

[@jimmyhoffa2588]

Racial bias only lives in people like you. Racial bias only exists in people who will watch this racist commercial and be fooled into thinking that all Americans think this way.

[@GuyDanCar]

I saw this on tv the other night and it touched me in my spirit. Though I don’t think I even notice people as depicted in this, I saw deeply for the first time how they possibly see things or are looked at often as they go through their day. Obviously not a criminal but a judge being judged frequently for his skin color. Sad. I understand why so many feel picked on. Touched my heart, brought a tear to my eye. Got it, prayers for all . May God change hearts and minds for the better

[@Rico702Vegas]

Yeah but EVERYBODY judges whether they like it or not.. I walk around with my military gear on and a trusty .40 caliber on my side at ALL TIMES and sometimes I get "the look" but I don't fucking cry about it or have a pity party. I go about my day and don't let it bother me or my path to what I aim to accomplish. I'm an AMERICAN FIRST, Puerto Rican, Veteran, Father, NRA member, and Trump supporter. Fuck this stupid video. He should have ended it pulling out a drawer at his judges chair filled with pacifiers.

[@jimmyhoffa2588]

@@Rico702Vegas ok so you walk around in you military fatigues at all times? Who steals valor on the internet? HAHAHAHHAHHA dude you are pretending to be a soldier on the internet! Haha haha you sure as shit ain’t saying anything you truly believe. What a bunch of morons making comments on this racist separation tactic commercial

[@daquaviusvontaviusjr436]

one of the only commercials i didn't even think of skipping me and my friends where about to play a videogame and this commercial came on and 2 of them started crying and i just randomly started clapping.

[@mattpurvis927]

Yeah you're morons. Morons cry, and clap after they see commercials meant to pander to morons.

[@daquaviusvontaviusjr436]

Are you trolling?

[@mattpurvis927]

@@daquaviusvontaviusjr436 - Nope. But then again if I was trolling I probably wouldn't tell you, right?

[@mattpurvis927]

@@daquaviusvontaviusjr436 Do you honestly believe a HUGE corporate conglomerate gives two fucks about racial inequality? - THEY DON'T. They want to pander to people like you so that you'll fork over your hard earned money like a good little consumer. They're preying on your emotions - but you don't have to be such a willing participant.

[@daquaviusvontaviusjr436]

Hey I’m not even in high school yet what would I know? I do know that they don’t care they just don’t want to be the one everybody gets on cause they didn’t participate.

[@futahl.2061]

Wow. I first saw this on CNN and I had to find it on KZbin. Well done.

[@valarmorghulis9912]

you watch cnn LOLZ

[@Rico702Vegas]

Well done for PROPAGANDA!!! Wooo hoooo. This is some straight pity party shit dude, at the end he should have pulled out a pacifier lmao. EVERYBODY judges, including you and me. Can you change their minds? No. So why worry about it, why would you care what others think about you? Blow it off and keep on trucking man. This video is ridiculous..I won't let my son grow up to be a self pity weakling like this video and his insecurities. Foolish.

[@futahl.2061]

@@Rico702Vegas people who try to make their points by throwing insults don't usually have anything to stand on.

[@edjones8815]

The irony of people staring and negatively judging someone they do not know is a judge is well done

[@blowme6345]

dont fall for the bs Proctor Wants to sell their shit they don’t care what kind of lies they tell

[@blowme6345]

Ed Jones This is true fantasy land never happens Procter & Gamble should be boycotted

[@venm5887]

Dont drink the koolaid this is pure bullshit, life is not as they are portraying it here. More effort to drive a wedge between us and further their agenda. P&G are the real racist along with the leftist socialist they bed with, fo you see them voicing out about the slavery that still happens today. no. Remember who freed this county of slavery.

[@tracie-annvirgo9691]

This advert is deep on so many levels...you just can't watch it once to get it!

[@believeyoume-nj2mt]

True, this ad is deep doo doo on so many levels...

[@juanitanikal]

I knew he was gonna be the judge. And I get that look too, I’m Native American female ❤️

[@shawnbergman6558]

I've never really seen black people as anything else put people and my equal peers. I'm sure this stuff still exists sadly. I've experienced racism bring Caucasian in the work place by both Asians and Hispanics, I experienced racism by my Hindu friends parents because they would not let their daughter date outside of their race. Nobody has the Monopoly on racism and bigotry. Sadly my views on this will probably be attacked but I've never really gone with the crowds, I prefer to go with what's right in my own heart.

[@janeelizabeth6322]

I think people fail to see the irony in this. That even though he has worked “extraordinarily” hard to become a judge, he is still judged all day every day. Please live your day with KINDNESS AND NOT FEAR.

[@quickchange4386]

Why the quotes around extraordinarily?

[@purpledancer4914]

You got it.

[@mcheree1976]

Well Said Ms Jane ✊🏾👏🏾

[@RashidaB]

I think only a non-black would miss the irony. It's our husbands' fathers', brothers' nephews', sons' daily reality. Them being quickly assessed judged merely on the basis of their skin color despite first being human and second being very successful humans.

[@purpledancer4914]

Sad to say, but the average White person with a comfortable life, they don't get it because they don't want to get. They think Black folks want what they have. LOL ironically what they have came from hurting us and other groups. Stop trying to convince them.....they like the evangelicals think they have God on their sides......I know it's frightening, but the God our Ancestors sang and prayed to is still the real GOD. Follow his plan for you. When a six year old White child in the South tells his parents My Proceeds from selling lemonade will go to BLM2, it speaks volumes. Stop fussing with stiff neck people.... God used the wilderness before, he'll use it again.

[@MediaTerryAllen]

Just an updated "Guess who is coming to Dinner" segue!

[@joziwalker5744]

Absolutely beautiful!

[@bahe1969]

My wife wears the Muslim headscarf so we get this EVERY TIME we go out. Without fail. She holds a bachelor’s and master’s degrees in education, was born in the U.S. and speaks English as her mother tongue (heavy Chicago accent). On a previous road trip to Florida, we had to stop in Tennessee for gas and food. On her way into the restroom, she was told to “leave this country”. On a subsequent trip to the same destination, she refused to get out, order food or use the facilities. This is what minorities have to live with everyday. This look. I literally grew up with it

[@veroniquedelphi7689]

For what it’s worth. When I see the scarf I do the opposite. I automatically LIKE that person because the kindest, most hospitable and generous people I ever met were Palestinians. I learned so much from them and if I ever see or hear anyone express islamphobia I straighten them right out. Much love from Greece.

[@RashidaB]

😞

[@bahe1969]

Veronique Delphi , thank you for those kind words and that sentiment. You know Palestinians’ ancient ancestors hail from the Island of Crete. A smile is charity and in reminded of the song that goes, “...come on people now, smile on your brother, everybody get together, try to love one another right now...” ❤️

[@barbarakennard2349]

Seeing "beyond it" at the end kind of threw me. I don't think we see past or beyond color or that "seeing beyond" should be the goal. Understanding, knowing, caring, learning about the experiences of people of color in American is a better goal.

[@empressm6]

Very well said.

[@babydii3487]

I always say that non-verbal commuincation speaks the loudest

[@cherikilpatrick6582]

I absolutely love this commercial !!!!

[@nataliemartin8288]

This commercial makes me cry every time I watch it!!!!😭😭😭😭

[@lscurtis9158]

shut up

[@gregv2821]

Good propaganda will do that.

[@melvatate5002]

OMG. I have never seen this commercial. It tore me up!!! I cried for 10-minutes. This has been me....... 100+ times in my life. The "you don't belong" look!!!

[@smoothhoopinal]

I experience the look not every day but at least a couple of times every week. That's the power of being able to buy the media, and control television and movie PROGRAMMING.

[@crazyleaf257]

Do you walk confidently, dress nicely and smile? That would help a lot. Anybody can be intimidating no matter what race or gender they are. I'm a white woman and I know that in certain situations people can feel intimidated by me so I do my best to make people comfortable. People seem to deny that gangsters exist and murder a lot of people (usually people of the same race) so if someone looks like a gangster that can be nerve-racking but all you have to do is come in looking sheepish and not smile and that just makes me uncomfortable that doesn't mean I think you're bad it's just awkward

[@paschawalker7169]

This gave me chills. 🖤🤎

[@hvkoutlaw7326]

This is honestly a good ad the only problem is they say they want to talk about it but then disable comments on their video 🤦‍♂️

[@lomiejoysj]

Wonderful. This definitely captures what some of us go through on a daily basis.

[@believeyoume-nj2mt]

Quit whining, it demeans you.

[@poetryrhymez9620]

The little girl in the car look at her mom like "what the fuck mom." PRICELESS 🤣😂🤣✊🏾✊🏾✊🏾

[@SteveTylerCA]

Thank you P & G Well done. BRAVO!

[@grandmapurple55purple82]

I know that look!

[@m2aa130]

It makes me sad to think you have been on the receiving end of that look. I’m sorry.

[@blowme6345]

grandmapurple55 Purple Sure you do

[@la1979]

And it is not a figment of our imagination and it happens in every setting, professional, retail, hospitality, etc. Nice ad/PSA by P&G, but how will they actually mandate & facilitate change within and inspire it beyond the organization?

[@believeyoume-nj2mt]

Your paranoia knows that look, to be more accurate.

[@elijah4929]

I live in a "hick-town" rural area, that's predominantly white. I've lived here since I was around 5 years old. I don't see this type of behavior, anywhere. It could be mulish ignorance on my part. Maybe it has something to do with my unwillingness to associate with anyone who'll shun another human based on innate physical characteristics. I appreciate that corporate media is taking a more clearly defined and refined stance on racism. I fully support the overarching theme, that we should all judge each other solely upon the content of our character. But I do believe that this particular advertisement sends a - subconscious, at least - message that "white culture" is, somewhat systematically, working against our darker-skinned brothers and sisters. To me, this whole white-supremacy vibe is being painted in a way that may reinforce this perceived divide between ethnicities. That's not to say that such acts aren't still committed, it's just that society as a whole tends to look down upon behavior like that. Today, especially, we all seem to be even more hyper-cognizant of our prejudicial behavior. I don't think it would be too difficult to teach inclusivity and equality without seeming to so blatantly point fingers at a particular group. In my experience, it's easier to open up to new ideas when one's not being shamed into them. Regardless, I love you all. We may have different struggles, but we're in this ride together. Might as well carpool :) ♫ The color of your skin don't matter to me, As long as we can live in harmony Why can't we be friends, Why can't we be friends, Why can't we be friends, Why can't we be friends ♫

[@vondaroark-martinez8403]

Yes, it’s ignorance because you believe that you’ve established a trust relationship with you. Blind ignorance is appropriate for POC living behind the fantasy of safety among others. Put on a BLM shirt or mention it in opposition to all lives matter and watch the threads unravel.

[@bethbetsylaskowski2947]

Or maybe, as you noted, your town's predominately white. As a high school teacher of 27 years by the time we get the kids "teaching inclusivity" is pretty much a missed opportunity. If kids are raised by racists it's very likely they will be racist.

[@PoeCommunicateATL]

Your image looks like you are white. If you are white, how do you know that people aren't doing this to African Americans???

[@PiccGirl1]

Just because you don't see it doesn't mean it isn't there. That was rather the point of the ad. These sort of racist micro-aggressions are baked into the daily life of our society to the point where most white people don't even recognize them - or won't.

[@ghostoftanelorn9928]

@@PiccGirl1 Well it sounds weird that the only reason a white person is briefly frowning at you must mean they are a racist, isn't that a prejudice in itself when you assume the white person is being racist by frowning. But of course people preople pretend to be mind readers and make assumptions to what is going on inside a persons head.

[@evebloom2993]

Best commercial that addresses a bit problem

[@bettyplowden7021]

Such a POWERFUL message 😌

[@believeyoume-nj2mt]

Little more than a virtue signaling message.....which further divides our country

[@courtneyoliver9497]

So powerful 👏

[@ROGANSMITH]

I am so in love with this ad. As a black woman I cannot even begin to explain what this means to me. So relatable.

[@smallben7744]

You love being a victim huh

[@cayod6]

Very good advert. Personally, I can relate to the shop and restaurant scene

[@carlsanjurjo5051]

This is not rocket science. The discussion is about how people judge because of biases rather than respecting everyone.

[@Rico702Vegas]

@Zir Alert Total propaganda.. a pity party... some sorry ass shit why didn't he pull out a box of pacifiers at the end??

[@carlsanjurjo5051]

Zir Alert for it to be propaganda it must be implausible. You must be either a genius or comatose.

[@carlsanjurjo5051]

Zir Alert Discrimination and judging people is depicted in this video. Neither of which mislead. These are proven flaws of the human experience. Now fuck off with your racist dumbass. I’m bored with you.

[@carlsanjurjo5051]

Zir Alert ignorance is bliss. 🤠🤠🤠

[@PoeCommunicateATL]

This is powerful and no point was missed. Everyone must respect a judge in his/her courtroom. This man is a judge. When not wearing his robe or a suit, however, it is his race that is seen and, in this racist society, he is seen as "inferior" and a "threat" because of said race.

[@markfritz5824]

P&G: you still employ a 50 year old that gives alcohol and drugs to private school minors in Cincinnati. As you know P&G employees are above the law in Cincinnati. Get them off my property, reimburse me for all they have stolen, broken, or harmed then lied about it in court. What did she claim: she is of middle eastern american decent raised in Reading, part of Cincinnati. Assaulting little old ladies, stealing from them wrong, lying in court by your 300 pound white republican still wrong. Fix your employees, then try to change World. I caution anyone using products made by p&g. Phony company: above law in Hamilton County.

[@melissamonich3995]

Thank you

[@melodyphilpotts751]

This ad is beautiful. The man playing the judge is beautiful. When I first saw this ad, it grabbed my attention; then it made me feel like crying, because the man's experiences are akin to those that I have EVERY SINGLE DAY of my life. Thanks, P&G, for making this film/ad. Air it WIDELY! Hopefully it will enable others to experience, even vicariously, just a bit of what we people of color experience ALL THE TIME. I'm hopeful that the film will enable lots of folks to feel some empathy, and then perhaps WANT TO STOP THIS MESS in our society.

[@aprilbrown6739]

I've felt this as a black woman. 😞

[@get_bonked_on1397]

❤️

[@metalrockstarizer89]

This also happens to Hispanics as well

[@concertgrlsd]

I’m so sorry

[@ytjax8922]

Metal Rockstarizer it happens to everyone that is a minority

[@Destination-honeymoonInfo]

Mann!!!! This was....man!

[@purpledancer4914]

Folks just don't know and with each incident a part of us ripped out........causing sickness.

[@derekwhite2602]

Side note: that guy was in Love Don't Cost a Thing

[@jewelryluv]

I know black judges that face this type of treatment EVERY DAY. This is the way Blacks are treated generally, in the U.S.. #BlackEveryDay

[@djdedan]

I got on the elevator at work the other day with several other (white) people and the doorman had to fob one of the passengers in, the other passengers asked if he could key in their floors, and then after they were all done he looks at me and I said "8 please", he then said, "do u work here?", the tension in that little cube was palpable, i wanted to say, "why didn't you ask anyone else that question?" but decided to just move on through the day, sacrifice my dignity for expedience, i just said "yep"... he paused and pressed it anyway... the ride up was awkward to say the least, maybe my imagination but i think some of the passengers were probably knowing why he asked me and not them lol - good times.

[@junocee995]

Yesterday, at work, I got on an elevator and quite a few people got on after me. They could all see that a young black man would make it on if one of the many white people on the elevator would hold the door for him. No one volunteered. So from the rear of the car, I stuck out my leg at the doors so it wouldn't close and the young man boarded. One of of white women said, "ooo, you are fast" trying to make it appear that it was just too close for her to hit the door open button. Ticked me off. I am an older, white female and I witness this subtle crap daily. What ever happened to common decency?

[@denisejewell6594]

And why would you sacrifice your dignity for obedience? You we're answering to your mom or dad. What you did was a problem in itself.

[@emptyangel]

@@junocee995 Nothing to do with race. People are assholes regardless of race. The elevator example is a bad one because it can happen and does happen to literally ANYONE regardless what they look like!

[@annmcdonald7713]

@@emptyangel stop with your cognitive dissonance

[@naninoor_dodo]

I am so sorry. That must suck like hell. To go through that everyday. Smh. 😕🤬

[@konfrontation1]

Majority will not believe the looks that he gets, but this is me every single day! It's sad that you learn to live with it. Don't walk like this here, or don't wear this hat or shirt there because others may feel uncomfortable or scared.

[@Rico702Vegas]

Ok... but do you dress like an adult? Or do you dress like a 14 year old wannabe gang banger who idolizes rappers with your pants hanging down so we can all see your "chonies"? It's a simple question, one that deems some self reflection.

[@konfrontation1]

@@Rico702Vegas Absolutely sir. The disbelief and justification is expected. Imagine if you had to prove that you are not who they expected when you walk in a room or meet someone new. And even if I did dress like a "gangster" why should I have to change myself to make you comfortable? I always here "Man when I first met you I thought..." smh

[@89sn2001]

@@konfrontation1 because that is what EVERYONE EXPECTS. especially today. Have you not heard, you can not wear a red MAGA hat because it makes people afraid? There are "safe places" on campuses where you can not wear a Trump shirt because people do not feel safe. So Yea, when people dress like gangbangers, thugs, white or black, I do not feel safe. I do not like tatoos. They make me uncomfortable. Other people do not like open carry, because it makes them uncomfortable. It is just part of life. If you do not like the look, do not dress the part. If you dress for respect, you get it.

[@konfrontation1]

@@89sn2001 that's true. I think judging people is a gift from God for self preservation. But the way u dress, tattoos, etc can be controlled and should exposed in appropriate settings. I wish my personal experiences allowed me to believe that race doesn't play a part. Unfortunately it does. I can right a book about it just using myself as an example.

[@c0mputergenius7]

i get the look if i go to a really hardcore black community , basically i'm judged as a rich priviliged white dude who must be in the area to do something nefarious to meddle with their community and thus im given stares of dislike

[@PuertoRico413]

Deep this bring me tears I cry. I have biracial Black Americans children's and no kid understand this kids don't see color how I can explain my child this. Just sad

[@mariajoselima5214]

I Love this comercial. Very powerful!! 😢

[@TakiGamesOfficial]

I can relate to this commercial so much even as a dark skinned Filipino American. Whenever we went into like some American diner like iHop or something, we’d get looks and a lot of times we’d get served super late compared to those white people that just came in. We were privileged enough to travel and get top quality resorts but every single time I felt unwelcome, I always got these condescending stares from the white vacationers. I hope the people don’t stop protesting until racism is dominated and destroyed. America isn’t a white country, in fact whites will become the minorities one day.. so y’all better treat us right.

[@metalrockstarizer89]

Same thing with Hispanics dude, and same thing with everyone

[@deborahhenry2511]

@@metalrockstarizer89 I am with you guys, just treat everybody right and don't assume because we , women , included look different from you that we are loving, caring , and decent human beings. We all bleed the same way.

[@natalicaa2104]

Eu na vida! Credo, a gnt se acostuma com os olhares

[@isabellaperez1877]

Eu lamento muito que ainda tenhamos muitas vezes que ignorar e fingir que não percebemos tamanha ignorância dos que ainda insistem em nos distinguir.

[@annadiehl1128]

This seems like stereotyping to me. I respect ALL People No matter their race, gender, age, religious affiliation, or whatever. I have been Bullied my entire life for my faith (religion) and my looks. Currently I am experiencing a lot of age discrimination in the workforce, and I work at a State Agency.

[@brianarmstrong8333]

It’s amazing P&G is putting out a commercial about not judging people, when their commercial basically judges an entire race Because they all MUST give “the look”. Ie: every white person must be a racist ergo every black person must be a criminal.If you believe the former or the latter you’re both racist. I have been given “the look“ for being in the “wrong neighborhood“, so does that make the people in that neighborhood racist as well? Very sad to see this commercial put out! It is packed full of stereotypes and miss truths that negatively portrays everyone. These kind of allegations must stop! They do nothing to bring anyone together.

[@ebenny03]

I Live This Everyday! SAD 😞

[@FidaAifiya]

Im sorry to hear that...

[@585nygriff9]

ebenny03 .... So do I my friend! So do I!

[@get_bonked_on1397]

❤️

[@loretobustos1302]

I think they missed the mark. He doesn’t have to be a judge to deserve respect as a human being

[@jboogie6921]

Agreed!

[@theblade10]

No, you missed the message.

[@rjinx73]

The message is that even being a highly respected member of society, as a black man, it doesn't exclude you from people looking at you like you are less than them in some way.

[@NewNormalWorldOrder]

Lmao this is propaganda

[@loretobustos1302]

Rick Jenkins if the topic was “the look” why not use African American men of diverse income levels

[@ororodrf4150]

I've known that look all my life, but you learn to just ignore that side eye you get from other races. I was taught by my beautiful Family that THOSE PEOPLE ARE the ignorant ones! Black strength comes in many forms. We had to develop it or the racists win. Period.

[@Rico702Vegas]

Well said!!! The best attitude to have about it..

[@Rico702Vegas]

​@Zir Alert Dude that's not true and you know it. It may be more prevalent in some regions vs others, but you can't say it doesn't exist or that he doesn't experience it. The great thing about it is his attitude.. EVERYBODY judges, him, you, me. To dismiss it is simply ignorant. But what's cool about his post is how he handles it. Can you control or change what others think of you? No, at least not immediately. You might as well live under a rock.. This video was total crap and it actually made the black man weak and insecure, BUT I love his response to it. The video was a pity party, and seemed very "left" to me. But dude in the video looks like he is afraid of his own shadow, instead of teaching a swimming lesson, he's looking around all scared "Uhhhh, is he looking at me.... what is she thinking of me?""" It's pathetic. I'm a God fearing, American, Veteran, Father, Puerto Rican, Gun toting, NRA member who WILL be voting for trump. I just hope you realize what you're saying... that basically you know the mind of 99% of all white people is preposterous. I can't say 99% of Puerto Ricans love you man... I don't know that. What I can say is it shouldn't be about that, Dr. Martin Luther King said it well, that we shouldn't be judged by the color of our skin, but the content of our character. That means on an INDIVIDUAL basis. Case by case as it should be for everything, gun ownership, the actions of cops, the actions of you and me...etc. I hope you redact your statement. Peace man.

[@angelina22ist]

Love it!

[@danaashfield9878]

I love this commercial because I think it’s all the “little” injustices done to Black people all day, every day that many white people do not see or understand and I hope this commercial really helps with that part of the education.

[@ytjax8922]

This also happens to most minorities 😔

[@SURENITY]

YT Jax It is an unfortunate reality. I have experienced it many times as well, as a brown teenager. It is painful.

[@grelf222]

so why the fucx they ain't broadcasting those other minorities, why is it only my people they're showing shit happening to, why are they only broadcasting blacx men and blacx women being killed by police and other cracxers if this shit happening to other minorities too, foh whitey Jax off

[@kendariusellis7771]

Bro I get this all time especially from Hispanics even when it’s clear I’m going to work

[@Hangin.withRo]

I love this! Wonderfully put together. Had to watch several times!!!👏🏼👏🏼👏🏼

[@sylviabrown9819]

This has got to be one of the most POWERFUL VIDEOS I HAVE SEEN TO DATE!! THANKS P&G

[@NewNormalWorldOrder]

Thanks, billion dollar international mega corporation. You are really helping program me into the New Normal World Order.

[@michaelbonade4667]

I don’t take my morality and human dignity lessons from any company/industry....

[@michaelbonade4667]

I’m sure if u look, and not too deeply into the business practices of P&G, all the fans of this brilliant new Ad, can find something they find unjust, intrinsically racist, and culturally insensitive .....so don’t call “ally” too fast

[@amydurrell6511]

Do you see others offering leadership on human dignity lessons right now? I'm curious where you do see that coming from? Or do you not perceive there is a need for this kind of message?

[@michaelbonade4667]

Dignity is something we cultivate within ourselves... None of us can force another to like, respect of even merely tolerate another.....the government and the people that make it up, along with the private sector are not arbiters of morality and righteousness ..

[@fsupark]

A message can be important regardless of the creator. This video doesn't mean that I like P&G. But it definitely is an important issue that people should discuss and be aware of.

[@PoeCommunicateATL]

Well, the message is spot on. I'd rather see P&G use their power and influence to run ads like this rather than another ad about how clean something smells when we use their products. Same goes for Hollywood. Stars have power and influence so when they get behind a good cause it's a good thing, a way to give back. P&G is giving back.

[@garrickbreaux2368]

Awesome 👌

[@odaraffernandoss]

Ual importante E universal !

[@mdiabate7126]

How does one get pissed and goosebumps at the same time?

[@NewNormalWorldOrder]

It’s your NWO programming lmao

[@basilsculpture]

The irony is that Justice is supposed to be Blind !!!

[@masonwilliams8157]

This is amazing

[@thetryitchick]

Just saw this as a commercial at food network. Speaks volume and truth 💯

[@condorman8496]

Speaks volumes of shit. Well, alittle true. You know why virtue signaling bitxh? Look up FBI stats: black on white crime. Get woke. Dumbass

[@healthcareof.substance1547]

It's not the look. It's the heart of the people.

[@blowme6345]

K Anderson That’s good because your face is scary

[@seakayak4425]

Commercial social commentary,pardon my scepticism.

[@purpledynasty1442]

I’ll be ever more convinced to see his rulings with American Blacks…

[@imwatchingyoutonight]

Thank you P&G for leading

[@amberts180]

When I tell I am drenched in tears.. This was so .. I can relate to this so much. Thank you for posting P&G's ad.

[@JP-tb6iq]

If you think everyone is looking at you everywhere you go, that's called paranoia and delusion, seek mental help ASAP. Can we stop the promotion of keeping blacks in a perpetual state of distrust, paranoia and hostility with ads like this and seeking RACISM in every look and every encounter? It's incredibly dangerous and unhealthy.

[@ramen4131]

The time we don't call each other with a special term is the time we can start to eliminate bias. I don't call you a black/white/brown man/woman/person, you don't call me a colored person etc.

[@MooselessCanada]

Morgan freeman; "The only way to end racism is to just stop talking about race." Everybody wants to focus on what seperates us thinking it will sow unity. Centering everything around race is the most counterproductive thing you could do to end racism.

[@ericbush6124]

Powerful message

[@philipjohnson6583]

implicit bias, microaggression and stereotyping go hand in hand. a full message in visuals and some are only focused on the last 15 seconds. all the end does is bring things full circle. that we live in a world where it is "extraordinary" for a person of color to be in a position of authority, and needs to be exceptional to attain it, says a lot about the bias in each of us. so i guess the previous minute and a half just didn't register for a lot of us. isn't that something.

[@LAROSEROYCE]

Bravo! Take a bow P&G!

[@TheManhattan1970]

So real!

[@maishaprice5907]

😥😥😥😥💔💔🥰🥰🥰 thank you for the awareness

[@bernielajoie4887]

I’m here because cnn just showed it.

[@jessicariker962]

Me too!

[@metalrockstarizer89]

LOL same

[@badjr0]

Same.

[@handsomeguy1098]

Me tio

[@MRLONG758]

Same

[@TCSTL378]

I bet only racist folks gave this commercial dumbs down.... This is the best commercial ever made because it is all true....P&G 👍🏽

[@britking]

sorry to burst your bubble, but Frosted Lucky Charms really ARE magically delicious, so they can't both be the best ad ever made for being true.

[@paulvicks1336]

Man, kids today are so easily brainwashed. Procter & Gamble is one of the oldest, most powerful, most evil cooperations with ties to Illuminati. They spend millions of dollars hiding their atrocities in developing areas like Brazil & Africa. Please do some research before giving them props.

[@britking]

@@paulvicks1336 I can't dispute what you say due to lack of interest... except for the illuminati part. Really? That's a conspiracy theory even Glen Beck would struggle to swallow.

[@arknark]

Sorry, but I gave it a thumbs down. Am I a racist? What does that mean? I grew up around almost every race under the sun, and now live in Seattle where I interact with so many different people from all around the world. Some of my best friends right now are a couple of dudes from Tanzania. They make me want to visit Tanzania because they are some of the happiest dudes I've met and are always very present and very easy to engage in conversation with. Through them, I have a picture of what the community they come from is like, and it sounds much more wholesome than what I came from. Can't say this for a majority of my fellow white people I encounter on the streets here, with their cold asses. I have an inclination towards meeting people from other places around the world. Does that make me racist? That I enjoy the company of foreigners over people born here? I give this a thumbs down because it is more negativity that we don't need and is an inaccurate representation of what this country looks like. It was executed very poorly, as if every white person in this guys community hates him. Didn't see a single Mexican or Asian discriminating against the Black man, which happens way more often than people give credit to. LA riots anyone? Try being Black in Japan. Why does it have to be whites vs. blacks that is only represented here? Any one who knew anything about world history would know better than to fall for this shit. Also, perhaps look into the business practices and history of Procter & Gamble. I've had a bit to drink; I hope I worded this understandably. Hope you and your family are well and healthy

[@marykunik8728]

The best ever !!!!!

[@robertwoodard3131]

Wow, this was deep