Part 1 - H2H Marketing: Prof. Philip Kotler, Prof. Waldemar Pfoertsch & Prof. Uwe Sponholz

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1. Marketing is abour involving emotions in business interactions (H2H) 2. Marketing is about bringing happiness, well being or improving lives of the people 3. Digitalization can help marketers to what was so elusive to them so far which is 1 to 1 connect with people & go beyond segmentation and mass marketing 4. Role of design thinking (designing something what a customer wants) and marketing goes hand in hand.