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Next into the Den is Maxim Gelmann, an eco-friendly entrepreneur who is looking for £40,000 in exchange for a 5% equity stake in 'Stroodles', but Maxim will have to suck up the feedback on his innovative straw alternative.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
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