Persuasive Techniques to Use in Marketing With Robert Cialdini

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"I can get you to pay significantly more for this bottle of water if I first asked you the distance to the sun... Because after I've put the distance to the sun in your mind, this price is trivial." - Robert Cialdini
In this video, Roland Frasier sits down with Robert Cialdini to discuss his iconic Pre-suasion method and how marketers can apply the principles of Pre-suasion to their current and future campaigns.
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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
PULLED QUOTES from this video🎙️:
"If you ask a girl for her phone number outside of flower store, triggering pre-feelings of romance, she's more likely to give it to you than if you ask her in front of say, a motorcycle store."
"If you've got a good product or service, you're in good shape to ask people, 'Give us your opinion, imperative, opinion', right? Don't compare it to your rivals. Compare it within your experience. "
"The researchers had a very attractive young man, a model kind of looking guy come up and stop her (a woman) and say, 'I think you're very pretty. Could you give me your phone number so I can call you for a date?' Now that's a risky thing, right? When he asked in front of all kinds of other shops, a bakery, his shoe store, a clothing boutique, his success was dismal, 15%. But when he asked in front of a flower shop, he doubled his success, right? Because flowers are associated with romance. So even a situation can create the concept that is going to be related to your product or service."
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You can also find other content by Roland on:
The Business Lunch Podcast KZbin Channel 👉 / @businesslunchwithrola...
The War Room Mastermind 👉
/ @warroom9086
Check out Robert Cialdini's channel 👉
/ influenceatwork
Check out some of Robert Cialdini's books:
Pre-Suasion: A Revolutionary Way to Influence and Persuade (www.amazon.com...)
Influence: The Psychology of Persuasion (www.amazon.com...)
Check out Robert Cialdini's Website:
www.influencea...
This video was a short clip from Traffic & Conversion Summit 2018.
Check out the Traffic & Conversion Summit here 👉 trafficandconv...
To learn more about Roland Frasier 👉 msha.ke/roland...
Connect with me on social:
🎵 TikTok: / rolandfrasier
📸 Instagram: / rolandfrasier
📱 Facebook: / rolandfrasierpage
Subscribe to Roland Frasier 👉 / @rolandfrasierepic
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