Social Media is NOT Your Portfolio!!

[@PeterMcKinnon]

Pumped for my new website!!! RELEASING SOON!!!

[@gauravs5795]

Can I send U my photos sir pls suggest me some tips for photography ✌🏻

[@Lance_Tonkin98]

Looking forward to seeing it😎

[@kkayarthaya]

I remember that old video. I've watched it twice.

[@SuperSupertube123]

does anyone really still look at websites ... except for webshops?

[@ronaldharkey9123]

Will we find that dope sweatshirt on the new website?...LOL Yes Please : )

[@derrenleepoole]

The real challenge for me, and I think most people, is branding yourself. As a designer I can brand other people no problem, but as soon as it’s for me.... I just hit a wall. Every time. Overcoming self doubt about this is also a key stumbling block. That said, this was a good reminder to really kick myself up the arse and sort this out. Thanks man.,

[@JaneDoe-ys8no]

Yep. The struggle is real 🥺

[@abbeymateo4141]

I feel this! I feel like my style changes based on project and the cohesion is never consistent. I do sports photography and portraits and as you can imagine its just a wild range of styles.

[@blocknovice]

Maybe have someone read a script of your style of photography and needs and act as if your branding someone else but really it’s yourself

[@BobbyMakepeace]

Hey, I need a Rebrand.. Pop me a Message.

[@nicholasolivas317]

@@BobbyMakepeace can you message people on KZbin anymore?

[@reanthort]

Such an honest video Pete! Most Creator/Photographer, are suffering from this stereo type. The fact is, you don't have to post all of your work on social media. 💪🙏

[@ALifeofAttraction]

This was basically a 12 minute squarespace pitch and I watched it till the end 🤣 nice work Peter they are lucky to have you! Now what template should I choose...

[@SantiYounger]

yeah I saw it coming even before clicking, but Pete is just too cool to ignore so I watched the whole thing!

[@ALifeofAttraction]

@@SantiYounger i'm 100% the same haha

[@ALifeofAttraction]

And i have since bought a year on squarespace haha!

[@RLMDesigns23]

But he has a solid point. I definitely agree with him

[@oussamabouchebak6877]

Having your own website, is like having your own show-room, you decide what goes where, what the client sees first, what he sees second, what he doesn't see at all, how and when he can get in touch, you are in control so you can show your best the way you know best!

[@brunoyanez5692]

You got me super excited to work on my reel! I’ve been doing jobs here and there non stop. Everything started watching you and your tutorials 3 - 4 years ago. So thank you !! So stoked to watch your reel

[@renattoandree]

Social media is a great place for being a complimentary side to your main website portfolio! Dope video

[@JasonLorette]

Social Media is a ‘window’ into the room where your portfolio lives, you can look through the window or you can enter through the door (link to website)…excited to see your new site! 😎👍🏻

[@flyinggreenbee]

The challenge that I have at the moment is getting people to notice my work. As I have all these things set up, just getting the right people to see my work and keeping up with all updating everyone and getting clients feels like a full time in itself and it’s tough.

[@Menosfilms]

Same here. It’s like people don’t want to spend the money for pictures. I always get into discussions with people about doing it but once it comes to money they don’t want to really do it. But those few instances is all the encounters I have had. It’s hard to find people and in constantly trying to reach out to people to get paid gigs.

[@DavidStarkie]

What’s really crazy is that I literally thought about shutting my social media today for a while and concentrating on a website, then bring my social media back as a way of solely advertising the website as my main outlet for blogging, writing, and photos etc

[@Prettywins]

This is actually what has been going on in my mind.

[@EdwinRucci]

I was just thinking the same TODAY and maybe start from 0! And keep social media for just that.

[@Prettywins]

@@EdwinRucci I think it’s a smarter approach ☺️

[@CrocketX]

We all should do it. My social media are all over the place and it just doesn't work the way I want it. So yeah, I'll probably start it from scratch.

[@olivierbergeron3951]

same thinking here

[@PeterLindgren1]

“Don’t moind mae” 😂

[@tombuck]

This literally has a “translate to English” option under it 😅

[@Raaaphael]

@@tombuck 😂😂😂

[@ReelOdysseyFilms]

😅😂

[@ragheborfali3432]

Pete's a pirate and sailed around Australian waters for a couple years

[@kummiekins]

Bro, right under your comment my youtube app has the option “translate to English”. That cracked me up!

[@jeremydeihl]

I have been following and watching for a long time now, and that was one real video man. Follow your heart and keep yourself happy

[@seekwilderphoto4389]

Online presence is EVERYTHING. This is definitely something we have to get better at.

[@HanieBCreations]

That's what they want you to believe. There are alternative's.

[@thekfcboss64]

This has become a beautifully produced shopping channel, all advice is given seamlessly matching the sponsor of the week.

[@IzaelNeto]

I think is a great way to make money and create great content for your subscribers at the same time. And, is a more creative way to do sponsor segments

[@advfix]

@@IzaelNeto It feals sellout-z, I went "oh its one of those" in the first minute and switched to reading comments.

[@IzaelNeto]

@@advfix I don’t know why it’s a bad thing to make a video selling something if it’s great advertised, you don’t have to buy it, but he’s been honest 🤷🏾‍♂️. At the end I still enjoyed it

[@advfix]

@@IzaelNeto Yea I know... I dont judge like/dislike is subjective anyway. I just wrote how I feal about his content.

[@IzaelNeto]

@@advfix I get it, we can have different perspectives, but was great to hear yours and chat a lil bit. Sorry if I made it look like my opinion is the right one

[@AlecLund]

I remember you talking about Instagram being "the new portfolio" like 3-4 years ago in a video, and ever since then I started upping my game there. But I started realising otherwise like a year ago - more clients want a website where they can choose what category of work they want to see. It's overall more professional... and the quality doesn't get compressed. But your tip overall helped me be more picky with what I post on instagram, witch I also think is important!

[@martydenson_mfm]

I have been teaching my students this concept for nearly 15 years. Lol Glad to see you finally see the light. Social media is good, but it should always point viewers to the "Real" portfolio.

[@donaldschultz3752]

Thank you Peter. This is everything that I needed to hear. This should be echoed loudly throughout all social platforms to all creatives out there.

[@aikcreationsmultimedia1489]

Boom! straight to the point. Website is the classic of the best one does. That is the commitment of the Artist.

[@jamiemckinnon]

If portfolios were as simple as IG, everyone would have one.

[@falquezfalquez]

Make it simple

[@LASHMAR]

i have IG. it's rubbish

[@creativemofoo]

They are, they just aren’t free like social media and people are cheap when they shouldn’t be.

[@lIREADYIl]

Right. A square space website isn't yours to keep either. If you don't pay it will be taken away from you

[@LASHMAR]

@@lIREADYIl eh - well pay for it then. What a ridiculous thing to say.

[@Ournotsoperfectlife]

Excellent video and so true. As pro sports photog for over 10 years running, with 100+ teams I’ve never set up a website to showcase a portfolio or video work I’ve completed.. since starting a YT channel, this is SOOOO TRUE because a possible client may seek out our channel, and that would not entirely reflect the capacity of work that we can execute.

[@MakeSomething]

Oh, I'll be getting a print for my shop immediately!!!

[@gioazzarello1333]

Bro! I do videography for work but just got started doing woodworking and subscribed to you a litttle bit ago! Thanks for everything.

[@TrueNorthLens]

SAME!

[@ViDZ-el9km]

*_nice... what type of artist are you?_*

[@naturehacked]

What shop do you use to order your prints?

[@alexwendt8565]

I love to see my favorite creative people comment on videos from some of my other favorite creative people!

[@shelleybatcules600]

Sooo agree! I am on the same path. Cheers to your epic energy. Looking forward to more.

[@myckbeddall4472]

I totally agree. My wife is a cake Baker and gets 85% of business through FB and Insta but having her website sets her apart from other local bakers. She can direct everyone through the website and it gives them everything they need to know without having to send 30000 dm's to the clients. Another great Video Pete, thanks 😊

[@georgyb.6866]

totally agree, social media now just shuffles everything around for their own benefit - creators should curate their contents themselves. Good call Pete.

[@georgyb.6866]

I appreciate you sharing your journey.

[@Unknownbrianzaste]

I definitely think that there is a happy medium when it comes to social media & portfolio. But I believe a website ties it all in together.

[@christopherbhagwandeen3490]

100% agree Pete. Especially with the frequency of social media accounts being hacked or even simply because your work is being controlled by another company. My wife had a lot of her work on her facebook and it was recently hacked, so lesson definitely learned the hard way.

[@petersarellas]

Having a professional website that shows you in the best light is absolutely KEY. Definitely a game-changer for me 👊

[@buzzmachinemedia]

LOVED this video. My favourite of this year from Pete. I’m in the process of redoing my website, and was just addressing this today. Very timely. Thanks Peter!

[@oliscurra]

Yes, exactly!!! 🙂 It certainly isn’t. It’s difficult to battle people’s perception that it is.

[@dphillips1258]

Thank you @PeterMcKinnon for always giving us that nugget to nudge us along to the stage of our business and hobby.

[@Clintau24]

Pete's just rattling off all my marketing tips as a marketer 😂

[@Mike_Cook_85]

You energy, your work and your attitude in these videos have truly inspired me to become a better photographer. Your one of the best photographers in my opinion and your drive to be an even better helps drive me to achieve my goals. Thank you for south great content.

[@DutchBushcraftKnives]

congrats Pete! I think you burned over 1000 calories just moving your head in this video! keep up the energy loving it hahaha

[@WillyFoxx]

great video Peter! I was thinking about this recently...and also have been pushing my reel for too long. Thaaat's why I am so ready for this REEL competition!!! Let's go! Where do we post/send them??

[@viknitov]

F

[@praprawda]

up!

[@sbai4319]

Thanks for a great year of content through a difficult year! Cheers from Australia 🇦🇺👍

[@RodHerzstrom]

Like is frustrating when you make a good photo or an Instagram reels that has been beautifully made and you get only 100 views. The work that is behind is not reflected.

[@MatthewMcBrayer]

Coming back to this. I just got my dream job, and the reason why is because they saw my insta feed and loved it. In this sense, my feed was my portfolio. Now, I had a website to supplement it (or the other way around), but it was extremely crucial for it to be polished. Dont neglect the feed! Could be huge. (Full time gig, not a freelance gig)

[@verygoodefilms]

thank you for sharing. Goode to know

[@Artist1974CH]

And you are lying yourself away!

[@Anthony_Fogarty_Aviation]

Peter McKinnon: “Your social media is your portfolio…” Beep Beep Beep *Squarespace Money Truck Reversing* Peter Mckinnon: “Your social media is NOT your portfolio…”

[@ChrisParayno]

Bingo, hypocrisy at it's finest

[@krishnagar453]

I came here for all of this!! Pete that’s the most sense I have heard in a while!!

[@JordanPritchard]

I totally agree

[@Aanniihere]

One thing about Peter is he never let us down , great work man 🔥, always learning something new ❤️

[@stephentrepreneur]

I love this video because I have been saying this for 15 years. Social media is for being social. It's why I got my own website 20 years ago... and it points to all my photography, each for specific demographics or buyers.

[@pedrocadete777]

Damnn this video felt like a wake up call ! I am only use my Instagram page to showcase my portfolio. Creating a website is on my to do list for this month !!! The real video idea for a KZbin video is awesome hope we can see that in the future (who knows I might even send my own video for the competition ). Great work as usual Pete !

[@Rebecca-ku5mp]

This is a great video. Thank you for making it. 2022 Everything!! So important to keep up. Things move so fast.

[@ThreeTwentyTech]

I mean... It can be. So many people these days base their experience on how many subscribers, followers or likes they have... And that (for sure) plays a big role for your business 🤷🏻‍♂️

[@Cloud_Envious]

I agree, and social media is so accessible.

[@ThreeTwentyTech]

@@Cloud_Envious Exactly. Being a public domain, it allows the world to see what you have to offer.

[@sonoda24563]

"you want to be in the driver seat of your creativity/creative image" This one statement made me decide that I need to learn something from you. Thank you

[@surajbiswas5403]

Glad you're posting more again. Almost thought I had to take over as the filmmaking KZbinr #1 😂😜

[@mralexisbataillon1481]

Must admit , this video really motivated me to continue creating my website. Because I always was more into a Website than in Social Media, but now I even want to focus more time on my Website than on Social Media! Thank you!

[@SimplyTastyCo]

I didn't realize I needed to hear this...

[@Motionphile]

I'm kinda in the middle of stuck situation, and luckily this video showed up and now got something to do or at least something to figure out 🙌

[@PropulsionSwimming]

Day always gets better when that Pete notification comes in!

[@amandamayfilms]

1:46 This just made my heart so happy :D

[@lisalouisekeen4191]

Thank Pete you have Lit the Fire. Needed this, been saying to the other half I need to update my square space but never find the time to, but I really must.

[@jasper_jon]

It’s 2021 and apparently we need to be convinced to make a personal website again.

[@sohampawar2308]

The way he keep motivating upcoming and ongoing photographers by making videos on such topics stands out his content and make him greatest photography teacher of all time 🙌🔥🤩 Thanks alot PM 🙏🤝

[@kaptagn]

Love this: "You need to focus on what you want people to think about you"

[@Jakereviewsall]

"people dont have time for that" such a true statement, people will watch a tutorial but when it comes to certain things they are looking for then they want the info NOW and not in 20 minutes. The biggest thing is learning your audience and what they are looking for. This is my 4th and newest channel and I have learnt this the hard way. I do product reviews and people shopping want the info quickly. I can make a 10 minute video and it gets 50% viewed or I can make a 3 minute video that gets watched almost 100%. Was the same for my cooking channel, my gaming channel etc.

[@UpliftingAfrica]

Can we for a moment appreciate how he unconsciously uses his hands as well to pass out the powerful advice?

[@JessicaWu2020]

Thanks Pete for bringing up some points I never thought about and now I have a different thought on anyone’s own website to show the portfolio

[@benneevee]

True but to be fair.. a good website is not always a 'template' website... it needs to tell your story and fit you as a person or brand. Otherwise you are the same as anyone else... Socials are good for community building.. which can lead to your website... but because it's this end station, it's important that you present yourself the best you can.. and templates are not always the way to go then... this might not fit everyone or every brand...

[@IzaelNeto]

I agree, I personally don't like templates at all lol, but, I think you can build a website from ground on squarespace can't you? Although squarespace ads always highlights the templates

[@creativemofoo]

Templates aren’t what they used to be old timer. They’re soup to nuts fully customizable these days. Perhaps research a bit before letting your fingers yammer away.

[@IzaelNeto]

@@creativemofoo I was thinking that too, they're not locked or unchangeable

[@skm6777]

I am a 100% believer in the points you make here. When I ask a restaurant if I can find their menu online, and they say, "We're on FaceBook," they lose me as a customer. I don't use FaceBook. Or any social media. "Why are you making this more painful for me?"

[@ryanbotha7256]

I’m not really convinced on the whole squarespace thing. You know who would have REALLY sold it? Squarespace Pete 🤷🏻‍♂️

[@ellshamano]

great one man, thanks for kicking up to other space than just social media life!

[@hyphenjeff]

Ugh... I used to love your videos. But it really just feels like everyday you're trying to sell something. "Social media is not your portfolio... which is why you need squarespace." I miss when it was just you and your love of the craft.

[@irvingmartinez98]

Ha! This aged well. He’s MUCH MUCH different (worse?) now haha😅😢

[@iwandejong]

“The bus station, all the trains departs from there”😅 2:33

[@MagnitudeReviews]

Why don’t you do a regular video series where you review and critique viewer’s submitted portfolio. Because you can tell someone to make a portfolio. But it doesnt do much good if you don’t showcase what to do and what not to do. As well as to showcase how portfolios can look completely different from one another yet still get the same message across.

[@muhammadyousufkhan207]

Learnt a lot from this channel in the past few days, including premier and aftereffects. Your tutorials helped me make my own montage videos, so thanks!

[@Sebastian__.]

This video is just opinions from a professional but website or IG page is good. Having a website is good because then it's easily accessible from a distance. Professional Avenue is Phone Text to Phone or contact via Website. So at the end of the day don't listen to videos like thi. Do you! Period!

[@fwold176]

Loved this video. Having a physical portfolio that people can touch and view, or a dedicated, curated space is huge.

[@trancer03]

Peter you got big from social media. And i include KZbin with social media. Pretty much nobody ever visits a website. They need to specifically look for you to find your website

[@Artist1974CH]

KZbin is a website for the owner to get people to use the platform. People can post their content on here while the owner (Google) can profit off of people's content. Without websites, the internet would be just text like back in the old days before internet became public.

[@mk500]

THANK YOU for this. There are legitimate reasons why some people may refuse to access Instagram (aka Facebook). Don’t try to force your potential clients into your world; give them a publicly accessible website. No animosity intended, but there are businesses I don’t work with because the only way to learn about them is through “social media” sites I do not use. Also, if you work for local government/schools/services; make sure you aren’t making this same mistake. Because you will be blocking citizens/parents from participating if you communicate only via closed “social media” systems.

[@batsgonemad]

Hey Peter what does it feel like to actually just be a glorified sales person….. Dope Right.

[@LearningCurveTech]

That first point is so true! I only use KZbin, so I can't always view people's work, which is a bummer sometimes!

[@JacobEkaineck]

“Social media is not your portfolio, what you really need is a good website and that’s why we are proud of todays sponsor skillshare…” Please let me know if that line is not in this video.

[@AlexSpiess]

It's not.

[@Kayodeshobalaje]

Thanks for this peter....am definitely having a rethink this night and am switching over...no more social media for professional display

[@timbuckeridge]

First

[@PeterMcKinnon]

You sir, are the first.

[@twentyonearcticfoxs8533]

@@PeterMcKinnon indeed this sir is the first.

[@ArTdontExisT]

@@PeterMcKinnon rude!

[@gere5811]

Second 🙌🏽

[@ArTdontExisT]

@@gere5811 not

[@kurtisca]

Legit words have been spoken in this video (Best advice I've heard all week)

[@UnofficialFilmMaker]

Now that you have said this I think it is very true that we post so much on social media specially being a photographer/Videographer that we don't know what people first see when they start scrolling down.

[@m.mccabe9391]

PM ON FIRE…….. Love your positivity and business sense!

[@JordanPritchard]

This is so true. I have neglected my website but now I’m trying to use social media less so I need my website going again 😀

[@NYPeterP]

So simple great idea... Oh... GREAT AND SIMPLE! BIG THANKS PETER!!!

[@Phil-kt6hc]

I've never heard of a train departing from a bus station 🤣 Love your work - you are an amazing inspiration and fantastic educator.

[@sslakkimsetty]

"... the central hub, the bus station, if you will; and all the trains depart from there...": I had a nice chuckle here. Nice video, Peter.

[@rigomortisfxstudios]

your so right about that Social Media is NOT Your Portfolio!! i didnt feel it was going any where after some time with my 3d artwork i like your videos , your making me want to use my t3i again .........stay safe !

[@krane15]

A collection of your work. So technically it is. Although for purposes of this video, it may not be the very best one. As you move up, you need to become more sophisticated.

[@Sarah_Barthel]

Thank you so much!!! Just started creating a business with my photography, and it is always great to have someone that guides and inspires you. Great Work! 👍

[@TheEnglishExperience]

I’m so pumped! No time to die just premiered! Nice watch by the way.

[@ArturMaiaCarvalho]

Great advice for the newcomers. Portfolio is our face to win new clients

[@iamachs]

Awesome video mate, and that makes total sense, thank you for sharing this idea, all the best, and stay strong!

[@c-ninja8202]

Its nice to see pete grow i was watching him from his 100k. Learned a lot from him and then i left photography and videography .again got excited 😂😂after 2years of break

[@vzbeatz1706]

THIS VIDEO IS SO MOTIVATING.... THANK U PETE

[@kryllyn]

Finally! Someone from top tier realized how your own HUB as a website is important, TY! ✌

[@LiveeyePhoto]

This is one of your best topics, glad you made this

[@AvelinaEncaboCHANNEL]

You are really a PRO on Video film making industry. Thank you for share these tips. Be safe out there.

[@odyhovius]

Thanks Peter. Haven’t really thought about it like that! Cheers✌🏻

[@jazzdarius]

Perfect timing for me! Been trying to launch a brand for my film career forever, and this was really helpful, thanks!

[@JordanPritchard]

Good luck on your film career 😀

[@jazzdarius]

@@JordanPritchard Thank you :)

[@LaureMBrussolo]

Your videos make my own work go from kinda bad to pretty decent. So thanks!! 😁😁

[@yaboeichas]

Hey Pete, do you think you guys could do a behind the scenes of how you craft the story from your individual talking head through all the inserts and motion graphics and all that kind of fun stuff? *I just love that kind of content.* *Great vid bud👍🏻!*

[@Dmogul]

Yay!!!! I just became extra motivated today 💯, oh I’m excited super excited

[@dannyderrick]

Paused about a minute and a half in to go update my website portfolio. I'm back to finish the vid. Thanks for the reminder Pete!

[@pooyafitness]

As soon as the video started, I was waiting to hear about square space. In the minute 6:33 I finally heard it.

[@erikklein1434]

Was just learning from The Futur about your Instagram not being your portfolio. Chris Do said that if you make your Instagram your portfolio, you may become "too precious" with what you can or can't post. He said social media should be just that: social. Have a conversation. Start a conversation. Interact and engage and keep your portfolio as that -- your portfolio.