PHILCO AIR WRAP 1960 REFRIGERATOR PROMOTIONAL FILM APPLIANCE SALESMAN TRAINING FILM XD46214

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This 1960 color sales training film promotes the refrigeration capabilities of Philco’s Air Wrap refrigerator design (essentially an airtight storage compartment for raw, unwrapped meat and vegetables). Time-lapse footage and diagram visualizations champion the Philco system in contrast to unnamed competition, providing appliance sales representatives with useful talking points on technology and food economy (TRT: 21:55).
Opening titles. “Philco Air Wrap Compartment, Produced by Philco Sales Training Department, Photography by Philco Motion Picture Studios, Featuring the Philco Refrigeration and Advanced Engineering Depts.” (0:06). Credits: Philco Engineers as themselves; Robert Stewart as the Professor; Pat Parker as the assistant; writing and direction by Hugh P. Harper (0:37). A target takes a hit from an air pistol. A host with an air pistol hands the gun to a woman assistant, then inflates a liferaft (0:44). Montage of air’s various applications: A sailboat, a pneumatic drill, a train, a helicopter. A sheet of insulation (1:13) Vacuum sealed bottles. An air conditioner window unit (1:44). A woman opens a refrigerator. A factory worker of Philco labs assembles a refrigerator (2:00). A red door opens and our host emerges: “Advanced Design, Absolutely No Admittance.” A sign: “Keep it Secret” (2:46). A presentation on refrigerator coils is given by a man at a podium (3:11). Refrigerator coils are measured. Parts are weighed on a scale (3:50). At the United States Testing Company, various components are tested in a laboratory. A man takes notes. A voice over ranks Philco Air Wrap most highly (4:10). Time lapse photography of a flower in bloom. An intervalometer is used to open a refrigerator door, take a photo, and close the door. Time lapse footage of spoiling bologna slices (5:05). The same test is done with a Philco Air Wrap refrigerator (6:22). A side-by-side, split-screen comparison (7:00). The lab assistant eats a bologna sandwich from the fridge (7:16). Meats and vegetables are displayed. Competitor’s advertisements (7:27). The food is loaded into the Air Wrap compartment (7:50). The competitor’s fridge is also loaded. A calendar counts 15 days (8:24). Loads of food represent the surviving usable food over time with price values applied. Food waste is removed from the competitor’s piles (8:56). A fully stocked Philco fridge (10:17). Men at a blackboard make a scientific argument for Philco’s products (10:44). A block of food suspended in ice is unveiled (11:07). A competitor’s fridge shows high humidity (11:50). At the blackboard: “Maximum Humidity, Near Freezing, No Air Movement” (12:50). The new Philco on display. A diagram illustrates inner air flow using arrows. Bottled goods and perishables (13:04). A model shows the Philco alternative (14:00). A closeup on the sealed Air Wrap compartment (15:20). A thermometer inside the compartment (15:53). Raw meat and vegetable products appear in dissolves (16:30). A spokesman reads a statement from the U.S. Testing Co. (17:10). A Philco Refrigerator. The assistant opens the lower freezer door. An illustration of a frosted coil with a devil’s face (17:41). An illustrated diagram of an air flow system. An “initiator” is illustrated, representing a “frost accumulator” system (18:25). Title overlay: “No Defrosting” (19:15). Chemists pour an insulation compound into a fridge (19:31). A kettle whistles. Crossfade to a steam engine. An iceman hauls a block of ice with tongs (20:04). Philco title overlay. Narration: “No one can ever exceed Philco’s Air Wrap” (21:02). “The End” (21:36).
Current USDA guidelines emphasize the need to separate raw meats from all other foods in order to prevent cross-contamination and reduce the risk of food poisoning.
Philco was founded in 1892 as Helios Electric Company. They began manufacturing refrigerators in 1939. Shortly after this film, in 1961, Philco was purchased by Ford, and was known as Philco-Ford from 1966. The company was, in turn, sold to GTE in 1974, then purchased by Philips in 1981. Phillips retains North American rights, while the Philco International brand is owned by Electrolux.
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[@darroniverson3373]

That's a good looking refrigerator. Freezer on the bottom, is always best.

[@gkdvrcb]

My great grandfather Harold Potter was a filmmaker and did Philco refrigerator ads (which is why I searched for this). We used to watch reels like this when I was a kid, maybe even this one. I remember a ridiculous focus on the lunch meat hahaha. My dad has a whole collection of random old film reels like this that his grandfather made!

[@kenmore01]

This is AMAZING, they talk to us like we're not imbeciles.

[@markdraper3469]

Wow! Now you can keep Thanksgiving dinner fresh half way to Christmas without doing the dishes!

[@RampantFury925]

I wonder why we don't see this technology in new fridges.

[@keithperdue4993]

Now I can use my refrigerator compartments the right way. No more dirty laundry, tools or kitty litter...

[@jimhaines8370]

Never knew that PhilCo was named for Philadelphia where it started

[@manhoot]

I got "wrapped up" in this film to say the least.

[@kingfish4575]

Ah the 60s when you could start a sales ad with a gun.

[@wrenchmonkey3920]

refrigeration engineering department? sounds fancy. I don't get to have a super secret keep out sign, or a horn rimmed glasses wearing assistant. Lot of 1x6 decking wood in my house is stamped Philco & always wondered if it was crate lumber the farmers reused.

[@quantumleap359]

Pretty advanced for a 1960 refrigerator.

[@BenPanced]

Welcome to... the Department of Stray... Ellipses...

[@richardswenson4463]

I need one of these to keep my dead bodies in!!

[@andrewsmactips]

Hands up who went to look inside their fridge after watching this clip?

[@siriustraveler7083]

When did we loose this technology?

[@kenmore01]

Probably when we lost Philco. I want one!

[@texasgonzo67]

The early 80's, when every manufacturer of anything realized you can't sell a new whatever to someone if their previous one keeps working for decades. A buddy of mine still has a working fridge from the 40's with the compressor on top... and boyyy does it keep beer cold in the heart of Texas. Doubt it'll ever die

[@MrNeptunebob]

Back in the 70s we had a Kenmore refrigerator with a compartment like that. It would often get wet and moldy in there.

[@SquishyZoran]

What issue of life was that @7:46 and anyone know what fridge ad they showed?

[@3-DtimeCosmology]

modern refrigerator

[@paulazemeckis7835]

I thought Philco was Ford's parts company?

[@SquishyZoran]

I thought that was motorcraft ?

[@lwilton]

Philco was around from the early part of the last century. In the 1960s Ford bought it. This sales training film was doubtless shot before Ford owned them. Philco (founded as Helios Electric Company, renamed Philadelphia Storage Battery Company) was a pioneer in battery, radio, and television production. In 1961 the company was purchased by Ford and was known as Philco-Ford from 1966.

[@chanterellebreakfast]

No don't touch that fiberglass! OUCH!

[@paddlefaster]

15 days unwrapped? Hard pass on that bologna.

[@luisreyes1963]

Oh, I don't know. I think it adds "character" to the cold cuts. 🥪