8 Best Lead Generation Tactics for Software/SaaS companies

On today’s Unstoppable Sunday episode, I’m going to dig into the 8 best lead generation tactics for your SaaS business.
... and if you watch til the end, I’ll show you exactly how I prioritize them when working on a SaaS business so you can accelerate your path to the next stage of growth
~~~~
Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇
-- tkkader.com/yt...
~~~~
JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇
/ @tkkader
^^ I drop an episode EVERY Sunday to help startup founders, like you, become Unstoppable in your life and business.
~~~~
MY FREE SaaS GROWTH STRATEGY GUIDE 👇
-- tkkader.com/yt...
~~~~
WORK WITH TK TO SCALE YOUR SAAS GROWTH
SaaS Scale Program (for CEOs Looking For Help Scaling & Aligning Their Teams) 👇
-- tkkader.com/yt...
SaaS Launch Program (for Pre-Founders Looking to Get To Initial Revenues) 👇
-- tkkader.com/yt...
~~~~
Share this video with a friend: • 8 Best Lead Generation...
~~~~
PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
~~~~
WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
~~~~
GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇
tkkader.com/yt...
~~~~
Say hi on social 👋:
Like us on Facebook: getunstoppable...
DM me on Instagram: getunstoppable...
Follow me on Twitter: getunstoppable...
TWEET THIS VIDEO:
#tkkader #leadgentactics #leadgeneration

[@JamesMyers11]

This is just gold. especially from someone like me who's just starting out. Thank you

[@TKKader]

glad you find this helpful!

[@mohammadnmohaghegh5584]

YES! Would love to see the results from the direct mail campaign

[@searchbug]

I like how you grouped them and numbered them from 1 to 8 in this video. It can include step-by-step instructions on how to generate leads for a company, moving from individual and content to referrals. Like you personally expanding your lead generating strategies as your company expands. Thank you TK for this! 😊

[@TKKader]

Really glad to hear you got value and you enjoyed how this was presented!

[@nbmotivation5625]

TK Kader, your Saas startup ideas and strategies videos are a game-changer! Thank you for sharing your expertise and empowering aspiring entrepreneurs. Can't wait for the next one! - Nitesh Binnar

[@TKKader]

Glad you’re getting value!!

[@scottmarker-treasurevalley7244]

I've never seen somebody give a more thorough explanation of the way opportunities notley's are gained before you got me beat by one :-) hey folks look for the list this is awesome🎉🎉🎉🎉🎉

[@TKKader]

🤗

[@brianhalk5035]

Great video. Think one element that needs to be added into the framework is "expense". Events are fast and medium to do, but often cost prohibitive for modest budgets, making some of the other tactics much more appealing for early stage Marketing. Difficulty perhaps should factor in cost.

[@thedac85]

Brilliant video! Love that prioritisation framework. Love your thoughts on best paid channels and platforms next!

[@TKKader]

Glad you enjoyed this!

[@OskarVanhove]

Very valuable, right to the point, subbed.

[@TKKader]

Awesome, thank you!

[@peternguyen4628]

Thanks for sharing. All of these are powerful lead gen tactics, if done with some efforts and thoughts. Just make sure you have your messaging, narrative, and talking points, and website nailed down first.

[@TKKader]

Absolutely!

[@mariovingas9840]

TK I really loved your direct mail campaign strategy! I would love to see the results. Thank you for your advise!

[@TKKader]

Glad it was helpful!

[@lilianaortiz8131]

Yes!! Love your energy and level of knowledge 😊

[@TKKader]

I appreciate that!

[@abhishekpareek5211]

Anyone help me in get me some IT leads?

[@shaunaaate7311]

Might need to see some more digital advertising content for b2b/saas companies! But love your video.

[@garethmoody541]

Yes. I just drop the yes at the start these days

[@TKKader]

Boom!

[@KabirUpTalkk]

I've been writing for founders on LinkedIn. Sometimes a post with 5 likes will give 3 inbound meetings and a post with 100 likes gives zero meetings. Is anyone here considering writing on LinkedIn?

[@TKKader]

LinkedIn is a great source of engaging with your target buyers.

[@b.gloriaizzy]

Yes please

[@KabirUpTalkk]

@@b.gloriaizzy awesome good for you

[@ColorfulKeys]

Can you explain more how it works if a company has a sales-led and sales-assisted model. (PLG)? Thank you.

[@TKKader]

Absolutely! Here's my best performing episode on PLG and how to make it work effectively: kzbin.info/www/bejne/jHmQdqGwZcykf7s.

[@DavidLee-t7i]

Yes!

[@TKKader]

🙏🏼

[@mazenmohamed8383]

thanks for this awesome content brother💗, Can you talk more about getting first 5 customer or the first ever customer?

[@TKKader]

Absolutely. I did an episode on this: kzbin.info/www/bejne/pWSQan6kaNiErpo

[@mazenmohamed8383]

@@TKKader thanks for responding ❤️❤️

[@fahimsheikh6312]

Loved this episode! Thanks!

[@TKKader]

Boom!

[@kevindaly007]

Yes! How did the direct mail go? - Did you already post the results? Perhaps I missed that?

[@same.7939]

I’d be curious to learn about your FedEx mailing strategy outcomes!

[@TKKader]

Will do a post on it when we have enough insights.

[@joemktg1]

Do you have enough insights now? Very curious.@@TKKader

[@user-qc9wk9nm2f]

Great! Great Content! Thank you @TK Kader

[@TKKader]

You bet!

[@user-qh5vq1dz9d]

Really helpful! Thanks so much.

[@TKKader]

So glad!

[@DTrackFinder]

Amazing advice! Thanks TK 🙏

[@TKKader]

Glad it was helpful!

[@populistrevolt]

I love all your videos!

[@TKKader]

Glad you’re getting value!

[@lilipoppandova7478]

Thank you for your video TK Kader! Does prioritizing the 8 tactics in terms of difficulty/speed mean you are prioritizing them in terms of ROI? Can you also provide a prioritization based on time vs. quality leads, not just quantity?

[@TKKader]

The quality of leads based on channel varies wildly depending on your target market.

[@GiorgiBekurashvili]

That's some gold content ❤

[@TKKader]

Really glad you got value!

[@adimardev1550]

i like your workspace

[@TKKader]

Thank you!

[@hartadihartadi2518]

Yess, awesome TK 🥳

[@TKKader]

Glad you enjoyed it!

[@BannerInSite]

Great video!

[@TKKader]

Glad you enjoyed it!

[@KabirUpTalkk]

I disagree with some points. Cold email is the fastest and cheapest way to get feedback. AND you don't need 7 touches to get a response. You're doing it wrong if you :)

[@TKKader]

I'm glad to hear it's working for you!

[@kisms8590]

Ur right, social is immensely wasteful unless ur true authority In space. Cold email is superior to test msg fit, iterate. But the game has made it way way harder to deliver vol, cost of leads, and personalization lvl needed to get good PRR, plus u need a bunch automation tools, sop, and team to drive the engine from overseas. Each top lvl point here requires armies, so the value derived from this top lvl is minimal, albeit appreciated. Key is major focus.

[@maxhauer1091]

What are your thoughts on field sales reps? Say we have a major metro area with a big concentration of our ICP and we have reps actually knocking on their doors...

[@TKKader]

It depends on the math.... If the unit economics are strong, then I'd say double down. If not, then you can augment the reps with a some of these pipeline strategies to give them aircover.

[@emma_hughes]

yes

[@TKKader]

🙏🏼

[@anthea043]

Hi TK, can you share a bit more why you would regard content + SEO as slow strategy? From your experience how long does it take usually to build strong inbound through this tactic?

[@Manu-qu6ig]

It depends, but generally speaking, it can take 4 to 6 months (Sometimes more) to deliver true results in my personal experience. If you are doing blogs, make sure you follow all the best practices and tools for benchmarking your keywords (We use SEMrush), first-page indexing should take some time, but if you do it right, the long-term results are excellent. 90% of our leads come from our Blogs which are topics directed to our ICP, but this takes patience and time!

[@TKKader]

I agree with Manu. SEO has a 4 to 6 month (minimum) lag time, and that's if you are targeting keywords and creating content that you know will convert to real revenue. This is why I always recommend honing in on your messaging and value proposition through faster feedback channels and then investing in SEO as an additional channel.

[@user-zc9jl7fr8u]

YESS!

[@TKKader]

🙌🏼

[@johnsilva8369]

Yes

[@TKKader]

Awesome!

[@shaunaaate7311]

YESSSSSSSSSS!!!

[@TKKader]

🤗

[@cocoarecords]

Gold

[@TKKader]

Boom!

[@paulgregorcanta7837]

Yes!!🔥🔥🔥

[@TKKader]

🤗

[@sammysam6536]

YES!

[@TKKader]

Boom!

[@allthingstechnology4490]

What software are you using to record?

[@davidhassur2900]

What do you suggest for Micro SAAS?

[@TKKader]

Here's my best episode on Micro SaaS businesses: kzbin.info/www/bejne/j56QqqiDnd54ptk. I have several but this is the most popular one so I'd start with that one.

[@davidhassur2900]

Thanks TK. I believe I saw that microsaas video. Did it mention lead generation?

[@abhishekpareek5211]

Anyone help me in getting IT leads?

[@tilesvisualizer6181]

If you get it let me know

[@Om-gg5tk]

Hi TK..I am planning to start a lead generation agency for B2B SaaS startups. Is this a good idea right now going into 2024?

[@TKKader]

Depends on what differentiates you from the million other agencies.

[@edsonmutyavaviri2809]

Yes! 🔥🔥🔥

[@TKKader]

🙏🏼🙏🏼🙏🏼