Planning Your Wax Melt & Candle Business - Ep14

[@angelaevans2061]

Love the large calendar idea to physically write something into key dates. For me writing something down on paper (rather than within a diary on a computer), and seeing that on a wall is a constant reminder of what needs to be done and when. I’ll definitely employ that one and makes so much sense. I find time can easily drift away unless you focus and have a point of reference to work towards. The older I get the faster it seems to go too!

[@homefragranceacademy]

I (Paul) definitely work better with pen and paper!

[@angelaevans2061]

@@homefragranceacademy I agree - definitely cements that connection between the brain and writing something by hand. Certainly for me.

[@wickwoodcottage]

Hey guys, what would you say were ‘realistic’ and yet still ambitious goals for 2025 if it really your first ‘proper’ year of trading? The thought of trying to plan the whole year is both exciting and yet quite difficult to do when you haven’t got ‘previous’ to go off!

[@homefragranceacademy]

Hi! This is really hard to answer as it depends on so many factors, such as your budget for advertising, your experience in marketing etc. In our first year we did £163,000 and for 6 months of that we were working together full time. But we did invest quite a lot into advertising. What I tend to say to people is if you can break even in your first year, that is very good, because you will then have a customer base to nurture and get repeat orders from in year 2 - which is where you'll make a profit.