PNTV: The Paradox of Choice by Barry Schwartz (

[@takahirokobayashi6731]

The more choices we have, the more difficultly we choose. It is called the paradox of choice. Even after we made a decision, the rate of satisfaction towards our choice stays in a low level. Therefore, I try to choose based on my first impression. It's a five-second rule and a good solution to be satisfied with my choice.

[@ahmeddorghamy]

thanks! and greetings from Egypt

[@HeroicBrian]

Thank you too! Zak | Team Optimize www.optimize.me/trial

[@GregoryBerge]

Love your work Brian. Keep it up.

[@HeroicBrian]

Gregory Berge Thanks, Gregory!

[@miimii]

have read this book a week ago. really liked it!

[@HeroicBrian]

Mii Mii Awesome, Mii!

[@thejedibunny4802]

Thank you ! Your videos changes my day in a very positive way :-)

[@__jake.m]

Thank you so much for this. You've explained the concepts really well!

[@HeroicBrian]

Thanks Jake! Have an awesome day 😀 - Team Heroic Get the NEW Heroic App and start Activating your best, TODAY! Try 14 Days free: heroic.us/join

[@jasonplassaras2564]

Great video Brian! :)

[@HeroicBrian]

Costas Plassaras Thanks, Costas! :)

[@maryclaudiapitman]

he did an excellent Ted talk on this...great discussion

[@chicagobearstj20]

Great and simple explanation brain 👍🏼

[@jorgedorda8685]

I love your work Brian, keep it up! pelase :)

[@HeroicBrian]

Jorge Dorda Thank you, Jorge!! I promise to keep it up and appreciate your kind words and encouragement! :)

[@UlySambrano]

Videos look real good! Thanks for putting in your time and effort, I watch every morning while I eat! =D

[@HeroicBrian]

Uly Sambrano Thanks, Uly! Happy we get to share your breakfast together! :)

[@AlanDammeVan]

great video

[@HeroicBrian]

Alan Van Damme Thanks, Alan!

[@ewwbananaagain]

Sharp delivery Brian. I would love to know how many times do you record a video until you are satisfied with it :)

[@ewwbananaagain]

Also: I'm grateful for your work. Thanks

[@HeroicBrian]

ewwbananaagain Thank you! I record every video once. :) That's part of my creative challenge. No re-takes and no edits--forces me to trust myself and just let it rip. Every once in awhile I'll totally flub something and re-start after a couple minutes but that's the exception!

[@HeroicBrian]

ewwbananaagain And thank you!! :)

[@yair1010]

First off, Thanks again for uploading your videos. Enjoy them quite alot so Kudos! 2nd, I only understood the paradox on the first and 3rd segment. Where exactly is the paradox on the other three? And also, Isn't it also kind of a paradox/dillema of having to choose between so many great self help books? ;) How much is too much from your prespective?

[@HeroicBrian]

yair1010 Thank you! The other Ideas were just helpful Ideas from the book--not paradoxes in and of themselves! And nice question re: books! lol. I think it's all in how you approach it. I like to make it a fun game of optimizing exploration rather than a need to maximize!

[@scratchdisk]

Thanks, very applicable to software engineering :-)

[@HeroicBrian]

Dan Hamel Awesome and I bet! :)

[@RodrigoFreitasGO]

that´s why a disabled person do much more things than a regular person. if they can do 100 things, they will do it all. But a regular person is able to do 10000000000 things but can´t choose, so don´t do anything.

[@lausdomin]

The only thing wrong with the word/concept 'more' is that it is never 'enough'

[@leonardoisidoro3224]

A good technique is to always compare yourself to people who have It worst than like a little boy in Africa who has to walk 5 miles with no shoes just to get some water.

[@LorizaRamzan]

Subbed

[@HeroicBrian]

Thank you for subbing user-et3tm2mg4m, if you like more content like this you can also go to heroic.us for more Wisdom goodness. We appreciate you! 😊 - Team Heroic Get the Heroic App and start Activating your Heroic Potential, TODAY! Join free: heroic.us/join

[@nanabananaraw698]

.I like it..:)

[@HeroicBrian]

NaNa Nooprai Thanks, NaNa! :)

[@teckwyn]

i disagree with number 5. constantly comparing yourself with other people will actually make you feel happier if it happens that most of those people are less fortunate than you

[@xyzv8640]

Well think further..what happens should the tables turn (by some reason)?