Podcast Launch Strategy: A Step-by-Step Guide with Social Media Promotion

I’ve seen so many new podcasts launch with next to no promotion behind them.
Then they wonder why they didn’t receive as many downloads as they thought they should have.
They’ve told their friends and family, put a few graphics or videos out across social media, and they feel like that’s plenty.
But it lands a little softer than they anticipated.
There are also podcasters out there that are so nervous about putting their show out, that they don’t want to promote it.
And that’s all well and good if you’re just testing the waters, or you don’t really want anyone to know about your show until you feel like you’ve found your feet.
But I’m not talking to that podcaster here.
I’m talking to the podcaster who wants to make the most of their new podcast launch. The podcaster who wants to make sure they squeeze as much out of their launch as possible, without spending money on ads or other paid strategies.
This is purely a strategy for those of you who want to use social media, email marketing and good ol’ fashioned word of mouth to help promote their new podcast.
So, here’s the exact strategy I recommend to our clients, and we use ourselves here at Bamby Media.
CHAPTER MARKERS:
00:00 Kickstarting Your Podcast Launch: The Ultimate Guide
00:16 Three Weeks Out: Building Anticipation and Engagement
06:58 Two Weeks Out: Announcing Your Podcast with a Bang
11:39 The Final Countdown: One Week to Podcast Launch
16:19 Launch Week
21:42 Post-Launch: Keeping the Momentum and Engaging Your Audience
26:03 Reflections and Next Steps: Ensuring Podcast Success
BAMBY MEDIA LINKS:
Free Podcast Audit Service
www.bambymedia.com/free-podca...
LinkedIn:
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PodCoach Service
www.bambymedia.com/podcoach
Bamby Media Services
www.bambymedia.com/services
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