Pontiac GTO "The Judge" TV commercial featuring Paul Revere & the Raiders

[@briansd2772]

Cars had soul back then.

[@beverlyburzstyn3569]

Favorite automobile that was ever made manufactured, I think it's a beautiful thing and as much as I would like to own one I just love looking at it! Yeah 1968 or 1969 GTO judge that is my dream car! Some people dream about Ferraris I dream about the GTO judge, Pontiac sure scored with this one! Badass for sure!

[@faschuck]

Two words for this spot: BAD. ASS. Seriously. Paul Revere & The Raiders + 1969 Pontiac GTO Judge = 100% AWESOME!!!

[@senorboston4076]

John DeLorean's crowning achievement. Pontiac GTO Judge. This vehicle could pass everything but a gas station. Loved it, though!

[@dankdrifter7329]

Even being a gen z, this is the best looking car I've ever seen, those smooth lines are irresistible.😋

[@user-tm7ti1wg7l]

Have you ever seen the first gen. Camaro's. Hahaha, sorry I agree. The Judge is a beautiful ride.

[@thejudgefrom69]

I’m glad someone finally says that you gen z assholes are a disease but your an exception! ~ The Judge

[@zayedwakarshaan2453]

You have a lot more to see.

[@frstwhsprs]

​@@thejudgefrom69I'm pretty sure there are handful of people who likes it too 😅

[@Matthew-fv1ql]

All eyes for the judge

[@davehotz5169]

I had a68 GTO 4 speed 400 390 pos. Best car I ever had

[@fob1xxl]

"Here come da judge! Here come da judge!" WHAT a great time to be young ! I was there !

[@hitmanhalley]

Flip Wilson would be proud of you! What some great times.✌🏻

[@PaulSmith-pz9eq]

So was I !

[@doomisagreatgame]

Sad they don't do things like this anymore :(

[@AldenRDavis]

0:07 - “All rise for THE JUDGE!”

[@dropje1000]

Little-Known Fact: The original TV commercial for the Judge featured the rock band Paul Revere and the Raiders singing about the GTO out on a dry lakebed. According to the book Pontiac Pizazz, by Jim Wangers and Art Fitzpatrick, the lead singer, Mark Lindsay, was a car guy and loved the Judge, so he wrote a song about it. Wangers claims this commercial is considered one of the earliest rock-music videos.

[@SM-dt1pr]

Jim Wagners can claim that, sure. It's not right, but he can say it...

[@shanetyler9391]

Paul Revere and the Raiders were also from Idaho also i live in Idaho also and have seen them live :) My dad has a couple of their albums on LP seen seem before i went to iraq they came to Lousiana to put on a concert for us it was pretty awesome :)

[@senormedia]

@@SM-dt1pr "Rain" would like a word!

[@That_AMC_Guy]

@@SM-dt1pr Jim Wangers knew a lot about cars, that there is no doubt. However, this is just another case of Paul Revere himself being a shrewd businessman. The song here is just a re-working of the song "Time after Time" from the album Hard & Heavy (with Marshmallow). The song WAS written by Mark Lindsay and Keith Allison. While I wouldn't exactly call this "selling out", Paul Revere saw it as free promotion that they'd get paid for. Paul tabled the idea before the group, they all agreed. Mark changed the words to "Time after Time" to fit the promotional material they'd been given (almost word for word, I might add!). I wouldn't be the least bit surprised if Dick Clark had a hand in this, too. Let's be honest, the Raiders were kind of on the way out by 1969. The albums Hard & Heavy, Alias Pink Puzz and 1970's Collage would yield some Top 10 Hits, but nothing would go to #1. They were seen as more for the kiddies, almost a bubblegum act. So, when a car company exec - who knows nothing about pop culture, asks who the hottest band of the time is - which of the top acts could they get.... The Raiders were right there with their hands up. They weren't counter-culture enough to turn down money. It also was not the first time they'd done a promotional gig for GM.... check out their other songs "SS 396" and "Corvair Baby". I never had the chance to talk about this with Uncle Paul. I'll have to ask Mark the story the next time I get the opportunity.

[@mattskustomkreations]

Another cool outcome of this collaboration is their awesome custom stagecoach show car. The “horses” pulling the coach was a GTO-grilled articulated front section with TWO side by-side blown exposed Pontiac mills, the whole front unit ‘steered’ the rig, pretty cool engineering feat. There were vox amps built into the sides of the power unit and Paul had a keyboard on the back deck.

[@ScarlettFire341]

I remember that Ad ! I also had THAT very car 69 Judge Carousal Red (Orange) 4 spd Ram Air III - in High School No Less (1972)

[@aidaaliten8817]

How old are you

[@MichaelGibson5047]

Blast from the past I remember that commercial as a kid. When gas guzzler mid size hot rods ruled.Great theme song and band!

[@AldenRDavis]

A mighty blast from the past

[@NYNYRaider]

I always considered this one of the earliest actual music videos. MTV was 12 years late 😂

[@paulsmith8212]

68-69 My high school years . The Judge GTO was the boss back then . I remember. Great car . I think that and the 69 Mustang Mach I were very popular back then . Good times and good old days. Note: The Pontiac Trans am was also a serious contender.

[@4vmax]

I have always loved this commercial

[@championchyp2916]

WOW..... my puppy was born on Nov 5th 2020. I named her GTO / now 3 mos later to the day.... i find this COOL music video :)

[@desiderious1]

Man if a person could go back in time and bring a mint muscle car like the GTO to today can you imagine what it would be worth ?

[@gunsmokegaloreyt6840]

They are still around look them up

[@sdime9858]

One just sold at the Mecum auction for $1 million dollars

[@patchchrist]

This is SIIICK. They should make car commercials like this again. 😎

[@Biscuit1973]

I’ve never heard of Paul Revere and the Raiders until I’ve watched his classic Pontiac GTO judge addition car commercial from the 70s because I have the same commercial back on a DVD Sick for the past 15 years now.

[@orbyfan]

I still have a "The Judge" key ring from back in the day.

[@voiceofreality9741]

The "Judge" was a mainstay at US30 Dragway in NW Indiana. The local based car ruled in its class. Very popular. At the time I was running a MoPar factory car and had a hard time beating it.

[@shock-eh3849]

I had a white one. Ram Air III 4 speed in the early eighties.

[@hitmanhalley]

Wow! Cool car!!!

[@mikeschager3267]

A 1970 Ram Air IV Judge just fetched $1M at the Mecum auction today in Kissimmee, Florida.

[@CrucialParodies]

I’d do anything to go back in time and buy one of these brand new

[@redcar96]

You’d need a little over $3,000 to do that!

[@novawagon1965]

Lots of guys that were lucky enough to get back from Nam spent all their cash on these cars.

[@thejudgefrom69]

If they made it 💔 god rest their souls they had it the worst especially when they got home

[@williamzander4732]

The 442 and Cougar were bad ass but the charger or cuda were great . The judge stood out .

[@reallyrandomrides1296]

Looks good! I think I'll buy one! I hope there are still some left at my local Pontiac dealer.

[@lvdisc]

About 50 years ago, I would drop off newspapers to the kids houses that delivered the afternoon newspaper in Beaverton Oregon. I also had to drop off newspapers to several business. At the Beaverton Chamber of Commerce, there was a young blonde receptionist who had a Pontiac GTO Judge parked in the lot. It just wasn't fair, I'm not sure which was more beautiful, the receptionist or the car. Put them both together and whoever was her boyfriend was the luckiest guy in the world.

[@darylrigney6872]

Don't we all wish they had car ads like this these days! TV Ads like most all cars and trucks are pretty boring nowadays. Love Pontiac and wish GM had never killed PMD.

[@thejudgefrom69]

Dream car ❤️

[@mindyambrose-qg5il]

Love this!!!

[@mikewhite6407]

this is alwsome

[@sharitcuello5026]

Vaya aquí recordando al gto the judge 1969 Bro

[@theartoftimelapsemore424]

"This court has been called in session to pass judgment on a special new car from Pontiac. (bang bang bang) All rise for The Judge." Judge, the special great one From Pontiac, G-T-O! Hurst speed shifter, three speeder force Pontiac clamp heads, three sixty-six horse Mag type wheels, sixty-inch spoiler airfoil The Judge will rule! Judge, the special great one From Pontiac, G-T-O! Pontiac ram air, four hundred cubes for action Wide track mag type polyglas shoes for traction The Judge will rule! "Has the jury reached a verdict?" Break away!

[@Michael-pp8lz]

They really don't make commercials like they used to

[@jamesquirk4999]

Here comes the judge 👨‍⚖️ Best of all is Pontiac

[@markbergthold6181]

I miss cars that have unique character and are fun to drive

[@MARMELADIKAKKU-zl7ed]

i wishd id had some day 4 gtos and 2 green ones and 2 yellow ones and i would love to sit on it and later paint it and drive it

[@ap101081]

Mark sings about it coming as a 3 or 4 speed car. Has anyone ever seen one as a 3 speed? Got to be the rarest if there is any! Love this commercial anyway! Music video!🙂

[@shock-eh3849]

Yes I’ve seen a 3 speed one many years ago

[@bobsilver3983]

My boss knows a guy with a 3 speed manual

[@cathynjohn]

Wow how cool was this car, & it probably cost around $2.500, those were the days

[@mo4meh]

if cars could talk 🤗

[@derrickjackson6737]

The real Deal 400V8 The Judge!!!!!!

[@gmoney1592]

The special great one

[@johnslade9358]

Cool AF

[@SnepperStepTV]

That's how you sell a muscle car!

[@TheHittmanBrettAllen]

Someone needs to resurrect Pontiac, my favorite car brnd sind l owned a 68 firebird and then a 77 TransAm. I also owned an 87 firebird!

[@nickrice7535]

ALL RISE!!...

[@Silverhands]

Fuel Economy: Highway 1 City 0

[@gerry-p9x]

Insurance companies and EPA KILLED THESE CARS

[@Leland.Lawrence]

0:05

[@baltepeter]

I wanted a judge until I watched this commercial...

[@ryanhudson5643]

This band sounds a lot like the Monkees.

[@d.a.elliottjr.367]

They were big around the same time as the Monkees.

[@paullacey2999]

GM could bring Pontiac as a performance EV brand......

[@stevenbernfeld6415]

Great car, not their best moments.

[@bironmiller4330]

Love the car... But the song sucks hard. Hahah still cool though.

[@Danimal1577]

Listen to "Time After Time" by Paul Revere and the Raiders

[@89tiidanissan]

what a gay band for a strong car

[@DUSTYBASS]

Shut the fuck up tinker bell....I guessing you're some fucking idiot youngster.

[@virginiawalters7841]

Doesn't know what good music is.

[@michaelallison8746]

Takes one to know one!

[@danielboone72]

They weren’t gay at all. That was a great band, just like many bands at that time!!

[@kookoothebirdgirl1]

@@DUSTYBASS nah, he’s not a youngster at all. Just a clueless human being, not unlike yourself, who doesn’t know that using words like “gay” and “Tinkerbell” as a derogatory slur is an extremely ignorant and outdated form of denigration.It’s obvious that neither one of you have much of a vocabulary to express your displeasure over either the song, or the ignorance of using words normally associated with homosexuality as belittlement. Please go back to school, and/or grow up. Thank you.

[@howie9751]

Awful commercial.

[@bobsilver3983]

I love it!

[@GeneralLee.1969]

These were the times! Aggressive design, powerful V8 but in a car that doesn't take itself serious with all those beautiful toxic bright colours! Nowadays cars are boring, and ads are bad, but considering that my generation is nostalgic of the both 60s and 80s we may see the return of these ads and the death of a corporate culture with those gray and ugly things and cars.

[@hitmanhalley]

Great comment! I totally agree with you. There’s no memorable car commercials these days (Hey, I’m old enough to remember Chevy spots with their catchy jingle 🎶“See the USA in a Chevrolet…”🎶)