Preteens Are Destroying Sephora Stores

[@earthstar7534]

If your kids aren't exposed to age inappropriate content they won't ask for age inappropriate stuff. My daughters friend asked for drunk elephant and a Stanley cup. My daughter asked for a doll house. One has internet access, one doesn't. Guess who's who. Edit: the amount of actual children replying to this comment is frightening. So is the extremely poor spelling and sentence composition they have. Thats a whole other problem, but my goodness. If you are a child do not speak to adults online in comment sections.

[@JAOResnik]

Bullseye

[@flameepidemic4839]

Absolutely. I can’t even imagine what thatd do to their confidence either they definitely think they need skincare and makeup its not just about copying them. When i was a kid i played in makeup bc my mom did but these kids think they need it Heck i wasnt even interested in anything ither than gaming videos till i was 16 (4 years ago) and even still i thought makeup more as art and i dont ever use it except for on special occasions but i know that when they added shorts i started feeling insecure at all these pretty girls when in reality its not just makeup they have a filter and nice lighting aswell though its easy to forget that. Not to meantion how much theyll photoshop pictures with a small hint of makeup claiming “all natural” and the unhealthy diets they flaunt only made my eating disorder worse. All this is even worse on tiktok where theres literally pro ed tiktok accounts which is one of the reasons ill never use it I feel bad for these kids social media isnt good for anyone especially not kids

[@Kitkat1-i9p]

Why is Stanley cup not age appropriate? Also what’s drunk elephant?

[@InitialDraal]

@@Kitkat1-i9p yeah I googled it and found that there is a hockey cup of that name but I guess it's soemthing different x)

[@earthstar7534]

​@flameepidemic4839 it's all super sad. My kids are only 9. They have zero internet access that isn't school related that I supervise. No tablets, they don't touch our phones, no social media, no online gaming, they don't even have access to streaming services because we can't regulate what they can get to on there. They have a switch, dvds, and they can watch the movies and tv we bought on Amazon on the downstairs TV. Some people think we are sheltering them and they will end up weird, but shouldn't we be sheltering our children? Her friend is our neighbor. She has a phone and goes to a public school. This poor girl doesn't stand a chance. She's already wearing a full face including eyeliner and lipstick and wearing crop tops and short shorts at 9. Not to mention She's way way above her pay grade on how she sees boys and wants to interact with them. She is allowed over here because I have her put her phone on the counter and I know they won't be on it. My daughter however is not allowed over there. I just don't trust it.

[@danielvillwock498]

This is a parents problem, hold them accountable.

[@SamanthaTwist]

Yes it’s all parenting 🙌🏻

[@The-Oneness11]

When I go to the store I never encounter kids who act like this. That's crazy.

[@bcharles406]

@@SamanthaTwist more like lack of parenting. I have a 12yo and a 9yo daughter and they don’t have any social media or real internet access so they don’t ask for this stuff. My wife and I absolutely refuse to give them TikTok or instagram or Snapchat. Nothing! I hate feeling like I have to shelter them but the world is flying off the handle!!

[@Lawrence_Talbot]

Where are the parents??? Who drops off a 10 year old at the mall or stores without adult supervision? That’s just asking to be abducted.

[@SaltedCaramrl]

@@The-Oneness11same…and the parents also immediately intervene if the kids began to misbehave.

[@somayralechuga1508]

When I had my daughter, who is now 4, I refused to get her an iPad. I had so many family members saying I thought I was better than everyone else because of this. Some even told me I was not going to let my daughter have a normal childhood. All those family members now say they are glad I did that because they can see the difference between my daughter and all the iPad kids. She has excellent people skills and can spend hours playing with her toys without electronics involved.

[@zcorpalpha2462]

Ok Question What about school when an IPAD is required, when the child starts school ⁉️ Even home school requires them to

[@idioticbagel2833]

i didn’t get an ipad til i was like 8-9 and i had very limited time on it plus my mom made us have a certain minimum of outside time a day. you can definitely see how me and my sister was raised when you meet us now.

[@laurenpool8367]

Yep!! Good job!!! Your daughter is lucky to have you ❤

[@heyitsmekmt12]

I'm thirteen years old and practically the only kid in my school who doesn't have a phone, and I'm perfectly okay with it.

[@marianemashkalo4182]

You are better than everyone else because of this

[@shelbys6711]

We need more bowling alleys, skating places, and more age appropriate venues. I feel either its places for under age 10 or over age 18/21. When I was a teen, we had these places, yet. Now these places have been closing over the years and vandalism has definitely gone up surrounding our town

[@Skuman-m3t]

Thank you yes there are no place to hang out in my town!😢

[@hello1943]

Malls are closing left and right also. Not just venues, but stores specifically for preteens aren’t as common anymore. I’ve heard moms complain about not being able to find shirts that aren’t cropped in girls’ sizing for their daughters. It’s madness that they’re growing up so quickly, but they aren’t being given an alternative.

[@justadumbblonde]

i totally agree the only thing is most of these places have closed down because they are not cool anymore, unfortunately sephora is.

[@subplzorideleteurchannel7193]

Bowling alleys and arcades are really the only places for teenagers to hang out nowadays.

[@bookstuff8645]

My sister ( who’s ten ) got , for her birthday, a bunch of beauty products and I remember her being so disappointed like she literally went where are the toys ? Where are my books ? If only there were more kids like her.

[@aphrodieMonkey]

Bruhh why your parents do thatt.. Protect her at all costs !! Lol

[@ariaryayy7314]

Wait a minute. Why would your parents do that? If that was my sister, I would give her a little spree of the things she wanted because I would feel so bad and I would speak to my parents about not listening to her.

[@bookstuff8645]

@@ariaryayy7314 My parents gave her books but her school friends all gave her beauty products

[@janethzavala9036]

That’s sad imagine wanting toys and getting makeup

[@qwmx]

Your parents barely know her. That's shit parenting right there.

[@AnonymousElephant-ho1wc]

This is truly the result of the “ we don’t tell our child ‘no’ crap”

[@beautifulbutterfly1111]

Exactly! I don’t spend that much on skincare. Never did and I’m getting old. Walmart sells the same crap.

[@gracieluke]

If a parent says 'yes' to everything, this is what happens and when a parent says 'no' to everything they think they have to resort to other things to get what they want. I personally was given multiple talks by my mother (because I went to a private school in a pretty well off area) saying that my friends are not the norm and majority of people do not spend every break going skiing or to another country or whatever. She had to make sure that I knew that people were not as fortunate as I was to do things like go to private school or go to Disneyland. These kids need that talk.

[@Idk_Anymore-j6z]

⁠@@beautifulbutterfly1111fr and they have good skincare like bubble 😭😭😭 they have bubble at ulta. plus it’s more cheap there

[@dragonflysdesire]

"Do you speak to your mother like that?" Oh yes they do. My youngest is 9 and some of her peers make me sick with the way they act. My oldest is 16 and the difference between kids her age when they were 9 and kids my 9 year old's age is wild. These kids need parents who actually parent.

[@CAstrawberrygirl]

OMG I am just horrified and as the parent of an 11 yr old girl, I walked over to my daughter just now and told her that if I ever heard about her going into a Sephora or Ulta store and abusing testers, she would be immediately grounded. She has begged for skincare products because her friends have it and it's a HARD NO!

[@corallinewoodsten9745]

My younger sister (who is ten) got tons of books and gift cards to book stores when she opened up her kindle she almost cried because she was so excited to be able to read more books. It’s truly sad to see all of the ten years olds in Sephora I’m so glad my little sister isn’t like those ten year olds and doesn’t care about makeup

[@Noor-ci7mx]

Please look what she is reading also m keep a track on her book categories, saying it as an elder sis

[@FirstNameLastName-wt5to]

We went to the mall at 10-13 by ourselves in the 90s. If we had done that, security would’ve been called and we’d be sitting in the room of shame with all the thieves until our parents picked us up. Would’ve likely had a stern lecturing by the guard until they got there.

[@TwistedQuestionMark]

I'm old but my parents told me if we screwed around in the mall and they got carried we would never go back again. The worst we did was ride the elevator over and over 😂

[@kadygirlforever]

We had fountains in our mall, the worst that happened was someone was dared to jump in 😂 simpler times

[@FirstNameLastName-wt5to]

@@kadygirlforever Foaming the fountains at the front of neighborhoods became a thing in high school. And we thought we were really living on the edge.

[@kadygirlforever]

@@FirstNameLastName-wt5to 😅 a guy drove his car into our school pond senior year and didn’t get to walk for his diploma. Here, decades later, he would’ve been TikTok famous.

[@kadygirlforever]

@@FirstNameLastName-wt5to actually I’m starting to think we were worse without the distraction of our phones

[@xxcloudyofficialxx5417]

Imagine being a grown adult just trying get some face wash and it’s all out of stock because of some rude,pre-pubescent, rich tweens that want TikTok clout💀. Society needs a wake up call.

[@TashaVanHuss]

Spot. On. 👏🏻

[@macybradford2616]

I am that person 😂

[@TheAcad3mic]

no society needs masculinity lol

[@Itslauraokay]

So tweens who are starting to struggle with break outs and oily pores shouldn’t have assess to skincare 🤦🏻‍♀️?

[@BurntBattleBagel]

"This town needs an enema" - the joker

[@DFRetha]

Honestly, this makes me rethink what happened to me the other week. I was in Sephora asking about colour correctors. When I left, there was a teen/YA girl hiding behind one of the plant pots outside the store. Then a guy, likely from that group started to follow me. He only left me alone when I turned around and he suddenly turned. I though they were late teens, early 20s, but I'm in my 30s and people have thought I was a student because kids look so much older, so I wouldn't be surprised if they were from the nearby highschool mimicking some of these TikTok behaviours.

[@scouttbrown4548]

As a brand rep, it’s so upsetting to see these young girls coming through asking for product that will ruin their skin before puberty does.

[@thetechsavvy01]

B O T O X

[@lilpopism]

@@thetechsavvy01won’t help them if their skin barrier is fkd

[@JustRead850]

Yes, exactly, thank u!! I swear I saw some girls who were around, maybe 14 years old, with full faces of makeup, and here I am, a 17 year old who is only allowed wear some kinds of lipstick, blusher and was only allowed to wear black mascara 3 weeks ago😅😅

[@TheTrollTrollyYeti]

Glad you said it. My gf does makeup professionally and her girls love make up. However max they're allowed is lipstick and eye shadow. As a man I shouldn't even know what these things are 😅

[@TheTrollTrollyYeti]

​@thetechsavvy0153 horrible idea, botox is worse than makeup. It also does not fix messed up skin, it fills wrinkles. I've told my gf if she does botox I'm out because I know what it is and does

[@nicstar1001]

as a 14-year-old girl, I am genuinely worried about my generation.I am so glad I have good parents that tell me no and teach me unlike these kids. I promise that not everybody in this new generation is like them

[@noracheese134]

Same here

[@ImoTubeReal]

I'm genuinely worried about the parents themselves, think about it. 1. More and more parents are getting biological childrens when they're over the age of 30. (Which increases the risk of Down syndrome and health issues to the child.) 2. There are no stable guidelines for parenting, and schools (both public and private) refuses to teach parenting to their students. 3. Parenting guides are limited and rare. 4. Toxic and fake "Role Models" for both parents and kids. (Example: CoComelon and Skibidi Toilet.) 5. Many parents are morons, these couples decide to have babies when they're poor, interracial, violent, and with addictions. TL,TR There are many issues with parents themselves, because they're abusive, toxic, worthless, have no parenting guidelines, and get biological childrens at an old age, my solution is to leave parenting ONLY to rich, young, wise, and responsible couples.

[@brina4lifee]

Same I’m literally soo grateful that I was raised respectfully.

[@defNot_V33]

Ik

[@sienasach1878]

I'm 14 too. I'm not allowed to have social media outside of youtube, and my electronics have limits. I'm worried about our generation too.

[@cherrycherr786]

I worked in child care and we all hated the parents who say they practice gentle parenting because their children are the rudest brats because they're not accountable for their actions.

[@thetechsavvy01]

Spare the rod, spoil the child.

[@Poppys-Toca.]

They don’t need drunk elephant, they need sober giraffe.

[@ramcharge2704]

At first I thought drink elephant was a new drink line not a skin care line !

[@Poppys-Toca.]

@@ramcharge2704 😂

[@cashwalk7253]

@@ramcharge2704That’s what I thought, too 😅

[@PolishCat]

@@ramcharge2704I thought it was alcohol

[@ZeroBones3]

Lol

[@zbrlvr]

My daughters are 8 and 11. They did each others make up earlier today while playing. They used mostly glitter "hand me down" products from me. You could only see it in the sun 😂 this is how childhood makeup should be lol

[@KarenWiggins-x8p]

I am 14. I am sooo glad my parents are not like this. They have a good teaching style and good dicipline. I get so annoyed with even other kids my age sometimes

[@AllisonMarie1993]

Wow. You are very mature and well spoken. Good for you and your parents! ❤️

[@dougfowler1368]

Good for you, this video just inspired the devotional i'm going to write, as I'll share there (once I fully develop it), have patience and encourage them they can be better, as the Bible says they are fearfully and wonderfully made and they don't have to fall for all this outward stuff. When they see you humbly living a life of faith in yourself without all that, and have in confidence in yourself, they will listen when you explain how it's what's inside that counts. (No, this is just a youth group one and not an online one, but you can see the series. I did for 3 years years in a blog at youthovercomingtheworld over at blogspot. And I will share that there is a young teen who said what you did. Keep standing tall in this broken world!)

[@spike_of_ize]

fr, I am scared of talking to Adults and they insult them 💀

[@bruhreallyaustin]

fr im literally 12 never once been to Sephora only goes to ulta to get my 14 dollar cleanser and to Walmart to get my 8 dollars one this is outta control

[@KeyFChicken]

Based 14 year old

[@robertwolfgan]

Parents. That's what is going missing nowadays more and more. Parents. Parenting. Caring for your kids.

[@greypilgrim228]

Two parent households, you need the nurturing side and softness of the mother, and the discipline and sternness of the father to round one out into a fully fledged human being. It's no wonder with the rise of single mother households that crime is increasing, welfare dependence is increasing, children are incapable of hearing no or having any ability to resist all these temptations and influence from social media.

[@Letsgogambling-Awedangit]

My mom was heavily in the arts world (ballet & flamenco specifically), so I grew up around makeup especially for stage, but I was taught to care for makeup products. My mom let me look around ulta unsupervised and sample things when I was pretty young, probably around 10, but only because I had demonstrated understanding that things were valuable and not mine to destroy.

[@nataliekauffman2543]

I worked in luxury beauty retail for 16 years and finished my career 7 years ago as a Sephora store manager. These little brats where awful then- I can’t even imagine how bad they are now. My mom took me to the Clinique counter at 10 years old for 3-Step skincare and you better believe I had manners!

[@skiiminette6725]

Yeah, the kids 7 years later act like they weren't bad. At least they have sense now to know this bad behavior is terrible. But I feel like the kids nowadays are just worse because there are no consequences for their actions.

[@Someone-kg8qf]

I am forever grateful that my grandmother bought me Olay moisturizer and cleanser when I hit my teens, and that's pretty much all a young teen needs, unless they have skin issues. That's awesome that your mom did that for you, my mom would never lol

[@minime7375]

Why does a 10 yo need a 3-step Clinique skincare routine though?

[@Someone-kg8qf]

@@minime7375 I think it's far more reasonable than Drunk Elephant, a child doesn't need anti aging products.

[@warpedreflection3650]

My mother was the same. I only got cleanser and moisturizer when I was a young teenager.

[@Ellie_Volpe]

I've never been so grateful for my strict parents...😅

[@snowecaddel9454]

Same 💀

[@The_NonDescript]

I know, lol It's paying off

[@Certified_bigbro_2006]

I'm glad I don't have strict parents yet I'm still good

[@The_NonDescript]

@@Certified_bigbro_2006 Your parents probably still chose proper avenues for discipline.

[@Certified_bigbro_2006]

@@The_NonDescript agreed

[@ts.13]

I'm a teenager, (not saying my exact age) and I have no skincare routine whatsoever and I've worn only mascara twice in my life. These 10-year-olds are absurd and it's absolutely frustrating seeing them get away with it. So glad you covered this. Edit: I have a skincare routine, but it consists of 3 things. Washing my face, acne thing, and moisturizer.

[@professionalprocrastinator]

I hope you have a great rest of your childhood!

[@axelge1877]

If youre over 13, you should have a skincare routine tho, not make up, expensive serums or anything, just proper hygiene.

[@Akvideo123]

I'm a teenager as well and don't wear to much makeup and never been in Sephora. It's absolutely ridiculous because id never considered wearing makeup as a tween

[@Brooke-de6df]

Same

[@lacali2346]

All you need to do is wear sunscreen babe. I wish someone told me that in my teens. God bless

[@mariaeliseeva3143]

As someone who had no make up items till the age of 14 (I'm turning 20 this year) I am so grateful, that my parents did actually care about me

[@Shellnbaby]

As a mom of a 12 year old girl, I think the police should be called so the parents are made aware of the situation. I take my daughter to Ulta for products because of her eczema but I teach and model respect for the store, employees, and products.

[@therealshino4607]

When I was a kid we had a store that sold everything rifht by the middle school. When kids stole shit, broke shit or ykw the managers called the police and parents and it was treated right then and there. No biggie and no real legal trouble I work at that store now as an adult 10 years later. I see kids shoplift and damage goods and im helpless. I cant reprimand them without getting into trouble with management and now my managers cant do whatbthey used to cause oarents will freak. I do remember my boss, she tried to talk to parent's about a bubch of kids crasbing a cart into a display and got a Karen freakout and then nothing happened.

[@alys_grace_]

Omg as a fellow girl with eczema I really feel for your daughter it's so itchy and annoying. If you need product recommendations of stuff that works I'm here for u😄

[@ragtimegals]

Police should be called??? wtf…

[@princesstiana1006-d8vt]

do you know eczema friendly make-up?@@alys_grace_

[@darlingdeb7010]

The parents clearly don't care. Who leys a 10yr old run around a mall by themselves?

[@juliarose7832]

I have been working in childcare for 5+ years. I have been everything from a nanny, preschool teacher, dance teacher to littles, and a camp counselor. I just had quit my last nannying job because the kid was so bad and since I am pregnant it was DANGEROUS for me to work with him. He kicked, punched, hit, bit, and threw stuff at me if I turned off the TV or told him he couldn’t watch hours of his tablet. His mom told me it was “normal 4 year old behavior.” 🙃

[@vanillapinkfluff3477]

That’s horrible. I get that they’re just small kids who cry and and yell but they should teach their kids to have some respect and manners.

[@ktg3811]

The main reason probably why that 4-year-old is so attached to his phone and the TV is probably cuz his mother doesn't really care for him as much he probably spends more time looking at her phone than talking to her child.

[@traczebabe]

Glad you didn’t fall for that lie. How scary!

[@rebeccazeman9309]

That's crazy. Would I consider it normal for a 4 year old to occasionally hit a friend when fighting over a toy? Sure. Not horribly concerning. But to have that kind of a response to an authority figure over the TV? Absolutely not. My son just turned 2 and says "bye mickey" when I turn off his mickey show. Occasionally if he's extremely tired he starts to get upset but not like that. If my son ever hits or kicks over the TV he won't be watching TV anymore. End of discussion.

[@sophiagrobler6588]

I’ve had something similar happen since being pregnant! My friend’s 3 year old will not stop hitting my stomach and throwing stuff at it! My friend does absolutely nothing she just says it’s normal for his age.. after getting tired of physically having to defend myself whenever I see them, I’ve actually distanced myself from my friend and her family

[@nainika_27]

As a 14 year old girl and part of the "ipad gen" (who grew up devoid of an ipad) its weird to see how much free reign these kids get and how the kids seem to be parenting their own parents.

[@mackenziej8980]

No joke same situation like when I was 10 I was still asking for American girl dolls

[@Gaukilicious]

Thats what im saying!! And my younger brother is so spoiled that my parents just basically gave up on him

[@Leaper8674]

Aren't you Gen Z?

[@distortionistxx]

ur technically part of Gen Z!! be grateful ur not part of Alpha 💀💀

[@H___________________________]

@@mackenziej8980same!! I played with Barbie’s until I was like 11 or 12

[@nyrak3171]

As a 13 year old this makes me sad. Why are kids doing this?? Every time I am in Sephora, I ALWAYS take great care of the testers. If I don't like something I put it back neatly. If I don't see something I want, I ALWAYS ask the employees if they have it in the back or if I can look in the drawers, if they say no or that they don't have it, I walk away, and ALWAYS say thank you. I buy stuff that is age appropriate, not retinol or heavy foundation. And I would NEVER disrespect a Sephora employee or customer. These kids are giving us a bad rep, and it is embarrassing. They need to stop.

[@Mrs.salvitore123]

Same I’m 12 13 in 2 months like I’m always really polite to people I don’t know and I always take care of the testers then theirs my 7 yr old sister putting on foundation and anti aging cream like she’s 7!!! Like the only cream I’m using is suncream

[@elobservadorobservante1605]

i understand your position. I'm 24 but back when i had your age, kids were using a lot of curse words, probably watched porn and worshipped drug cartels. greetings from Mexico.

[@ArielleOwusu]

I’m 10 and it makes me really ashamed that now when anyone who is 10 years old or under those into Sephora they will be judged that they will mess around with the tests as well and I was hoping to go for my 11th birthday which is next week and I’m now feeling that people might judge me and think that I can’t be in here because I’m going to mess around with everything.When I go to Sephora I just get a mascara or kid safe lip gloss.

[@ilhaammohammad5427]

I have a cousin who just turned 10 and I am so so happy that her parents are against using chemicals in general on top of that, they barely give her screen time; not to mention, they are always busy with work, but always find time for their girls . Instead of focussing on her looks, she enjoys reading novels, baking and singing. I am so proud of her parents for letting her have a childhood and be a kid.

[@kalinageorgiev]

That's good parenting. Sounds like she is a Disney princess of some kind 🌸

[@origamikiddo2625]

I know of a few families from church with girls this age, probably 4-5 kids total. Most are homeschooled but they remind me of me at their age. They probably dont even know what a Sephora is, certainly have no idea the brands that are loved. They have conversations with their moms about getting their ears pierced and nail polish. Most of them use screens, but time is limited and content is monitored. I doubt any have an instagram or go on it. So the good news is, there is hope and no, not every kid this age is like this. I really agree with the last tik toker talking about all the beauty stuff and anti-aging vs being authentic selves and embracing wrinkles, etc. I don't hate makeup, but I use very little, like eyeliner and concealer so I don't look as tired as I probably am. I think its fine to know how to use it if thats of interest to you, but not to unhealthily depend on it. It will be interesting to see what happens in the future when we have this crew of homeschool kids with more common sense and real life experience, survival skills kids and the ipad screen kids and what sort of civil war that will start.

[@Firstfalconfree]

Sounds like us. We homeschool, screen time is very limited and monitored, and the kids spend hours outside playing. We read books, cook/bake, milk goats, gather eggs, etc. My 9 year old has no idea what Sephora is, and the closest thing she gets to makeup is a little tallow balm if she gets a sunburn or dry skin. These Sephora tweens would probably think she's nuts and ignorant of trends, but Kiddo can grow a garden, makes a great taco salad, and plays with her little siblings without (much 😂) fighting. There are a lot of us out there! Especially in the homeschool and homesteading communities, but we are also in public schools with 2 working parents. Gen Alpha has plenty of delightful, polite kids- they just aren't the ones having tik toks made about them. All that said, I don't like making judgments about these kids and their parents based on these short interactions. Who doesn't remember the kids in middle school that went along with the "mean girls" to avoid being ostracized or made fun of? It's not the right thing to do, but it doesn't mean they are doomed to be awful, spoiled, rude adults. Fingers crossed that some adult in their life loves them enough to teach them differently.

[@Quokka_J]

Please parents, take your kids to the mall and guide them to a Claires or Icing, it builds character.

[@ashleyfortag7695]

Yes!

[@bellee15]

I totally agree, I am 14. I don’t have a phone, Stanley, fancy skincare, or makeup (I dont even have lipgloss or mascara) I just have some animal based products for my eczema and one healing cream. My point is that teenagers my age don’t need all this stuff.

[@abbiereynolds8016]

I know right? Can you really claim the rite of passage through childhood without getting an ear infection at Claire's?😅

[@niteowl1914]

Ha, yes, I got multiple ear infections from getting my ears pierced there as a kid 😂

[@volvo_3877]

​@@bellee15 I'm almost 14 (I'm a male so that probaly makes a difference) and al I have is a stanley cup. I only have it because I don't drink water if I don't have a straw. It really freaks me out when I see girls my age with full faces of makeup on. Concealer? What are you even concealing? Nobody my age needs makeup at all. Maybe moisturizer but that isn't something everyone needs. I don't have a phone either and I was really mad at my parents for not getting me one but now I'm so grateful that I don't have one. My main goal for this year is to get a job. What happend to that? Its wild to me that nobody wants to work now, like earn your own money to buy the skincare products you want.

[@marissabulso6439]

You know what was trendy when I was 10? Colored pens. Everyone wanted this one brand of colored pens. And these Target lip balms that almost looked like lighters and had a cool little slide on the side to push the balm up. Skincare from Sephora?? Nah.

[@somebody3558]

I remember begging for scented markers and to buy the 4 color ink pens at the book fair.

[@daisiepowers9652]

Yea!! I loved that lip balm!!!

[@weird_theaterkid]

when i was ten the thing people went CRYING, SCREAMING about were those little clickers that had small straps attached to them. Nobody gave a shit about *skin care*

[@QueenofTheater]

Bro the only reason why I have a “skincare” routine btw I’m 13 is because I have execma prone skin and have EXTREMELY sensitive so I go to cvs to get my stuff (not the trendy stuff only the things no one heard of)

[@Jakub7gg]

I used to bite and eat lip balm

[@hollyflannery5923]

OMG Brett loving your workspace. So cozy and pretty. Holy cow marketing makeup to kids is so messed up.

[@alexandraweaver2380]

I'm honestly just worried for these girls. Your preteen years are the last time you get to just enjoy playing and being a kid. They have the rest of their lives to worry about how they look.

[@Hannah.Alley_691]

It was SO hard going from a pre teen to a teen in this world bc there was nothing for me to do and watch or play every thing is for little kids or adults

[@kimberly09324]

I would be so embarrassed if my daughter acted like that, but I also would not let her browse makeup alone at 10/12 years old. Insane.

[@badmaidz]

Yeah, I was born late. I'm supposed to be 18 right now but due to my dad's back problems, I was placed in 2009. I hate the girls in my class because they only talk about Stanley's and drunk elephant. When I call them out, I literally get side eyed and they just hate me in general. I do have my own skin care but they're just acne stuff. I feel so childish 😢 Im at the stick of gen z because if you didn't know, gen alpha starts in 2013 if you didn't know. I'm a,so tall for my age and my classmates are so short like. .. 4 foot 3 it's crazy. These kids need home training or maybe an African mom.I think that if you haven't even started your periods you really shouldn't be using skincare

[@caitlingill]

@@badmaidzwhat do you mean by placed? Are you saying that you could have been born a few years earlier?

[@ragtimegals]

12 years old watching makeup videos is normal. That’s when I was watching Michelle Phan, and I don’t think it had a negative effect on me. But I was using like $1 wet n wild stuff, not rich old lady skin care.

[@laurab9518]

I remember being interested in teenage stuff just before turning 9 and I was born in 1985. It’s normal

[@laurab9518]

I remember being interested in teenage stuff just before turning 9 and I was born in 1985. It’s normal

[@mick411411]

My daughter is now 9 years old. So my daughter and her friend asked for a sleepover and her mother said yes and so did I, anyways when her friend came over to our place she put her bag down and started unpacking.. I saw her bring out MANY skincare products like body sprays, drunk elephant, bubble and other popular products. Like my daughter doesn’t have any skincare or ANY source of products, she just plays with her barbies in her doll house and her colouring book! I’m very shocked.

[@skstudios2948]

When I was that age the only thing I unpacked was a stuffed bear and snacks

[@AlmedaDavis-yt7pd]

Q

[@Merry-v1c]

Hahaha I think I only brought Lisa Frank stickers to sleepovers. And maybe a Spice Girls CD

[@Avers2010]

@@skstudios2948I just brought my unicorn pjs and toothbrush and wanted to eat Dunkin’ Donuts the next morning

[@skstudios2948]

@@Merry-v1c Hahaa yeaa and at that time those blade runner movies were a thing. something about vampires idk we use to watch that on VCR 😂

[@autumnmadden6355]

I work for the local school district, I was in the attendance office calling for students who where not at school and a mom actually said to me “I cant get him to get up and go to school” it took all my energy to not say “girl, you are the mother make him” when i was a kid it was not an option. One time my brother refused to get up and my dad said “if you are not up and dressed by the time i get back i am throwing the rooster in your bed” her returned, still in bed… so in the rooster went! These kids are not even told no because “they might get their feelings hurt” 🙄 My daughter is 3 and she already knows, mama don’t play.

[@LuciaUndergrove]

And Roosters are MEAN. My great grandma would be attacked by her rooter every time she went to get the eggs and so she threatened to turn him into soup, the next day he attacked her again so she tried to make good on that promise, but the rooter was to muscly so she ended up feeding it to the dogs. Goes to show don’t mess with grandma lol

[@ravenID429]

In the rooster went🤣🤣 I love that

[@meggo329]

I was in Sephora and a woman with her 10 year old child pushed my mom and me. We were looking at products one second the next we were shoved aside the women steps in grabs products puts it on herself then her daughter and then they looked into the mirror telling themselves how beautiful they were. Now the little girl imitated her mothers ever word and move. Ya if the kids are this way the parents are.

[@ronnie_does_art]

When I was 12 I went to sephora for a concealer to use for my dance concert I personally think it was one of the most wholesome interactions I've had in a store.

[@annapritchard1959]

I am a teenager myself who didn’t get my own phone until I was 13. I am so so thankful now that I’ve seen the destruction that social media is causing. Even at the high school level, I am seeing freshman who are absolutely ruthless and mean. It’s so disheartening.

[@Xaforn]

I got a Nokia purely for emergencies, because of my health and my brother had one for sports training. Didn’t have social media til I graduated high school.

[@hakugei-_-5800]

You're on the right track, keep it up

[@Guineadragon]

I inherited a phone from my mom when I was 9. Honestly, I wish they didn’t give it to me, or at least only let me have the bare necessities to get in contact with them in emergencies. I feel like there was so much I could’ve done that would’ve actually worked my brain or hands and I just sat on my phone with a bunch of games. But to be fair, I love crocheting and with access to the internet I’ve made some pretty fun and cool things with free online patterns

[@katherine7359]

omg samee!! i didnt get a phone till 14, and i hated it so much because people around me were already getting phones, but im glad i didnt get a phone so early

[@KevinEnjoyer]

I look fondly back at the cute little AT&T flip phone I had back when I was 12 years old. An embedded SIM card, a small terrible camera, and a simple message thing that made every conversation interesting. I'd spend 2 minutes writing, "This is so cool, texting you!" and being so excited for the return message even if it would just be a "yeah" or a "bro u ok?"

[@meleebrawler6462]

The fact that kids are even using skincare at all is wild to me.

[@NonLegitNation2]

my skincare routine from the time I was 12yrs old to now has been the same. I wash my face with water when it feels dirty. I'm also a guy though, so that could be a major factor lol.

[@emd4682]

Caring about your skin is good and i think they should do it like using sunscreen and mosturizer, but what bret was talking about was makeup and other beauty products not skincare

[@InitialDraal]

I mean skincare is pretty good especially if you have acne or things like that, that's not something new. Makeup is something different though.

[@AnnaFelicio-iu6rd]

My kid is a swimmer - so skincare is a requirement- but the difference is a parent WITH a child and hellions running rampant. I feel you.

[@namantherockstar]

Brett inspires me.. My parents said if i get 70K followers They'd buy me a professional camera for recording..begging u guys , literally Begging..

[@NihssaBuch]

These kids are growing up extremely misbehaved. I work for a vending company and we sell cookies. I was in a supercenter and this kid starts punching the chips that were on display then runs over to punch my cookies. Mom didn’t care he then pushed everyone aside to film a vlog 😢

[@AUDuBs]

Well hopefully that kid had a good talking too. Even if it was all for a video, Thats just rude and uncalled for.

[@NihssaBuch]

@@AUDuBs nah mom was on the phone left him alone in aisle

[@HYDROCARBON_XD]

Moms are males?

[@NihssaBuch]

@@HYDROCARBON_XD 😂😂

[@medhachiruvolu7524]

I’m an Indian 12 year old, and I used to be sad that my parent wouldn’t get me any of the “trendy” stuff, but I’m so grateful that they have actually disciplined me and given me a childhood

[@alenajaweed]

SAME but im 13

[@Kiy0m11]

Same I only get plushies and books:)

[@xoxo.charchar]

I’m a fellow 12 year old and I think that it was a good idea that your parents did that. When I can’t get trendy items yes it’s upsetting but it could be for a good reason.

[@steevs7912]

Same and I'm 36. It's good to know there are other kids out there like mine that have some decency. Thank you and your parents.

[@samantheyy]

same but im 11

[@caitiwilliams4895]

As a 15 year old, when I go to the library there's no teen section anymore, nearly everyone is vaping or doing some type of drugs, school work is the last priority with dating someone being the first, some of my teachers act like kids sometimes and am currently being forced to wear clothing i don't like and many are telling me i should be bi when it's not even my priority when mine is actually just wanting to do well in school

[@d3rpwolf785]

Love that you're staying true to who you really are. Continue to be a leader and good influence on your friends. Keep focused on your goals ❤ Drugs and flings are nothing but a waste of time. Also can be life ruining...lol also that

[@caitlingill]

Why are they telling you you should be bi? What does that even mean in this instance?

[@caitiwilliams4895]

@@caitlingill tbh i have no idea why they're telling me to be bi but i have honestly just given up with the amount of people that already think I'm in any way gay even though I'm not

[@gwennvy]

Be real it's your choice to engage in things. When I was in high school I moved to south Florida of all places two years ago and had no problem doing well in school while ignoring people. Nobody is forcing anything on you

[@aphrodieMonkey]

That's fckin disturbing. Sheesh bless your soul, stay focused & corrupted, don't let weirdos put messed up shit in your head, Good luck. and I don't know whos forcing you to wear clothes but you shouldn't roll over

[@glorypi27]

Im 28 and i just learned in what order to put my skincare on like two years ago. I couldn't imagine being robbed of my childhood by having to worry about skincare and makeup vs which new backpack will last all year and look "cool". We are not the same.

[@Charlie_maie]

Agree I am 29 and I dont even have a skin care routine 😂

[@feli_draws]

I am getting 18 in april but I have never even touched makeup or skincare products. I don't need it anyways.

[@queen.m.jewels]

same

[@artsyfartsynerdywordy]

I have a dark circle eye cream and a moisturizer, that’s it at 30 years old. These kids are insane.

[@dylancole1910]

I remember a few years ago, I was meeting a couple of friends ( both women) at my house and we were going to go out to eat because we were celebrating one of my friends getting a job. It started raining and thundering and neither of them wanted to go anymore so I just ordered a pizza and offered to put on a movie. Well, they both have some form of ADHD ( fun right) and couldn’t sit still and we’re both talking throughout the movie. To make this story shorter and not drag it out too much: I ended up being a living mannequin head because they got bored and thought it would be funny to do my make up. I watched my freind pull out product after product of all sorts of things like she was Mary Poppins or something, and it just amazed me just how much women think they need in order to look beautiful in public. I didn’t even know what concealer was until it was being rubbed on my face. It was an interesting experience but one I would never do again. That stuff gets itchy after awhile.. or maybe that’s just me. I can’t imagine a child under 15 finding it comfortable or wanting that stuff caked on their face for longer than 30 minutes. These days seeing 9-14 year olds looking 30 with all that on them is really surreal.

[@daylightstars4097]

As a teen, everybody is just now realizing this?? I’ve been avoiding these kind of people for like two years because that’s the time period when every teen started to be just downright rude and disrespectful. And it’s not just in the make up stores. It’s in expensive brands like Lululemon and Sephora and ulta as well! Again as a teenager, I’m not going to step foot into a make up store or lululemon until I’m about 17-16. If 11 yr and 12 yr old kids want make up which they shouldn’t, take them to target, or Walmart to get a mascara and some lip gloss😂

[@SmallnomesB1893]

What a great point. My sister and I are avid readers and we have learned that so many “young adult” novels are quite smutty and we cannot believe they are not being put in the adult section. It’s wild.

[@Sarahlucyxoxo]

Honestly this could be a whole video on its own. The YA book section is basically just adult but make the characters high schoolers ….. nothing about it seems age appropriate. It’s absolutely disgusting that smut would even be in a child’s book yet smutty books are being marketed as YA. To Brett’s point, tween culture doesn’t exist anymore. It goes from middle grade to “YA”.

[@m.r.471]

THISSSSS you are so right! When I was a teenager I used to read a lot of YA books/novels and the amount of sex scenes or generally age inappropriate scenes in these books are insane!

[@kadygirlforever]

V.C. Andrews

[@alwaysrootingfortheantihero123]

I know! I love reading romance but not smut and s*x scenes. There are basically no new books that are YA romance that isn’t extremely toxic and sexual. I think that we should implement a rating system (like for tv and movies) that puts a required warning for smut on a book. So much advertising for smutty books is marketed towards highschoolers and younger but don’t disclose wether they have inappropriate scenes or not

[@5pctLowBattery]

I used to buy my son and niece fun books like dog man and dork diaries. Now that they are teens I’m more apprehensive about gifting books to my niece… seems like every new book (since Obama’s 2012 term ) is geared to girls has some lesbian Tran character . And for my son it’s some gay theme. So I try to stick to the older books, and check the one star ⭐️ ratings or pre-read a book, which is time consuming. It’s madding. What’s so telling isn’t the books itself, but that the beliefs behind it, undoubtedly considered reprehensible by massive swaths of the world, have been intentionally mainstreamed by both an activist base and an institutionally backed political movement that’s hostile to traditional notions of decency. No wonder parents are getting active.

[@coconutsprinkles6148]

I’m gen-z and about to graduate high school, and i feel like I am one of the last people to have actually had a childhood. I had super nerdy phases in elementary and middle school, I dressed weird, and most of all, I never downloaded tiktok. Even though I had almost unlimited internet access for most of my life, I believe that the values my parents taught me are what made me who I am. I saw what TikTok was and the effect it was having on everyone around me. While regulating your child’s internet access is definitely a good idea for keeping them from descending to this, even just helping them know right from wrong and teaching them how to navigate the internet can prevent this. It really tells you the kind of parents these kids have.

[@Mia_M]

My mom didn't allow me to wear make-up until I was 16. At the time, I was bitter about it, but honestly I appreciate that she did this. I don't wear make-up regularly, nor do I apply a billion unnecessary products because then how do you know what you might be poorly reacting to when your skin freaks out.

[@Notfuller45]

I wasn't allowed makeup until a few months ago.But I can't use stuff like foundation, or eyeliner because it’s messy and gets everywhere and a super hard to clean up according to my mom

[@swiftie.2010.4ever]

As a 13-year-old raised by older parents I can say that seeing everyone around me act differently and then telling myself that it would NEVER slide with my parents is real.... One time I was at my friend's house and her parents asked her to do something and she started arguing with them like, girl I would have been grounded for 3 weeks.

[@danielagomez7014]

My sister is 13 now and I’m an esthetician I always advice her on her skin but never do I use retinol or any active ingredients. If she acted the way these kids are acting at a Sephora best believe I will humble her right away. These kids are going to destroy their skin barrier.

[@El_Ophelia]

You're missing the whole point.

[@daisy_rh]

@@El_Opheliaor she's just making a different point. No need to be rude

[@dinosaurwoman]

Um... Way to miss the point.

[@paddington1670]

yes let's all hope her skin barrier is okay.....but as others have said, you missed the point.

[@tofuda5050]

@@paddington1670i think she made a great point actually. these kids are destroying their health while their parents don’t bat an eye.

[@sherrybrady3988]

You realize that the kids aren’t really the problem? It’s the lack of parental supervision and guidance. Every responsible adult has had their hand slapped by their Mama more than once. That’s the way it’s meant to be! 🤣

[@unknown_8588]

She did say the parents were the problem

[@dylancole1910]

The whole second half of the video she spent ranting about the parents.

[@Noel-Yay]

Really? I've never gotten slapped, just whipped. But not anymore. My mom once whipped my brother with a metal tray...

[@luna_elvenstar]

she said their parents 💀

[@StrawberryShortcake_girl]

True but the kids can’t be doing that and they should learn some manners and respect for other people

[@brookeburgess4169]

As a freshly 15 year old I am embarrassed at my own generation

[@crystalyn2855]

Gen Z?

[@violetnorwen8491]

Same girl

[@chaylagood1757]

Same girl and I’m going on 20 lol

[@bukkyolanrewaju6499]

Girl same here. Im 16 and still dont have a phone. Hated it at first but now im so happy my parents held off on it. praying for our gen fr.

[@thetechsavvy01]

"[Dang], those alien [Psychopaths] are gonna pay for shooting up my ride!" -Duke Nukem

[@TwilightSporklesEdits]

If i talked to my mom like that i wouldn’t live to use that skincare 😂

[@myaupton]

My mom didn’t let me wear makeup till age 16, that’s the best decision she could’ve ever made. I’m most definitely doing this with my kids.

[@BlueDauntless]

My mom let me for cheer performances (also kinda mandatory) but then caved when I entered high school. It wasn’t much, foundation, eye makeup up, and mascara. It was just enough to “fit in” but it also wasn’t very heavy either.

[@Stoopy_Aster]

My parents have never said no to me wearing makeup, but I have just barely started wearing it, partly because I was kind of embarrassed. But i am glad I didn’t start till now, and that even though I was probably on electronics a little too young, I have still kept my sanity as well.😅

[@kona6372]

I mean waiting til 16 would make them mad bc of the generation there in I’d say give them a little bit of mascara when their 14, it is what my dad told me and I only wear mascara and highlighter in my inner corners and I’m happy my dad made me wait until then even though I asked when I was 11

[@Millieanna]

my mom wont let me touch anything in any store till my hands are the size of hers 😂

[@joannaholden943]

I wore it for recitals but otherwise wasn't allowed till 15. And I'm so freaking grateful

[@realmama8683]

I grew up in the Uk and didn’t go into my first Sephora until I was 15, I am now 37 and I still remember how excited I was to go into Sephora. I am now a mama of four, & 12, 9, 6 and 3, I am so glad my husband and I are sensible grown up parents.

[@alaiannaandersen5368]

Literally yes strangers need to discipline children. Yesterday six children ages 6-12 were running in front of my car in the street and then cheering on the side of the ride after. My mom pulls up and rolls the window down and sternly told them to go home or she will call the police bc what they were doing was very dangerous. THE LOOK ON THEIR FACES. As if they’d never been talked to sternly before and they ran home. I told my mom that yes someone has to discipline them bc it ain’t the parents

[@AnirudhRao-t8j]

I remember being a summer camp counselor. I had dealt with some of the most brattiest kids. One of those brattiest kids was a 7 year old girl, who bragged about her dad taking her to Sephora every weekend. This is truly out of hand.

[@hxnh-yo7yz]

12 year old here. I’m in the ‘gReAt’ category of a preteen. I watch your videos as a bit of guidance on what to do and what not to do. There are kids in my grade, 12 and 13 year olds, who I invited to my 12th birthday party. I am very thankful they all got me gifts, but believe me when I say that there was not a single gift that you would expect a 12 year old girl to have. I got face creams, hand creams and good quality makeup that isn’t made for my age. Again, I am thankful they got me gifts, and it’s not like I’ll never use these things. It just makes me realise that last year, before all this ‘sKiNcArE’ I got paints, crafting supplies, books and toys for my birthday. It makes me a bit sad that some girls are just so desperate to grow up. Honestly growing up makes me scared! 😅

[@jewelweed6880]

Growing up is not all unicorns and puppies. We all get there. Bills. Bosses. We can't eat ice cream for dinner every day without consequences. You make all your own choices, but you only have so much time, because you have to work instead of go to school, and you have to pay for everything you want. Adult independence is dependent on so many not fun factors. Enjoy being a kid while you have the chance. Sounds like you are making good choices for you age, don't let other kids change you.

[@mysteryheart53]

Smart move girl! Keep making wise choices 🎉

[@gregorywalker3196]

Girl trust me you are going places ❤❤❤

[@katiek2854]

YES! I'm a preteen and the girls in my class have so much skin stuff!

[@Def_Not_Morgan13]

I agree 100%... I'm 13 but still it is appalling

[@davidpaul9961]

My wife recently bought something from Sephora, and then received an email saying 1% of her purchase was donated to some LGBT nonsense group. So that’s the last her or my sisters will be purchasing anything from Sephora.

[@flameepidemic4839]

Damg if my purchase is going to be donated it better be something useful like cancer research or something like that

[@boosqueezy2418]

that’s why i won’t buy their stuff. i’m 100% opposed to that cause

[@Jypsie415]

Thanks for the heads up!

[@7uhv]

Yeah I boycott sephora and Ulta

[@davidpaul9961]

@@flameepidemic4839 yeah, and she tried to return it as soon as she saw the donation email. And they said they could not, it was already being processed or something. Really annoying.

[@Kknt702]

I’m almost 25, and I still don’t REALLY know what retinol, vitamin c, serums, and most skincare does for your skin. This is ridiculous

[@BlueDauntless]

It all has to do with your skin type and what your skin needs.

[@epicnessfin]

Honestly same, all these girls I see that are my age online have these crazy, complex skincare routines, meanwhile I'm still trying to figure out what a serum even is 😭😭

[@badmaidz]

I don't use skincare but I have lots of acne scars and I only use a face wash, vitamin c (pretty sure no retinol) so my face can look normal lol. I dot wear makeup thou and i dont even have a phone lol. So it reAlly depends on who raised you because my mom is and old gen African mama so disk who's raising my annoying preppy classmates (sorry my grammar is bad, I typing on pc) 8th grade sucks lmao

[@aneizl]

Time to start the preventative measures then.

[@ronnie_does_art]

getting into a skin care routine at any age should be encouraged as long as it is appropriate for the skin and age. A tween does not need sephora, and if they do have skin concerns, they need to consult a dermatologist, not go to a high end cosmetics store.

[@connorsavugot1672]

I am so glad you brought up the point about Disney Channel's influence for our generation. It is extremely true, even in my own life. I remember emulating behaviors I saw on television as a preteen. On TV, they played the laughing clip after a character would act out, and so it seemed funny, but when i tried these behaviors IRL, i would be rightfully scolded by my parents for being rude or bratty. I never realized how big of an impact TV personalities had on our behavior development until now. It also makes me super concerned for the generation that had tik tok to influence them at 9 years old along with uninvolved parents that won't properly scold them for acting out.

[@hyena1789]

It’s crazy what an 8 year difference makes. When I was 8-12 I was watching power rangers and running around my neighborhood. My generation is the worst, I’m lucky to be growing up in a family with values.

[@JoeKing837]

When i was 10 my parents used to beat me

[@chef_boysauce4399]

@@JoeKing837womp womp

[@Candycloud_19]

same I was not worried about missing a Disney channel show after school not going to Sephora 💀😭

[@Sun.Shine-]

Power rangers was an era ✌️

[@Cupcake_Royale]

@@chef_boysauce4399wtf

[@Maayuuuuu]

I am a 13 year old girl, and I am so sorry for those people in my age group for causing such a problem. Not all of us are like them. I usually only go to Sephora to help my mom buy products, or just accompany her. These young kids have an awful influence by their parents and social media. The best course of action would be to ignore them or tell them to shut it. And once again, I am sorry.

[@Ally_cat06]

Yes me too and I totally agree, it’s all the child’s fault but doesn’t mean that they shouldn’t get punished but the parents are allowing it which is not okay to either party.

[@Ally_cat06]

Yes me too and I totally agree, it’s all the child’s fault but doesn’t mean that they shouldn’t get punished but the parents are allowing it which is not okay to either party.

[@Ally_cat06]

Yes me too and I totally agree, it’s all the child’s fault but doesn’t mean that they shouldn’t get punished but the parents are allowing it which is not okay to either party.

[@Ally_cat06]

Yes me too and I totally agree, it’s all the child’s fault but doesn’t mean that they shouldn’t get punished but the parents are allowing it which is not okay to either party.

[@Ally_cat06]

Yes me too and I totally agree, it’s all the child’s fault but doesn’t mean that they shouldn’t get punished but the parents are allowing it which is not okay to either party.

[@Rorie-q4g]

As a preteen myself I can’t stress how true this is! There are so many girls in our school going and getting all of this makeup and expensive skin care, while my friends group would rather enjoy still being a kid. Your content always makes my day better!🥰

[@Mia-cj1ec]

Girl im like 17 and my lil sis is pre teen like and she said some of her friends doing there professional nails and that one even like get full make up on 😭 like bro 😭 im crying when i hear that youngers generation loosing there childhood for trand things what is popular to be cool in gang 😭 but like in my age was like flax having a barbie

[@amber_1103]

Same I'm a preteen myself

[@ShayShayCoaster]

Same I am a preteen and every girl is getting Stanley and stuff and I’m the only girl who likes kids show still and play with my plushies 😅

[@Rorie-q4g]

Thank you for the likes and comments !🥰

[@gabysales2001]

You’ll grow up to be the greatest woman 🫶🏻

[@audreydailey2072]

I’m 14 and I have been to Sephora once at a Kohl’s and have never purchased from Sephora. I have absolutely no desire to either I literally use Mary Kay skincare that I am so greatful for and it works great.

[@gracegeorge348]

I think everyone underestimates how fun it is to say "No" to people (especially children) 😂

[@Jazzatic2011]

Its not always fun sadly. But yeaah the shortest word is the most difficult one to understand

[@jeyjey077]

honestly it is, its like taking a big weight off your shoulders

[@tepiddairy]

I said “no” to a kid once and out of literally nowhere a woman who was still on her phone started yelling at me, telling me not to parent her kid- still to this day, WTH.

[@leaguixxx9736]

@@Jazzatic2011 But the thing is that just them asking is already too late or showing that something has gone wrong, they shouldn't even want that in the first place

[@deirdreevangelista856]

Some people as adults still don't understand that "NO" is a full sentence!

[@lunaarray]

I'm a tween and I think it's absolutely ridiculous that children and tweens are buying excessive makeup and skincare when all they really need is to wash their face with water and maybe a bit of lip balm if their lips are dry. That's what I do personally and there aren't any Sephoras near me since I live in England but I still see children on social media obsessing over these products and tbh it's the parent's fault for letting their child buy all of these things and be exposed to it.

[@lilsnarvs3845]

same im a teenager and im so confused over this entire thing. all u need is some acne wash, moisturizer, and sunscreen. maybe lip gloss idk. ive only been to sephora once and that was when i was 8 and my mom needed fancy makeup for a wedding she was attending. i still remember i felt so grown up but after a few hours i got bored out of my mind 🤷‍♀️

[@violetnorwen8491]

I'm 18 on Friday and I only wear make up in June for my dance show, and maybe if I go to a fancy party (which happens maybe once a year) ❤

[@josiesvlogz]

I am a younger minor and obviously I’m getting acne and starting to care about my appearance. And the amount of dirty looks I get for minding my business and not even touching the testers in Sephora. Like they are ruining everybody’s social images. I just wanna buy a nice lip balm and cleanser. 😭😭😭

[@kei_thepotata]

Dont mind the dirty looks they dont understand people and just assume all kids who go in there are like the ones on the video as long as you dont act like them its fine tbh but dont pay attention to the dirty looks lol

[@teagan.shorts]

I think that there mad at everyone and it’s not fair when half on the kids don’t do anything

[@poopoocacabear]

real omg i’m a 14yr old right and ofc i go to sephora i’m a girly girl, these girls are insane omg, i always clean up dirty testers i see and ofc i’m respectful

[@kei_thepotata]

@@poopoocacabear you’re so nice 😭😭 it sucks u have to be the one cleaning up their mess tbh its sad these kids cant even respect peoples work and just ruin testers and dont even clean it or try to use it properly ☹️

[@theaxolotlgod8477]

I know! It's actually insane.

[@ShootingStarStudio]

This reminds me of the song “Cinderella” by Steven Curtis Chapman. He wrote it for his daughters to remind them not to grow up too fast. “I will dance with Cinderella while she is here in my arms…Cause all too soon, the clock will strike midnight and she’ll be gone”

[@ahansel2000]

When I was a kid, or even a preteen, I was surrounded by adults my entire life and looking back on it, I am so grateful to my parents for how they raised me.

[@taniaronin5150]

I coach high school and youth football, I had a couple of girls on my girls flag football team who were sitting on the sideline during practice pull out a phone and start scrolling by themselves. I appreciated the opportunity to teach the girls teamwork and work ethic by stopping the drill and having the entire team run win sprints until they all agreed not to touch phones or go off on their own during practices. Kids need adults to teach them proper behavior rather than make them feel like they are perfect as they are without working on themselves. Parents are failing their kids by not holding them accountable for their actions.

[@badmaidz]

What you should also do is tell YOUR generation to stop makig fun of the younger tweets to the point of chopping them off of gen z because I'm pretty sure gen z is like 1998 to 2012 but y'all saying 12 year olds are gen alpha sorry but I'm 14 and I do NOT approve. I feel like it's the parent a fault and I feel bad for kids who aren't so rich and aren't preppy who have to be surrounded by the kids who think their preppy

[@christinecianci3664]

I’m 18 and I literally can’t with the younger kids. There are 11-13 year olds walking around in my school looking like shrunken adults with a full face of makeup and trendy revealing outfits. It’s so sad that they are voluntarily shortening their childhoods.

[@ElinWinblad]

It’s not voluntary they can’t consent as their brains are not fully developed. But yes it is sad because you never get that time back of pure freedom once you become an adult.

[@christinapuryear3009]

It even goes younger. I worked daycare and one girl set up a mirror block, and started dancing, doing the stanky leg, like she was making a tick tok. The behaviors are terrible because their parents don’t parent.

[@maryutz2643]

Sephora, you have the right to ban children from being in the store. Do it. To add, if these parents aren't disciplining the children, IT'S UP TO US TO DO IT.

[@MamaMOB]

I grew up in the 80s. Back then if you did something stupid in a store you'd get "punished" by whatever adults saw you then they'd bring you to your parent and then the parent that was there "punished" you. Then when you got home your parent who was there told the parent who wasn't and the parent who wasn't there "punished" you. I think we need to bring "punishment" back.

[@RobuxforAva]

Not every kid is a bratty or rude

[@Courtsxoxo752]

​@RobuxforAva exactly I'm 12 and when I buy make up or skincare I ask for help if needed Don't make messes and I say please and thank you to the workers

[@artsyfartsynerdywordy]

@@Courtsxoxo752 You do not need skin care at 12 years old, you are going to ruin your skin by using these things unnecessarily at too young of an age. You just turned old enough to take a full adult size Tylenol, you do not need skin care.

[@artsyfartsynerdywordy]

@@RobuxforAvano one said they were, hush hush sweet summer child.

[@susannashenouda7145]

I feel like the reason some of us are afraid of 10 year olds is because we often get called immature for daring to stand our ground against a 10 year old. Like we feel as though the bigger person should just give in and walk away. But these kids NEED discipline and respect.

[@MaddieSEU]

I love the way you approached this subject. It’s so scary to think just how sexualized and “grown-up” children could be in the future, if this is what is happening right now. I just recently wrote an essay on the sexual content in YA literature for a class and what I found was disturbing to say the least. Love your content so much and praying for you and your platform. 💗

[@nicolewilliams6368]

My first makeup was hand me downs from my older sisters. Mostly avon eyeshadow... cus my grandma always bought things from the avon catalog for gifts. I had eyeshadow in light colors only. No lipstick, only lip gloss. Eyeshadow, lip gloss and maybe some hand lotion, that's all the makeup i had or needed. One year for christmas i got a barbie bath set. It came with a plastic locket that sang you are my sunshine... also a smelly floral perfume. The perfume was used to ambush siblings. The barbie bath set came well after my barbie years... but i still have good memories.

[@gafialazarchuk]

As a 13 year old that has NEVER been at Sephora I would be so scared to go alone even with my friends. My parents are so strict I secretly buy dollar store mascara I just want a concealer to cover my acne. I felt so embarrassed because some people aren't rude and bratty but fr I think they should have a policy of 14+ or higher even though I wish I could go to Sephora I would not. P.S. I live in Ukraine so Sephora doesnt exist here. P.S.S. I don't have Tik Tok I am thankful because who knows what I would turn into. Thank you who read this coment

[@Courtsxoxo752]

I hope your okay in ukraine

[@somebodynobody.25]

I don't got tik tok either and I DON'T WANT IT also I hope ur ok ♥︎👍🏽

[@gafialazarchuk]

@@Courtsxoxo752thank you I’m fine I do have Ukraine blood but I do have a American passport But all of our airports are closed lol but thank you I hope you are also ok ❤

[@gafialazarchuk]

⁠@@somebodynobody.25Thank you for checking i am ok and same I don’t want tik tok 🩷🩷

[@axosrain4825]

Oof acne. I remember being 15 and trying to cover that up. I did take vitamin E in high school. That helped. I seriously hope you're safe and stay safe! 🫰 junk foods and greasy foods never help the skin....and drink drink lots of water to stay hydrated!

[@angelastj1030]

The part about society being for adults is SO true. We live in a culture that disregards children and does not see their value. This has been ramping up lately, but for years it has been seen in simple things like Halloween becoming more about horror instead of a fun day to dress up, commercials that are either sexual or disturbing being allowed to air on TV and no mind being paid to what innocent little eyes may see them, etc

[@xoxablade8345]

I disagree with your issue on Halloween being about horror. I loved the fear that came with it as a kid. My family used to watch some simple scary movies with me, like Doctor Who weeping angels? That was great! Some spooky stuff is actually good for kids in my opinion. (Now, straight up horror everybody dies and gore galore... Lets not show the kids that, perhaps in their late teens years that would be better?) However, I have noticed even as a kid that Halloween for girls was very sexualized. Any female costume would be "Sexy" or some bs like that.

[@liannemarie2504]

I think it's because we baby the millennial generation so much they can't let go of their traditions. They don't want to grow up and be the ones who give the traditions, they want to be the ones who get to benefit from them.

[@frogfell3126]

As a 13 year old me and my friends love making fun of the parents who let these kids do this. Even my little little sister knows way better.

[@TriviaMaster]

Back in my late 20s circa 1990s, I noticed a bunch of preteen kids at the movie theater late at night unsupervised. Their parents would just drop them off and they went WILD! Those same kids are now the parents of Gen Alpha.

[@dianagarza7412]

Shameful behavior 😢. And the worst part is parents now days don’t know how to be parents.🤦🏽‍♀️

[@gowlerphoto]

Well it's not like most of those parents had much of an example. That's what happens when kids get ditched at daycare.

[@alaia-awakened]

Don’t give them iPads or access to TikTok. This is not some big mystery we have no answers to.

[@rylee9883]

agreed, when kids have access to social medias like tiktok they see all these older girls using products that isn’t made for younger skin and immediately are sucked into the rabbit hole of skincare and makeup

[@btshwaiting]

exactly and then to top it off the parents actually give them money and let them go shopping all by themselves@@rylee9883

[@SunnySlays101]

wowzers. Im completely changing my comment because of how much hate im getting from my opinion. Why cant i share my opinion without getting hate? Its messed up. i doubt some of the people who replied actually read my entire comment. I included i would definitely have screentime to prevent kids being on devices everyday. Please just stop. All im doing is how im sharing how i would parent. Messed up.

[@AnaSofiaArceo]

like i dont have tik tok and i am a teen

[@larkintheking3405]

@@SunnySlays101 You cant possibly say that seriously.. kids have been more depressed since we give them screens, that they were from the 50s to the 90s. You are perpetrating the generational problem. Congrats !

[@LianaMensah]

I'm so embarrassed by my generation and, this has made me think of how grateful I am that I was raised by good parents.

[@lizromald8166]

Same

[@aestheticmango17]

Same like when I go into beauty stores, if I were to try a tester I would use the applicator they give u and try a small amount on my hand. So why can’t others?

[@zoe123xxx]

me too

[@danileuvg]

Same I’m really embarrassed by them even tho I’m 14 😭 I regret being 2009 I swear as if I ever did that I would be either grounded or you will never see me again

[@aestheticrose3812]

Same 😂❤

[@emeliamiller985]

What you said about Disney Channel is SO TRUE. My parents stopped letting me watch those shows completely after they saw what it did to my attitude...

[@lilymadden9943]

I remember being obsessed with the flavored glitter roll on lipgloss from bagman as a kid, I would have never asked my mom for real makeup let alone expensive makeup

[@noraalhh]

when i was 11 ( literally 4 years ago ) the only reason why i even entered a Sephora is because my mom needed to grab a few things. the only thing i was allowed to take was a Sephora lip balm and sometimes i would intentionally not take it. seeing what these girls do is so sad.

[@brava_centauri]

RIGHT i was too concerned about the fact that i was NOT in fact a fairy at 11 years old.

[@CobraKaiSuperfan22]

Yeah I’m an early teenager and when I was 9 and 10, I was using drugstore makeup and still wearing those weird gap clothes. 😂

[@shairaabshire]

This has been going on for rich tweens since the early 2000s. I remember being 11 in 2005 and my rich bestfriend's dad gave us 100 bucks each at the mall. She went straight to Victoria Secret to buy some lace panties as if she goes there regularly. I remember convincing her to make a build-a-bear with me 😂

[@RobynJay]

I’m over 40 and I still love build a bear 😂

[@Hannah.Alley_691]

@@RobynJay that’s the honest truth of things everyone other than gen alpha loves “little kid toys” the alphas are exposed to 20 year old women doing things instead of kid’s doing things they’re in a rush to grow up!

[@ghostbunnii]

Off topic a bit I went to the mall with my family and my sis wanted a build a bear with her money (she is a gen alpha) and I had some extra so I spent it on a build a bear as well lol

[@Swiftiesontop13]

I have four build a bears😬

[@starryskies0]

@@RobynJayhaven’t went to one yet but it looks so fun

[@Aisha_YT]

I’m twelve and I watch Brett. I feel like it’s really helped me not get caught up in all these things that would make me extremely bratty and unhappy.

[@Cay_char_world]

I’m currently a teen and I ALWAYS make sure I’m respectful because I know if my parents found out I was acting like that I’d never see a Sephora again.

[@Jakub7gg]

I wouldnt even be able to dream if it ngl

[@RyleighArledge123]

Same, I’m 12/13 (not saying the correct age lol) and I go to Sephora but I could never imagine doing that I’m so glad we’re I live most of the kids are kind.

[@VIN3LLA]

As a 12 year old girl, I really do apollogize for the misbeheaved kids in Sephora. I think the only time I really went there was to get cream for my eczema. Sephora really should bring back that "age limit" rule, and kids my age, including myself, should really stop watching those excesive skincare videos. Tiktok is probobly the only reason 4th graders think they need bronzing drops or retinol to impress the 4 foot guys in their class.

[@theresea.k5749]

Honey, if you are not indulging in this behaviour you have absolutely nothing to apologize for❤

[@MizuHarajuku56]

It's not your fault ❤

[@magicmyah2291]

Same, I’ve never even been into Sephora, I only once put a full face of makeup on and that was to cosplay violet beurgrade for world book day 😂.

[@qwmx]

Good job for not buying into this stupid crap and not feeling so self conscious that you feel that you need all of those makeup and stuff. Also there's nothing wrong with drug store stuff. Stay away from lactic acid and retinols as they increase skin shedding (you don't need them).

[@carolleeames6659]

4th grade! My goodness I was still a tomboy!

[@valery_guzman]

As a 13 year old girl, I am absolutely disgusted by some people my age and younger the testers are DISGUSTING and some kids attitudes are terrible. If I go to Sephora I got for either my skincare (dermatologist recommended) because of my acne or for something like a lip gloss, but 10 year olds wearing concealers?!?

[@Nevarthedragon]

The most makeup I wore in my life was when I was 9 and did a cosplay as Harlie Queen and all they did was use an oil colored pencil which I don’t know if that counts. I’m 13 and don’t even wear makeup.

[@Nevarthedragon]

The most makeup I wore in my life was when I was 9 and did a cosplay as Harlie Queen and all they did was use an oil colored pencil which I don’t know if that counts. I’m 13 and don’t even wear makeup.

[@Val13172]

Omg Bretts ad transitions are so smooth I swear😂

[@DebbiesWorld]

This goes beyond good skincare and looking cute in the cafeteria. It’s a generation of zombie mean girls.

[@RobynJay]

Yes it is! My daughter who is 11 tells me about these girls at her school. Thankfully no one is bullying her but she doesn’t understand why so many are obsessed with makeup and come to school with full faces of makeup on.

[@ananya255]

I completely blame their parents. They are kids, so they're influenced by what environment they're in. Who in their right mind would give their kids this much money for makeup? That's how you raise entitled karens

[@sxatcychan1988]

​@@RobynJay I say go the petty route. Teach her good skincare, as well as how to apply mascara and eyeliner. She'll easily stand out in a school full of clowns.

[@MaryamFaisal-qi2ro]

@@RobynJay As a 13 year old, there are kids in my grade who come to school with makeup so thick you could cut through it with a scalpel. I've never seen an 11 year old like that, though, the ones in my school look like kindergarteners.

[@deirdreevangelista856]

@Robynjay Its a sickness, the parents put screens in front of their kids as babysitters and let their kids do whatever they want. There is no discipline or telling their kids no. They ha e been overendulged. And have learned to be obnoxious and act entitled. That is what you get from not acting like a parent. You don't bother disciplining your kids ,they'll walk all over you. Its a new generation of Narcissistic spoiled children who don't grow up. And as adults create chaos everywhere they go, unable to deal with the real world. Problems with relationships, with work, and making the rest of pick up their slack.

[@Go.Away21]

As a 15 year old, I've never been in any of these stores. And I've never wore makeup, unless I was at a friend's house. I'm just going to say that I am very thankful for my parents 😂

[@carolnoelle2468]

I remember I wasn’t allowed to touch makeup until I was 13 or 14. My goodness. I remember Claire’s was always a special place I could only unlock on special occasions and recitals. These restrictions always made makeup and beauty an exciting and special thing.

[@CoolestAuntEver]

I have sensitive skin so the only way I can wear makeup is through sensitive brands. And I get ear infections from piercing at Claire's so I get them done at professional places. I think sometimes people are overreacting. If you have a good reason then it is okay.

[@Name..........]

​@@xoxopreppyemiskin care and make up are too different things though

[@ColorGuardGirl-xg9hk]

As a teen who is very insecure it makes me so mad seeing a 10-13 year old in the store demolishing a VERY expensive product that could be used for a insecure teen or an adult makes me ahhhhh I don’t even know! I’m not a Sephora teen though😊 BUT ELEMENTARY SCHOOL USING DRUNK ELEPHANT NO JUST NO a lot of there products have retinal and peptides it’s so bad. Parents please keep your kids in your sight at all times mall or a store or just anywhere in public 😅

[@VanessaTheWriter]

I started wearing light makeup (mascara + lipstick) when I was 15 years old. All my classmates already started two years earlier with full faces of makeup. I did have a skin care routine earlier, but that was because of acne and I also hated until I wasn't CA. 15. Hell, I wasn't even allowed to be with a friend at the mall without a parent until I was 13. Also kids nowadays aren't taught manners. Someone give these kids a good parent, and they will thrive and start to act like kids again

[@bellee15]

I agree with you 100% and that’s coming from a 14 y.o. My parents teach me manners and don’t allow me to buy makeup. Most of my friends have mascara, lipstick, and fancy skincare products. I am thankful for my parents especially my mom who is always telling me all the stuff they put in these products and that I am beautiful without it. I agree with her, I think I look pretty (probably cause I don’t have a phone) my mom also tells my siblings and I, too be kids and be ourselves.

[@VanessaTheWriter]

@@bellee15 This is great! Keep on going this path and you will live a happy life. I wish you all the best!

[@gnomesayin62]

Most of the girls at my school wear a bunch of makeup. I feel like it makes a bunch of kids feel insecure when they aren't wearing it and that they aren't pretty without it

[@Ash_2153]

Ikr I'm 16 and my "skincare routine" is just washing my face every morning

[@kadygirlforever]

When I was a freshman there was a girl whose mom got her up early to style her hair and do a full face of makeup-up everyday. It sounded awesome to us at the time, but a she wasn’t a happy girl. Looking back, I can’t imagine how controlling and suffocating her mother was.

[@kiikachu]

Yeah I’m shocked at the amount of 7 year olds spending hundreds at Sephora. My half sister had a whole skin care regimen at the age of 10. She’s now 16. Why is she using retinol now? I remember I used to spend hundreds on paramore & Hawthorne heights CD’s and gauges at hot topic at that age.

[@LightningFox7]

What is retinol?

[@Guus115]

​@@LightningFox7it's over for you

[@Cherrypie626]

Is she using a retinol for acne? I have some retinol acne treatment products before.

[@kiikachu]

@@Cherrypie626 she’s using it because everyone’s using it. She has no acne.

[@MollieSahlhoff]

As a 13 year old, this makes me so thankful my parents raised me well. I love shopping at Sephora but I would NEVER be disrespectful to anyone or mess up any of the products in the store. As well, I only started shopping there this year not when I was 9 or 10 that’s a little crazy…

[@B20013]

Exactly!! Like who is letting their kids destroy things in stores lol. Now I did start wearing makeup when I was 9-10 because my mom felt bad that I had acne and some people had pointed it out, but it was only concealer. I wasn’t wearing a full face of makeup lolll

[@rachaelrivest6375]

It has gotten out of hand, but I grew up in the 2000s-2010s and I saw so many of my friends trying to “grow up too quickly..” it was disheartening and incredibly difficult to stand up to. So grateful my mom encouraged me to get outside, build forts, catch frogs, and play in the dirt. She taught me to value my innocence and childhood