10 Year Olds are DESTROYING Sephora

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[@danielsantiagourtado3430]

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[@DonnaBarnes-x8g]

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[@zedlaftzegarld]

Swoop, did you see the current/ongoing wildness of the scentbird founder??

[@Stefanie_Fithian]

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[@RealLifeWithMichelleRob]

My 12 year old granddaughter is a Bubble affiliate. Seriously. She's 12

[@RaeRaeOR]

The Sephora by my house won’t let anyone who looks under 16 in without an adult, and won’t allow them to sample any products. If they do, they get kicked from the store. Manager got tired of kids ruining thousands of dollars of products every day.

[@ellaella5537]

Finally. Let’s hope the manager doesn’t get in trouble with the corporate office.

[@KingOfGaymes]

We need more stores with age limits, kids just shouldn’t be in some of these places 😭

[@hambeastdelicioso1600]

@@KingOfGaymes Kids shouldn't be unsupervised in any retail stores and that includes toy stores. I say this as someone who worked in a craft store with a huge kid's section for ten years. Parents would show their kids to the kid's craft section and go off to do their own shopping and the stuff we had to damage out or discount was infuriating. We had double the work during Halloween because they'd try on all the costumes and then throw them on the floor (word of advice: NEVER wear any mask you buy without disinfecting it first!!).

[@rlx1473]

​@ellaella5537 they won't. It's called managers discretion

[@The-one-and-only-Fruitcake]

What if someone who’s over 16 who looks younger comes in? Will they let them in with proof? (Eg driver’s license, ID, etc)

[@Pandatracy]

The 10 year old Sephora kids are the same ones with the moms fighting over Stanley cups at Target, that’s where they learn this behavior from.

[@ima.m.1658]

they definitely have "gentle" parents who let them do whatever they want. there's gotta be some limits and oversight

[@PixieCadet]

Barf

[@Twinkle_Toes88]

Yup!! 💯

[@cherachapin3826]

Those are not "gental parents" those are "not there" parents.​@ima.m.1658

[@alim.9801]

​@@ima.m.1658 I think you're thinking of permissive parenting, not gentle parenting. Gentle parenting still has consequences for bad behavior and redirection etc

[@justinegray2111]

I had one tell me "you must be like what 25?" like it was an insult. I'm in my thirties LOL. That little brat made my day!

[@KingOfGaymes]

Bruh I’m 25 and what is with kids thinking anything over 18 is old 😭

[@Monii778]

lol

[@serephita]

omg my best friend had a coworker call him a ZOOMER a few weeks ago. He and I are both 37, almost 38. He sounded so appalled and insulted when he was telling me about it. I could not stop laughing for a good 10 minutes, literally wheezing, crying and maybe peed myself a little bit from laughing so hard.

[@nikedoesthings]

When I was 33 I had a group of teens guess my age. It was 19.. 😂 And to think one of them was 17. I already had some wrinkles, but no, they literally gave me 2 years over them. Not double their age. It's crazy.

[@isiajahhhahahababblvjylvjy1034]

Unrelated but this reminded me of when I mistook a teacher that was in her mid thirties for like 23

[@hkandm4s23]

A few things from a therapist- 1. This is a result of social media. Don't allow kids unrestricted access until you have built good habits and trust.... something that came happen until well into teenage years. Social media isn't a replacement for socializing.... any internet use should be limited and supervised at that age. If you want to limit the worst of it, do not allow phones or tablets in their room at night. Set the precident early and keep to it. It's the worst culprit. 2. These kids aren't trying to avoid aging - on the contrary they are trying to feel more mature. While they are absorbing the messaging about beauty and youth, they want to be taken seriously and feel like autonomous humans so it's important to give them other outlets and messages to feel that way. They are impressionable, just like we were when we were reading magazines and developing unhealthy beliefs about weight. This is the same reason kids this age start swearing, vaping, smoking, stealing, dressing older. Depending on who they look up to they will emulate the behaviors they see as "grown up". If everyone they look up to is an influencer, this is exactly what you will get. Support their hobbies and give them access to older teens that model those hobbies without trying to sell them things.

[@TheTinFoilTiara]

❤❤❤

[@georgieeve2026]

Well said! :)

[@DiscombobulatedKluska]

Love this 🙌

[@stephanieok5365]

I appreciate point two. Something weary to me about the discourse is adults talking at children or over them to other adults. I'm much more interested in what kids with the behavior are experiencing than adult pearl clutching. "Kids are attracted to bright colors," "kids are afraid of aging," and I feel like, does anyone spouting opinions this loudly spend any time actually listening to kids instead of talking at them?

[@maddiemcnugget1076]

as a human who is experiencing life... there were a lot of factors as to why I did not socialize as much as a kid, but I def feel the effects of it as an adult... I think I'd still be an introvert but probably one with better social skills if I didn't spend all my time on the internet haha.

[@lifeswhatnot]

It’s not just Sephora. These little girls are let out of cars in front of Ulta while their dads sit in the car, or they come in with their grandparents. They head straight to Drunk Elephant. Some of them have their own money, but a lot of them are stuffing these products in their lululemon Fanny packs and walking out. They take the testers and squeeze these products all over live products, they mix these testers together making “skincare cocktails”, ruining hundreds and hundreds of dollars of both testers and products. I have taken most of these products off my shelves, or only keep one on the shelf, and I don’t keep new testers out. It doesn’t even help that my prestige skincare is right next to the registers. My mom would have never let me run around a store this way.

[@promisemochi]

i went to target the other day and there was a gaggle of like 6-8 girls just alone in the store wandering around trying to find stanley cups. apparently i was in their way and they looked at me as if i didn't belong there. who is just dropping their babies off and letting them wander around stores alone?

[@ngarcia103]

I've said this on many other videos about this topic... How - and WHY - are these parents letting these 10 year olds roam around by the mall by themselves at all, let alone go to a store like Sephora? And why are they giving them the money to spend at such a store? Even at 13-16, if I wanted to go to the mall with friends, it involved a LOT of planning, and kids and parents alike all on the same page. And even then, we only had enough money for lunch and MAYBE a few things from some not-as-expensive stores.

[@keljells]

Right? If I was lucky, before I got a job at 14, my mom would give me 10-20 bucks for ONE thing and food… and a parent was always there checking in. I can only say wow, this is nuts.

[@virgofairy88]

The most money I ever got was $150 for school shopping at 15 (I went with a family member) and I didn’t even think of spending it on skincare. All I wanted was clothes and I got maybe three outfits and a backpack (this was in 2004). I had enough for lunch too (thank you clearance rack).

[@ngarcia103]

@@virgofairy88 I have a family member who is a teacher so I always did my back to school shopping with them (so we could take advantage of their teacher discount). For me it'd be lunch, and maybe a CD or some expansion pack trading cards.

[@yourneighborhoodmoonfaery]

No but SERIOUSLY whyyyyy are these parents even buying them these products that the absolute don't need ??? I'd be lucky to get $ for an Annie Anne's pretzel much less buy name brand make up 🤨

[@MasonShmason]

I used to work at an arcade. We had signs EVERYWHERE not to leave your child unattended because we were not a daycare. Parents would ignore them constantly, then get pissed when they were contacted because their child was unattended lmao

[@bobbielakey4125]

This is 100% the parents fault. The parents are pushing for these little girls to be influencers. It's fuckin gross. Living vicariously through their little girls.

[@toxiczombiewolf5692]

It's the parents, social media and bully that has caused this mess.

[@ShannonsJourney]

Amen!!! 100% the parents fault...get these children tf off tiktok!

[@Fadingroses19]

YES! THIS!!

[@Fadingroses19]

This needs to be pinned

[@blammela]

@@toxiczombiewolf5692these children did not take themselves to Sephora.

[@lizstyla88]

As a teacher, I always suggest the longer you can keep your children off social media, the better for them. And if they do, they definitely shouldn't have unlimited internet access, you are just opening up a Pandora's box for children and teens. We deal with so many issues daily that stem from social media and many of them are happening when the kids are sitting on devices unsupervised, and late at night.

[@AndromedaVee]

Right! I mean, I’m a millennial, I had unregulated internet access as a child and that’s one issue, but we didn’t have social media in our pockets 24/7. It’s too much information for most well adjusted adults, let alone those with underdeveloped frontal lobes.

[@a.harrington1634]

Fellow millenial and fellow teacher; the 24-7 access and lack of parents doing ANYTHING is such an issue... and, half the time, they're getting messaged BY their parents.

[@dawnmonickscott]

Former teacher here. Its only been one year out the game and it was terrible then. We literally had fights where children would hit teachers if they tried to take their phones. I understand having phones for emergency purposes, pick ups, things like that. However, we had to send a letter home to parents telling them that the phone had to be left at home because of the danger to staff. I worked at an alternative school last year for context.

[@kimberlyannchapman]

I took a students phone today and he threatened to kick my ass. He is ten, and flipped out on me because he broke the code of conduct. Dad just laughed 🖕

[@tiffanycarrera6063]

A bill was passed in Florida for no phones in classrooms/educational time… as a highschool teacher, it’s out of control. I wish tiktok was banned and parents put blocks on their kids phones during school hours. They freak out if you even tell them to put them away. It’s a Dailey problem. Multiple times a day. It’s disgusting honestly. Kids sit in class with their phones in front of them scrolling TikTok while looking like they’re in a trance. Parents need to buck up. My kids phones are locked down during school. It’s disrespectful to sit on your phone while a teacher is teaching. It’s very frustrating. The school was taking phones but they had to stop because they would have sooooo many phones in the office. So now they get disciplines after being told 3 times and a form showing they have been told 3 times and parents have been contacted but they still don’t care. I get big attitudes thrown my way over phones. I could go on and on but I’ll end my rant here. Parents need to do better and these kids should be taught to respect and in highschool for sure you’re capable of knowing right from wrong. But these teens and kids act so entitled and no one can say anything to anyone anymore. Parents don’t care, so why would the kids? Also… no related really… but the marijuana vapes are out of control. I’d bet 40% of highschool students are high in the day and they do it in the school.

[@hawkwardfairy]

I've worked retail, including mall retail. These workers are not paid enough to deal with all of that mess.

[@JL-zn7me]

I agree!!!

[@blonderaven496]

My 10 year old just asked me about Drunk Elephant and I laughed and told her what it is for, and why it is not something for her yet. Social media is everywhere, but it’s not like they won’t find this out from school, etc. it’s about open conversations and educating them.

[@samanthabonwick1094]

I’m a mom of two teens and I am technically a millennial mom (although on the older side). I find that my generation has forgotten that we as parents are in charge, not our kids. My teens are not allowed social media yet and I am very mindful of what KZbin they consume. I also am really real with them about money. I have had them watch me pay bills so that they know how quickly money goes away. I am not perfect, and parenting is hard AF but it is our job to raise the next generation and in order to do that, we need to say “No” a lot more often!

[@glowvxn]

you sound like a good parent

[@AJArciniegas]

I love that you are so aware. My friends seem to let their children run wild. I have some I don’t go in public with bc it’s embarrassing. The amount of stuff they buy them is insane to me and I was the spoiled baby in my family. Your children will be grateful for your backbone one day.

[@deathsheadcashew]

Elder millennial who knows so many millennials who have always been CLUELESS about how the internet is, and now social media, who just let their kids run wild on the internet without a single idea of what they're doing. It's crazy to me to fathom. Also good on you for teaching them about stuff like bills at such a young age.

[@izzatihassan1475]

Yes this! It's so frustrating to hear the Sephora kids confession where the mom was at first firm to the kids only to buckle and swipe her card after they threw a tantrum😢 the job of the parents are to explain and put on firm boundaries for kids and teach about life.

[@anniealexander9911]

Thank gawd! You sound like a great parent. There is a version of this with every incoming generation (remember Sex and the City laughing at the 12 year olds?), such as 5 year olds wearing jeans with "sexy" written across their backside in the noughties. Parents are responsible for raising their kids. Kids aren't self raising flour. It is not battery chicken farming.

[@whitajeman]

My sister and her husband own the gymnastics business that I am a manager at and the choke hold that TikTok has on kids is real & terrifying! Thought it was bad when 13/14yr olds were getting phones and had their own IG accounts but now I see 8 and 9 yr olds with nicer phones, cups, and clothes than any of the adult staff that work for us. Parents are to blame for not actually knowing their kids. My students tell me everything and thankfully we have created a great culture at our gym so we have mostly down to earth good families but its been tough after Christmas to keep the No Cell Phones in the gym rule going.

[@1988nProud]

Dont let up, n nurture the mind set please!

[@TiffWaffles]

My mother had to get my young sisters a cell phone because whenever she called their schools, the receptionist would say 'Just text it to your daughter and then when you come in, we'll call her down to the office'. Things have changed and it's sad to see, but cell phones are absolutely vital. One of my sisters got lost and the way we were able to find her was by tracking her cell phone because she had no idea where she was or where we were.

[@whitajeman]

@@TiffWaffles I agree that for safety reasons its ok for parents to decide when a child has a phone to call and text but they do not need unlimited access to the internet. I've had kids as young as 10 tell me that they have seen P*rn and nudes. Children are not capable and shouldn't have the pressure of making adult decisions that's all I am meaning.

[@MoonMoonTM]

A 13/14yo having a phone makes sense though. It'd be dumb to have teenagers not have a way to contact you in a situation where they needed to be able to do so. Or to have them have no way to contact emergency services in a situation where they're on their own and in need of help.

[@toxiczombiewolf5692]

Needs to be deleted glad I never fell into that trap

[@rylieschaffer6224]

i was at sephora the other day and i was looking at perfume when these two 10 years old little girls PUSHED me out of the way. that’s not even me exaggerating, they legitimately elbowed me out of the way. i was so taken aback that i just started at them. when i finally realized what happened i looked to their mom and all she said was “oh it’s their birthday money, they’re excited” like im sorry i don’t give a damn if it’s your child’s birthday money, i’m like why are you letting your child in sephora in the first place.

[@clarissecoopersmith8193]

Why is that mom letting those kids be rude???

[@ireeniebobeenie]

I had my crutch kicked out from me by one such brat in Sephora. I had a hip replacement three weeks prior and I was there as a gift from my husband to buy whatever I wanted to make me feel human. He was in the car waiting for me. Kid swipes one of my crutches out from me and I almost fell into the sol de janiero display. Employees did nothing. I left the store. 🫠😒 As I am getting into the car one of those kids outside called me a “gimp” and an “old lady.” I am 40, and a professional mermaid. Fuck them kids.

[@nscan2]

More people should report these as assault and maybe the kids and parents would be given a lesson

[@JL-zn7me]

Yours is not the first story I’ve heard!!! There have been other adults pushed, kicked, bit, pinched, punched, hit with shopping bags, screamed at… it’s unbelievable! These parents are responsible for raising entitled , spoiled, disrespectful brats! I will not shop there anymore! I do not have the patience for this! If my child EVER acted like these kids…there would be consequences!!! These “Sephora parents “ think it’s cute and continue to buy their brats everything and anything they want. DISGUSTING!!!!

[@DybalacalPranks]

I woulda fuckin confronted them and stand up for myself. And if mommy wants to defend her rude kids behavior, I'd tell her I don't give a fuckin damn!!

[@iamaraebarbie]

I’m a mother, and I just say no. No you can’t have social media. No you can’t go to Sephora. No I won’t be paying for that. Honestly, parents need to be held responsible.

[@libbymorehouse4466]

10 year olds in absolutely NO circumstance should EVER be on social media. Platforms only care about profit but they at least set a minimum user age. Parents need to stop exploiting these terms and conditions while their kids are still under their control

[@4wayStopEnforcement]

Right???? My child is 12 and has still never been on any social media platform except on KZbin…and there only to listen to music or to watch drawing or yoyo tutorials. I give him iPad time too of course…but he gets to play games, draw, or make little movies or animations. Not scroll TikTok. And I have to say that he’s a very happy, bright, and well-adjusted little guy. For what that’s worth!

[@christinerodriguez3976]

10 y.o.s at Sephora? Never in a million years would my daughter be buying makeup at that age. That is crazy. I truly think there is a lot of wonderful things about social media, but this is ridiculous, kids need to be outside playing and interacting with each other, rather than spending so much time online and worrying about things they should not be worried about. I'm glad I was raised in the generation I was, things were way simpler.

[@toxiczombiewolf5692]

Right you're only a kid once and a teenager after that you're and adult abd that's not fun 😅

[@GrimlyYours]

_THIS._

[@amandamandamands]

What is even crazier is it seems like they are getting products to get a full skin routine. I have seen tweens online talking about how they have drunk elephant products (the only reference I have for the brand)

[@CourtneySCH]

The makeup I got to have when I was a kid was a strawberry shortcake makeup palette which was 90% lip gloss (and I hated it because my hair kept getting stuck in the lip gloss and I still don't wear lip gloss) and anything at Claires that I could buy with my allowance. Sephora wasn't even in my budget until I was a full-fledged adult and even then I have to carefully consider what I'm buying because I can't afford that. My parents wouldn't even buy me Archie comics at the grocery store, never mind. Drunk elephant 😭😭

[@maddiedoesntkno]

I was allowed one nude (coral-pink, basically the same colour as my lips naturally when I’d been running around) sheer lipstick/balm, the princess play makeup (no real pigment, mostly just glitter) from my eighth birthday and nail polish. That’s all I had until I was a teen.

[@molly8141]

I’m a high school English teacher. I’ve only had about 4-5 instances of students submitting AI-generated essays but expect that number to grow in the coming years. The sad truth is that it’s easy to identify AI-generated writing because I know how my kids write and the grammar & sentence structure AI produces is too perfect to be written by my students. Most of my kids are still not putting periods at the end of their sentences, let alone composing a five-paragraph essay with perfect grammar and spelling. Most of my 9th grade students came in reading at a 5th/6th grade reading level or below and adults are still blaming this on Covid. That’s part of it, but it’s more than Covid. AI writing, while perfect on grammar & structure, is also soulless. None of the ChatGPT essays I’ve been given followed the assignment directions or communicated any kind of original or insightful thought. I can identify them instantly and kids usually own up to it when they get caught. My fear is that tech will become so advanced that AI writing will become indistinguishable from genuine human writing, or kids will be able to make it “mimic” their own writing. Unless we start limiting technology and using it in a healthy way, our kids will keep getting dumber and the next generations are screwed.

[@LouxNUH]

In college, we discuss how to use AI as a tool, not a cheat, because that's the reality. It can be quite useful in doing things like constructing an outline, or writing your introduction/conclusion based on your original writing; etc. Perhaps going this route with younger students could be helpful.

[@AJArciniegas]

I was shocked by my 15yr old nieces lack of punctuation. I was not allowing her to submit it like that. She told me her teacher wouldn’t care. She’s a good kid with good grades but I’m still bothered by it. I can say we are lucky in the adult intended stuff. She still buys granny panties 😂 and enjoys shopping in good will. For some reason that girl loves a deal lol

[@Xrinny]

it’s really a shame with the literacy issues us younger gen Z and gen alpha are facing. i’m a high schooler myself, and the amount of times i’ve heard peers say “just ask [generative AI site/app] to do it for you, that’s what i’ve been doing” over these past two years is astounding. hell, even in my journalism class kids joked about using it - i hate it. i’m a writer myself. not a good one by any means, but it’s one of (if not the only) hobby i have. seeing people rush to generative AI as a means to write their essays/consider using these tools is bonkers. it makes me feel terrible knowing that the years i’ve spent honing my craft and my dedication to this art form are going to be overshadowed by some guy using generative AI. i’m not an artist, but those who draw and create art are going through these same feelings as i am. i’ve even caught friends/acquaintances using generative AI (ChatGPT, if we’re being specific) when writing for fun. i get why people would want to use AI when they’re afraid of getting a bad grade but pretending generated writing is your own when you’re simply writing with friends..? people are relying so heavily on generative AI, even if it’s something done for fun, without judgement nor a 200-point grade. frankly, i’m just afraid that generative AI will take over education. but i’m also afraid it’ll completely ruin all the work i’ve put into my writing, even if it’s a simple hobby for me. but also, as you’ve mentioned, tools like grammarly will hinder students’ ability to learn proper grammar and how it’s used. tools like chatgpt will hinder students’ ability to write. and tools like, i don’t know, passive voice detectors will make it so that students can no longer identify passive voice. we have tools for everything that are far too accessible to kids.

[@Xrinny]

@@LouxNUH same with my high school. there are some circumstances in which AI is strictly disallowed, no matter the type of AI, but it is good to use AI as a tool rather than as the “easy way out.” that’s what they’re built to be; tools, not replacements for our creativity nor critical thinking.

[@LouxNUH]

@@Xrinny absolutely agree with you! I want to add how refreshing it is to read your first, longer comment; especially coming from a high schooler. It gives me some hope. I hear the same things amongst my college peers...it's bothersome as hell when I go to ask for a different perspective or insight, and I'm told "I just put it into *insert programs*" It's actually scary thinking about how many students are nearing completion of their degrees with hardly any knowledge in their field because they have relied so heavily on AI for everything from intermediate math and science problems to writing up their lab reports (I am a STEM major).

[@spiceupyourafterlife]

I used to work with kids and any time I saw this kind of attitude from a kid, it was always 100% on the parents. I specifically remember a kid throwing a temper tantrum at a birthday party that I was hosting with a colleague (he was upset because it was his brother's birthday and not his) and you wanna know what his mom did? His mother promised to buy him a present to get him to calm down. That's exactly what I see the parents of these kids doing; they're rewarding bad behaviour by buying them all this stuff at Sephora when they don't even need them. When you reward a child's bad behaviour instead of punishing it, you teach them that this kind of behaviour is not only acceptable, but something that will get you what you want. That is not okay. It is so important for a child's development to be told 'no' sometimes.

[@searchingfororion]

A vast majority of the time you don't even need to "punish" it - kids will misbehave for attention too because even negative attention is *still* attention. So if they learn early on that certain behaviors make them "invisible" they'll stop *very* quickly.

[@GrumpyKay]

Parents who do that really need to be taught that they are raise kids who will abuse other people's boundries. They will not listen when a woman tells them no. They are raising abusers. That child is going to grow up into an extremely toxic and entitled adult who doesn't accept no. Who won't. Who will take out their anger by hitting someone. Their friend. Their spouse. They own kids after they have them. It is toxic and abusive to reward abusive behavior with good things. I FEAR how much crime, r*pe, and murder is going to go up once all these kids become adults. The domestic violence is going to be horrible.

[@hannahp1108]

I think rich kids are the worst honestly

[@yourneighborhoodmoonfaery]

This I had to tell my MIL to stop buying gifts for me boys on the others birthday bc it's setting them up to expect a gift even when it's not their day...same as my mom and her "Christmas countdown gifts" so they won't be "so impatient about Christmas" like no your just showing them impatience gets them more prizes and defeats the whole point which in the end isn't even gifts😅🤦🏻‍♀️ 😅

[@shelbyrobason4608]

@@yourneighborhoodmoonfaeryand you are a 10/10 parent!! I love to see this🤍 you’re setting them up to be awesome human beings

[@unorthodoxchick]

I used to take my girls to Sephora with me when they were younger. (I was a single mom without a sitter, so if i wanted to go, they had to come with me.) They were interested in learning about makeup, so i taught them how to properly use (and care for) the testers, how to use the makeup, etc. But they also understood that these products weren't really for them. They also understood money and knew how expensive everything was. We'd go, they'd try a few eye shadow or lipstick looks while I looked around. I might buy them a single use face mask every now and then. But if they didn't treat the testers right, or if they begged for stuff, we'd just leave empty handed. Didn't take them too long to figure out how to behave and what was or wasn't appropriate for them.

[@lfrands]

Memories! My mom would take me to the Clinique counter with her in the old bon marche downtown. There were women in lab coats who would sit me on a tall chair and massage my face and tell me I was too young to know my skin type, but never too young for sunscreen and moisturizer 🤣❤️ wonderful women.

[@queer_arabic]

same here ! the few times my mom took me around i was just there to tell her if her lipstick looked pretty 😭

[@StardustMegu]

When I was 10, I was collecting Yugioh cards & Barbies and cried if I missed an episode of Sailor Moon. Kids are now getting makeup and products that are for adults. When Claire's is right there! I blame the parents!

[@spectre9340]

All this really showed me was that too many kids are, once again, neglected and unsupervised. I was never allowed to just walk around with my friends by ourselves at that age. And if I was in a beauty store with my mom, she made sure to tell me not to touch any of the products.

[@camilove318]

🤷 I was 10 in 1993 and I could walk around the mall with one of my friends without my mom. But there is no way in hell I would touch stuff like that. We were going to Claire's and the arcade. I wasn't even thinking about makeup at 10. Super sad really.

[@spectre9340]

@@camilove318 idk my mom just kept drilling into my head that I could get kidnapped and held for ransom haha

[@NoelleTakestheSky]

LOL, when I was that age, we were babysitting and taking the city bus to the mall for the day. We also got in trouble for being disrespectful brats though.

[@madmarrr]

I’m in my late thirties and work with girls aged 9 to 13. Most come from very wealthy families. A 10 year old asked me about my skincare routine and looked at me like I was an alien when I said I buy everything I use from CVS. I told her she doesn’t need to be worried about skincare at all right now and should just wear sunscreen. That’s what I did and it worked for me! The look of shock I received was mind blowing and heartbreaking.

[@nikedoesthings]

You told them the right thing though, even if you know they are wealthy kids and could be able to afford whatever they want, you told them what they needed to hear. They should spend their money on passions and hobbies, go outside, collect plushies, whatever, lol 😂

[@madmarrr]

@@nikedoesthingsExactly! I was definitely spending money on books and plushies at that age. And LOTS of time outdoors. We didn’t have any technology nonsense, so we made our own fun.

[@strawberryskygirl44]

when I was 10 years old, I was watching Megan pull a prank on Drake & Josh, not worrying about my goddamn pores 😭

[@MaiThor_]

Beauty standards that pressure kids to grow up faster is insane

[@exclusivenails357]

When I was a kid we used to play drug smugglers and the drugs were the leaves of the tree.. 😂

[@JordanDragonAs]

​@@MaiThor_that Means those aren't beauty standards those are a societal problems

[@JennE17]

I was worried about my pores but my skin was so bad at 10 but I was just using oxi acne pads lol

[@Kim-Unearthed]

When I was 10 the internet and social media didn't exist 😅 We were drinking from hoses, riding bikes, running up and down the streets until the street lights came on and making up our own games with our imaginations!

[@lunar_silhouette]

I'm 30 years old and all of it freaks me out. Sometimes I feel like we live in a Black Mirror episode.

[@suzieRN86]

Im a mom with a 2 and 4 year old. We often go shopping at the store. My 4 year old will go ask to look at the toys. I let him but inform him that this does not mean I’m going to buy him one. He just enjoys seeing what’s out there. As a parent, you are the one in control! It’s not that hard to say no when it’s inappropriate… and $900 of makeup seems inappropriate to me!

[@jiruribakachan365]

In Austria it is illegal to sell inappropriate goods to children. Under the law children are not capable to engage in a contract, therefore they cannot buy any goods as buying items from a store is agreeing into a purchasing contract, with the exeption of food, drinks and candy, items that are widely understood to be okay for children and inexpensive.

[@Kessik8]

In Germany, it has to be an amount of money that is age appropriate, unless a parent is with them and agrees on, say a bicycle, or the Nintendo...

[@RTrick4511]

That’s amazing, sure wish America did that

[@lisacallan5462]

That's wild to me, I can't imagine ever being okay with that level of government oversight. On the one hand it would be cool if inappropriate products wouldn't be allowed to be sold to kids but where does that line end?

[@HandmadeDarcy]

@@lisacallan5462At adulthood. It's quite simple. The health and wellbeing of children is far more important than some childish anti-government ideology that has been sold to people who shout about personal rights while treating their children as property they should be allowed to treat and/or neglect as they please. Someone needs to care for the children whose parents don't.

[@KingOfGaymes]

@@lisacallan5462it’s really not that big of a deal, kids don’t buy stuff often or anything, it’s usually parents getting them stuff

[@TAddy-wq3hg]

As an educator I feel awful for these children. They're being raised by robots and the internet. They have no individuality and when they do, it's stomped out by their peers or personalities they worship online. Things are so different now than they were when we were kids, and there are NO child-friendly spaces for them to explore anymore. I could write essays about the nuance of this topic, but we shouldn't blame literal children for their parents lack of attention/support/legitimate relationship building/discipline.

[@annienewman8312]

individuality has always been stomped out. the music is different, but the dance is the same.

[@Rachy71]

I'm 53 years old, and when I was 10, all I had was some form of chapstick. I was too busy playing outside, getting dirty in the mud. As a mother, in my opinion, the issue falls to the parents. The Sephora trend and the elementary and middle school kids needing Stanley cups it the a big issue. Kids shouldn't be carrying 45 dollar tumblers to school, then getting over 900.00 in skin care stuff. Yes, social media is a big thing, but parents need to set boundaries and rules. My 20 year old daughter's skin care is washing for face and sunscreen. She never got the make-up thing. It all goes back to parents saying NO and companies making so-called tween/teen skin care lines.

[@RayRay.01]

I agree but when ever single one of their friends are doing it how can you say no?

[@sharonharris9782]

​@@RayRay.01it's not difficult to say no when you as the adult understand that what they want is either not good for them or not age appropriate. You just say no and offer them alternatives. If they don't like the alternative, they get nothing.

[@RachelZucker-c8s]

@@RayRay.01if all their friends are saying are doing that it makes me think you need to take a look at their friends. Maybe they need to join a new after school activity and make new friends who have different priorities.

[@hambeastdelicioso1600]

And where does this leave the girls who aren't intrinsically girly? Are they being pressured into being interested in makeup and skincare when they'd rather be playing sports or climbing trees? Are they being othered?

[@ameliaalastairmoon4145]

@@hambeastdelicioso1600 As a girl who wasn't girly at all, the answer is yes. We get othered, at least in my experience. It's tough, but I'd never trade my tree-climbing days for skin care and make up routines to "fit in". I think parental support and a solid education are the key here, to ensure a kid's long term psychological well being and to keep their activities age-appropriate.

[@Siobass]

It's the parents who don't know how to say no to their kids and take it out on staff to make them the bad guys. I had a mother scream at me for letting their kid buy GTA while I insisted I legally couldn't accept money from kids and she would have to physically pay, which was HER decision to make.

[@BlazeDupree1525]

I feel this. I'm basically the only person who looks after my 9 year old cousins best interest. Her mother always gets pissed with me when I tell her she needs to stop spoiling and enabling her daughter because the kid gives everyone an attitude and walks all over anyone who will let her.

[@jaseywilliams6684]

I’m an esthetician and have been for almost four years now. The amount of adults that even come in worried about “aging” makes me so upset. It’s so natural! But we live in this cease pool of wanting to look wrinkle free. And yes, some of these ladies don’t even have “issues” with their skin! Reminding them that skin is skin and even people who are well versed in it STILL deal with the problems. I hope everyone understands that you are beautiful no matter what. Everyone has texture. Everyone will break out at some points you WILL get wrinkles, and that’s okay:) All the wrinkles, Sun spots, fine lines are little memories from life that I think are quite cool.

[@AllieCat-bi5jv]

I am treated like i’m disgusting by some girls who trash talk me because “She don’t do skincare, look at all those pimples” needless to say this behavior is annoying, both by adults and children of all ages.

[@AllieCat-bi5jv]

also thanks, bullying from alot of places and sides has taken a toll on my mental health and ur vids help :)

[@truecrimenwine489]

That's such a good point. Often kids and parents go to crazy lengths to treat acne and it doesn't get better. I remember my mum taking me to chemists so many times to find products to help. Trust me I WASHED the sheeeet out of my face. It was hormonal and diet related and did go away eventually but anything saying it has anything to do with how much you spend on skincare is wiiiild.

[@TheoEclipse]

Considering that hormonal acne is a thing and skincare alone isn't going to help it. Kids are stupid and cruel.

[@glowvxn]

No matter what mean girls your age try to claim, having acne is very normal! I’m almost 23 and I still get acne just because I have oily type skin. Even if you regularly wash your face and do everything right, other factors affect our skin in ways often out of our control. Things like hormones for example. I’m sorry you are getting trash talked by people, they are likely very insecure with themselves and just use bullying as a way to hide it. Don’t let it get to you, just take care of yourself and try your best to ignore people like this.

[@sc1592]

I had cystic acne in college and had to go on accutane twice to get ride of it. One of my best friends blamed the “crap I put on my face” for it but my dermatologist said it was nothing I had control over. I’m sorry people bullied you. You are beautiful and you have value regardless of the state of your skin.

[@TheNoxolotl]

You know it's serious when Swoop does a story

[@taysays]

I snorted 😂

[@Kickhouse777]

A Sephory 😂

[@muggleintheupsidedown]

I blame the parents. I have a 10 year old, she uses bubble moisturizer and that’s all, because I took her to talk to people who knew about actual skin care products and the affect it can have on your skin(dr and the people at Ulta/Sephora who know the product)! She also was taught better than to treat stores that way. Yikes! She’s not allowed to just scroll through tik tok or social medias. It’s wild to me.

[@cowsgrowontrees980]

When my daughter was very young, I taught her about advertising. How they use placement, colours etc to manipulate. My 5 year old old never asked for chocolate by the cash register, because she knew it was put there for exactly that and she didn’t like that idea.

[@brittanyprincethecoolestki9119]

It not just sephora, it’s ulta too. I work in ULTA and daily I tell parents to stop. lol i have to explain in detail why the skincare they’re wanting is going to bad for them.

[@redhotcandy6629]

I remember being 10 years old and being obsessed with powerful puff girls, barbie and spice girls. Make-up and skincare didn't cross my mind until I was 13 years old when puberty started and I actually needed a skincare routine. These kids are growing up way too fast.

[@kkxahiru]

OMG POWERPUFF GIRLS WERE MY FAVE 🥹 i was fascinated with makeup tho however i wasnt allowed but had like 20 lipglosses and lip balms 🤣 (the lip balm and gloss obsession is still there today) im pretty sure i had ppg lip glosses lol

[@Liz_Dave]

I'm in Canada, so maybe it's different. When I was a cosmetics counter manager in a department store, I had to sign a contract that I would not sell or put on makeup to anyone under the age of 16 years old.

[@gurlinabox]

Same, and I was thinking of those department store cosmetic areas as a better example of how a store should handle this. Plus, I always appreciate the insights and recommendations of a pro.

[@Rosie-ep2nm]

One huge scary part of getting little girls use to these products as well, is it sets them up for a lifestyle that no one came maintain as a young adult in the current economy. They're learning these things are "essential" and it's setting their skin, their social circles, their self image and just their consumer products up for failure

[@UnicorNE0N]

It's setting up the "keeping up with the Joneses" mindset. I watch Caleb Hammer, a financial KZbinr that audits people that come on his show. The amount of young people who think this is normal and okay to live in thousands of dollars of debt because they couldn't bear to downgrade their vehicles or not upgrade their phone every year is appalling. One girl refused to get any job that would pay her anything less than what she used to make. As if making $0 and becoming homeless is preferred to making a couple less dollars per hour. I'm not saying that this economy and low wages are okay, just that a lot of these childhood experiences set people up for some serious ego issues. 🫠

[@anbesssa]

I appreciate my mom so much. I was one of those kids super big into makeup and hair care. My mom had an extensive collection of perfumes, skin and hair products and I always marveled at it. She spent time teaching me about what did what and how to use things and what I should use, but always emphasized how I was just a baby and really didn’t need much of it. But she’d eventually start handing things down to me that were safe for me to use. Perfumes and hair care mostly, but she occasionally let me have some of her moisturizers too. We’d have little spa days, mom and daughter time. The older I got the more I remembered that time with her and learned how I didn’t really need to use things but it was nice because it, in her words, was only meant to enhance my natural beauty. To this day, I treat those moments of pampering myself to remember those moments with my mom. Now she wasn’t big into makeup but we’re at the polar opposite where she sees my make up collection and now I give her things I don’t use anymore (used to work at Kiehl’s too so a bunch of sample products from there for her too) and we’re back to that routine but in the one teaching her. There’s a way to do this. Let them experiment with old things you don’t use any more, let them learn, but also make sure we’re encouraging our children and reminding them while it’s fun to use these things that they’re already so pretty and they don’t need it. Let them use safer products meant for them. The internet is a tool and it’s not just in the brands not to advertise for the kids, but also on the parents to know what’s not for kids. My daughter wants some Drunk Elephant smoothie? I’m looking it up to see what it is before I dare take my wallet out for her. These kids don’t know better, it’s on us to make sure they know. Anyways shout out to my mama for letting me be a dumb kid and garner an interest in something and researching about things I asked her for. She knew I was an artsy kid and always supported my interest in anything art whether traditional, digital or makeup art and at my grown age of 27 she still tells me how pretty I am with makeup and how I still don’t need it and still have spa days together 🥰 love that woman.

[@majestical15]

28:28 On this topic, I'm a sub and one time during teaching, we were talking about rules and laws, during which i had asked my students [between the ages of 7-9]: *What's a rule you have to follow at home?* My all-time favorite response was "I'M NOT ALLOWED TO WATCH ADULT OR TEENAGE MOVIE AND TV SHOWS" This rule. I love it. I can imagine mom and dad being *tired af* on upholding this rule, but it has to be done. Honestly, these shows be testing us these days, i can understand those parents' rule in their household and being very adamant about enforcing it.

[@lisacallan5462]

I have four daughters. Twin 9.5 year olds, a five year old and a two year old. They aren't allowed on youtube without permission, don't have tablets of any kind or open access to the internet on anything and while my five year old enjoys playing with makeup she has affordable eyeshadow pallets - a new one at christmas and then one for her birthday because it's what she asks for. It's never more than $10 and none of them could possibly fathom a $500 shopping spree for makeup. I haven't spent that much in the last decade alone on myself for makeup AND skincare let alone just makeup. They get $50 from their great grandma for Christmas and their birthday and my 9.5 year olds are very thoughtful and budget wisely, my five year old is still learning how quickly $50 goes poof but that's okay. Its absolutely ridiculous they are enabling this insanity

[@rionsignorelli9993]

Makeup can totally be an age appropriate artistic expression - sounds like you’ve got the right attitude about it

[@lisacallan5462]

@@rionsignorelli9993 thank you! I very rarely wear makeup myself and if I do it's just to play and have fun with it to go with a fancy outfit for some sort of occasion or just because so I think my example makes more of an impact than anything else honestly. I've never stepped foot in a Sephora in my life 🤣 it looks intimidating somehow

[@CyberGirl1234]

@@lisacallan5462i feel intimidated by sephora too 😅 and i’m like 24

[@stevenellison3128]

This is how my daughters are. We do the same with technology, and while my girls love playing with makeup, they have no idea what brands are what, and could care less about skincare.

[@LeahLouu]

My cat watched you so intently during the zoomed in misogyny part. I think he learned quite a lot 😂

[@ethanchasejackson]

Your cat sounds adorable

[@LeahLouu]

@@ethanchasejackson oh he is. His name is obi wan lol

[@ethanchasejackson]

@@LeahLouu That’s a great name for a cat❤️

[@audreym3908]

@@LeahLouu Obi wan Catnobi

[@clottadams5028]

This isn't because of misogyny, it's because of the NPC consumerism of the average person. Kids see these TikToks of people doing makeup and they want to copy it.

[@flatfacedcat]

It's policy at our mall that children under 14 aren't allowed to be unattended. I worked at Build-A-Bear for 4 years and parents try to use us as free babysitting, and a few legitimately try to ditch their children forever there. While I worked there though I was always on parents' asses and shoving their kids back out the door with them as soon as they tried to leave without Tommy and Sarah.

[@katsimpsforleviathan]

A friend's daughter is 9. She has been complaining for over a year that she is the only child in her class without a phone. Her friends all have their own makeup kits and she complains that she only gets to use her mum's lip gloss and eyeshadow. My heart breaks for her generation. She feels left out because her parents are the only sane parents around her.

[@JL-zn7me]

This is flat out sickening! Sephora was a great place to go, relax, shop for high end products to pamper yourself. Now, the place is a mess, testers are destroyed, products are smashed and destroyed, employees are overwhelmed… and parents are allowing this! These entitled, spoiled brats need a huge reality check! Adult shoppers have been punched, kicked, pinched and screamed at by little girls… all because the last product was taken and that little kid wanted it! This ALL falls on the parents! Get your kids off their of social media, get them outside to play, stop buying them everything they want and teach RESPECT! I’ve never seen a generation of such horrible children!!! They have no class, no morals, no values, no respect and no sense of being A CHILD!

[@Hierarchia]

When I was 9, I had serious acne. I had no idea what skin care was and hated sunscreen. If I knew what I know now at that age? I would have avoided going to a dermatologist who told me to "dry out the acne" and hundreds of dollars (skin damage included). Do I think kids need all this skin care? No. They maybe need sunscreen, maybe a basic moisturizer and like me, a gentle cleanser. But nothing like this. Not storming sephora.

[@Somegirl811]

Yes, I remember trying to dry my skin out as much as possible, with oxygen pads, benzoyl peroxide, alcohol, etc. I didn't even start using moisturizer until I was 40! Im glad they have more information than we did, but this is too extreme!

[@Alligatorlator]

I remember asking for permission to play with makeup at 10 years old and it was some kit from Libby Lu or Claire’s. I just hope these little kids don’t develop BDD, EDs and other mental health disorders. These kids are being fed ads and influencer “routines” that they think they need. When we know influencers are being paid for a positive review. They are so impressionable at this age.

[@microprii]

You got it better than me, I got a plastic toy make up kit. Aka, it didn't put any color on me, but I could pretend it did. 😅

[@Lampetia]

Agreed with a lot of this. We have removed safe and child appropriate community spaces and replaced them with hyper consumerism (even in kids shows) and there’s a limited amount of communal resources and time for parents to raise children in an affordable way. Part of it is on the parents. A lot of it is on the system. What I absolutely dislike is anyone posting public videos of children they don’t even know. I understand some of these kids are being disrespectful, but absolutely none of them deserve individual public shaming. Takes without videos of kids are separate and I don’t have an issue with airing just opinions and sketches. Our children are at the mercy of late stage capitalism that conflates worth with affluence, and media that still pushes ridiculous beauty standards with a severe lack of social media protections.

[@Lampetia]

We have put kids in a high stress situation where they don’t feel safe at school, struggled through a pandemic and economic uncertainty and have unavoidable exposure to environmental concerns. Yet adults are fighting more about literature than shooting drills. We are fielding arguments about “protecting children” from real history and pronouns while ignoring the adultification forced on them in other aspects of their life.

[@Disapointedmellencol]

the parents NEED to teach RESPEACT first and foremost, far to many of these kids treat emploies and fellow shopers like shit

[@clarissecoopersmith8193]

I blame the parents for the bad behavior!

[@lindseygriffin5264]

This is why we need kid stores back. Growing up we had clares and limited too that had child appropriate makeup and nail polish and jewelry and all that shit. Also you should need to be 15 or over to purchase at sephora or ulta in my opinion and bring back kid friendly spaces.

[@tawnyholbrook9160]

Also bring back arcades! Bring back mini golf! Bring back skating rinks! Give these kids a place where they can enjoy being a kid. They want to grow up too fast.

[@lottagalas618]

HI mean appearently that doesn really work because clairs atill exists. They just don't wanna go there anymore..

[@leesreptilesandaquatics6368]

The influences on the internet these days are very toxic to the young generation but the parents are to blame as well bc they can be educating their children about these negative influences

[@TiffWaffles]

And they should be teaching their children, especially their daughters that you don't need to look like society's version of beautiful perfection because those standards are ridiculously high for girls and women. The sooner you teach a girl how to be confident with herself and to love herself as she is, the better her world will be because she will view herself higher than those who want to bring her down.

[@toxiczombiewolf5692]

Oh a parent having to be responsible for their child? Challenge impossible these days.

[@selfcarewithstephanie3519]

Parents need to parent and be fine with their kid getting mad when they say no. I do believe Skincare is very important, but this is a time they could parent and get them in the habit of using a gentle cleanser and moisturizer. That has nothing to do with aging, just hygiene and prevention of skin conditions.

[@lisacallan5462]

​@@selfcarewithstephanie3519this. You can get them healthy skin care for less than $20 and build great habits for the future while teaching them that they don't need every flashy over priced item flashed at them in ads

[@everogersdownunder1242]

Also, in James Welsh's coverage of this topic (skincare guru), he showed a video of a child doing their "skincare routine". He pointed out how they had absolutely no idea what they were doing or what the purpose of the products were or how to use them. Said child had about 15 steps in their "routine" but none of them were even in the right order of how you should apply and there was also mixing of ingredients that should absolutely not be mixed together and are *very* harsh even to adult skin. It was super sad to watch this literal child trying to be an influencer and do their "routine" for all to see and then be picked apart for getting it so wrong. Seeing them damage their lovely, perfect, young skin was hard to watch. Again, a gentle cleanser, moisturiser and daily spf is all that is needed. *If* your kiddo has bad acne, see a derm for a recommended salicylic acid cleanser or treatment on top of the other gentle items mentioned above. *If* they beg to use a serum, try something very hydrating and very gentle (and affordable), like The Ordinary Hyluronic acid or the same from The Inkey List. But otherwise, don't let them use actives or harsh exfoliants like retinol, vitamin c, peptides, aha, bha, pha, etc, that come in some toners, essences and serums and some cleansers and moisturiser. They just don't need it. Learn about basic skincare ingredients to not only protect yourself, but your kiddos. Also learn what not to mix together and when to apply throughout the routine. James Welsh on YT has a great channel and shows the basics on what to apply and when as well as laymens terms for ingredients in products and their "benefits" Please be safe. Check out brands like CereVe and Cetaphil for your kids/teens skincare. Or even the Nutrogenea Hyluronic line that has a cleanser, 2 types of moisturiser for day and night and 1 Hyluronic acid serum - they don'tneed it but it'sanother gentle option. Also don't forget to get them a good facial SPF! Most important for their young skin! Try not to fall for the marketing. Education is key. Thank you, Swoop for also drawing attention to this issue and i completely agree that parents need to educate themselves and find a compromise with their children and sometimes have to be a lil harsh and say no, and also explain why they're saying no.

[@slvr323]

love robert and james, especially their videos together on their welsh twins channel, they're hilarious 😂

[@everogersdownunder1242]

@@slvr323 absolutely

[@sharonharris9782]

Tbh, I think that video was meant to be sarcastic. She looked completely dead in the eyes and lacked emotion.

[@everogersdownunder1242]

@@sharonharris9782 I honestly don't know as I've seen my friends teen kids try to do videos of other topics and also not know how to speak to and engage with a camera and come out quite robotic

[@kc3668]

I saw one of these ‘skincare videos’ of a young girl showing her skin care routine where she did all of the steps of her routine and then took a shower (washing it all off)😂 they don’t even know what they’re doing

[@EricaYE6]

I agree. This is nothing new. I'm in my 30's and when I was a kid, I use to be a little jealous of the girls who could afford to buy whatever they wanted in Claire's and Bath & Body Works. Because, I grew up a bit poor and my mom had 6 children to take care of. On her own, pretty much. I remember when the movie "Clueless" came out when I was a preteen. I was amazed at their lifestyle b/c the characters in the movie were only 15 years old and were living such a lavish, "grown-up" lifestyle.

[@JennifuhhGilardi]

My ten year old niece has been wearing a full face of makeup for at least two years, goes to ulta regularly and is constantly “unboxing” her new skin care products on Snapchat and even has her own skincare fridge in her room 😐 the room in the basement of her grandmothers house bc her mom has yet to move away from home and mooches off her own mother still and probably always will. I will not take my niece out in public anymore with her crop tops, full face and fake nails. People have always assumed I’m her mom and I’m too embarrassed to even say I’m her aunt these days.

[@4wayStopEnforcement]

That is incredibly sad. That poor child.

[@michellebiggerstaff6841]

I agree. As a parent of 3 kids, ultimately it is the parents responsibility. They're letting the kids on social media, they're allowing the kids to purchasing said products, and they're not telling their kids "NO." I don't understand why parents are trying to be their kids friends, and not their parent. As a parent, it's your responsibility to raise your child. Teach them. Show them the good and bad. You are supposed to mold these children, who YOU brought into this world, into our future. My Lord, the way this world is going. Be smart. Be brave. Put the electronics down and spend time with your children.

[@Angryoyster]

“Pinkie promise I’ll pay you back” GIRL this is like $900 worth of stuff! In What World will you have the money to pay your parents back. At least not for the next 10 years. I literally hate this new AI someone can literally fry that microchip. I asked my SIL who is an dermatologist what the best thing to do is. She said “if they want to do skin care the best thing is, a super gentle oil cleanser, a mineral based sunscreen, moisturizer and some liv balm. That’s it and that is also the skin care routine she recommends for literally anyone who either have no major skin issues, doesn’t wear a lot of heavy makeup or just don’t care that much.

[@mybeautyfilledlife]

Y'all my mom would've KILLED me if I acted like that in public 😅 not that she would've let me go into Sephora that young anyway - I was still buying Wet N Wild at Walmart at that age!! 🤣

[@tinybarbarian2825]

We had a discussion in my university class about this idea and the lack of emotional development in kids because of tech. A lot of my classmates said they have young siblings and technology has become an extreme issue, and their seeing an extreme lack of empathy and self control. And then we see examples like this situation where we do see a lack of empathy in the young generation, with little to know knowledge of how the world works. Trust me I was a cringe tween as well, I followed trends and such but I also had hobbies, I was a kid, I played outside with my friends, I painted I played videogames. But now all i see are kids with phones bigger then their heads showing real developmental problems and parents unable or completely lost on how to navigate it. I got obsessed with skincare at 16 because I had bad acne from sports, but kids now are trying to prevent wrinkles at 10 years old?????

[@create.withallie]

Prime example of somebody out there taking away the total innocence that ten year olds possess and wanting them to grow up WAY too fast

[@LauraSweet99]

I am kinda jelly about how gorgeous Swoop is, and her wardrobe, so many cool goth looks and complete accessories! ❤ Swoop always looks so great, perfection! I am always so impressed by how perfect Swoop looks, while her content is so detailed, researched and complete. Really an impossibly high bar, very intimidating to see such excellence. Why should I start to try to be a KZbinr, when this is the standard? Very intimidating.

[@bethlovesthings]

Comparison is the thief of joy. If you have something to share you should share it 💕

[@catfood233]

I have a ten year old child and he is not online at all. He asks for a phone he asks for a KZbin account and TikTok and everytime I stand my ground and state he’s too young. He’s the only one in his class to not have a phone and not have access to online stuff. Be a parent do your job as a parent and if you’re incapable this is what happens. Those parents are failing their kids.

[@blammela]

Good for you ❤❤❤ stand your ground. It’s so hard. You’ll get pressure from all sides but it’s worth it.

[@SHoll5]

Mine too! My 14yo has a phone because she has sports. I pick my 9 year old up and drop her off at school, her friends parents have phones. She's never no with an adult so she doesn't need a phone. She loves you tube but it's on the main TV where we all can see and she's not allowed to watch shorts. She needs to play outside not watch skin care? Yeah that's my line and because of it I don't have to deal with this yet, YET. Thank goodness !

[@maniicKITTYY]

Off topic but I'm at the start of the video & you're a beautiful person inside also out always - HOWEVER this fit today is WOW. Gorgeous, stunning, absolutely gagged, wish I looked like you, just absolutely love it!!! The colors also really stand out & compliment you SO well! 💜

[@Troubled_waters]

the jacket and undershirt combo 👏👏👏👏✨💕

[@Nightcloudwolf]

I'm 15 years old as of today. A lot of child exploitation I went through could've been easily avoided if I didn't have unrestricted access to the internet when I was 10. This deeply upsets me because kids watching makeup videos and wanting to paint their faces is best case scenario 😮‍💨

[@lizstyla88]

Yeah some parents don't realise that their kids watching tik tok isn't the worst thing they can be exposed to or are opening themselves up to. So many predators on the internet.

[@BOUJEEBOGANBADBITCHQUEEN]

Your kids should be doing skincare at that age it's going to save them big time maybe get a life and start teaching your kids skincare

[@Luv2LuvEm]

I can’t lie, brands like Drunk Elephant and Glow Recipe even get me wanting their products with their cute packaging. But I’m not about to spend all that (hard earned) money on something like that so I have learned how to look at the ingredients and I can usually find something very comparable if not almost the same for so much less. But if I was a kid I’d definitely be drawn to those brands too. That’s the whole reason they make the packaging so cute.

[@Yongbokieluvv]

I went to Sephora at the mall a couple days ago, (13 btw) with my friends and this poor pink lipstick that was on display was completely gouged out of the container- and we also saw this eyeshadow pallet it was supposed to be rainbow but someone mixed it all up- so my friend grabbed one of like the sponges that they give you to try stuff out and tried to fix it up- but yeah it’s crazy how many things are destroyed in the store wether it’s malls or just a separate one

[@kimstrot6094]

I worked at Limited Too during their hay day in the 2000s… we had tester and make up tables the girls would go crazy with. It was mostly glittery goop and fruity smelling spays and lotions. We were constantly cleaning it but it was part of our job and really didn’t mind it. We would also be monitoring it to make sure it didn’t get too destroyed. But tween girls need something to experiment with and explore. In my day it was the .99 cent wet and wild section at the drug store. Maybe Sephora should come up with a tween section that is more age appropriate and affordable.

[@sabersky1134]

This plus Ulta should also have a section like that as well.

[@marissahedlund5353]

I'm a 26 year old woman. Growing up, I liked watching MUAs on KZbin. I only felt the need to start wearing make up myself when my friends got into the scene look. I talked with my mom about it and she let me buy some stuff from Walmart (brands like Elf, Maybelline) and I found it to be a fun way to express myself. I think the big difference between my childhood/preteen experience with this and kids nowadays is that they're trying to grow up too fast and mimic what adults do. While I was also mimicking other teen scene girls, indicative of social pressures, and full of insecurities as anyone does of that age, these brands WERE NOT targeting my demographic.

[@UnicorNE0N]

I am very similar! I think we were also more likely to be emulating teens because even the beauty vloggers were our age. A majority of content creators were millennials/peers because we were the first generation to take to social media. Our myspace, Facebook, KZbin, tumblrs were mostly just other teens experimenting with their looks and goofing off with no expectation to make money. The majority of creators are STILL millennials and some gen z but this generation doesn't have any teen Michelle Phans or the scene girls who were clearly acting like kids just doing crazy stuff to their hair and makeup in their bathrooms for an audience of other teens. The original influencers got older and matured their content and because of their success the younger content creators just emulate the adults who are/have always been successful likely due to how the algorithm works. Social media creators are now predominantly adults yet the consumers are still mostly (although much younger) children.

[@pkmntrainerlilly5]

As someonne who used to work retail, children that young should absolutely be supervised while shopping. It is amazing how many parents consider shop employees free babysitters.

[@nataly-ct8gh]

I saw a video about how the idea of skin care is on the rise because of how our perception of body and weight shaming is now not as normalized. the idea of perfect skin is just a (for now) socially acceptable way to comment on people's appearance. I don't think their wanting to imitate people older than them is a problem since it is a tale as old as time, i remember being in middle school and wanting to look like a uni student because they were pretty. the difference was my mom didn't let me buy makeup and never gave me money to just spend on BS that I didn't need. Outside of misogyny and capitalism, the core of the problem stems from body shaming, screen addiction, and lack of parenting (I mean most of these kids are borderline illiterate).

[@Witchiddy]

"I'm not gonna go long on this..." goes down an entire rabbit hole in the span of a minute and a half. I love it.

[@IdeaGrazer]

Greed does not recognize boundaries. It is up to us to say no. I grew up when Madonna was in her glory. Make-up was pushed hard and if you didn't dive into it you endured abuse from your peers. I endured it. Into my adulthood women sometimes would comment on my skin looking good and I did not know how to tell them that I just did not wear makeup or excessively wash my face. We are women. We are powerful. Why is an industry dominating how we feel about ourselves?

[@BOUJEEBOGANBADBITCHQUEEN]

My skin is good for a 41 year old and I thank my mother for having me do my skincare at the age of ten I was wearing makeup at that age as well ex dancer , cheerleader here and makeup still didn't ruin my face either makeup ruining your skin was proven big time to be a myth

[@MavenCree]

For my 13th birthday, my mom gave me $100. bill. So excited. (1989). I bought a pair of acid wash jeans, a plastic camera, a watch... and then i wondered when my money went. THAT was the true gift. Teaching me the value of money and how quick it's gone. (Stiil have the watch. 😊)

[@peachontwitta]

This whole thing bums me out so bad. I was influenced by commercials with beloved teen celebrities when I was a kid, and I started using acne face washes before I ever got a single zit. Come to find out (though not until I was 27) that I have an allergy/sensitivity to one of the main ingredients in every single one of those, sodium laurel sulphate. I literallyyyyy gave myself acne for 15 years because I thought I was preventing it and then I thought I was treating it. I thought moms my age now were doing better for their kids 😭 LET KIDS’ SKIN BREATHE 😭

[@drty_bby]

That hair color looks so good with your complexion, you literally look like you are glowing girl!

[@SpiritMystery777]

Totally loved the "How do they even know about wrinkles," quote. My niece, two years ago, at 10 years old, starting telling me her fears about getting wrinkles. She's also obsessed with Sephora and Ulta. Has been for years. Her concerns about wrinkles is very disturbing. I don't see her mother having those concerns. My niece does watch Tik-tok and KZbin though.

[@ripley4884]

tbh, i started wearing makeup at 10 but it was for tweens and teens. it was cheap, not the best quality, but it allowed me to try makeup without spending a lot. everything i bought was from the drugstore, like wet n wild. this whole situation is so insane to me

[@dreaminginjapan]

I agree. I wore the same cheap stuff. But also I think it’s just as toxic and bad for kids skin. Maybe the only reason ppl are mad about this is because kids are in adult spaces?

[@DarkSwanMoon]

She wait for it...Swooped in *door opens* I'll show myself out

[@DarkSwanMoon]

Watching this immediately, thank you ❤❤

[@sourgreendolly7685]

Well done 😂

[@PresleyRoxy]

I’m so relieved I grew up without social media. I was way too easily influenced by toy commercials to begin with. That being said, I cannot fathom acting/talking the way these little girls are when I was that age. Or at any age for that matter.

[@thewanderingorphan]

Mine are both trashed. I’ve just arrived at the point where I bark “MOVE. Millennial with money trying to purchase. Finger paint elsewhere. “

[@nervous11]

lol my mom would NEVER. I got the 50 cent bar soap to wash my face, the stridex pads for my acne, and the st Ives scrub to be fancy ~~~ love that kids are concerned about their skin and taking care of better than I was able to, but there’s so many “skin care” options at the grocery store 😂

[@Clustergeist]

My local Sephora pulls certain products back ups and puts them in locked drawers to help prevent them from grabbing ‘new testers’

[@dieselsmith7360]

I have a 5 year old niece she was given a tablet at 3 and is constantly watching KZbin. She figured out how to record using her tablet. I wasn't paying attention so I didn't know what she was doing but sundenly I hear her say "well like follow and subscribe" turn around an she is playing with her kiddy make up kit (literally kid make up pretty princess junk) . Just shows how impresional these tiny kids are.

[@ykook7000]

Yeah her parents fault!

[@beepboop8374]

As a millennial I think about shows I watched like Out Of The Box etc and compare it to the current major consumerism of things like family bloggers constantly “unboxing” toys they received from partnerships and it is so easy to see how kids would feel the constant need to have more, but more, never feel satisfied etc.

[@pyretta138-3]

I have an 11 year old daughter. She has started getting an interest in makeup but we pick out reasonably priced products together so I can make sure they're safe. I would never let her run loose in the store. We also have lots of discussions about how playing with makeup can be fun but is not necessary to feel good about ourselves. Pretty is not the price we have to pay to exist in society.

[@charliehorse8401]

It's bad parenting, Krabby parenting, I wish I could talk to some of those parents and make them feel so ashamed that they need COUNSELING for how they've completely ruined their children and refuse to actually raise them properly.

[@spicy_gritz]

I've been watching a lot of videos on this topic, and part of the problem boils down to a lack of "third place" and marketing specifically for kids in this age bracket. Why won't these corporations just develope a line of makeup and skin care catered to pre teens? We need a Limited Too version of Sephora. Also this is on the parents not these kids, so please remember that when being critical. These employees deserve better than being underpaid to babysit.

[@truecrimenwine489]

They do have these, that's what Swoop was saying, but they are still containing retinol or similar things and cost an arm and a leg. I think the point is these kids actively focus on the products for adults or older teens because they are online watching influencers use them. Selena Gomez isn't using a product for a 8 yr old and these kids want to be like selena gomez etc.

[@spicy_gritz]

@@truecrimenwine489 I'm talking about reformulating appropriate products specifically for 10-14 year olds. None of the products at Sephora are being made with children in mind, except maybe sunscreen. And there's no reason Selena Gomez can't collab on a line for kids.

[@toxiczombiewolf5692]

They do exist, but they ain't need social media and bully caused this, and its sad to see

[@zoeoneeva6397]

Yes, A Build A Bear but make up. Build A Face. Lol

[@HatsuneO1Miku]

When I was in that age group...I was glued to my Nintendo DS. Obsessing over Animal Crossing and Nintendogs.

[@beepboop97]

YES!!!

[@dena81]

I rarely go into stores now. My introverted self absolutely loves e- shopping. But one day I did go to a Sephora and noticed how extra nasty the testers were. Didn't think much about it but I remember thinking it was a little extra crazier than you usually would see. I guess now I know why.

[@rebeccab942]

My daughter is 13 and has some makeup and a great ‘skincare routine’. Makeup: Eye shadow Mascara Highlighter Chapstick Skincare: Gentle cleanser Spot treatment Moisturizer Face sunscreen I see 0 issue with her wanting to explore makeup and I’m more than supportive of her using age appropriate skincare. I wish I had had access to better cleansers, knowledge on sunscreen importance and great moisturizers as we both suffer from EXTREMELY dry skin. That being said, I am the gatekeeper. I am the parent and responsible for deciding what is and is not appropriate for my child, I am responsible for doing the research, I am responsible for ensuring my daughter’s safety while also navigating her concerns.

[@draalttom844]

I actually used to put a lot more makeup on, but we were also very morally involved kids and refused to become the kind of person who feels the need to wear makeup daily

[@anamaria-thecreativenerdd]

Loved this and your new channel! Also the lilac hair is gorgeous on you, not sure if you're doing that here and teal on the regular channel, but I'm here for it! 💜💙

[@dawnblattel6347]

I have been teaching middle school art for 15 years~ students coming to school with false lashes, full face of makeup & wanting gloves to be able to touch clay to not “hurt their nails”

[@sarahtearex1935]

Happening here in the UK too, my cousin works in Selfridges and said over the Christmas holidays they had a lot of young people coming in making videos, messing up samples and displays and asking about retinol and other skin products which at that age is just wild.

[@heatherkeegan3148]

I have a 9 year old daughter and a 7 year old son. Neither one is allowed on TikTok, and I don’t even have it so they can access it on my own phone. That being said, these ridiculous trends still get to their ears at school. I’ve tried to keep them from the toxicity of social media, but it’s undone at school every day. I work as a kindergarten teacher, and you would be shocked what these tiny kids come out work.

[@marinschuldt101]

I'd love to hear what happens and what they say/do? I'm a teacher as well....the fourth graders I taught, acted and knew things I didn't know until I was a teenager!!!!!! 😮 It legitimately scared the shit out of me!?!? I'm old, lol I'm 39 in a couple weeks! I REALLY AM FEELING OLD!!!!This is so scary 😟😟😟 When I taught, kindergarteners, didn't know as much and I'm hoping it hasn't gotten much worse 😢 I commend you for teaching!! Thank you for your time and hard work ☺️💝😇🙏

[@Wild_child15]

13:18 I LOVE HER 😻

[@KookiePower]

My aunt asked me to help talk to my younger cousin who started getting into the rabbit hole so I spoke with her and we went to Sephora together(as a birthday gift) and got her a mascara, mild cleanser and some spf/moisturizer. That feels like a better way to help an 11 year old who wants to start with makeup and skincare, not letting them run wild like a makeup fiend!

[@BlueLightDragon-k2u]

As a parent of an 11 yr old girl I am petrified for her and have no idea how to navigate this new world we find ourselves in... im a millennial and remember a childhood of dens in the woods down the road and I didnt have a mobile untill I was 16 which literally only texted a message to someone or called someone.... I feel like I'm constantly being criticised for any mistake I make and the road is so narrow even a tiny mis-step will ruin my daughters development and education... I kept her off screens... now she's in secondary school (uk) and all of it is based on using screens and tech... shes bombarded with emails from teachers and before she started secondary school, she didn't even know what an email was! Apparently this was a severe act of negligence and now she is paying for it. I do not allow her on social media but she does watch KZbin on TV which we can listen to her viewing... I also have a 5 year old... I have no idea what I'm doing and don't know how to navigate this any more

[@loricawley54]

As a mom of two grown children who r millennials, I can’t give u minute to minute advice, but I can give u some general advice. Ur their parent, not their friend. That doesn’t mean u can’t have fun together or encourage them to talk to u, but it does mean sometimes u have to be ok with being the “bad guy” in their eyes. They will hurt ur feelings, they will make u cry, they will tell u they hate u at least once before they’re grown, but as long as u tell them that EVERYTHING u do comes from a place of love and that u love them enough to say no sometimes and protect them from themselves, it’ll be ok. They’re going to grow up one day, and how u parent them will impress upon them how to parent their own kids. That being said, they will come to u one day and say thanks, mom, for saying no even tho I hated it at the time. No isn’t fun to hear even when we’re adults, but we’ve learned how to cope with it. Children have to learn how to cope with those feelings from being told no, and how u cope with telling them no will help them to cope as well. There were times I just had to say, “I know ur mad at me and I know u don’t like what I’ve said, but my answer is still going to be no. I’m not changing my answer no matter how much u don’t like it bc it’s my job to make sure ur going to be ok. It’s not my job to parent Jane, Sally, or Sue. It’s my job to parent u.” I always made sure to tell my kids that I wasn’t saying no bc I wanted to be mean. I was saying no either bc it was bad for them, we couldn’t afford it, or it wasn’t appropriate for x, y, z reason, etc, but my predominant reason for saying no was bc I loved them and only wanted the best for them. Ur gonna make mistakes as a parent bc, believe me, we ALL do, but ur not going to break them as long as love is ur guide. Set them up for success as best u can, and sometimes that success comes in the form of no, u can’t do that or no, u can’t have that. They will grow up, and they will come to u and say they really appreciate u at some point in their lives. I promise. So, hang in there cuz u got this, Mama! Hope I was able to help alleviate some of ur worries, and didn’t come across preachy as that isn’t my intention at all. Big hugs!! ❤️

[@mariawhite7337]

Hey listen. Things are gonna be fine. The best thing you can do for your kids is to teach them to love themselves. As in to not give two craps about what anything about what others think about them. So if they are bullied about not having an email? They just can go "why should I care about email? Is it that important? Will I Die without it?" Oe something like that. 😂 you're a great mom and don't forget it!

[@vindifference]

As a millenial myself, back then we hadn't gotten reliable internet in the house until I was like 15, and no real need for phones until then either (everything was close by). Before then, our vice was computer and console games. But my family set the rule early when we got our first console. We got it for Xmas when I was like 6, and the rule was immediate, simple and intuitive: the console only comes out during long vacations (xmas/summer, etc.). During the school days only computer games were allowed, and only for limited times. I was allowed the educational games my mom got me, as well as The Sims, since she saw value in how I liked to construct houses in it. TV was allowed since the whole family would be around to watch, and since cable had specific time slots, we wouldn't be staring at the screen for any longer than our favorite shows were on. Once I had more agency in entertaining myself between different things like books, TV shows, and limited goals in certain video games, none of it really left a negative impact. Definitely limit your kids, but don't leave them with boredom. Give them different productive ways to entertain themselves, and don't limit them from learning sometimes, even if what they learn may be addicting. That's where you set the limit pre-emptively. I really value how my mom adapted with me in my youth, cause even though I found the limits rather harsh in the early days when we didn't get to do the things that we thought were fun, as time went on she was able to see the productive value in some of the things she had previously banned. She gave us more freedom, but never total freedom, and paid attention to us to figure out what to let us do. And it worked in her favor later, when she and dad were trying to contruct a small vacation house, and I was able to model it for them in The Sims. I feel for you. I'm not parent but I see the world we live in, and I hear how people judge parents, and I honestly think it's impossible to be as good a parent as everyone expects you to be, 100% of the time. It's really a coin flip, at most 50% is on you, and the other 50% is on the kids' innate personality, and the world that influences them. All you can do is your best.

[@loricawley54]

@vindifference I just had to tell u that I love ur comment, and the advice u gave was really good! I let my kids play The Sims, and I played it with them at times just to make sure it was ok. We all loved The Sims lol!

[@teixeiraangel]

I have two kids. My son is 8 and my daughter is 5. At one point, we had given them iPads (no internet access and not access to KZbin). We only had games and some streaming services on there. Our son is a little too smart and learned how to bypass the restrictions we had placed on KZbin and would at times be able to find and watch KZbin. Husband and I made the decision to take away the iPads all together. We found that they were too addicted to them and thought it was best to remove the problem now instead of letting it get worse. We don’t plan on giving them cellphones until about 16 year old. I want to let them be kids for as long as possible. I know with the world we live in now, my way of thinking is “unpopular” and “old”, but I want to protect my kids at all cost. We made the decision to not post them on social media and let them make the decision to put themselves on social media when they are old enough to decide.

[@robbiirvine1038]

Yeah the no cellphones thing is really dangerous. It's not like there's payphones on every street corner anymore, not being able to contact or for them to contact you just sounds dangerous. What if there's an emergency? They need to rely on their friend who may have a phone or just stay places where they have access to them? What if THAT person is in trouble, and they can't get to/use their phone, or don't know how to use it? A lot of people these days don't even have landline phones, so it's not like that will be an option. Not to mention how you'll be socially stunting them, and dooming them to be bullied and excluded by their peers. You sound out of touch tbh.

[@TheoEclipse]

I was born in 86 so mobile phones were basically just starting to become more widespread when I was a teenager, but the internet on mobile phones wasn't really what it is now. I'm grateful that I still got to spend most of my time outdoors riding my bike, playing football etc, and playing indoor games like card games and board games. Much better for a young brain to help it develop instead of developing internet brainrot lol

[@charlie2.048]

Simply as a safety measure, they should have cell phones before 16. Not having a reliable way to contact you or emergency services is a massive problem.

[@MiruDraws_]

I agree with most of these replies about the cellphone rule, your children need to be able to get a hold of you for their safety incase something were to happen. It could be just the phone too, they don't need social media. I'm under 18 right now and my parents got me a phone at 10 and I've had to use it countless times because I'm in dangerous situations, or I need to get a hold of them and I still don't have social media besides KZbin (and discord on occasion) :) im very happy and I've been kept safe being able to reach my parents.

[@ewodynfox1995]

There is nothing wrong with the way you think or the way you wanna raise your kids. You will be attacked for not going with the flow that is "what about the what ifs" like when I was growing up, I didn't have a phone til I could buy it myself (17). But before than I knew to find the nearest phone or adult if I needed help or there was a emergency. I also left contact info for where I would be and who I would be with. Now a days they do have basic phones where you can only call or text. If anything by the time your kids are 11 or 12 I would get them just a basic phone just to be able to call you, but that's all they need. I agree kids need to be kids and be outside and enjoy growing up. The internet is to toxic and harmful for our children. And I can say this because I have a almost 8 year old son and a almost 7 year old daughter. I won't be getting them phones til they are older. Don't let anyone make you feel bad about how you parent.

[@nisaba5752]

Do you know how long it's been since I've heard a woman,let alone a popular influencer like you,use words such as "succinct"?!? I LOVE that! Your vocabulary,deep dives...your intelligence alone makes your channel so compelling. So many other channels are commentary channels. Yours are creations,the subjects are fresh and surprising.Your sense of humor and outlook,I love it! it's fun but also smart and earthy. So looking forward to 2024!!🌟

[@ravenna_lorraine]

I’m so glad I don’t work at Sephora anymore and I don’t have to deal with this. When I first started at Sephora in 2019 there was a lot of hype around Drunk Elephant. We very quickly realized it was gimmicky and didn’t really show any results. It’s no surprise that they’re now marketing to children who won’t realize there aren’t any positive results when there’s nothing on their skin that they’re trying to combat.