Jaguar’s Modern Makeover Is A Disaster

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The Comments Section with Brett Cooper

The Comments Section with Brett Cooper

Күн бұрын

Пікірлер: 1 800
@hayleys-c3u
@hayleys-c3u 7 сағат бұрын
People who would like this ad can't afford Jaguars.
@swk38
@swk38 7 сағат бұрын
R U kidding, the CEO's of big tech...
@alyssahernandez9177
@alyssahernandez9177 7 сағат бұрын
I think that a bit of a closed minded comment 😅
@dearthditch
@dearthditch 7 сағат бұрын
Just like the Disney entertainment that “wasn’t made for you”
@TheTuftyOne
@TheTuftyOne 7 сағат бұрын
Especially now that Jaguar are looking to double their prices as part of this
@EVANHIRSCHMANG
@EVANHIRSCHMANG 7 сағат бұрын
yeah they gotta market to old men not 30 year olds I hope they go under at this point
@xoMaggieM4-g4q
@xoMaggieM4-g4q 4 сағат бұрын
The uglification of current culture is genuinely awful.
@evacody1249
@evacody1249 3 сағат бұрын
And that has what to do with Jaguar?
@jeffb.6642
@jeffb.6642 3 сағат бұрын
@@evacody1249 Watch the ad and ask that again
@ava_h_
@ava_h_ 2 сағат бұрын
THIS IS A BOT!!!
@voyagersmarch8776
@voyagersmarch8776 Сағат бұрын
​@@ava_h_ damn id f this bot
@carmiethompson2676
@carmiethompson2676 Сағат бұрын
@@ava_h_ Auh...don't sell yourself short!
@MiniHarpist
@MiniHarpist 7 сағат бұрын
New slogan: Jaguar - putting the trans in transportation.
@Phantom86d
@Phantom86d 3 сағат бұрын
You'll need to replace everything.
@anonymousMist
@anonymousMist 2 сағат бұрын
I just spit water all over my phone 😂😂😂😂
@julienfroidevaux1143
@julienfroidevaux1143 Сағат бұрын
Who cares . It's just a ad . Ads hurt conservative know it all feelings ?
@PMTcommenter
@PMTcommenter Сағат бұрын
I’ve heard people changing the j to f in jaguar
@Phantom86d
@Phantom86d Сағат бұрын
@@julienfroidevaux1143 My dear Sir and/or Madam, Our feelings are not hurt. We have not been wounded in any way besides our ever-present perplexity at why anyone believes this is the way to interact with the world. After a goodly amount of time quietly wondering at the raven strutting around in peacock feathers, the shock has finally worn off and we find ourselves laughing. The fact you were bothered by the slight levity is usually a sign that it is not us that are perturbed, but you. If you are going to try to insult someone, do remember that the majority of the world has much better senses of humor than your small minded self and that years of turning the other cheek leads to thick skin. After being called every unimaginative slur in the pamphlet, the novelty has long worn off. You might also consider using better grammar. It is hard to take you seriously when you use the syntax of a three-year-old.
@georgegb007
@georgegb007 5 сағат бұрын
I work in software at JLR, and I can confirm that this rebrand has been just about as popular inside the company as it was outside. Also, the analysis of how much we spent on consultants to make this terrible ad is probably spot on given how much my department spends😬
@kristinazubic9669
@kristinazubic9669 4 сағат бұрын
Interesting! Have you seen the actual car this ad is supposed to be selling?
@georgegb007
@georgegb007 2 сағат бұрын
@@kristinazubic9669​​⁠No actually! It’s been incredibly secretive with very limited viewings, and you even needed to sign an NDA to see it until recently. Which actually is part of the problem in my opinion. If senior management hadn’t been so secretive and had been open with the rest of the company about the massive changes they were planning, they would have received significant criticism, which might have made them reconsider. As it is, it seems that they believed all that the echo chamber in the marketing department was telling them, which is usually a sure way to make horrendous decisions! I’m still hoping that the brand can somehow be saved, but that unfortunately seems unlikely as the ad pretty throughly nuked any of the classiness and Britishness that we stood for previously. As it is, it feels as though I’m in the centre of a new internet meme in the worst possible way!
@georgegb007
@georgegb007 2 сағат бұрын
@@kristinazubic9669 ​​⁠No actually! It’s been incredibly secretive with very limited viewings, and you even needed to sign an NDA to see it until recently. Which actually is part of the problem in my opinion. If senior management hadn’t been so secretive and had been open with the rest of the company about the massive changes they were planning, they would have received significant criticism, which might have made them reconsider. As it is, it seems that they believed all that the echo chamber in the marketing department was telling them, which is usually a sure way to make horrendous decisions! I’m still hoping that the brand can somehow be saved, but that unfortunately seems unlikely, as the ad pretty throughly nuked any of the classiness and Britishness that we previously stood for. As it is, it feels as though I’m in the centre of a new internet meme in the worst possible way!
@fidole791
@fidole791 7 сағат бұрын
"Copy nothing," they said as they made the most basic clothing brand ad ever . Plus the new logo makes you think they make yogurt instead of cars
@TitelSinistrel
@TitelSinistrel 7 сағат бұрын
this is indeed the most generic rebrand I've ever seen. Turning something historically relevant and recognizable into something truly generic. It could be anything.
@saerohmajec7099
@saerohmajec7099 7 сағат бұрын
"Copy nothing" so every piece of this car is completely original? Or whatever the fuck the ad is even for? Like come on as if anything is original anymore.
@sauce6746
@sauce6746 6 сағат бұрын
​@@saerohmajec7099 Nothing new under the sun
@FrankieDee-hc8ji
@FrankieDee-hc8ji 6 сағат бұрын
Yeah, but listen to that engine! _...GROOOOOOM! ...GROOOOOOM!_
@David-xt5ob
@David-xt5ob 5 сағат бұрын
Yeh the logo is terrible. It’s font is so weak and that’s not something you want linked to a car brand.
@PseudonymousBrit
@PseudonymousBrit 6 сағат бұрын
As a Brit I remember the advert with Tom Hiddleston and Jaguar being an icon of the British gentleman. This new advert has taken out everything associated with the brand and pissed all over it.
@heartlessshroom3939
@heartlessshroom3939 3 сағат бұрын
Yes! The British villains ad was iconic.
@ahhamartin
@ahhamartin 3 сағат бұрын
Their "it's good to be bad" was one of the best campaigns ever.
@gumdeo
@gumdeo 2 сағат бұрын
Everything is so fake now.
@tomhedlund4524
@tomhedlund4524 2 сағат бұрын
Well, Brits do enjoy 'taking the piss' out of things.
@tomhedlund4524
@tomhedlund4524 2 сағат бұрын
Or should it be, takin' the piss out o' fings.
@nixx_thehuman
@nixx_thehuman 7 сағат бұрын
Did they forget they make… cars?
@draggy6544
@draggy6544 6 сағат бұрын
They used to be very James bond type ultra masculine type of a car company now ugh just yuck
@carmiethompson2676
@carmiethompson2676 5 сағат бұрын
@@draggy6544 James Bond drove an Aston Martin. He might've drove a Jag in one of the movies but he's always driven an Aston Martin.
@draggy6544
@draggy6544 5 сағат бұрын
@ yea i know but they have a ton of similarities both the target audience and sometimes even sharing platforms with each other decades back
@hotteacocoa
@hotteacocoa 5 сағат бұрын
Yes
@BigTrain175
@BigTrain175 4 сағат бұрын
Actually they have stopped making cars as of this month. Their plan is to go all EV in 2026. So for over a year they will not be selling ANY new cars.
@alonsocastillo908
@alonsocastillo908 5 сағат бұрын
That commercial looks like a Motorola ad from 2006 when they were launching those colorful phones.
@rajakghosh6602
@rajakghosh6602 7 сағат бұрын
The ad for sure will have Jaguar customers identifying as Non-Buynary.
@henryorsomething
@henryorsomething 7 сағат бұрын
Nice 👍😂
@andrewshaughnessy5828
@andrewshaughnessy5828 7 сағат бұрын
🤣🤣🤣
@jessechatmanchatman1646
@jessechatmanchatman1646 7 сағат бұрын
Yeah… you got it. 😂😂
@johnszwede8516
@johnszwede8516 7 сағат бұрын
Centimetre perfect 🎉
@Diametricallyopposed00
@Diametricallyopposed00 7 сағат бұрын
🙌🏻👊🏻 💯
@animalian01
@animalian01 5 сағат бұрын
I have been a Jag customer for thirty years, my father had jags also my paternal grandfather and I can tell you, I will never step foot in a Jag showroom ever again.
@ajmarion
@ajmarion 2 сағат бұрын
It’s so sad what they did to a brand with so much history and heritage. All down the drain in 1 ad
@thecrazygoblin3794
@thecrazygoblin3794 7 сағат бұрын
As a Car Guy, I'm in grief.
@draggy6544
@draggy6544 6 сағат бұрын
Same my friend same
@txmucn
@txmucn 6 сағат бұрын
As a designer and a car guy, I’m in tears…
@Z-ro-gs8hz
@Z-ro-gs8hz 5 сағат бұрын
o7 I saw this and I immediately felt sad for anyone who is into cars, because it is just horrible
@i_dont_even_know0234
@i_dont_even_know0234 4 сағат бұрын
I just hope they don't get to one of the greats- McLaren, Koenigsegg, Ferrari, Bugatti... They better not follow this path
@themarketm8382
@themarketm8382 3 сағат бұрын
@@i_dont_even_know0234 It's all coming. Ferrari by 2030 will only make hybrid/electric and you can bet 5 years after that it will be all electric. But at that point a 40k electric car will perform just as good as 500k one, there'll be no prestige in having the car anymore... so design wise what do they do? You'll get some pretty ugly cars designed by the same people that tried to this rebrand who think they're so original but will end up making a monstrosity that looks like a child's toy... a few years later the brand is a shell of its former self.
@hotteacocoa
@hotteacocoa 5 сағат бұрын
The old logo actually LOOKED like a fancy car company. The new logo just looks like they sell generic women’s yoga clothes/accessories.
@julliana.5312
@julliana.5312 4 сағат бұрын
Haha true … also u kinda(actually super) cute
@QoraxStan
@QoraxStan Минут бұрын
And washroom fitments 😅
@tiberiusbright3879
@tiberiusbright3879 7 сағат бұрын
I am a Brit who did a voice ad for Jaguar and this new ad drives me mad. This is blasphemy 😢
@Alexander-vo4gv
@Alexander-vo4gv 4 сағат бұрын
They've destroyed a truly great British brand. what a shame.
@anandmorris
@anandmorris 2 сағат бұрын
I hear you mate, i worked as a young designer there in 2002. Tragic whats happened here.
@mathish1477
@mathish1477 2 сағат бұрын
Might they be faking it? They could now shift the add sequence to wash away this nonsense with some old money bond vibes?
@mathish1477
@mathish1477 2 сағат бұрын
On no, just got to the guys speech😢
@Imperiumhibernum
@Imperiumhibernum Сағат бұрын
You getting picked over an actual saxon was the start of the dei there
@kathrynphillips1178
@kathrynphillips1178 4 сағат бұрын
When I lived in Barcelona, I lived in the center of the city and there was a beautiful Jaguar showroom down the street from me. Used to see the iconic logo glowing at night and sleek, beautiful, put-together people who went there, added to the prestige and intrigue of the dealership. Makes me sad to think that it will now be home to Portland Oregon looking blue-hairs lol. I oddly always appreciated how elevated and elegant that place looked in the center of one of my favorite cities in the world. Idk if it’s silly to have feelings about it but it’s kinda sad and disappointing to me:(
@blakely207
@blakely207 7 сағат бұрын
Bud light still hasn't recovered from their advertising disaster... These brands really refuse to learn from each other.
@trailingrails9953
@trailingrails9953 6 сағат бұрын
Difference being they had room to fall from the top, Jag is already at the bottom, and they’re trying to reach the basement.
@Mereologist
@Mereologist 5 сағат бұрын
Bud Light is STILL down 30%. They went from the top to mediocre.
@darthgorbag
@darthgorbag Сағат бұрын
This just in, Bud Light has recently made some more based/anti-woke ads, including one featuring a major Trump supporter! Benny Johnson just posted this video about it kzbin.info/www/bejne/l2rImnaZjbuUoZo
@frankieappiah
@frankieappiah 6 сағат бұрын
Who else watched the Volvo ad by Jean Claude Van Damme right after this video? The one in which he performs the epic split. 😮 Legendary.
@svetlanaandrasova6086
@svetlanaandrasova6086 7 сағат бұрын
Jaguar turned into Bud light
@deckardcanine
@deckardcanine 7 сағат бұрын
*pictures a car melting into beer*
@goozh
@goozh 6 сағат бұрын
And even worse, Jaguar seems fully prepared to double down on their stance for the long term.
@carmiethompson2676
@carmiethompson2676 5 сағат бұрын
@@goozh Go woke; go broke faster. Jag has been an industry joke for reliability, durability & expensive maintenance. They were going downhill on their own, now they enlisted the insanity of the alphabet people.
@tlb84gaming5
@tlb84gaming5 5 сағат бұрын
It’s not by coincidence, turns out the person in charge of advertising for Jaguar. Was the former VP of advertising for Bud Light during their whole fiasco.
@SingularianMan
@SingularianMan 4 сағат бұрын
@@goozhI don’t think they’ll survive long enough to have a long term 🤦🏻‍♂️😆
@paulregner5335
@paulregner5335 3 сағат бұрын
It took me my entire adult life of hard work and toil before I finally realized a life-long dream of owning and driving a Jaguar. Yes, my Jag is a 2018 low-miles F-Pace that I bought three months ago and not a mid-60's E-Type roadster, but the reality is that my 2018 will drive circles around the E-Type and do it safer and with far more comfort and convenience. At least I got to live my dream for three months before Jaguar rebranded themselves into Faguar. Since my car has the coveted "leaper" logo, maybe it will increase in value, and I can trade it off for a used Porsche Cayenne or a Lexus GX460.
@McCaroni_Sup
@McCaroni_Sup 2 сағат бұрын
I'm personally content with a Miata. Very low risk that Mazda will go woke since it is a Japanese company, plus they're pretty much one of the few companies that make a manual these days.
@johnowens5342
@johnowens5342 Сағат бұрын
Faguar😂 I'm still keeping mine
@paulregner5335
@paulregner5335 56 минут бұрын
@@johnowens5342 In as much as my 2018 F-Pace R Sport only has 48K on the clock, and the 3.0L quad-cam 24 valve all aluminum V-6 with a huffer on it puts a smile on my face like nothing else, I'll probably keep and drive mine for a while too. I just had to vent about how the "woke" liberals ruin everything they touch.
@ayanbasu11
@ayanbasu11 7 сағат бұрын
50 years of branding down the drain. Pathetic
@tomh1727
@tomh1727 6 сағат бұрын
Yeah, imagine exchanging a symbol that nearly everyone knows for this garbage lol
@goozh
@goozh 6 сағат бұрын
Well said!
@arthurballs9632
@arthurballs9632 6 сағат бұрын
Jaguar has been de-colonised. Jaguar allowed DEI narcissists to destroy their brand. What an unforced error.
@Mereologist
@Mereologist 5 сағат бұрын
It might have been better off to have just quietly failed... because someone would eventually have wanted to resurrect them. Now they will just salt the ground and never speak of them again.
@PusGrubbly
@PusGrubbly 4 сағат бұрын
100 years of Western culture going down the drain...
@edwardhood6252
@edwardhood6252 Сағат бұрын
There is this joke about Jaguar, as a brand, ( that's not really a joke ) that, " If you want to own a Jag, buy two. One for the mechanic shop, and one for the road. " The reasoning being that just as soon as you get the one back from the shop, the other would need to go into the shop. I had an Aunt that did own a Jag, and yes, I spent more time working on that car than she spent driving it.
@SMEARGLEX75
@SMEARGLEX75 7 сағат бұрын
How will this sell Cars? Jaguar Marketing Team: Cars? The Marketing Guy behind that Advertisement is Santino Pietrosanti, yes.
@fenmosswell9040
@fenmosswell9040 7 сағат бұрын
This whole thing may just be the bud lite of the car world
@theonejuice7119
@theonejuice7119 7 сағат бұрын
"yes" lmao I'm so glad the world is waking up and everyone knows what that means
@je__.
@je__. 6 сағат бұрын
😂😂😂😂
@CitizenRule
@CitizenRule 5 сағат бұрын
Tasty!
@thetechnocrat4979
@thetechnocrat4979 5 сағат бұрын
@@theonejuice7119 What do you mean by that?
@Nagem97
@Nagem97 4 сағат бұрын
I like old car ads. We drove a Tacoma in the Montana mountains on vacation and straight up felt like we were in those commercials. Might buy one of those
@tslexus1989
@tslexus1989 7 сағат бұрын
THANK YOU FOR POSTING THIS!! I was hoping you would cover it. As a Jaguar owner and fan of their older cars, this is not the Jaguar I know and love
@jeffb.6642
@jeffb.6642 6 сағат бұрын
Jaguar pulled all new car sales so they could work on their Trans Mission issues.
@furyspec
@furyspec 7 сағат бұрын
They going straight Zoolander lol. A car commercial with no car. Great advertisement.
@dearthditch
@dearthditch 7 сағат бұрын
😂😂😂
@Evauhh
@Evauhh 5 сағат бұрын
my grandpa collects vintage cars and has been a lifelong jaguar lover… i can’t even imagine bringing this up and how disappointed he’d be
@HVLOVRSE
@HVLOVRSE 7 сағат бұрын
Even the non car channels are shocked
@draggy6544
@draggy6544 6 сағат бұрын
As a fan of old jag i am devastated to what happened to what used to be a company that constantly gave the big german 3 a run for their money
@williampotter2098
@williampotter2098 5 сағат бұрын
@@draggy6544 Well, the whole British car industry with their MGs, Triumps, Austin Healeys and Jaguars (it's Indian now) has died. The introduced affordable sports cars to the world and then lost the market due to unions and bad decisions.
@draggy6544
@draggy6544 4 сағат бұрын
@@williampotter2098 even under the ford era people had respect for jaguar. I personally was considering the f type until deciding to go with a v8 audi rs5 (amazing car) but now with an emerging trend towards conservatism slowly rising in europe but espetially in america jag has decided to go fully ev with a woke theme in a time when ev manufacturers are struggling
@McCaroni_Sup
@McCaroni_Sup 2 сағат бұрын
​@@draggy6544 Car manufacturers were dead to me the moment they stopped making manuals.
@draggy6544
@draggy6544 2 сағат бұрын
@ i prefer saving ice to just manuals. I buy and sell a ton of manual sports cars muscle u name it but my own car is a dual clutch with an incredible special engine.
@stevethemechanic8099
@stevethemechanic8099 3 сағат бұрын
dang. I could fix this. make a new ad right away with angry Jaguar 🐆 chasing all those art school characters away as they run for their lives • then show the new car
@IanTalksHotTakes
@IanTalksHotTakes 7 сағат бұрын
I love cars and have been in that space for years. Jaguar has become irrelevant and on the brink of bankruptcy for years. They recently announced that because sales are so low and inventory is so high that the entire brand is taking a gap year to try to sell the leftover inventory because it’s that bad. It’s no surprise that this is their last attempt, but everyone is laughing at them. It looks like they’re trying to be a target competitor-we all know how that went.
@dantribby199
@dantribby199 6 сағат бұрын
Sad. They should bring back the 4.2 Inline 6 and ry to sell cars instead of ideology.
@danc.9554
@danc.9554 6 сағат бұрын
I came to comment this. Additionally, they have announced that they are planning on going fully electric.
@danc.9554
@danc.9554 6 сағат бұрын
@@dantribby199 sadly, that was the product of an era long gone. Today practically all car manufacturers have ceased building cars and they make washing machines on wheels instead.
@Mereologist
@Mereologist 5 сағат бұрын
I'm reminded of the 'Glass Cliff' phenomenon. A company on the brink of destruction often grasps at any straw possible. They KNOW they have to do SOMETHING, but have nothing truly productive available to them or they wouldn't be failing.
@jeffbarrick6826
@jeffbarrick6826 5 сағат бұрын
It’ll be owned by China shortly
@rickiddings949
@rickiddings949 3 сағат бұрын
I really like the prior Jaguar logo. I was able to ride in a 1960’s era Jaguar and it really had class.
@KevinEnjoyer
@KevinEnjoyer 7 сағат бұрын
Old logo: Sleek and powerful, like the animal. New logo: looks like the brand for a stuffed toy jaguar.
@stormix5755
@stormix5755 7 сағат бұрын
I swear I’ve seen this font on yoghurt bottles more than anywhere else
@KevinEnjoyer
@KevinEnjoyer 6 сағат бұрын
@stormix5755 Yoplait?
@dampierstucco5778
@dampierstucco5778 6 сағат бұрын
Yes! Looks like something for a toddler brand and something like a toddler might make. Not a European car company.
@joepisciottajr
@joepisciottajr 44 минут бұрын
They don’t remember what happened to Bud Light and Target? They lost billions over a $8 beer and $12 front tuck your junk kids bathing suits. These are $100,000 cars which is a much harder sale.
@MrHws5mp
@MrHws5mp 7 сағат бұрын
Apparently the "point", according to their CEO, is to shift the brand into a higher-price, smaller production band, selling under 100,000 luxury pure EV cars a year, at £120,000+, to rich 30-somethings. They EXPECT to lose 85-90% of their exisiting customer base, so basically it's a huge middle finger to everyone who ever bought their cars in the past, their heritage and their history. Quite why they think those rich 30-somethings will be seduced by the aesthetics of a 20-year old United Colours Of Benetton advert has yet to be explained.
@keithmichael112
@keithmichael112 7 сағат бұрын
That's why they changed the font to make it look like a tech company
@Haveablesseddaytoday
@Haveablesseddaytoday 7 сағат бұрын
​@@keithmichael112 I think the font is more like feminine hygiene products 😂
@doublep1980
@doublep1980 5 сағат бұрын
They will be broke in less than a year. Jaguar´s target customers were always older upper class men who wanted a luxurious limousine/grand tourer type of car with good performance. Jaguars were status symbols, like Mercs or Lexus limousines. You´re a wealthy, older gentleman, you drive a "Jaaahg", like they used to make fun of them in the old Top Gear. Rich 30-somethings don´t drive Jags and definitely not EV´s, they drive loud, high horsepower Italian super sports cars in order to show them off online & impress women. And these people are supposed to be in marketing.....
@kristinazubic9669
@kristinazubic9669 4 сағат бұрын
Why didn’t they _show_ this EV?
@brianbalster3521
@brianbalster3521 4 сағат бұрын
@@doublep1980 they ALREADY went broke, and got sold to an Indian company Tata Motors.
@LordWalsallian
@LordWalsallian 51 минут бұрын
Ugly…everything is being made ugly. What possessed them to make this BS? As a kid i went on a School Trip to the Land Rover factory in Solihull. I’ve always wanted a Land Rover ever since (could never afford one). I wonder if JLR will eventually do the same to Land Rover as they did for Jaguar. They’re the same company.
@TjFruichantie
@TjFruichantie 7 сағат бұрын
Sherwin-WIlliams called and wants their color palette back.
@Not-Great-at-Gaming
@Not-Great-at-Gaming 2 сағат бұрын
Cruella Deville is ready to take flight.
@megsley
@megsley 7 сағат бұрын
it feels like a parody ad, its so ridiculous.
@deaconmichaeljoens8206
@deaconmichaeljoens8206 4 сағат бұрын
SNL material, for sure.
@McBake
@McBake 6 сағат бұрын
This is a true story. I’ve been debating on what fun car I wanted for the weekends, and a Jaguar F-Type was on my short list. And now I’m getting a Corvette.
@orangeandblackattack
@orangeandblackattack 7 сағат бұрын
It's called the Phaguar.
@ramjam6934
@ramjam6934 7 сағат бұрын
Lol
@dearthditch
@dearthditch 7 сағат бұрын
If anyone asks is short for Phantom Jaguar 🐆
@BloodSweatandFears
@BloodSweatandFears 6 сағат бұрын
HA!
@ajmarion
@ajmarion 2 сағат бұрын
Best comment 😂
@nome2057
@nome2057 5 сағат бұрын
Jags have been super bland for so long now. They used to have seriously iconic style. I honestly couldn't care less about their cars now.
@TurtleChad1
@TurtleChad1 7 сағат бұрын
The uglification of modern culture is truly saddening
@AlekseyMaksimovichPeshkov
@AlekseyMaksimovichPeshkov 7 сағат бұрын
You mean like that completely AI generated advert that Coca-Cola released a few days before this?
@Kevin.Costner.
@Kevin.Costner. 7 сағат бұрын
New Strat Bad ideas = get talked about for a short bit for some relevancy whens the last time you heard Jaguar? They got us😅
@s.......
@s....... 7 сағат бұрын
​@AlekseyMaksimovichPeshkov honestly prefer ai over this woke nonsense
@AlekseyMaksimovichPeshkov
@AlekseyMaksimovichPeshkov 7 сағат бұрын
@@s....... Yeah that's called "fascism". Benito Mussolini: "Fascism should more appropriately be called Corporatism because it is a merger of state and corporate power."
@shanaemartinez1264
@shanaemartinez1264 7 сағат бұрын
​@@AlekseyMaksimovichPeshkov how so?
@SIMONP1965
@SIMONP1965 2 сағат бұрын
Musk on X after seeing the commercial: Do you sell cars?
@HPTFan
@HPTFan 7 сағат бұрын
“Faguar” - Melonie Mac. 😂
@Clambamthankyoumam
@Clambamthankyoumam 7 сағат бұрын
Melonie really hit the nail on the head with that one especially since she recently celebrated her birthday. Lmfao 🤣
@SolarGlenn
@SolarGlenn 7 сағат бұрын
😂😂
@captainconstitution4238
@captainconstitution4238 Сағат бұрын
Cruella DeVille! Has she been skinning 101 Jag-u-ars?
@cedric1808
@cedric1808 7 сағат бұрын
The CEO of Jaguar, Adrian Mardell, approved this, and you can be sure he will never understand what happened when the brand will (soon) be dead. His monthly salary is probably 10 times your yearly one...
@TheJohnbjunior
@TheJohnbjunior 6 сағат бұрын
We can all watch the stock price absolutely TANK !
@kingschill23
@kingschill23 3 сағат бұрын
I’m starting to think top execs don’t actually work and advertising/HR run companies now a days. Like how does this get approved, there’s no way a normal car person lets this happen. Jaguar could easily turn things around by actually creating quality, not building it like stellantis with a jaguar price tag
@drkvenger
@drkvenger 7 сағат бұрын
I want a car company to tell me about why I should buy their products. This ad tells me nothing about the car, in fact it’s telling me not to buy their car. Jaguar obviously didn’t pay attention to Bud Light’s demise.
@TheiLUMInatedOne
@TheiLUMInatedOne 4 сағат бұрын
9:54 ahhhh. It all makes sense now. Jaguar knew what they were getting when they hired this guy. They deserve everything they get. Or all the sales they won't get.
@Mark_Ellzy
@Mark_Ellzy 6 сағат бұрын
1:29 wait so the answer to rebranding was to take away the best and most recognizable part of their logo? Craziness
@FLScrabbler
@FLScrabbler 2 сағат бұрын
I sometimes confuse the cats in the logos of Jaguar, Slazenger & Puma... 😂
@Jbghkkjkkyyf
@Jbghkkjkkyyf 27 минут бұрын
Jaguar logo was infamous, right up there with Porsche, Lambo, and Ferrari. The jaguar represented speed, luxury and class. Everyone (at least in America) recognized it as such. Can’t believe they scraped it
@aliciacajamarca
@aliciacajamarca 5 сағат бұрын
People at 4:38 be looking like they just stepped out of the Capitol from to hunger games 😂
@coltonmiller7984
@coltonmiller7984 6 сағат бұрын
No real loss here. Jaguar hasn't made cars worth buying in years. Most people who can afford a Jaguar would rather buy a Mercedes and get a better quality car. This woke BS will just push them further into obscurity.
@mikeklein1779
@mikeklein1779 6 сағат бұрын
Jaguars had a well-deserved reputation for being expensive garbage.
@hnlpharmd
@hnlpharmd 3 сағат бұрын
But it will raise their ESG score, which will net management (the "G" in ESG) a nice payday, as well as get them financing from the likes of Blackrock.
@johnowens5342
@johnowens5342 Сағат бұрын
What kind of Mercedes do you drive? I like my jaguar but will not be chopping off parts to transition it.
@MiniHarpist
@MiniHarpist 7 сағат бұрын
A comercial for people that cant afford it, think cars are immoral and dont have a drivers license. What could possibly go wrong.
@Reddy2Sleep
@Reddy2Sleep 2 сағат бұрын
I’m laughing hysterically currently because I just watched fox five, saw them talk about this and I thought you know who I’d love to see react to this, BRETT COOPER!! I was like how am I going to get this to “you/her”. Came right to KZbin and lo and behold you already covered it.
@BettyFrey-l8q
@BettyFrey-l8q 6 сағат бұрын
The ad for sure will have Jaguar customers identifying as Non-Buynary
@hannahnoyes
@hannahnoyes 5 сағат бұрын
Hahaha 😆
@shadow368
@shadow368 5 сағат бұрын
Much bot. Much wow. Stole this from another commenter
@Benjamin-1776-
@Benjamin-1776- 5 сағат бұрын
LOL, true as men often make the decision on which vehicles are purchased. The women cheering this on prove daily why the 19th was terminal. Quick, you have one guess how many ''progressive'' candidates have won the male vote.
@The_Noticer_of_Things
@The_Noticer_of_Things 5 сағат бұрын
The women cheering this on prove daily why the 19th was terminal. Guess how many progressives have won the male vote?
@Meowz3r
@Meowz3r 4 сағат бұрын
Literally the same comment is underneath this one. Bot?
@n1cktast1c34
@n1cktast1c34 3 сағат бұрын
The ad seems completely in place for a fashion brand but not a car brand
@mayankrawat3323
@mayankrawat3323 7 сағат бұрын
The best comment I saw was : ""I'm gay and this ad makes me feel homophobic"
@MathieuDeVinois
@MathieuDeVinois 3 сағат бұрын
I know some gay/lesbian people and they all hate LGBTQ and those gender-na*is.
@RickyStaicu
@RickyStaicu 2 сағат бұрын
I absolutely LOVED the transition to the sponsor LOMI. 😂 😂 🤌🏼 Fantastic Brett!
@theonejuice7119
@theonejuice7119 7 сағат бұрын
I got an ad for the new Peugeot GT while watching this video, it showed the sleek design of the interior, the fancy tech panels, the new(?) sleek logo Not that it needed to, but it really put it in to perspective just how bad this Jaguar ad and logo change really is
@RedeemerBlood
@RedeemerBlood 5 сағат бұрын
Talk about missing the woke bus, geez.
@ScotConway
@ScotConway 7 сағат бұрын
I still remember an ad for a Jaguar XJS back in the day… “The most seductive high performance machine of its time.” It’s been something like 40 years… and I still remember that one… !
@SiAnon
@SiAnon 5 сағат бұрын
Simon Templar on tv drove a white one. Yeah i'm old.
@_blurrrrr_
@_blurrrrr_ 5 сағат бұрын
i just wanna bring up what Ajax (a football club or as u americans call it soccer) has done to their logo, truly amazing and well done with going against modernism.
@kristinazubic9669
@kristinazubic9669 4 сағат бұрын
Aren’t they bringing the old one back?
@FinePopcorn
@FinePopcorn 7 сағат бұрын
Brands moving OUT of the woke movement and Jaguar going all IN?! 🤦🏻‍♀️
@v_malzwei1833
@v_malzwei1833 Сағат бұрын
That commercial reminded me of Squidward trying to perform modern dance.
@CrimsonSurvival
@CrimsonSurvival 7 сағат бұрын
The only nice Jags were the older models.
@TopSecretName
@TopSecretName 7 сағат бұрын
The Jaguar XE SV Project 8 was incredible but they didn’t make a lot of them.
@rebeccasu4460
@rebeccasu4460 6 сағат бұрын
Jaguar is no longer the original brand. Not worth buying.
@MBJK_baby
@MBJK_baby 6 сағат бұрын
Real. My favorite car was a very old jaguar but I’m just done entirely with the brand after this.
@Ange1ofD4rkness
@Ange1ofD4rkness 6 сағат бұрын
Pre-Ford days especially (though I kind of liked the XKR, James Bond possibly influencing it though, as I have had the Sharper Image model for it forever)
@stilesstratton9566
@stilesstratton9566 4 сағат бұрын
Those were the proper JAAAGS.
@momcat2223
@momcat2223 3 сағат бұрын
Santino Pietrosanti [the new Jaguar Head of Branding] looked just too fabulous for words. As the boys used to say, back in the day, that sequin jacket and mesh shirt ensemble earns him two snaps in a circle! 🙄
@TheMikepatota
@TheMikepatota 7 сағат бұрын
Watching them get crushed on Twitter while responding with ultimate cringe was amazing.
@McCaroni_Sup
@McCaroni_Sup 2 сағат бұрын
Wait till you unleash the Instagram comments section and 4channers on them.
@calipete
@calipete 4 сағат бұрын
I love your show, but this episode has a bit of irony in it. Your description of the new Jaguar logo, and how badly it sucks is spot on. Unfortunately, your critique also perfectly describes the logo of your sponsor, Lomi! 😂 Hope you appreciate the humor in this irony as much as I did. Cheers!
@EuniceRyan-yw1mr
@EuniceRyan-yw1mr 7 сағат бұрын
The way you tell stories is unmatched!
@ministryofzim
@ministryofzim 2 сағат бұрын
so long as there is this channel, both you and your producer are beautiful things in this world
@tmutant
@tmutant 7 сағат бұрын
When Nissan launched the Infiniti brand in 1989, they spent 6 months putting out commercials that didn't show the cars. Leaves blowing down an empty road, that sort of thing. My friends and I went to the dealership to see the cars, and realized why they didn't put them in the ads. They were at best meh, and at worst ugly as a mud fence.
@kristinazubic9669
@kristinazubic9669 4 сағат бұрын
I watched one of those ads from 1989 on KZbin, there was a voiceover that mentioned it _was_ a car. Were there some that didn’t?
@haydenho154
@haydenho154 2 сағат бұрын
I used to work at a Nissan/Infiniti dealer. Just buy a Lexus or Acura instead.
@spig3547
@spig3547 5 сағат бұрын
Another point is that the people buying Jags these days are boomers and millenials, neither of which give a fuck about this stuff.
@brianbalster3521
@brianbalster3521 4 сағат бұрын
they're NOT interested in selling to existing buyers.. They WANT to stop selling cars and become a fragrance company
@amireallythatgrumpy6508
@amireallythatgrumpy6508 6 сағат бұрын
11:38 Is that Cruella de Ville? How many dalmatians has she murdered?
@Ben-e3p
@Ben-e3p 2 сағат бұрын
Noooo Don't do cruella dirty like that 😂
@tommarino69
@tommarino69 2 сағат бұрын
Doesn't matter. She has a "trans non-binary" child, so she is automatically better than everyone else. 😂
@darthgorbag
@darthgorbag Сағат бұрын
IDK about dalmatians, but he just publicly bragged about being a child abuser, so....
@Ben-e3p
@Ben-e3p Сағат бұрын
Wait what?! Was that in the video and I missed it or something?
@danlarch3560
@danlarch3560 5 сағат бұрын
I almost saw this coming. Jaguar's relevance has been seriously decreasing due to the heightened attention on other cars. It's sad to see, but I used to love Jaguar's cool cars.
@johnmillerpere_grin6371
@johnmillerpere_grin6371 6 сағат бұрын
This has been the funniest episode. I live right next to a whole bunch of car dealerships, and idk if Jag-yu-ar is one of them. If it is, I’ll keep an eye out for what’s gonna happen to it!
@v.ndeadd
@v.ndeadd 4 сағат бұрын
12:30 "They're walking STRAIGHT out the door" gotcha
@stevearnold2456
@stevearnold2456 7 сағат бұрын
OMG!!!!!! What a disgusting, tasteless pile of crap.
@asdisskagen6487
@asdisskagen6487 3 сағат бұрын
This Jaguar marketing campaign reminds me of the Quizno's "rat" in the early 2000's. I can see this car company going the same way that Quiznos did... On a separate note, Volvo's commercial is everything that Jaguar's is not. It made me tear up and is hands down the best commercial I've seen in a long, long time.
@LordDeimosIV
@LordDeimosIV 7 сағат бұрын
To quote Elon: Do you sell cars? Epic fail from Jaguar.
@fizzyjecado
@fizzyjecado 7 сағат бұрын
I thought they were selling clothing, not cars. This is where a focus group would say, “yeah… hard pass!”
@kristinazubic9669
@kristinazubic9669 4 сағат бұрын
They responded by inviting him to some event they’re having in Miami
@LamiNalchor
@LamiNalchor 3 сағат бұрын
I never go for conspiracy theories of any kind, but absolutely believe that the removal of beauty is quite intentional.
@JR-tr1df
@JR-tr1df 7 сағат бұрын
Disney+ presents - The Acolyte: Fall of The Jaguar
@Zorichai
@Zorichai 5 сағат бұрын
Last car ad that I talked about and even sent to other people was 2 years ago when Porsche brought back the 911 Sports Classic. Greatest commercial ever!
@brentallen15
@brentallen15 7 сағат бұрын
I would say why, but nothing surprises me anymore.
@Ben9263Thurber
@Ben9263Thurber 5 сағат бұрын
It's a great time to get one now. With this ad, it won't be too long before the brand closes its doors and they become valuable collector items that are sold for far more. As per myself, I'll stick with Corvette.
@Xxnx_Px
@Xxnx_Px 7 сағат бұрын
“The Head of Branding” made the ad for HIMSELF, not for the consumers 🚮 What a total L for the company 👎🏽
@MNGIRLJULIA-b2s
@MNGIRLJULIA-b2s 53 минут бұрын
I agree that vintage is becoming popular and gaining traction in people’s interest. Iv’e seen it in the music, clothing and people’s mood. I think after these rough years we all feel a bit nostalgic.
@Rex.Actually.411
@Rex.Actually.411 7 сағат бұрын
I know what this ad is selling.. and it ain't cars
@isfj1009
@isfj1009 6 сағат бұрын
9:41 - And there you go. This says it all. ROTFL!
@sportbikeguy00
@sportbikeguy00 7 сағат бұрын
To sell cars, Jaguar needs to focus on the brand's illustrious history, which has always been about performance and prestige.
@jeffbarnett3702
@jeffbarnett3702 3 сағат бұрын
Jaguar only had its 'Brand' as their cars are absolute JUNK!! Guess they don't even have that anymore.
@ekemezieemmanuel7497
@ekemezieemmanuel7497 7 сағат бұрын
...And once again, we chant the old anthem, "Go woke! Go broke!"
@mah7961
@mah7961 6 сағат бұрын
The irony in that statement is that this jaguar ad is aimed at the most brokest people in the bunch. Penniless artsy millennials. 😂
@sonoranms3089
@sonoranms3089 5 сағат бұрын
This Jaguar rebrand reminds me of Judy Greer's "deadly chic" design in the scene in the movie 13 Going on 30 when they redesign the magazine. Of course, she lost to traditional and down to earth.
@xxTenaciousExx
@xxTenaciousExx 7 сағат бұрын
I don't think they realize the people they're pandering to cannot will not and never be able to breathe on a Jaguar, let alone own one
@MewsView
@MewsView 6 сағат бұрын
I know it's completely unrelated to the topic, but I love every time Brett says "my husband". I've been here since before she hit 1 million. It's been so cool watching her grow in the past couple years. You can tell she is just so happy to be married and building a life with him. It sounds like she found a good one.
@WowMomLiz
@WowMomLiz 7 сағат бұрын
In a storage room of Jaguar headquarters is a mock up board of vintage car ideas that got rejected, and the person who presented it is probably in the mail room now.
@ryanlukens9280
@ryanlukens9280 4 сағат бұрын
If Brett hadn’t told me, this was a car commercial, I would’ve figured it was some new cologne or fashion brand. I might be talking about Jaguar, but it is definitely not on my shortlist for my next car.
@felix2uber200
@felix2uber200 7 сағат бұрын
jaguar ❌ kitty ✅
@georgiakerek7999
@georgiakerek7999 7 сағат бұрын
😂😂😂
@Haveablesseddaytoday
@Haveablesseddaytoday 7 сағат бұрын
➡️ pussy
@geomax3465
@geomax3465 2 сағат бұрын
Bud Light, Target, Tractor Supply and now Jaguar?... They never learn. 🤦‍♂
@libertyprime5965
@libertyprime5965 6 сағат бұрын
They literally cannot stop themselves. 💀
@catemcmillian6622
@catemcmillian6622 3 сағат бұрын
4:44 literally made me laugh out loud when they said “delete ordinary”
@McCaroni_Sup
@McCaroni_Sup 2 сағат бұрын
Frankfurt School be like
@ElizabethMoore26
@ElizabethMoore26 7 сағат бұрын
9:01 YES!!! As someone studying graphic design and digital marketing, those retro ads would reach an extremely larger audience than these weird fashion videos ever will…. So weird.
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