People who would like this ad can't afford Jaguars.
@swk387 сағат бұрын
R U kidding, the CEO's of big tech...
@alyssahernandez91777 сағат бұрын
I think that a bit of a closed minded comment 😅
@dearthditch7 сағат бұрын
Just like the Disney entertainment that “wasn’t made for you”
@TheTuftyOne7 сағат бұрын
Especially now that Jaguar are looking to double their prices as part of this
@EVANHIRSCHMANG7 сағат бұрын
yeah they gotta market to old men not 30 year olds I hope they go under at this point
@xoMaggieM4-g4q4 сағат бұрын
The uglification of current culture is genuinely awful.
@evacody12493 сағат бұрын
And that has what to do with Jaguar?
@jeffb.66423 сағат бұрын
@@evacody1249 Watch the ad and ask that again
@ava_h_2 сағат бұрын
THIS IS A BOT!!!
@voyagersmarch8776Сағат бұрын
@@ava_h_ damn id f this bot
@carmiethompson2676Сағат бұрын
@@ava_h_ Auh...don't sell yourself short!
@MiniHarpist7 сағат бұрын
New slogan: Jaguar - putting the trans in transportation.
@Phantom86d3 сағат бұрын
You'll need to replace everything.
@anonymousMist2 сағат бұрын
I just spit water all over my phone 😂😂😂😂
@julienfroidevaux1143Сағат бұрын
Who cares . It's just a ad . Ads hurt conservative know it all feelings ?
@PMTcommenterСағат бұрын
I’ve heard people changing the j to f in jaguar
@Phantom86dСағат бұрын
@@julienfroidevaux1143 My dear Sir and/or Madam, Our feelings are not hurt. We have not been wounded in any way besides our ever-present perplexity at why anyone believes this is the way to interact with the world. After a goodly amount of time quietly wondering at the raven strutting around in peacock feathers, the shock has finally worn off and we find ourselves laughing. The fact you were bothered by the slight levity is usually a sign that it is not us that are perturbed, but you. If you are going to try to insult someone, do remember that the majority of the world has much better senses of humor than your small minded self and that years of turning the other cheek leads to thick skin. After being called every unimaginative slur in the pamphlet, the novelty has long worn off. You might also consider using better grammar. It is hard to take you seriously when you use the syntax of a three-year-old.
@georgegb0075 сағат бұрын
I work in software at JLR, and I can confirm that this rebrand has been just about as popular inside the company as it was outside. Also, the analysis of how much we spent on consultants to make this terrible ad is probably spot on given how much my department spends😬
@kristinazubic96694 сағат бұрын
Interesting! Have you seen the actual car this ad is supposed to be selling?
@georgegb0072 сағат бұрын
@@kristinazubic9669No actually! It’s been incredibly secretive with very limited viewings, and you even needed to sign an NDA to see it until recently. Which actually is part of the problem in my opinion. If senior management hadn’t been so secretive and had been open with the rest of the company about the massive changes they were planning, they would have received significant criticism, which might have made them reconsider. As it is, it seems that they believed all that the echo chamber in the marketing department was telling them, which is usually a sure way to make horrendous decisions! I’m still hoping that the brand can somehow be saved, but that unfortunately seems unlikely as the ad pretty throughly nuked any of the classiness and Britishness that we stood for previously. As it is, it feels as though I’m in the centre of a new internet meme in the worst possible way!
@georgegb0072 сағат бұрын
@@kristinazubic9669 No actually! It’s been incredibly secretive with very limited viewings, and you even needed to sign an NDA to see it until recently. Which actually is part of the problem in my opinion. If senior management hadn’t been so secretive and had been open with the rest of the company about the massive changes they were planning, they would have received significant criticism, which might have made them reconsider. As it is, it seems that they believed all that the echo chamber in the marketing department was telling them, which is usually a sure way to make horrendous decisions! I’m still hoping that the brand can somehow be saved, but that unfortunately seems unlikely, as the ad pretty throughly nuked any of the classiness and Britishness that we previously stood for. As it is, it feels as though I’m in the centre of a new internet meme in the worst possible way!
@fidole7917 сағат бұрын
"Copy nothing," they said as they made the most basic clothing brand ad ever . Plus the new logo makes you think they make yogurt instead of cars
@TitelSinistrel7 сағат бұрын
this is indeed the most generic rebrand I've ever seen. Turning something historically relevant and recognizable into something truly generic. It could be anything.
@saerohmajec70997 сағат бұрын
"Copy nothing" so every piece of this car is completely original? Or whatever the fuck the ad is even for? Like come on as if anything is original anymore.
@sauce67466 сағат бұрын
@@saerohmajec7099 Nothing new under the sun
@FrankieDee-hc8ji6 сағат бұрын
Yeah, but listen to that engine! _...GROOOOOOM! ...GROOOOOOM!_
@David-xt5ob5 сағат бұрын
Yeh the logo is terrible. It’s font is so weak and that’s not something you want linked to a car brand.
@PseudonymousBrit6 сағат бұрын
As a Brit I remember the advert with Tom Hiddleston and Jaguar being an icon of the British gentleman. This new advert has taken out everything associated with the brand and pissed all over it.
@heartlessshroom39393 сағат бұрын
Yes! The British villains ad was iconic.
@ahhamartin3 сағат бұрын
Their "it's good to be bad" was one of the best campaigns ever.
@gumdeo2 сағат бұрын
Everything is so fake now.
@tomhedlund45242 сағат бұрын
Well, Brits do enjoy 'taking the piss' out of things.
@tomhedlund45242 сағат бұрын
Or should it be, takin' the piss out o' fings.
@nixx_thehuman7 сағат бұрын
Did they forget they make… cars?
@draggy65446 сағат бұрын
They used to be very James bond type ultra masculine type of a car company now ugh just yuck
@carmiethompson26765 сағат бұрын
@@draggy6544 James Bond drove an Aston Martin. He might've drove a Jag in one of the movies but he's always driven an Aston Martin.
@draggy65445 сағат бұрын
@ yea i know but they have a ton of similarities both the target audience and sometimes even sharing platforms with each other decades back
@hotteacocoa5 сағат бұрын
Yes
@BigTrain1754 сағат бұрын
Actually they have stopped making cars as of this month. Their plan is to go all EV in 2026. So for over a year they will not be selling ANY new cars.
@alonsocastillo9085 сағат бұрын
That commercial looks like a Motorola ad from 2006 when they were launching those colorful phones.
@rajakghosh66027 сағат бұрын
The ad for sure will have Jaguar customers identifying as Non-Buynary.
@henryorsomething7 сағат бұрын
Nice 👍😂
@andrewshaughnessy58287 сағат бұрын
🤣🤣🤣
@jessechatmanchatman16467 сағат бұрын
Yeah… you got it. 😂😂
@johnszwede85167 сағат бұрын
Centimetre perfect 🎉
@Diametricallyopposed007 сағат бұрын
🙌🏻👊🏻 💯
@animalian015 сағат бұрын
I have been a Jag customer for thirty years, my father had jags also my paternal grandfather and I can tell you, I will never step foot in a Jag showroom ever again.
@ajmarion2 сағат бұрын
It’s so sad what they did to a brand with so much history and heritage. All down the drain in 1 ad
@thecrazygoblin37947 сағат бұрын
As a Car Guy, I'm in grief.
@draggy65446 сағат бұрын
Same my friend same
@txmucn6 сағат бұрын
As a designer and a car guy, I’m in tears…
@Z-ro-gs8hz5 сағат бұрын
o7 I saw this and I immediately felt sad for anyone who is into cars, because it is just horrible
@i_dont_even_know02344 сағат бұрын
I just hope they don't get to one of the greats- McLaren, Koenigsegg, Ferrari, Bugatti... They better not follow this path
@themarketm83823 сағат бұрын
@@i_dont_even_know0234 It's all coming. Ferrari by 2030 will only make hybrid/electric and you can bet 5 years after that it will be all electric. But at that point a 40k electric car will perform just as good as 500k one, there'll be no prestige in having the car anymore... so design wise what do they do? You'll get some pretty ugly cars designed by the same people that tried to this rebrand who think they're so original but will end up making a monstrosity that looks like a child's toy... a few years later the brand is a shell of its former self.
@hotteacocoa5 сағат бұрын
The old logo actually LOOKED like a fancy car company. The new logo just looks like they sell generic women’s yoga clothes/accessories.
@julliana.53124 сағат бұрын
Haha true … also u kinda(actually super) cute
@QoraxStanМинут бұрын
And washroom fitments 😅
@tiberiusbright38797 сағат бұрын
I am a Brit who did a voice ad for Jaguar and this new ad drives me mad. This is blasphemy 😢
@Alexander-vo4gv4 сағат бұрын
They've destroyed a truly great British brand. what a shame.
@anandmorris2 сағат бұрын
I hear you mate, i worked as a young designer there in 2002. Tragic whats happened here.
@mathish14772 сағат бұрын
Might they be faking it? They could now shift the add sequence to wash away this nonsense with some old money bond vibes?
@mathish14772 сағат бұрын
On no, just got to the guys speech😢
@ImperiumhibernumСағат бұрын
You getting picked over an actual saxon was the start of the dei there
@kathrynphillips11784 сағат бұрын
When I lived in Barcelona, I lived in the center of the city and there was a beautiful Jaguar showroom down the street from me. Used to see the iconic logo glowing at night and sleek, beautiful, put-together people who went there, added to the prestige and intrigue of the dealership. Makes me sad to think that it will now be home to Portland Oregon looking blue-hairs lol. I oddly always appreciated how elevated and elegant that place looked in the center of one of my favorite cities in the world. Idk if it’s silly to have feelings about it but it’s kinda sad and disappointing to me:(
@blakely2077 сағат бұрын
Bud light still hasn't recovered from their advertising disaster... These brands really refuse to learn from each other.
@trailingrails99536 сағат бұрын
Difference being they had room to fall from the top, Jag is already at the bottom, and they’re trying to reach the basement.
@Mereologist5 сағат бұрын
Bud Light is STILL down 30%. They went from the top to mediocre.
@darthgorbagСағат бұрын
This just in, Bud Light has recently made some more based/anti-woke ads, including one featuring a major Trump supporter! Benny Johnson just posted this video about it kzbin.info/www/bejne/l2rImnaZjbuUoZo
@frankieappiah6 сағат бұрын
Who else watched the Volvo ad by Jean Claude Van Damme right after this video? The one in which he performs the epic split. 😮 Legendary.
@svetlanaandrasova60867 сағат бұрын
Jaguar turned into Bud light
@deckardcanine7 сағат бұрын
*pictures a car melting into beer*
@goozh6 сағат бұрын
And even worse, Jaguar seems fully prepared to double down on their stance for the long term.
@carmiethompson26765 сағат бұрын
@@goozh Go woke; go broke faster. Jag has been an industry joke for reliability, durability & expensive maintenance. They were going downhill on their own, now they enlisted the insanity of the alphabet people.
@tlb84gaming55 сағат бұрын
It’s not by coincidence, turns out the person in charge of advertising for Jaguar. Was the former VP of advertising for Bud Light during their whole fiasco.
@SingularianMan4 сағат бұрын
@@goozhI don’t think they’ll survive long enough to have a long term 🤦🏻♂️😆
@paulregner53353 сағат бұрын
It took me my entire adult life of hard work and toil before I finally realized a life-long dream of owning and driving a Jaguar. Yes, my Jag is a 2018 low-miles F-Pace that I bought three months ago and not a mid-60's E-Type roadster, but the reality is that my 2018 will drive circles around the E-Type and do it safer and with far more comfort and convenience. At least I got to live my dream for three months before Jaguar rebranded themselves into Faguar. Since my car has the coveted "leaper" logo, maybe it will increase in value, and I can trade it off for a used Porsche Cayenne or a Lexus GX460.
@McCaroni_Sup2 сағат бұрын
I'm personally content with a Miata. Very low risk that Mazda will go woke since it is a Japanese company, plus they're pretty much one of the few companies that make a manual these days.
@johnowens5342Сағат бұрын
Faguar😂 I'm still keeping mine
@paulregner533556 минут бұрын
@@johnowens5342 In as much as my 2018 F-Pace R Sport only has 48K on the clock, and the 3.0L quad-cam 24 valve all aluminum V-6 with a huffer on it puts a smile on my face like nothing else, I'll probably keep and drive mine for a while too. I just had to vent about how the "woke" liberals ruin everything they touch.
@ayanbasu117 сағат бұрын
50 years of branding down the drain. Pathetic
@tomh17276 сағат бұрын
Yeah, imagine exchanging a symbol that nearly everyone knows for this garbage lol
@goozh6 сағат бұрын
Well said!
@arthurballs96326 сағат бұрын
Jaguar has been de-colonised. Jaguar allowed DEI narcissists to destroy their brand. What an unforced error.
@Mereologist5 сағат бұрын
It might have been better off to have just quietly failed... because someone would eventually have wanted to resurrect them. Now they will just salt the ground and never speak of them again.
@PusGrubbly4 сағат бұрын
100 years of Western culture going down the drain...
@edwardhood6252Сағат бұрын
There is this joke about Jaguar, as a brand, ( that's not really a joke ) that, " If you want to own a Jag, buy two. One for the mechanic shop, and one for the road. " The reasoning being that just as soon as you get the one back from the shop, the other would need to go into the shop. I had an Aunt that did own a Jag, and yes, I spent more time working on that car than she spent driving it.
@SMEARGLEX757 сағат бұрын
How will this sell Cars? Jaguar Marketing Team: Cars? The Marketing Guy behind that Advertisement is Santino Pietrosanti, yes.
@fenmosswell90407 сағат бұрын
This whole thing may just be the bud lite of the car world
@theonejuice71197 сағат бұрын
"yes" lmao I'm so glad the world is waking up and everyone knows what that means
@je__.6 сағат бұрын
😂😂😂😂
@CitizenRule5 сағат бұрын
Tasty!
@thetechnocrat49795 сағат бұрын
@@theonejuice7119 What do you mean by that?
@Nagem974 сағат бұрын
I like old car ads. We drove a Tacoma in the Montana mountains on vacation and straight up felt like we were in those commercials. Might buy one of those
@tslexus19897 сағат бұрын
THANK YOU FOR POSTING THIS!! I was hoping you would cover it. As a Jaguar owner and fan of their older cars, this is not the Jaguar I know and love
@jeffb.66426 сағат бұрын
Jaguar pulled all new car sales so they could work on their Trans Mission issues.
@furyspec7 сағат бұрын
They going straight Zoolander lol. A car commercial with no car. Great advertisement.
@dearthditch7 сағат бұрын
😂😂😂
@Evauhh5 сағат бұрын
my grandpa collects vintage cars and has been a lifelong jaguar lover… i can’t even imagine bringing this up and how disappointed he’d be
@HVLOVRSE7 сағат бұрын
Even the non car channels are shocked
@draggy65446 сағат бұрын
As a fan of old jag i am devastated to what happened to what used to be a company that constantly gave the big german 3 a run for their money
@williampotter20985 сағат бұрын
@@draggy6544 Well, the whole British car industry with their MGs, Triumps, Austin Healeys and Jaguars (it's Indian now) has died. The introduced affordable sports cars to the world and then lost the market due to unions and bad decisions.
@draggy65444 сағат бұрын
@@williampotter2098 even under the ford era people had respect for jaguar. I personally was considering the f type until deciding to go with a v8 audi rs5 (amazing car) but now with an emerging trend towards conservatism slowly rising in europe but espetially in america jag has decided to go fully ev with a woke theme in a time when ev manufacturers are struggling
@McCaroni_Sup2 сағат бұрын
@@draggy6544 Car manufacturers were dead to me the moment they stopped making manuals.
@draggy65442 сағат бұрын
@ i prefer saving ice to just manuals. I buy and sell a ton of manual sports cars muscle u name it but my own car is a dual clutch with an incredible special engine.
@stevethemechanic80993 сағат бұрын
dang. I could fix this. make a new ad right away with angry Jaguar 🐆 chasing all those art school characters away as they run for their lives • then show the new car
@IanTalksHotTakes7 сағат бұрын
I love cars and have been in that space for years. Jaguar has become irrelevant and on the brink of bankruptcy for years. They recently announced that because sales are so low and inventory is so high that the entire brand is taking a gap year to try to sell the leftover inventory because it’s that bad. It’s no surprise that this is their last attempt, but everyone is laughing at them. It looks like they’re trying to be a target competitor-we all know how that went.
@dantribby1996 сағат бұрын
Sad. They should bring back the 4.2 Inline 6 and ry to sell cars instead of ideology.
@danc.95546 сағат бұрын
I came to comment this. Additionally, they have announced that they are planning on going fully electric.
@danc.95546 сағат бұрын
@@dantribby199 sadly, that was the product of an era long gone. Today practically all car manufacturers have ceased building cars and they make washing machines on wheels instead.
@Mereologist5 сағат бұрын
I'm reminded of the 'Glass Cliff' phenomenon. A company on the brink of destruction often grasps at any straw possible. They KNOW they have to do SOMETHING, but have nothing truly productive available to them or they wouldn't be failing.
@jeffbarrick68265 сағат бұрын
It’ll be owned by China shortly
@rickiddings9493 сағат бұрын
I really like the prior Jaguar logo. I was able to ride in a 1960’s era Jaguar and it really had class.
@KevinEnjoyer7 сағат бұрын
Old logo: Sleek and powerful, like the animal. New logo: looks like the brand for a stuffed toy jaguar.
@stormix57557 сағат бұрын
I swear I’ve seen this font on yoghurt bottles more than anywhere else
@KevinEnjoyer6 сағат бұрын
@stormix5755 Yoplait?
@dampierstucco57786 сағат бұрын
Yes! Looks like something for a toddler brand and something like a toddler might make. Not a European car company.
@joepisciottajr44 минут бұрын
They don’t remember what happened to Bud Light and Target? They lost billions over a $8 beer and $12 front tuck your junk kids bathing suits. These are $100,000 cars which is a much harder sale.
@MrHws5mp7 сағат бұрын
Apparently the "point", according to their CEO, is to shift the brand into a higher-price, smaller production band, selling under 100,000 luxury pure EV cars a year, at £120,000+, to rich 30-somethings. They EXPECT to lose 85-90% of their exisiting customer base, so basically it's a huge middle finger to everyone who ever bought their cars in the past, their heritage and their history. Quite why they think those rich 30-somethings will be seduced by the aesthetics of a 20-year old United Colours Of Benetton advert has yet to be explained.
@keithmichael1127 сағат бұрын
That's why they changed the font to make it look like a tech company
@Haveablesseddaytoday7 сағат бұрын
@@keithmichael112 I think the font is more like feminine hygiene products 😂
@doublep19805 сағат бұрын
They will be broke in less than a year. Jaguar´s target customers were always older upper class men who wanted a luxurious limousine/grand tourer type of car with good performance. Jaguars were status symbols, like Mercs or Lexus limousines. You´re a wealthy, older gentleman, you drive a "Jaaahg", like they used to make fun of them in the old Top Gear. Rich 30-somethings don´t drive Jags and definitely not EV´s, they drive loud, high horsepower Italian super sports cars in order to show them off online & impress women. And these people are supposed to be in marketing.....
@kristinazubic96694 сағат бұрын
Why didn’t they _show_ this EV?
@brianbalster35214 сағат бұрын
@@doublep1980 they ALREADY went broke, and got sold to an Indian company Tata Motors.
@LordWalsallian51 минут бұрын
Ugly…everything is being made ugly. What possessed them to make this BS? As a kid i went on a School Trip to the Land Rover factory in Solihull. I’ve always wanted a Land Rover ever since (could never afford one). I wonder if JLR will eventually do the same to Land Rover as they did for Jaguar. They’re the same company.
@TjFruichantie7 сағат бұрын
Sherwin-WIlliams called and wants their color palette back.
@Not-Great-at-Gaming2 сағат бұрын
Cruella Deville is ready to take flight.
@megsley7 сағат бұрын
it feels like a parody ad, its so ridiculous.
@deaconmichaeljoens82064 сағат бұрын
SNL material, for sure.
@McBake6 сағат бұрын
This is a true story. I’ve been debating on what fun car I wanted for the weekends, and a Jaguar F-Type was on my short list. And now I’m getting a Corvette.
@orangeandblackattack7 сағат бұрын
It's called the Phaguar.
@ramjam69347 сағат бұрын
Lol
@dearthditch7 сағат бұрын
If anyone asks is short for Phantom Jaguar 🐆
@BloodSweatandFears6 сағат бұрын
HA!
@ajmarion2 сағат бұрын
Best comment 😂
@nome20575 сағат бұрын
Jags have been super bland for so long now. They used to have seriously iconic style. I honestly couldn't care less about their cars now.
@TurtleChad17 сағат бұрын
The uglification of modern culture is truly saddening
@AlekseyMaksimovichPeshkov7 сағат бұрын
You mean like that completely AI generated advert that Coca-Cola released a few days before this?
@Kevin.Costner.7 сағат бұрын
New Strat Bad ideas = get talked about for a short bit for some relevancy whens the last time you heard Jaguar? They got us😅
@s.......7 сағат бұрын
@AlekseyMaksimovichPeshkov honestly prefer ai over this woke nonsense
@AlekseyMaksimovichPeshkov7 сағат бұрын
@@s....... Yeah that's called "fascism". Benito Mussolini: "Fascism should more appropriately be called Corporatism because it is a merger of state and corporate power."
@shanaemartinez12647 сағат бұрын
@@AlekseyMaksimovichPeshkov how so?
@SIMONP19652 сағат бұрын
Musk on X after seeing the commercial: Do you sell cars?
@HPTFan7 сағат бұрын
“Faguar” - Melonie Mac. 😂
@Clambamthankyoumam7 сағат бұрын
Melonie really hit the nail on the head with that one especially since she recently celebrated her birthday. Lmfao 🤣
@SolarGlenn7 сағат бұрын
😂😂
@captainconstitution4238Сағат бұрын
Cruella DeVille! Has she been skinning 101 Jag-u-ars?
@cedric18087 сағат бұрын
The CEO of Jaguar, Adrian Mardell, approved this, and you can be sure he will never understand what happened when the brand will (soon) be dead. His monthly salary is probably 10 times your yearly one...
@TheJohnbjunior6 сағат бұрын
We can all watch the stock price absolutely TANK !
@kingschill233 сағат бұрын
I’m starting to think top execs don’t actually work and advertising/HR run companies now a days. Like how does this get approved, there’s no way a normal car person lets this happen. Jaguar could easily turn things around by actually creating quality, not building it like stellantis with a jaguar price tag
@drkvenger7 сағат бұрын
I want a car company to tell me about why I should buy their products. This ad tells me nothing about the car, in fact it’s telling me not to buy their car. Jaguar obviously didn’t pay attention to Bud Light’s demise.
@TheiLUMInatedOne4 сағат бұрын
9:54 ahhhh. It all makes sense now. Jaguar knew what they were getting when they hired this guy. They deserve everything they get. Or all the sales they won't get.
@Mark_Ellzy6 сағат бұрын
1:29 wait so the answer to rebranding was to take away the best and most recognizable part of their logo? Craziness
@FLScrabbler2 сағат бұрын
I sometimes confuse the cats in the logos of Jaguar, Slazenger & Puma... 😂
@Jbghkkjkkyyf27 минут бұрын
Jaguar logo was infamous, right up there with Porsche, Lambo, and Ferrari. The jaguar represented speed, luxury and class. Everyone (at least in America) recognized it as such. Can’t believe they scraped it
@aliciacajamarca5 сағат бұрын
People at 4:38 be looking like they just stepped out of the Capitol from to hunger games 😂
@coltonmiller79846 сағат бұрын
No real loss here. Jaguar hasn't made cars worth buying in years. Most people who can afford a Jaguar would rather buy a Mercedes and get a better quality car. This woke BS will just push them further into obscurity.
@mikeklein17796 сағат бұрын
Jaguars had a well-deserved reputation for being expensive garbage.
@hnlpharmd3 сағат бұрын
But it will raise their ESG score, which will net management (the "G" in ESG) a nice payday, as well as get them financing from the likes of Blackrock.
@johnowens5342Сағат бұрын
What kind of Mercedes do you drive? I like my jaguar but will not be chopping off parts to transition it.
@MiniHarpist7 сағат бұрын
A comercial for people that cant afford it, think cars are immoral and dont have a drivers license. What could possibly go wrong.
@Reddy2Sleep2 сағат бұрын
I’m laughing hysterically currently because I just watched fox five, saw them talk about this and I thought you know who I’d love to see react to this, BRETT COOPER!! I was like how am I going to get this to “you/her”. Came right to KZbin and lo and behold you already covered it.
@BettyFrey-l8q6 сағат бұрын
The ad for sure will have Jaguar customers identifying as Non-Buynary
@hannahnoyes5 сағат бұрын
Hahaha 😆
@shadow3685 сағат бұрын
Much bot. Much wow. Stole this from another commenter
@Benjamin-1776-5 сағат бұрын
LOL, true as men often make the decision on which vehicles are purchased. The women cheering this on prove daily why the 19th was terminal. Quick, you have one guess how many ''progressive'' candidates have won the male vote.
@The_Noticer_of_Things5 сағат бұрын
The women cheering this on prove daily why the 19th was terminal. Guess how many progressives have won the male vote?
@Meowz3r4 сағат бұрын
Literally the same comment is underneath this one. Bot?
@n1cktast1c343 сағат бұрын
The ad seems completely in place for a fashion brand but not a car brand
@mayankrawat33237 сағат бұрын
The best comment I saw was : ""I'm gay and this ad makes me feel homophobic"
@MathieuDeVinois3 сағат бұрын
I know some gay/lesbian people and they all hate LGBTQ and those gender-na*is.
@RickyStaicu2 сағат бұрын
I absolutely LOVED the transition to the sponsor LOMI. 😂 😂 🤌🏼 Fantastic Brett!
@theonejuice71197 сағат бұрын
I got an ad for the new Peugeot GT while watching this video, it showed the sleek design of the interior, the fancy tech panels, the new(?) sleek logo Not that it needed to, but it really put it in to perspective just how bad this Jaguar ad and logo change really is
@RedeemerBlood5 сағат бұрын
Talk about missing the woke bus, geez.
@ScotConway7 сағат бұрын
I still remember an ad for a Jaguar XJS back in the day… “The most seductive high performance machine of its time.” It’s been something like 40 years… and I still remember that one… !
@SiAnon5 сағат бұрын
Simon Templar on tv drove a white one. Yeah i'm old.
@_blurrrrr_5 сағат бұрын
i just wanna bring up what Ajax (a football club or as u americans call it soccer) has done to their logo, truly amazing and well done with going against modernism.
@kristinazubic96694 сағат бұрын
Aren’t they bringing the old one back?
@FinePopcorn7 сағат бұрын
Brands moving OUT of the woke movement and Jaguar going all IN?! 🤦🏻♀️
@v_malzwei1833Сағат бұрын
That commercial reminded me of Squidward trying to perform modern dance.
@CrimsonSurvival7 сағат бұрын
The only nice Jags were the older models.
@TopSecretName7 сағат бұрын
The Jaguar XE SV Project 8 was incredible but they didn’t make a lot of them.
@rebeccasu44606 сағат бұрын
Jaguar is no longer the original brand. Not worth buying.
@MBJK_baby6 сағат бұрын
Real. My favorite car was a very old jaguar but I’m just done entirely with the brand after this.
@Ange1ofD4rkness6 сағат бұрын
Pre-Ford days especially (though I kind of liked the XKR, James Bond possibly influencing it though, as I have had the Sharper Image model for it forever)
@stilesstratton95664 сағат бұрын
Those were the proper JAAAGS.
@momcat22233 сағат бұрын
Santino Pietrosanti [the new Jaguar Head of Branding] looked just too fabulous for words. As the boys used to say, back in the day, that sequin jacket and mesh shirt ensemble earns him two snaps in a circle! 🙄
@TheMikepatota7 сағат бұрын
Watching them get crushed on Twitter while responding with ultimate cringe was amazing.
@McCaroni_Sup2 сағат бұрын
Wait till you unleash the Instagram comments section and 4channers on them.
@calipete4 сағат бұрын
I love your show, but this episode has a bit of irony in it. Your description of the new Jaguar logo, and how badly it sucks is spot on. Unfortunately, your critique also perfectly describes the logo of your sponsor, Lomi! 😂 Hope you appreciate the humor in this irony as much as I did. Cheers!
@EuniceRyan-yw1mr7 сағат бұрын
The way you tell stories is unmatched!
@ministryofzim2 сағат бұрын
so long as there is this channel, both you and your producer are beautiful things in this world
@tmutant7 сағат бұрын
When Nissan launched the Infiniti brand in 1989, they spent 6 months putting out commercials that didn't show the cars. Leaves blowing down an empty road, that sort of thing. My friends and I went to the dealership to see the cars, and realized why they didn't put them in the ads. They were at best meh, and at worst ugly as a mud fence.
@kristinazubic96694 сағат бұрын
I watched one of those ads from 1989 on KZbin, there was a voiceover that mentioned it _was_ a car. Were there some that didn’t?
@haydenho1542 сағат бұрын
I used to work at a Nissan/Infiniti dealer. Just buy a Lexus or Acura instead.
@spig35475 сағат бұрын
Another point is that the people buying Jags these days are boomers and millenials, neither of which give a fuck about this stuff.
@brianbalster35214 сағат бұрын
they're NOT interested in selling to existing buyers.. They WANT to stop selling cars and become a fragrance company
@amireallythatgrumpy65086 сағат бұрын
11:38 Is that Cruella de Ville? How many dalmatians has she murdered?
@Ben-e3p2 сағат бұрын
Noooo Don't do cruella dirty like that 😂
@tommarino692 сағат бұрын
Doesn't matter. She has a "trans non-binary" child, so she is automatically better than everyone else. 😂
@darthgorbagСағат бұрын
IDK about dalmatians, but he just publicly bragged about being a child abuser, so....
@Ben-e3pСағат бұрын
Wait what?! Was that in the video and I missed it or something?
@danlarch35605 сағат бұрын
I almost saw this coming. Jaguar's relevance has been seriously decreasing due to the heightened attention on other cars. It's sad to see, but I used to love Jaguar's cool cars.
@johnmillerpere_grin63716 сағат бұрын
This has been the funniest episode. I live right next to a whole bunch of car dealerships, and idk if Jag-yu-ar is one of them. If it is, I’ll keep an eye out for what’s gonna happen to it!
@v.ndeadd4 сағат бұрын
12:30 "They're walking STRAIGHT out the door" gotcha
@stevearnold24567 сағат бұрын
OMG!!!!!! What a disgusting, tasteless pile of crap.
@asdisskagen64873 сағат бұрын
This Jaguar marketing campaign reminds me of the Quizno's "rat" in the early 2000's. I can see this car company going the same way that Quiznos did... On a separate note, Volvo's commercial is everything that Jaguar's is not. It made me tear up and is hands down the best commercial I've seen in a long, long time.
@LordDeimosIV7 сағат бұрын
To quote Elon: Do you sell cars? Epic fail from Jaguar.
@fizzyjecado7 сағат бұрын
I thought they were selling clothing, not cars. This is where a focus group would say, “yeah… hard pass!”
@kristinazubic96694 сағат бұрын
They responded by inviting him to some event they’re having in Miami
@LamiNalchor3 сағат бұрын
I never go for conspiracy theories of any kind, but absolutely believe that the removal of beauty is quite intentional.
@JR-tr1df7 сағат бұрын
Disney+ presents - The Acolyte: Fall of The Jaguar
@Zorichai5 сағат бұрын
Last car ad that I talked about and even sent to other people was 2 years ago when Porsche brought back the 911 Sports Classic. Greatest commercial ever!
@brentallen157 сағат бұрын
I would say why, but nothing surprises me anymore.
@Ben9263Thurber5 сағат бұрын
It's a great time to get one now. With this ad, it won't be too long before the brand closes its doors and they become valuable collector items that are sold for far more. As per myself, I'll stick with Corvette.
@Xxnx_Px7 сағат бұрын
“The Head of Branding” made the ad for HIMSELF, not for the consumers 🚮 What a total L for the company 👎🏽
@MNGIRLJULIA-b2s53 минут бұрын
I agree that vintage is becoming popular and gaining traction in people’s interest. Iv’e seen it in the music, clothing and people’s mood. I think after these rough years we all feel a bit nostalgic.
@Rex.Actually.4117 сағат бұрын
I know what this ad is selling.. and it ain't cars
@isfj10096 сағат бұрын
9:41 - And there you go. This says it all. ROTFL!
@sportbikeguy007 сағат бұрын
To sell cars, Jaguar needs to focus on the brand's illustrious history, which has always been about performance and prestige.
@jeffbarnett37023 сағат бұрын
Jaguar only had its 'Brand' as their cars are absolute JUNK!! Guess they don't even have that anymore.
@ekemezieemmanuel74977 сағат бұрын
...And once again, we chant the old anthem, "Go woke! Go broke!"
@mah79616 сағат бұрын
The irony in that statement is that this jaguar ad is aimed at the most brokest people in the bunch. Penniless artsy millennials. 😂
@sonoranms30895 сағат бұрын
This Jaguar rebrand reminds me of Judy Greer's "deadly chic" design in the scene in the movie 13 Going on 30 when they redesign the magazine. Of course, she lost to traditional and down to earth.
@xxTenaciousExx7 сағат бұрын
I don't think they realize the people they're pandering to cannot will not and never be able to breathe on a Jaguar, let alone own one
@MewsView6 сағат бұрын
I know it's completely unrelated to the topic, but I love every time Brett says "my husband". I've been here since before she hit 1 million. It's been so cool watching her grow in the past couple years. You can tell she is just so happy to be married and building a life with him. It sounds like she found a good one.
@WowMomLiz7 сағат бұрын
In a storage room of Jaguar headquarters is a mock up board of vintage car ideas that got rejected, and the person who presented it is probably in the mail room now.
@ryanlukens92804 сағат бұрын
If Brett hadn’t told me, this was a car commercial, I would’ve figured it was some new cologne or fashion brand. I might be talking about Jaguar, but it is definitely not on my shortlist for my next car.
@felix2uber2007 сағат бұрын
jaguar ❌ kitty ✅
@georgiakerek79997 сағат бұрын
😂😂😂
@Haveablesseddaytoday7 сағат бұрын
➡️ pussy
@geomax34652 сағат бұрын
Bud Light, Target, Tractor Supply and now Jaguar?... They never learn. 🤦♂
@libertyprime59656 сағат бұрын
They literally cannot stop themselves. 💀
@catemcmillian66223 сағат бұрын
4:44 literally made me laugh out loud when they said “delete ordinary”
@McCaroni_Sup2 сағат бұрын
Frankfurt School be like
@ElizabethMoore267 сағат бұрын
9:01 YES!!! As someone studying graphic design and digital marketing, those retro ads would reach an extremely larger audience than these weird fashion videos ever will…. So weird.