Why Pros Moved To This Camera - Longterm Review of Fujifilm 100s GFX Review

Today we are reviewing the Fujifilm gfx 100s medium format professional camera from the point of view of a professional commercial photographer in 2025.
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[@TinHouseStudioUK]

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[@johnspijkers7368]

I had the 100s, but sold it for the 100 II. No more tethering problems, better feel and handling and better (eye) autofocus. I use eye autofocus all the time for portraits and beauty and it works great. The 45-100 is on my camera most of the time; flexibel and absolutely great IQ. But whenever I get the chance to use the GF 110 2.0, I will. That is the best, sharpest lens I have ever owned. There is nothing better for portraits.

[@VizionZine]

I agree about the 110 f2. My go to lens for portraits 90% of the time. Eventually want to upgrade to the 100 II since I love vertical grips and want to try out the rotating EVF add-on as well.

[@gregorylagrange]

I like how you put your dog in charge of checking inventory. 4:10

[@PhotoArtBrussels]

Hi SCott, thanks for the video; very insightful. I red that it is the PDAF AF hardware built into the sensors (in between the pixels); or lack there off in the PhaseOne, that makes this subtle difference in part. The AF lines can be made visible by pushing the image 5 to 6 stops over; the IQ4 also uses "frame averaging", to reduce noise.

[@TinHouseStudioUK]

Thanks for the info!

[@hoyaterp]

I am still clinging to my 5DSR. I'd love to move to medium format but can't justify the cost. This overview of a used Fujifilm gives me some hope. :)

[@jimjimgl3]

I was a long-time Canon guy. But I'm sometimes hired by an agency to shoot at their studio. They transitioned from Canon to Fuji maybe two years ago and when I went there and tried the GFX 100s I liked it and ended up with the GFX 100II. This camera produces beautiful files. I do miss the quick focus on the Canon R5 so if I need that I use the Canon but for stills and composed portraits or interiors the Fuji is amazing. (Menu on the GFX does, to me, feel a bit year 2000). Also, I paint and now use the GFX as my "scanner" for files for printing and just perfect for that need.

[@fuzzytalz]

I’m not 100% certain about this, being a photographer and not an optics and/or electronics engineer, but it makes sense to me that differences in CFAs and demosaicing algorithms would lead to differences in color depth and quality among 16-bit cameras, and to some degree even between different copies of the same camera.

[@liveinaweorg]

Fascinating insight especially the ad shots.

[@sidestreetvideoproduction7278]

I would like to hear your thoughts on using the GFX 100S with a Mamiya or Pentax medium format lens and a tilt shift adapter. I can't afford a Cambo or Sinar technical camera, but could get a used lens and adapter. Great Video and thanks for the comparison shots.

[@philliphickox4023]

What I find interesting is how educated your eyes are. What I mean by that is that you can either percieve or see things that I cannot. The subtle changes that you can detect visually and that only is achieved from experience.

[@PhotoArtBrussels]

Keep in mind the KZbin compression. The screen Scott is looking at is calibrated and has an optimal installation. You might be able to see it looking at the same screen. ;-)

[@philliphickox4023]

@@PhotoArtBrussels Still I think he has after many years of experience the skill to see what others do not,

[@tycjanjakubczyk]

Beautiful photographs! It’s always nice to hear your thoughts. Medium format from Fujifilm is a small dream of mine. I own two Fujifilm bodies, but they’re from the more consumer-oriented lineup for hybrid use. I’ve actually got used to its menu system, haha! I wonder why the APS-C line has an X-Trans sensor, while the medium format uses a Bayer sensor. This makes a difference in Lightroom Classic. As far as I know, no other camera brand uses an X-Trans pixel-mapped sensor.

[@peterdrought9334]

Would be interesting to hear your thoughts on the older phase one backs - P45+ etc. Can pick them up very cheaply these days.

[@Den-Tsun]

Second this, very curious to hear your opinion on it.

[@benharris3949]

Agreed. I want a whole video on “classic” digital medium format

[@josephasghar]

The P backs are all very different. I think the P45 went for resolution ahead of colour. I’ve had three backs and comparing the P20 to my old Canon 5d, the Phase files were much more beautiful and painterly. Unfortunately, you’re stuck with base iso on these.

[@TheNathanMChannel]

I really enjoyed that you showed your images in detail. Sensors are cool and all, but these shots are good because of the light and all the work that goes into them. They'd still look good even if they were shot on lesser cameras. Not as good, but the essence of the photo would be intact. Nice to see the graphic design of the ads too. Good stuff. I'm no pro, but I do own those same Sekor lenses for my RB67 and got a Photodiox adapter so I could shoot them on my Canon 1Ds. It's completely impractical for handheld as they weigh a ton. I liked that they looked smoother and lower contrast than my Canon glass. Creamy for sure.

[@KarenWright-v6p]

Thanks for the forecast! I have a quick question: I have a SafePal wallet with USDT, and I have the seed phrase. (air carpet target dish off jeans toilet sweet piano spoil fruit essay). What's the best way to send them to Binance?

[@duringthemeanwhilst]

as a back up try a GFX100 (the OG model). it has a 5.76m dot evf - much sharper and clearer. and cheaper too I think

[@vltng]

As always, I appreciate your perspective here. One thing not mentioned, is how would you compare it to a similarly sized (resolution) medium format? Something such as the Hassy X2D or a 100 or 150mp digital back for a 645? A while back during your podcast with Rob you mentioned how affordable it would be to grab an old medium format body, a digital back and a couple lenses. Ready for an upgrade and have been concentrating mainly on products. Thanks for your insight!

[@TinHouseStudioUK]

We show some of those options in the video

[@NickGuttridge]

I spent years shooting on a Leaf Aptus 22. It produced 16 bit files and has 'fat' pixels which helps when you apply movements (hardly any colour casts). I've upgraded and still miss the simplicity of that digital back. It's only 22mp but frankly that's enough for 90% of my work. Something about the colour from Leaf is really film like also. Now I have to use LCC files to remove colour casts. I haven't managed to upgrade to the IQ4 which has a backlit sensor. What I want is a full sized medium format back around 60mp with a backlit sensor. At around 10k max also. Surely that is possible? Otherwise I will have to use Fuji with a 30mm shift and put up with the menu system.

[@josephasghar]

Yes to this. I still have a p21+ back that I use occasionally.

[@whoislookup]

@@NickGuttridge the used market on medium formats can meat your requirements. Especially if your lenses will meet up with the new system.

[@davidpalermo4695]

I have a GFX 100 II and also 2 Nikons (D850s) and I use the GFX for portraits/landscapes and the Nikons for interior photography.

[@gregorylagrange]

interiors are kind of like small landscapes, so what's your reason for not using the Fuji for interiors?

[@davidpalermo4695]

@ It's overkill for 99% of my clients.

[@gregorylagrange]

@ Makes sense. Thanks for answering.

[@sidestreetvideoproduction7278]

I use the GFX 100S for my Interior Real Estate Photography. It's great. The larger for 4:3 sensor allows me to get a wide shot of the room and still get the floor and ceiling. It's easy to use. My client must like it, because they keep calling me back to do more jobs.

[@carlesoliva]

Hello, thanks for the video. I have been using the GFX 50sII for 7 months. A great camera with a magnificent colour range, it has its flaws, which we all know. But it is great for working in still life. The lenses have great resolution, the 45-100 is great. I also bought the Macro 120, which is very expensive. But it has a BIG problem, it is not 1:1, with the price it has it should be able to do 1:1, it forces you to buy a macro ring and this loses quality; verified. My question is the following: what do you have attached to the camera to be able to do still life? What extension bellows? Can you explain this configuration to us? Thank you very much

[@steveschnetzler5471]

Well done, Thanks

[@Dronnar]

I use Cambo Ultima. I designed and 3d printed actus like parts to get better room for movements /flange distance, ability to mount compendium with filter holder and rotating back. On that system, even GFX 50s is bang for bucks. It is a relatively old tech slow focusing camera, but when mounted on Cambo only sensor size and image quality matters for me. ( That yellow ring on your Mamiya... I need something like that. DOF lever is quite frustrating. If you could tell me where you got it...)

[@thebelly925]

I’d be interested in seeing these types of comparisons with the same image, but different cameras: GFX vs 5DS vs…….. I can see what you’re talking about when you pull up the different images, though. This is a really great video, Sir!

[@robertleeimages]

He did do a normal post in the reels or whatever it is a few months ago asking if we could tell which was from which, I suggested back then if it's possible to actually use the same lens and all the tilt etc gizmo's to get a more accurate comparison

[@colintraveller]

Have you ever used Affinity2 ??? For editing your images ??

[@jp3576]

Don't need one, but handled one and they are pretty damn nice! Aways informative. Thanks.

[@johnkorth8599]

As of right now I have no plans to upgrade from my current set up that consists of my Canon R6, along with an RF 100mm f2.8 macro and EF 24-70 f4 and a $65~ flash

[@JustinHunter-p8i]

Did you change the title of this video ? I wanted to watch the R5 comparison.

[@AdidAcevedoValerio]

There are many modern Mirrorless Cameras with a high MegaPixel count, is it possible that these could have better image quality than the 5D you are currently using?

[@TinHouseStudioUK]

perhaps very minor increases on data sheets, but nothing to note from the testing we did with the top tier mirrorless 35mm cameras.

[@donwhite332]

Your the pro: but your point of "blocky" dark tones on the Canon files is specific to the sensor of those particular Canon cameras which I once owned, and ultimately changed over to Sony due to the poor dynamic range in the shadows. In the studio you have more control over avoiding the short comings of those particular Canon sensors. You would be more impressed with Sony sensors, which are of course the providers of sensors for the Fuji and Phase.

[@noogie13]

Have you ever played with the high resolution modes on the Olympus cameras? I’d be curious to see your thoughts

[@TinHouseStudioUK]

Ive never used Olympus because when I was in the market for that sort of thing they didnt do a full frame sensor.

[@noogie13]

@ I think the Olympus does like 80mp files with the four thirds sensor size with multiple exposures, I wonder how it would compare to the 5dsr or even compared to the Fuji

[@cubeaceuk9034]

Is Lightroom better than DXO for getting the best out of the tonality of a raw file?

[@TinHouseStudioUK]

We use capture one for grading as it has the best results for us and is industry standard. But I use Lightroom to organise my portfolio

[@boundaryscience]

@@TinHouseStudioUK How buggy is your copy of C1 because I'm thinking of ditching it due to all the bugs and glitches, even though it does work best with my sensor (Sony a7RV)

[@macwestcanon]

@@boundaryscience I just moved to Dxo for that reason. I have used C1 for over 10years but in the last year nothing but problems. currently using Sony a7cr. I have Gfx also but don't use much crappy autofocus.

[@TinHouseStudioUK]

Ive never had any issues with C1. We run it on macs.

[@macwestcanon]

@ windows very high end computer all sorts of bugs . New owner's ?

[@peterdrought9334]

Remember hearing a talk by Hasselblad years ago, saying that some 16bit cameras expanded a lower bit file to 16 by interspersing the files with zeros to make them larger.

[@danwhiteside5452]

I love the menu system 😂

[@sigmundklaus]

is it the best bang for buck? Yeah ... but I sold it, after using it for more then a year I realised that I don't need it ... and am using my second best bang for buck: a Canon 5D iii that I purchased for about 300 dollars :D

[@wallworthyphoto]

Problem with the Old Phase Backs is they are FireWire only. Capture1 doesn't support FireWire anymore muchless any computers. You could get a really nice back that takes beautiful images, but you can't connect it anymore. :P

[@TinHouseStudioUK]

You can still tether via an adapter and an older version of C1. I know a few pros who work this way. Or run trash can macs as tether stations.

[@wallworthyphoto]

@@TinHouseStudioUK​​⁠yeah I tried adapting it to a newer computer and that did not work at all. I didn’t think to get an old trash can just for tethering, that may be an idea. But I already have the 100s so sort of moots. I don’t see a need for a phase back at the moment. Thx!

[@TinHouseStudioUK]

I THINK it has to do also with a change from 32 to 64 bit machines. We have an old machine in the studio just to run a scanner we use.

[@chrisogrady28]

Not all mirrorless cameras have crap batteries, I shoot through live view all day on my Z9, recording 8.3K60 raw EATS battery though

[@Krmelj]

Would your techs or clients really notice a difference between a properly exposed, clean 14-bit base ISO images from a modern/current camera/lens combo over a 16-bit GFX or Phase One? I feel like we both know the answer to that question. Cheers, and thanks for the video.

[@FrankTitzeArt]

Have you ever tried the multishot feature to have a 400MP 16 bit full color picture? Your kind of photography would allow it. At least for some shots. FYI: I consider that camera/mode for analog picture scanning, not for shooting. I do no still life.

[@FrankTitzeArt]

... as alternative to a drum scan for medium and 4x5'' large format.

[@TinHouseStudioUK]

I've not actually tried it yet. A lot of my work has had a moving element recently.

[@Juventinos]

all the gfxs i used have a slight magenta cast.

[@whoislookup]

PSBs and Lightroom. Wish it was the raw shots to compare the images from camera.

[@costelloandsilke7321]

The original GFX 100 is a much better camera than the 100S - dramatically better build quality and higher resolution viewfinder. Also, the 100 has the option of waist level viewfinder, which is a big plus. And, it can be externally powered and charged from a proper robust connector, not horrible flimsy USB C Given that they are both similar in price pre- owned, the original 100 wins hands down.

[@michaelmalone3695]

If your interested in exploring high Megapixle cameras maybe for a sponser, you could check out the Sony a7rV with Its 205mega pixel multi shot raw, or the Canon R5 with 405 megapixel multishot JPG, post processing won’t be viable with the R5 and JPG but you could do 50-200 megapixel difference and diminishing returns for your line of work. 5d - Fuji - phase - Sony multishot.

[@boundaryscience]

I don't know about Canon, but with my Sony, I've found pixel-shift to be of fairly limited use. Even some GM lenses struggle to resolve the 60 megapixels. The 240 files are bigger, but I've never found them to be noticeably sharper for studio work.

[@rickjbradbury]

Good grief the Phase and GFX files detail and colour. Have been shooting the 5DsR for 3-4 years now, great bit of kit and very sharp files. I would like higher resolution but only because I just like larger files and detail.

[@lgm9324]

Did you mean to say IQ4 150? To my knowledge, the IQ 3 offered 50mp (IQ350 ) and 100mp (IQ3 100.)

[@Deruzejaku]

I need to grow a whole lot to start having your camera problems xD For now I have it seems more than enough for me xD

[@colintraveller]

There is a better array of lenses for Fuji unlike with Hasselblad . Who give them away to KZbin influencer chufters who cannot do an honest review by any stretch . Not one has said that Auto ISO in Manual is non existant .... .. If i was going to buy Mirrorless I'd buy that Fuji . Even though i own several Canon DSLR's and recently bought a 5DS .. The lack of Non Canon lenses for the RF is a major draw back .

[@automotivephoto]

As for me r5 much more stable camera for studio work. 100s always glitching

[@boundaryscience]

I swear my Sony will tether with a wet noodle. I've used charge-only usb cables and aside from taking longer to transfer, it never gives me any issues.

[@automotivephoto]

@@boundaryscience yup.

[@automotivephoto]

Thank you for this video mate! Im considering to get Hasselblad X series. After 2 years i cant use to gfx100s colors. It is my backup camera for r5. Until i’ll find new beast. It is about taste, i know, but…

[@theshortlist]

are you using capture one pro ?

[@automotivephoto]

@ yup. Only capture one 🙌 since 3.7.7 version

[@TinHouseStudioUK]

Ive not heard anything bad about the Hasselblad

[@robmcd]

Fuji spent their trust tokens on me with their apsc lines.

[@Iareawesome100]

found a good one for 2800 with taxes, little sad I was cash poor at that moment

[@boundaryscience]

Quibbles or Foibles

[@monsieurgolem3392]

21:00, it always look like a sword chopping the bottle.

[@paulmitchell1580]

I don't believe it has better image quality

[@roxikoko3744]

It went from 40-100mm to 40-105mm when it's actually a 45-100mm

[@TinHouseStudioUK]

whats 5mm amongst friends :D

[@sgroadie6367]

You mean IQ4 150. Not IQ3, which goes to 100.