The Decline Continues: Why My Streams Are Falling in 2024

[@souljunglemusic]

Same here! My streams dropped drastically in 2024. I didn’t get on any editorial playlists this year, and I share the same concerns about AI. Nevertheless, keep a positive mindset and keep making music! Peace, L.Dre, and thank you for the inspiration! ✌

[@BrotherMalMusic]

What’s the biggest thing that helped you when you made your first beat tape?

[@bettaviewbeats]

26M without any viral songs is a major success & you should be proud of what you’ve built over the years! congrats bro!!

[@LDreTheGiant]

Thank you 🙏🏾

[@Yhuntermusic]

Here's to another year my guy! You've definitely inspired me to get my catalog up! Blessings G!

[@LDreTheGiant]

Likewise bro!

[@mayvisionmusicofficialone]

Sometimes I feel like not having ´public successes´ helps to appreciate the things that truly matter. Evolving as a person and growing spiritually and mentally. Thanks for sharing your process. One!

[@RealDLMusic]

Keep doing you bruh. That’s how you get the views and listeners that matter and keep coming back. My focus for 2025 is gonna be my music and KZbin

[@finalmartinmusic]

26 million is still incredible dude. Keep up the amazing work!

[@LDreTheGiant]

Thanks! Will do!

[@Ambrosia2830]

I dont really listen to lo-fi but everytime I come across your content you seem like a genuine, humble guy who is measured and makes content that aims to provide value to others while living out your artistic ideals so I respect you for that and I hope that remains your core philosophy for life because it is truly something worth aspiring towards.

[@LDreTheGiant]

Thank you that means a lot 🙏🏾

[@Kooma]

Always enjoy hearing your thought process! May the 2025 be successful for ya 🎉

[@LDreTheGiant]

Same to you!

[@gigirodriguez3794]

I'm so glad you made this video, and also gave a recap of what was going on throughout your creative year. I'm also really happy for you keeping up with learning piano, you're definitely a big inspiration for us. Wishing you a Merry Christmas and a Happy New Year! 🎉.

[@JulianoPianoMusic]

I believe it’s all about staying consistent while also enjoying what you do. Your new projects sound so exciting! Keep it going🎵🎹

[@LDreTheGiant]

True that thank you!

[@WillhouseBeats]

Have pretty much followed your blueprint for years now L Dre and these end of year videos have always been super inspiring. Funnily enough this year I actually inadvertently ended up going the same way and just doubling down on what i like and not worrying about trying to beat algorithms or hop on trends. Keep it up bro you're the man!

[@onqueueisgood]

I always appreciate your transparency. I’m glad to hear you’re still good financially doing what you’re doing. Always wish the best!

[@LDreTheGiant]

Thank you 🙏🏾

[@safa1one]

looking forward to hear that ambient album ! 😁

[@official_sh4d]

Dre, man, you got a really healthy midnset, ngl. I really hope that you will have the best year! Don't stop the grind. 💯🖤

[@LDreTheGiant]

Thank you 🙏🏾

[@EazyBobWizzy]

This is true growth, I'm happy for you.

[@homebakedbeats]

In terms of learning I have gone with Melodics as I want to learn finger drumming and keys. I have just started making lofi and bought your course, I released 5 tracks on SoundCloud which is 5 more than I ever released. Oh and used your Vol6 drum kit too, so thanks bro! I don't make money from this at all, but for me its a think to keep me sane, I am a developer so always in a screen full of code, I want that to change, but we will see! Here to 2025 being a big year for all producers, no matter how big or small.

[@LDreTheGiant]

That’s awesome keep it up!!

[@Adam.M.Broughton]

I remember hearing somewhere that spotify has hired lots of in-house producers etc... to create music for these playlists - so yeah wouldn't be surprised if some of this was AI or for spotify to push their own internal music over actual artists (which f****** sucks)

[@drewwrobel]

i remember seeing it floating around thru online articles and social media that spotify let go a huge number of staff this past year to save on costs and lots of those released talent were the people that curate playlists and work up mixes for discovering new music to listen to. Plus it seems there was a lot of overlap on those same people being the ones in charge of designing and curating the year end wrapped. People speculate that they tried to shortcut and used ai to make up the loss but i dont think it was ever confirmed on that part.

[@kaint-kaintura]

I learned a lot from you... thank you Ldre

[@skullydied]

glad youre having fun, cant wait for that ambient album!

[@LDreTheGiant]

Thank you!

[@AdilConstantineMusic]

I change my mind on what I'm doing with content ALL THE TIME too lol keep those real videos coming man. Super inspiring and lets me know I'm not alone. Much Love

[@LDreTheGiant]

Much love bro I appreciate you 🙏🏾

[@globalh00p3r8]

You got this!!! Aye aye you betta keep that grind goin!! 😤😤😤

[@musicbydru]

Gotta have a dip before you can reach the next peak my dude. Big love

[@LDreTheGiant]

True that! 🙏🏾❤️

[@wallieke]

Hey! Brother, I bought the Champloo album today from iTunes and loved it. Great stuff!

[@LDreTheGiant]

Yo that’s awesome thank you!!

[@JRClark]

Dope video bro, very informative...Spotify for me is like a dark hole.... I am still trying to figure out how to get streams and how to market on Spotify....Its like majority of my fan base is on Apple Music, Tidal, and KZbin...I'm trying to figure out how to drive traffic to Spotify...

[@s.jamesghee]

To all my fellow creators, please remember: Music trends/tastes are cyclical. It’s a roller coaster! Don’t stress, keep creating and keep putting your art into the ethos. We’ll be alright.🙏🏽💪🏽

[@zimzadaah]

Thanks for this video and the transparency! Keep doing you! :) That's exactly what I'm doing myself!

[@divineplaya710]

lofi champloo is one of my favorite projects by you!! samurai champloo is one of my top anime's for a 1 season and done series. And unfortunately, you are right about the ai music it's happening in the jazz category too. Hopefully this doesn't become the trend but with these corps, they are heartless in the face of true artists and creatives.

[@dommu85]

Nice man. I watch u from day one. When the cat attacks you infront of your house. Drinking with your homie and making beats in the garage. Loved it. Wish you all good on your way!!! Hope for the next years with you ✌🏼 Greetings from Germany

[@LDreTheGiant]

That’s crazy thanks OG 🙏🏾🙏🏾

[@TeePeters]

Lofi champloo was fire. I wanted the vinyl but that shipping to the UK was intense fam Your sample packs was also good this year, i made a few gems with those Well done

[@globalh00p3r8]

Aye! Aye!!! You got this mane!!!

[@kimiuk]

hella good insight, lofi champloo is a goated record, looking forward to what you cook up in '25

[@LDreTheGiant]

Thanks for all the support bro!!

[@oljones31]

26 million is still a big number. I essentially just make music I like and don’t care what the numbers are. I primarily play in church, so my lofi is just for fun.

[@mayvisionmusicofficialone]

This game of ´Life´ starts when we stop playing the ´numbers´ game.

[@tommyskeys]

For me, samurai champloo, It's your best work. Unfortunately, it is Spotify itself that inserts AI songs by non-existent artists in the instrumental sector such as LoFi, Ambient, etc. So for artists the only possibility is to bring what is digital into the real world. Do concerts and make yourself known outside. Happy new year from Italy

[@Khalifa.C00M]

unk !! your dope!

[@antbhernandez]

Fk A.l. keep grinding this heat off the press! Bout to cop them vinyls too boy, fire. 🔥

[@LDreTheGiant]

Much love 🙏🏾🙏🏾

[@soARTofficial]

Streams are falling purely due to saturation, this year its gonna drop big, especially with ai music. Thenworld is changing, music will become much more personal, because now anyone can make a banger

[@BeautifulBeats99]

Saw a lot of peoples streams drop this year

[@story_teller_beats]

'Steven Universe' just gave your streams and monthly listeners a big boost, that's it basically i think. You didn't fell off as some might say. Some of those listeners became fans and stayed after that and some just kept listening to see what else you got but backed out later on. You know what i mean. That's my theory.

[@jacobclark6219]

I'm excited for the ambient album! Would you consider doing a release on CD?

[@okaykoda]

fckn love this guy

[@ntone888]

Love the content my man - how does that Champloo record work with rights ? do they leave you alone as you making loft and its just the mechanical aspect ? Im gonna have to listen while I do house work.

[@Gateseleven]

LoFi aint popping anymore too many are making it. Also are you running the same amount of adds as you did in the first years??? both on your KZbin and music?

[@LDreTheGiant]

Don’t run any ads tbh

[@Gateseleven]

@@LDreTheGiant so, maybe thats why your on 45mill not 65m now?

[@TylerJamesRootz]

I’d be cool with 12 mill on Spotify in a year 🤷‍♂️

[@JWILL1UP]

Me too

[@TheWhiteLocust]

I think people are listening to lofi less in general. For example, a playlist I was in last year got 10k plays a day, this year around 2k. I got slightly higher numbers this year but I had to put so much more effort in with consistent releases

[@NotSoCoolAfterAll2]

Where can i buy that beanie from?

[@HOLLASOUNDS]

Maby you got more plays originally because you was making and uploading Hiphop with a name Similar to Dr Dre and there algorithms picked up on that so when people searched for him they found you or was suggested your music. Now that Dr Dre is releasing new music those plays boosts younused to get are now gone because now when people search Dr Dre your music no longer shows because his stuff shows instead. If Snoop Dog hadn't had any new releases for years and I then go post My music under the name S Noop Dogs then I would rank the highest in search everytime anyone Search for Snoop Dogs music. Sounds crazy kinda makes sense to Me.

[@Atamone]

yeye 🙌🙌

[@myceliumbug]

I got like +4% listeners and +100% stream this year compared to 2023 which is great:) but I also realease way more ep and album so maybe that why for next year I wold like to go bit more indie and maybe do less bit collabs we'll see:D

[@novarobotslofi6596]

Don’t. Quit. Piano. L.Dre!!!!!!!!!!

[@theoutsiderjess1869]

I personally stopped using spotify and Im not coming back to the platform

[@tijnwillems9750]

Its cuz we need to keep them lofi beats in 2020 bro😭😭😭 tap in

[@HGCProd]

early ✌🏾 been awhile lol

[@David06-F]

i put on my spotify description that my music in not made by ai, maybe that helps

[@jeshurunib]

thrid here

[@osirus444]

meanwhile, my thumbnail: 2023-10 streams 2024-5 streams.. I know how you feel.

[@Pabyyy]

L. Dre will always be the GOAT.

[@myceliumbug]

'bout the AI music in editorial I don't think it's AI music but AI engine for pick the track in ambient and background music for sure is now a thing, and lot of "fake artist" with no bio and in tons of editorial yeah

[@franckateba2970]

Focus more on Direct To Consumer

[@UnchartedWorlds]

hi Dre, what app is this 4:44?

[@LDreTheGiant]

Melodics! I did a video on it recently

[@Chckenlive]

brooooo don't forget your piano learning

[@Fraend]

bro..the reason is easy, hip-hop music in general is falling down in the demand..and people are looking for real/visual catchy products. music is not enough anymore cause the listeners wants to be super immerged into the songs

[@sebastianfmusic]

This is a 💩 take mate…hip hop is not falling in any way shape or form

[@sebastianfmusic]

Killer Mike just won rap album of the year.

[@IamMightyMark]

A lot of the Spotify curators got laid off in 2024

[@MecheGT]

I'll be grateful for 12,000,000 independence artist dream to make $50,000 a year just off streaming

[@switcheezy]

Yo!

[@LDreTheGiant]

Yooo

[@fixtur3]

3:06 👀

[@noc9472]

eyes: kzbin.info/www/bejne/qGG6aoqlr7OtmpYsi=b_xkundSiFNXpzC4

[@TitanWave1]

DROP A NEW FREE KIT AND UFTS!! WITH THE BLOOD CLOT CRYING.

[@jannybravo8429]

I wish I had 26 million streams

[@bangersplaylists]

Now you compete with 20-30k fake AI "artists" which are flooding all streaming platforms with millions of fake generic songs labeled as "lo-fi" or whatever.... but even so, if you've had 1 , 2 or 3 songs added on really Big playlists , with millions of listeners, for several months, your wrapped it would have shown double than now... or at least millions of individuals to save your songs in their private playlists ....

[@LaghimaOfficial]

you should learn song writing to really up your game like all your music is major/minor theres way more modes than that phygrian/mixo etc

[@TheTruthxx]

Bro Music is Dead 10 million plays u lost in a year that's a 3rd of your listeners an before that u lost another 10 to 20 mill who u kidding u should be worried ,Music is in a standstill literally this goes to show even with your 407 k subs u still can barely hit 4k views ain't that a shame youtube like Spotify is declining dramatically bro u went from 65 million to 25 million in 2 to 3 years that's crazy what a loss ,u goin to be back in the garage days with ur spending habits an your tesla payments an that mortgage or rent u pay ,good luck bro u came a long ways ,u had a good ride with music

[@SteezeePicasso]

🫡

[@vtownhood]

Basically the complete opposite of DarksydePhil. Black AND taking accountability???? Bruh....

[@Rose.JustRose.]

kzbin.info/www/bejne/aqq5ZamAmNSXlZosi=A3ezt8vRvF6eKwFM Bro I made a song with one of your samples!

[@TeslaOsiris]

Lofi is an overinflated genre at this point...AI is only going to make it worse. Just make the music because you love it.

[@the_zyax]

First comment

[@switcheezy]

I was first 😋

[@Airic]

Dope dope... salute on your growth (mentally), you're doing it g. I see you as 1 of the pioneers in today's shifting music industry economy to help popularize the boutique SuperFan biz model... looking forward to your update post when you reach 1K emails! 🫡

[@EazyBobWizzy]

This is true growth, I'm happy for you.

[@LDreTheGiant]

That’s real. Thank you 🙏🏾