Professional Media Buyer Builds New Facebook Ads Campaign (2024 Live Tutorial)

[@RayMitchellSt]

HUGE VALUE! For anyone just starting with Facebook ads, this advice it golden.

[@MaxRosewater]

Thanks man! This is such a great testimonial! lol

[@justinregis7629]

Fantastic resource, @max! I have a recommendation/observation; I''ve not ever been certain if the Collection Ad format (Instant Experience) tracks the internal clicks for the CTA button within the Ad. Meaning, I've experienced that the Outbound Click doesn't get tracked (and therefore may not show the full revenue captured from the ad). To mitigate against possible tracking loss, I resorted to adding the UTM parameters to the outgoing link. I'll be looking forward to your Multi-Site Link breakdown!

[@MaxRosewater]

Oooo good points as always sir! Thanks for the comment. When's your first video dropping??

[@KityCat-b2v]

but in here meta didnt show me the option like you what campain did you choose

[@kingching3]

Do you ever set different cost caps and bid caps for different ad sets within the same campaign?

[@MaxRosewater]

@@kingching3 yes! You should adjust based on the actual ad sets AOV over a long period of time. But this is why I usually do product-specific campaigns if I can to try and keep AOVs consistent as i can.

[@hero-hf5pu]

Spent 19k and made 19k and he is teaching us how to run ads.. where are my boots 👞 ? One boot on your face will fix all😊

[@MaxRosewater]

This brand has a large retail and wholesale presence, so we operate close to breakeven on the DTC side in order to drive retail profit. This is also the most successful their account has ever been, improving from much worse numbers and we've scaled them up. And you're going to step on my face? lol Thanks for watching man :) feel free to not come again.

[@harshalsadhu]

Hey, great video! I saw you have multiple campaigns active. Aren't you worried about auction overlap?

[@MaxRosewater]

Nope! I'm not worried about it. Meta over-emphasizes this imo. I'm going to make a video about this soon, but in my eyes consolidated only means "data consolidation." If every campaign gets what it needs to exit the learning phase, then that means you're consolidated :)

[@harshalsadhu]

@@MaxRosewater So you do not launch the same creative/angle/variation in more than one campaign? Sometimes I launch the same creatives in two different campaigns ACS and BAU CC campaigns. But i've heard that's bad, and the campaigns may get punished in the auction

[@MaxRosewater]

@@harshalsadhu That's not bad I do it. But only if it's between BAU and ASCs. I never test any audiences otherwise. And yes you can launch the same angles/variations in an existing CBO or in its own new campaign, etc. It's personal preference and doesn't matter too much. Just make sure every campaign (or ad set) you launch has the budget it needs.

[@KityCat-b2v]

ad source didnt show me in here

[@chiragsolanki33]

Can i use this in new ad account

[@MaxRosewater]

Yes but I would first run a campaign on highest volume, get 50 conversion events through one 7dc ad set to consolidate data for the pixel. Then, begin testing out all launches on cost controls.

[@VijayPal-ey3tm]

How to run ads for high price sneakers

[@MaxRosewater]

I can do a video on this for sure. Do you have a specific website I can reference?

[@idirmods]

If it’s a brand like Nike won’t you get blocked?

[@zahidulislam1742]

Your Cost per result is super high. Why don't you optimize your ad to good result by less money . is your camping are profitable ? or Good ROS ?

[@MaxRosewater]

It's the best performance this account/business has seen. You have zero context into the brand or its business objectives. The ad account is just one piece of the puzzle.

[@نايفالعوده-ط6ش]

you spent 19k you got 19k back 🤔

[@MaxRosewater]

This brand has a large retail presence and wholesale. We operate them close to a breakeven return. In-platform numbers have nothing to do with actual profit. Their aMER is operating at profitability and we get additional lift from Google, so we're able to run the account at this efficiency at drive very strong results. Also, the best performance they've ever had. They used to run at a 0.50 or lower, so yep! I encourage you to look outside the ad account more.

[@pranav7583]

HUGE value let me listen to a guy that shows barely a 1 roas

[@MaxRosewater]

This business has a huge retail and amazon presence in a hyper competitive market. We took them from a 0.4 ROAS to now 1.3. There's a lesson here for you. 1. Ad account targets have nothing to do with anything if you lack context. 2. We're running at a 3+ aMER meaning a 3+ ROAS across all channels. 3. You can and should (if you can) invest in long term growth if you can sustain profitability to grow top line at a shorter time, while sacrificing some margin.