Master Class: B2B Service Transformation: How to Move from Products to Solutions

Describes the strategic pathways manufacturing firms can pursue to successfully move into services and solutions. Explains how firms can move into offering "Asset Productivity Services," "Process Support Services", and finally fully "Outsourced and Solutions-Oriented Services". Discusses a number of specific approaches to develop a portfolio of services, including how to move from "free" to "fee", and modularized and tiered services.

[@lookingaheadoftime]

Thank you for the video introduction!

[@user-ye3zo7nt6d]

Very inspiring!

[@MaruHieta]

Great content! This video helped me to categorize different parts of services I provide for my clients and how to market it better.

[@ProfessorJochenWirtz]

An excellent further reading on how to move from products to solutions is a book by Christian Kowalkowski and Wolfgang Ulaga (2017), Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business. Available on Amazon: www.amazon.com/Service-Strategy-Action-Practical-Solution/dp/069281910X/ref=sr_1_2?dchild=1&keywords=Wolfgang+Ulaga&qid=1622006095&s=books&sr=1-2