Great work Dr. Wirtz, I have suggested students to study your videos in a course on service marketing, Best Regards Michael Le Duc, Mälardalen University, Sweden

Hi Sir, I'm PhD scholar from Pakistan, I have seen you video and read your prestigious articles also, the model you shared in your paper you use CDR Advocacy for business partner, CDR KPIs for culture, when I start searching these I found no relevant scale to measure these variables, so please guide how we can further use these if we want to work any of these. I'll be grateful. Regards

We believe that Corporate Digital Responsibility (CDR) is more and more critical as AI becomes omnipresent! My co-authors and I are so thrilled that the community agrees with us and that our article this video is based on won three important awards: 1. Journal of Service Research Best Article Award in 2023 - www.servsig.org/wordpress/2024/07/jsr-best-paper-award-2023/?ServSIG&SERVSIG_News_04_17_COPY_02& 2. The American Marketing Association (AMA) Service Special Interest Group (SERVSIG) Best Service Article in 2023 Finalist Award. It was selected as one of the 3 best service articles published across all journals in 2023. 3. Finalist of the 2024 AMA-EBSCO-RRBM Award for Responsible Research in Marketing. This award is given jointly by the American Marketing Association (AMA) and the Responsible Research for Business and Management (RRBM) Association. Finally, this paper is open access and it can be downloaded from JSR and ResearchGate. The link below also leads to a PPT deck for free use, and supporting materials, including a detailed literature review on ethics, fairness and privacy across various academic disciplines: www.researchgate.net/publication/363487796_Corporate_Digital_Responsibility_in_Service_Firms_and_Their_Ecosystems Enjoy!

Hello! Thank you for the wonderful presentation - yes, you're right on the FAQ. I've notice that even if the information made available on the public domain - website. More often that not, we would just open the chat support and ask about my queries - I am referring to technology platform in my example. E.g website builder, and Cloud Platform (Infrastructure).

Excellent discussion dear Professor

Thank you for the video introduction!

See SIA’s latest results - The Edge Singapore | SIA chalks up another record year, but further gains will be tougher www.theedgesingapore.com/views/sector-focus/sia-chalks-another-record-year-further-gains-will-be-tougher

Hello! Thank you for making these materials available in the public domain. I wished that I've took up your module if I happened to be in NUS. Greeting from Singapore

Thank you so much. This is very useful and you explain it so well.

Always a delightful experience boarding into a singapore airlines. The best airlines for sure. Free wifi is the best decision ever. Fly while being connected is important nowadays. More affordable tix always pls 😂

Will be shorting it hard as the financials doesn't make sense.

Thank you for sharing the excellent interview.

We analyzed 30 years of innovation at SIA - for the full article see www.researchgate.net/publication/321361027_How_Do_Innovators_Stay_Innovative_A_Longitudinal_Case_Analysis

If you are interested in more videos on SIA and Services Marketing & Management topics, subscribe to my channel - kzbin.info

Brilliant

Very inspiring!

Very insightful 👏.

Very useful and informative ! Thank you.

Underrated video, thank you for sharing! I'm glad I clicked from the pile of generic youtube videos!

thank you for the talk, more such tips are expected regularly

Absolutely perfect sharing regarding platform business models class.

Thank you professor for your insight. What if, I want to evaluate our platform (reserch grant from government body (not bussiness you said in your video)) and then I want to expand the level of the platform. For example I want to accomodate how researcher connected to one and another to create minimum value they can interact and know each other. So, (in simple way) they can share their research (policy/technology) in order to be used/implemented/adopted in another place, etc. Is there any framework/tools/etc. that I can use? Or if you had any of article which are related? I would be interested in your view. Greetings, from Indonesia. :)

Thank you for sharing this Dr. Wirth. I’m researching service robots and there is still so little out there, but it’s moving so fast. Everything you are saying makes so much sense. It’s an exciting time!

Thanks for the video.

Very useful and informative. This helped me to understand the topic!!

when chaptgpt came out this year and you watch the 2 years ago video just now. you will believe you should go to nice school

Your videos are really uplifting. If possible, please prepare videos on your paper of Psychology and Marketing and JBR so that wider audience would be benefited. Happy Learning.

Herzlichen Dank für dieses Beispiel geladene Video!

What of assurance

Do join this course together with your team. I promise there will be many eye-opening learnings and exciting action items! . The work load is about 6 hours/week with 1 hour synchronous online sessions. The course runs for 7 weeks and starts in March 2023. Upon successful completion, participants will be awarded a verified digital certificate by NUS Business School. For more information and for applying to the programme, see - executive-education.nus.edu.sg/programmes/service-leadership/

Come across this lecture by professor. Good insights. I am starting a business using a platform model in the Health and Fitness business. Just what I need

Download the slide deck and the article this video is based on from ResearchGate: www.researchgate.net/publication/363487796_Corporate_Digital_Responsibility_in_Service_Firms_and_Their_Ecosystems

For more information and for applying to the programme, see - executive-education.nus.edu.sg/programmes/service-leadership/

CDR is remarkable area for future research! I went through your paper as well. Really makes sense.

THANK YOU VERY MUCH SIR FOR THIS, WELL EXPLAINED BY YOU:) LOVE FROM INDIA.

Thanks for the video

GOOD STUFF

Very informative 👍🏾

Strong in Africa?!?!

Great content! This video helped me to categorize different parts of services I provide for my clients and how to market it better.

Perfect…

Great Case Study! Thank you Prof. Jochen so much for such an insightful presentation.

i find this rather scary to be honest but it is the way the world is heading.

Very detailed. As an ex-SQ crew, i know this is exactly how SQ does it.

Great class! Enjoyed listing to it. Thank you for always inspiring us with your great knowledge, Prof. Wirtz.

If interested in more masterclasses & videos, do subscribe to my KZbin channel - kzbin.info

good luck

Professor, thank you very much for this informative and interesting presentation. I am considering starting a platform business. Could you please recommend some books or online courses for me to study further?

❤ great case study. Was there twice. Fantastic transformation

Professor, great video. I have a doubt. In the last diagram, why is Amazon in the third quadrant i.e. transfer of ownership and marketer provided resources? The ownshership aspect is understood, but why marketer provided resources? Do the sellers not sell on Amazon? Shouldn't it be peer to peer, because the sellers come on the platform to sell their products and buyers buy them?