Project 2025 Private Training Video: Social Media Messaging

[@vladtheimpaler7375]

I love how these guys intro their videos with clips of former presidents talking about the sacredness of democracy in their literal training videos on how to usurp our democracy.

[@echerlin]

Especially how they elevate FDR's New Deal.

[@haznation1]

So, another words, go in and elevate MAGA-minded people to high positions, modify the message to reflect positive only on the administration, and dont question things. Truth? Not part of "the mission".

[@Hun_Uinaq]

This is what they all do. You’re certainly not so incredibly naïve is to think that they don’t do this kind of stuff on the Democrat side, are you? The differences we don’t have their training videos. We don’t have the curriculum that their newbies have. They all do this stuff to one extent or another.

[@naiyt9065]

These people are so cringe, ugh.

[@B_Bodziak]

What's so amazing is that they thought their plans would be very popular and didn't bother to hide most of it. Whats the fourth pillar they haven't disclosed?

[@kimberlysauber5601]

These ppl need to BE SHUT DOWN!! Vote ALLLL BLUE!!!! 💙🤜🏽🤛🏼💙

[@tigerlilygirl2643]

Tell me I'll be working for an Authoritarian Dictatorship without telling me I'll be working for a an Authoritarian Dictatorship.

[@Sherluck93]

They always said Trump tried to run the country like a corporation... Top down.

[@Sanzen]

tl;dw - instructions for how to manipulate your government employees to achieve your propaganda goals.

[@MsSheliamarie]

You need to publish the 200 + page "damage assessment" of JD Vance. Put it out there!!!! With the oldest candidate for president, Americans need to know who the VP pick REALLY is.

[@mikhailfonarov3116]

Nothing to do with trump, the 5th word he said was trump

[@a.leigh215]

I've watched 2 others and Trump was mentioned within the first moments.

[@B_Bodziak]

They're mad they missed their opportunity to have Project 2017.

[@tigerlilygirl2643]

​@@B_Bodziakthey're prepared this time... whenever I say our democracy is on the line this election, the MAGAs say "He didn't become a dictator last time he was president and besides my gas was cheaper back then." 🙄

[@hwy191]

@@tigerlilygirl2643 BUT THIS TIME he has total immunity granted to him by HIS Supreme Court. There will be nobody stopping him like last time.... What I REMEMBER from his term in office is the covid disaster, empty grocery shelves, and farmers losing their farms that had been passed down for generations. Now, no abortion access EVEN IF MEDICALLY NECESSARY. It's so imperative to keep maga out of the White House. Sick enough they've invaded Congress.

[@YouTubeUserCMXVIICDI]

Who ever imagined that our robotic overlords would seem so unlifelike?

[@barbiboo]

😂😂😂

[@kevineholmes9572]

I feel like these P25 people underestimate how civil servants are not going to put up with any Politcal's bullshit.

[@B_Bodziak]

That's why they are trying to interview to replace 55k of those at the top of all agencies. They've been interviewing people since 2023 and they plan to be ready to go on inauguration day

[@allenehelmick3671]

They will be fired if they do not submit

[@B_Bodziak]

@@allenehelmick3671 yep. They'll just fire those who don't or won't follow the plan... changing the termination policies, of necessary

[@lifevest1]

What the hell kind of people are they hiring? This sounds like any other white collar job.

[@M.J.212]

Blind Loyalty (also Blind Obedience, Unthinking Obedience, the "Team Player" appeal, the Nuremberg Defense): The dangerous fallacy that an argument or action is right simply and solely because a respected leader or source (a President, expert, one’s parents, one's own "side," team or country, one’s boss or commanding officers) says it is right. This is over-reliance on authority, a gravely corrupted argument from ethos that puts loyalty above truth, above one's own reason and above conscience. In this case a person attempts to justify incorrect, stupid or criminal behavior by whining "That's what I was told to do," or “I was just following orders." See also, The Big Brain/Little Brain Fallacy, and The "Soldiers' Honor" Fallacy.

[@kristannestone1748]

My daughter learned all of this in public school by 5th grade.

[@KushiteComplex]

"Propaganda does not deceive people; it merely helps them to deceive themselves." ~Eric Hoffer

[@BrockZimmerman-o2r]

i hate sport coats and even i know you're supposed the unbuttoned the coat when you sit down.

[@Boofyre]

I thought the same thing when I saw him.

[@Tavat]

Gross

[@thejimd]

1:49 It's crazy they put Satan right in the intro

[@cesaraossa]

Speaking solely on this video. I'm not exactly seeing the problem with communication employees or contractors needing to align with approved communication standards and strategies on the government's official social communication platforms (not their own individual ones). These agencies are bureaucratic entities not personal platforms for individuals under it's employment to operate under their personal views and agendas. In practice that's what the press secretary does every day and the function of public affairs. There's no infringement on press or individual account freedoms. I came here to see what the big even of project 2025 was and only see your bias. The part of your description below also needs non-biased context: "In this video, Ben Friedmann explains how political appointees can most effectively use social media to advance conservative policies and messages." Should be: "In this video, Ben Friedmann explains how government appointees can most effectively use social media to communicate administrative policies and messages via organizational alignment on goals." I'm not even a republican and can clearly see your bias on your description of this video. It seems that the goal of your organization is to promote the specific leaning partisan interpretations instead of actual journalistic integrity. While presenting the video unedited, your description is obviously is meant to influence the perception of the video to a specific interpretation and conclusion before hand. Maybe there will actual be something of actual concern in your other videos on project 2025.

[@slavajuri]

I found your quibbles kinda whatever but I do agree on this video that there's not actually much to be said for it. Whatever you think of Project 2025 or Trump, this person in particular is pretty harmlessly outlining their experience as an appointee and giving like, basic management suggestions. With only a few specific-to-government issues - like the mixed hierarchy - aside, I could see this being a training video for any mid-size digital media org, with most of the advice being broadly applicable to management positions. Interesting from a technical perspective, not very relevant to a political one.

[@Zero1030able]

At 10:30 he says some disturbing thing about trumps government appointees shouldn't worry about push back because he's gonna pass some vague mandate. Nothing else in this video was odd to me just typical training bullshit that never lasts long because it's too complex.

[@BRLambert4]

The staff that they are "talking too" have never been political appointees. there are thousands of jobs in Washington that stay employed thru each administration. Project 2025's intention is to fire all of those employees and replace them with people loyal to their vision.

[@B_Bodziak]

They're planning to ban news outlets, including independent content creators on social media, that report negatively on the WH. Same thing Hitler did.

[@randymiller3075]

Never forget that PROJECT 2025 is an Evangelical group effort!

[@Hodgepodge9310]

Around 10:00 he seems to asserting that rank and hierarchy won't matter if you get pushback as long as someone higher has your back and can "send an email". Sounds a lot like they expect to have free reign and any conflicting policies or dissent won't matter to them.

[@InfoInContext]

Actually this was not bad advice for most of the video - although there were some strategically propagandistic points hidden in plain sight sparking around.

[@mwenvlay]

jfc, all of these videos are shit talking civil servants. blatant propaganda. and, lol- the SWOT analysis method? flashback to 2003!

[@kevineholmes9572]

DC policy wonks love SWOT

[@M.J.212]

propaganda: information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.

[@NatalieDeeCleyre]

This video demonstrates that the banality of evil is a real thing.

[@c5ster]

The Deputy assistant secretary of State for Digital Strategy within the US Department of States, Global Public Affairs. How did you even get that on his business card

[@viandengalacticspaceyards5135]

Seems all about structure & discipline in posting... ...Hey, Donald, get some of this !

[@johngreen3936]

Oh God!! Who's gonna do the actual work!? Not this boy.

[@slavajuri]

I like this guy. He skips the classic anti-bureaucratic nonsense and says "it's just like any other big organisation" (yeah, they have more similarities than not). Then he's somewhat incredulous that other appointees didn't have his fortune with enacting their agenda, and basically advises them to...have a basic idea of how to manage people? lol. Really makes you wonder if some of these agency appointees would even have the people skills to manage a small-market grocery store...

[@dkim2011]

Ok Ben, I guess that was a "conversation" by Trumpian standards: "I talk, you listen!"

[@Jorge-np3tq]

Agencies serve the american people, not the president. The president has his own roles.

[@SananabESU]

Honestly good social media advice lol

[@beemaningi]

MESSAGING BEST PRACTICES: "Patriots, when making videos, always place a tiny globe behind you (so you look bigger than it). Your globe must be tiny enough that President Trump can't see any shithole countries." "And, for team unity, use an antique-style globe which won't have all those new names of countries which Obama made-up and which are hard to pronounce."

[@joeyfoureyes98]

“I HATE TAYLOR SWIFT”

[@rossr6616]

Welcome to NutFlix 😂😂

[@AdrianColley]

Well, that was some boomer advice. I wonder how many times he proofread his script for spelling and grammar.

[@minerthreat8921]

Yeah. Nothing to do with Trump.

[@Chuck44442]

Do you get the idea.. or hear- in - your head ( the old song ).. disco this/ way.... disco THAT way.

[@jennifercraig942]

Some funny stuff, I had no idea even the president needs to watch boring training videos. Lmfao.

[@richielinnear5883]

Don't put this shit on my phone

[@ExileonBrockSt]

Hahahaha hahahaha

[@loninappleton]

These are good but it must be lost on me not using Fb, X, Instagram etc. I've never seen a State Department "post" on KZbin from this guy or anyone else. I can only imagine the little thumbnail on the margin with Jake Sullivan peeking in from lower screen left with his mouth open in an OMG! expression. However all of these are good and I'm trying to get through them but not in any special order.

[@pequodexpress]

American fascism seems so nice!

[@stoobydoo2638]

These people are Doxxed!